Download or read book The Makeover Campaign written by Suzanne Weyn and published by . This book was released on 1990 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shy Marsha, madeover by The Makeover Club, is nominated to run for class president against cute Doris. Will this campaign end in disaster?
Download or read book First Daughter written by Mitali Perkins and published by Penguin. This book was released on 2007 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: During her father's presidential campaign, sixteen-year-old Sameera Righton, who was adopted from Pakistan at the age of three, struggles with campaign staffers who want to give her a more "all-American" image and create a fake weblog in her name.
Download or read book Extreme Makeover of Hillary Rodham Clinton written by Bay Buchanan and published by Regnery Publishing. This book was released on 2006-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of Hillary Clinton's efforts to adapt her public image to render her a desirable presidential candidate describes how perceptions about her have changed, in a profile that considers her eligibility and potential for the presidency.
Download or read book Production Culture written by John Thornton Caldwell and published by Duke University Press. This book was released on 2008-03-25 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation of the cultural practices and belief systems of Los Angelesbased film and video production workers.
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Small Business Marketing written by Robert Hastings and published by Businessman 101. This book was released on 2011-05-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVERVIEWMarketing remains one of the most important business disciplines and is a much needed business practise if you want to grow your business. So, how do you market and what is needed? Marketing is crucial to the growth of any business and witnessing the amount of marketing and promotions each day on any media form from TV to the Web is confusing as to what message works and why some of successful and others simply waste money.'Small Business Marketing' has been written with the small enterprise business person in focus and it offers an easy-to-understand review of marketing requirements including case examples of successful promotions, the fundamentals of marketing and how to apply a range of small investments which can gain a great return for any business.The fact remains that most successful businesses conduct extensive marketing as part of their growth requirements and that most coverted of all marketing processes in 'branding'This book discusses a range of marketing requirements from the '5 Ps' through to Web based marketing and how to create successful websites at a low cost.It discusses product and pricing as well as marketing strategy which can offer excellent value for investment.'Small Business Marketing' contains a range of ideas and everyday strategies that will offer value marketing at even the most basic level including networking, day to day use of your current IT process to market as well as tips to assist promotion in any business market.If you want to understand marketing for your business this is the book for you. 'A Guide to Successful Marketing in Small Business' is marketing for the small business owner made simple!
Download or read book Self Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Makeover in Movies written by Elizabeth A. Ford and published by McFarland. This book was released on 2003-12-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The plots of many films pivot on the moment when a dowdy girl with bad hair, ill-fitting outdated clothing, and thick glasses is changed into an almost unrecognizable glamour girl. Makeover scenes such as these are examined beginning with 1942's Now, Voyager. The study examines whether the film makeover is voluntary or involuntary, whether it is always successful, how much screen time it takes up, where in the narrative structure it falls, and how the scene is actually filmed. Films with a Pygmalion theme, such as My Fair Lady, Vertigo, and Shampoo, are examined in terms of gender relations: whether the man is content with his creation and what sort of woman is the ideal. Some films' publicity capitalizes on a glamorous star's choice to play an unattractive character, as discussed in a chapter examining stars like Bette Davis, Meryl Streep, and Cameron Diaz. Topics also include folk literature's Cinderella tale, men as the inspiration for makeovers in teen flicks films like Clueless, She's All That, and Me, Natalie, and class repositioning in such movies as Working Girl, Pretty Woman, and Grease. Photographs are presented in a before/after format, showing the change in the madeover character.
Download or read book Advertising written by Andy Tibbs and published by Routledge. This book was released on 2009-11-27 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.
Download or read book How Pop Culture Shapes the Stages of a Woman s Life written by Melissa Ames and published by Springer. This book was released on 2016-03-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary popular culture has created a slew of stereotypical roles for girls and women to (willingly or not) play throughout their lives: The Princess, the Nymphette, the Diva, the Single Girl, the Bridezilla, the Tiger Mother, the M.I.L.F, the Cougar, and more. In this book Ames and Burcon investigate the role of cultural texts in gender socialization at specific pre-scripted stages of a woman's life (from girls to the "golden girls") and how that instruction compounds over time. By studying various texts (toys, magazines, blogs, tweets, television shows, Hollywood films, novels, and self-help books) they argue that popular culture exists as a type of funhouse mirror constantly distorting the real world conditions that exist for women, magnifying the gendered expectations they face. Despite the many problematic, conflicting messages women receive throughout their lives, this book also showcases the ways such messages are resisted, allowing women to move past the blurry reality they broadcast and toward, hopefully, gender equality.
Download or read book Principles and Practice of Marketing 10 e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e
Download or read book Here We May Rest written by Silvia Giagnoni and published by NewSouth Books. This book was released on 2017-04-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as the most restrictive immigration bill in the nation, the Beason-Hammon Alabama Taxpayer & Citizen Protection Act (known as HB 56) went into effect in September 2011. Its intent was to create jobs for Alabamians by making the lives of undocumented immigrants in the state impossible, so that they would self-deport. It failed. Here We May Rest offers a comprehensive explanation of how and why HB 56 came about and reports on its effects on immigrant communities. Author Silvia Giagnoni argues that the legislation was anti-immigrant, not merely "anti-illegal immigration" as its proponents claimed. Building a case against the legalistic framework through which the bill was promoted, Giagnoni dissects the role the media, and Fox News specifically, played in criminalizing immigrants as well as mainstreaming immigrant-haters, which created the xenophobic climate that paved the way for the Trump Presidency. The new immigrants of Alabama take center stage in the second part of the book, reclaiming their role in the cultural, social, and economic development of the state. Giagnoni concludes with an appeal against any form of social segregation because only direct contact -- "massive, prolonged, equal and intimate," as Howard Zinn argued -- will cure the stereotyping and prejudice that feed ignorance and foster fear.
Download or read book Hillary Rodham Clinton written by Bernard Ryan and published by Infobase Publishing. This book was released on 2009-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sonic Boom written by John Alderman and published by . This book was released on 2008-12-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sonic Boom is a fascinating narrative of the controversy that's sending shock waves through the music industry. It reveals how even as the star-maker machinery of record companies remains in the hands of the old guard, innovators are finding ways to route around it. Part industry exposé and part music history, Sonic Boom presents a candid and entertaining account of how digital compression technologies such as MP3 have brought out the best and worst in artists and consumers alike, and how the end result can be nothing less than a cultural and economic transformation. Peopled with a sensational cast of characters that includes rock stars, music moguls, teenagers, and Internet entrepreneurs, Sonic Boom exposes the recording industry's plight as a fascinating microcosm of the vast cultural, ethical, and legal issues that all industries face in the information age.
Download or read book Carceral Con written by Kay Whitlock and published by Univ of California Press. This book was released on 2021-09-21 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction : world-making and "criminal justice reform" -- Correctional control and the challenge of reform -- Follow the money -- Criminalization, policing, and profiling -- The slippery slope of pretrial reform -- Courts, sentencing, and "diversion" -- Imprisonment and release -- Threshold.
Download or read book Brand Building and Marketing in Key Emerging Markets written by Niklas Schaffmeister and published by Springer. This book was released on 2015-10-09 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
Download or read book The Corporate Warrior written by James P. Farwell and published by Rothstein Publishing. This book was released on 2022-02-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: You make critical strategic and leadership decisions in real-time. You need clear, concise, timely information to meet goals, improve performance, and increase profitability. With threats, technology, and competition changing the game at cyber-speed you, as a corporate leader and strategist, are constantly faced with life-or-death business challenges. Leading international military strategists who have learned survival lessons the hard way on the front lines and yet emerged victoriously can be your guides to winning strategies. The Corporate Warrior is a practical book loaded with direct, actionable strategies. Thanks to James Farwell's direct relationships and experiences working with these well-known military leaders, you will learn powerful strategies and tactics to enable your enterprise to confront insurmountable challenges and conquer competition while winning valuable customer recognition and support for your brand!
