Download or read book The Low Cost Airline Ryanair written by Stefanie Hoffmann and published by GRIN Verlag. This book was released on 2007-11 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, Cardiff University (University), 29 entries in the bibliography, language: English, abstract: Just a few years ago Ryanair was a tiny, impoverished Irish airline trying unsuccessfully to compete with Aer Lingus using a handful of elderly turboprop planes. In 2003 its share price is so high the company is worth more than British Airways, and with the unlikely business model of selling seats for as little as 99 Pence for the privilege of flying to airports perhaps fifty miles outside the cities they purport to serve, Ryanair has become the most profitable airline in Europe. It is also an airline whose phenomenal success has never been too far from controversy, whether it is its militant lack of sympathy for its passengers when their flight is delayed or cancelled, its robust approach to industrial relations, or indeed the industrial language favoured by its charismatic and buccaneering chief executive, Michael O′Leary. (Creaton, 2005) The following questions will critically evaluate the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration.
Download or read book Ryanair written by Siobhán Creaton and published by White Lion Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The trade paperback of Ryanair, published in June 2004, has already sold nearly 20,000 copies and is in its sixth printing - testament to the fascination this maverick company has for both the business community and the general reader (and budget air traveller). In Ireland it has been a number-one bestseller (indeed, is still in the chart); here it is selling in significant quantities from airports and bookshops around the country. It remains the only book about the airline and its buccaneering chief executive, Michael O'Leary. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and O'Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions) - and generate an endless stream of PR and news stories in the process - the B-format edition of Siobhan Creaton's book is fully updated to take account of all Ryanair's most recent history.
Download or read book Ryanair the low fares airline written by Paulina Gugenheimer and published by GRIN Verlag. This book was released on 2006-05-06 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - General, grade: 2,0, Lund University, language: English, abstract: The European airline industry has historically been dominated by national carriers like British Airways, Lufthansa and Air France, whose aggregate share of intra European routes was about 70 percent by the end of 1998. But from 1990 a rising share of the market started to migrate to the budget carriers because of the deregulation policy of the EU. This essay contains an analysis of the European airline industry as a part of the transportation industry at the beginning of 1999 with a special emphasis on the budget sector. In that sector, one of the most famous and successful budget carriers, Ryanair, will be contemplated with regard to its strategy and its strengths and weaknesses. Finally, a short summary will be done about what happened in the European airline industry between 1999 and 2003.
Download or read book EasyJet written by Lois Jones and published by White Lion Publishing. This book was released on 2005 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Oannou, and its bright orange planes and publicity material. Beginning as a modest low-cost operation with a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe. It has brought not only Spain, Portugal, and the Highlands of Scotland within reach of every traveller's pocket, but has also recently opened up the new member countries of the EU to tourism and cheap business travel with regular flights to Slovenia, Estonia, and Hungary. This is the story of easyJet's business success, the flamboyant stunts it has used to steal a march on its competitors, and the wider social changes its cheap flights have brought about.
Download or read book Michael O Leary written by Matt Cooper and published by Penguin UK. This book was released on 2018-09-27 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it. Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business.
Download or read book The Airline Business written by Rigas Doganis and published by Psychology Press. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.
Download or read book Ryanair and its low cost flights in Europe written by Sascha Mayer and published by GRIN Verlag. This book was released on 2008-06-19 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of the Sunshine Coast Queensland (Business Faculty), course: Marketing Management, language: English, abstract: The purpose of this report is to provide a Marketing Plan for Ryanair, which is developed to strengthen the company’s position in the market. It is precisely tailored to the company’s actual organizational situation and its market environment. The report deals with analyses of Ryanair Holdings plc and its core business – low cost flights – with regards to get a status of its performance and the actual market situation in order to develop a suitable and successful marketing strategy. Ryanair offers low cost passenger flights within Europe. The airline serves short haul, point-to-point routes between Ireland, the UK and Continental Europe. Our idea is it to keep the product as simple as possible. Passengers travel ticketless without any frills in one class without any seat – it is simple air transportation from A to B. The external environment in Europe favors Ryanair and the entire low-cost airline market with an air traffic growth of up to 20%. Regarding the competitive environment Ryanair - with a clear strategy and structure - gains in importance and already became the market leader in the intra-European low-cost airline market – closed-packed with Easyjet and followed by Air Berlin. With its 35 Mio passengers in 2006 and an excellent profitability on a high level of 20% is growing healthy and shows strong financial reserves of more than €2 billion. Our customer is anyone within Europe in the age between 15 and 64, who wants to save money and still be able to travel by air to attractive destinations. This awareness of different passenger types requires marketing campaigns that cover all categories of potential customers. With this in mind we developed a Marketing Plan with specific tactical marketing activities. We have ambitious goals and objectives for further growth and market penetration in Europe within a time frame of 6 years till 2012. On the one hand we plan to raise the market share within the low cost sector up to 40%. With our growing fleet of 200 airplanes in 2012, we want to double our annual passenger transportation to 80 million by then. On the other side we plan to eliminate the rest of our costly call centers and base the distribution only on online booking. These concrete plans base on a realistic financial plan.The included best and worst case scenarios illustrate clearly that with implementing and executing all activities properly, the airline can quadruple its annual profit up to €1,230 billion in 2012.
Download or read book Ryanair Case Study and Strategic Analysis written by Christoph Müller and published by GRIN Verlag. This book was released on 2011-04 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe's leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter's Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair's external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair's low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair's future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.
Download or read book Airline Business in the 21st Century written by Rigas Doganis and published by Routledge. This book was released on 2005-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the major issues that will affect the airline industry in this new millennium. It tells of an industry working on low margins and of cut-throat competition resulting from 'open skies'. Among the issues discussed are: * the low-cost airline * the impact of electronic commerce * the debate on global airline alliances * privatizing state-owned airlines * the creation of a Trans Atlantic Common Aviation area Most importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This is essential reading for anyone interested in aviation.
Download or read book Ryanair SWOT Analysis of the Leading Low Fare Airline written by Irina Düsseldorf and published by GRIN Verlag. This book was released on 2016-12-29 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,7, , course: Strategic Management, language: English, abstract: Ryanair is Europe’s leading low cost airline and offers the lowest fares on the airline market. But the question is how the small Irish company can count 103,000,000 international passengers in the fiscal year 2015, only 30 years after having been established. Why does Ryanair have a high recognition value for its brand, despite doing the advertising in-house and distributing only by using online channels? What is more, Ryanair does not offer customer loyalty programs, they do not have free drinks or food on-board; they even do not need external cleansing power for their fleet. And why no other low cost airline, like Easyjet or Lufthansa’s subsidiary Germanwings, overtook Ryanair’s competitive advantage to set the prices on the market? Actually they tried, but it still not working. What is so unique about the Irish Airline and how successful they compete with the airlines until today, will be demonstrated further in this assignment using the SWOT analysis.
Download or read book Handbook of Low Cost Airlines written by Sven Gross and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ryanair written by Jashim Uddin Ahmed and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This case study investigates the key competitive advantages, business strategies, opportunities, and challenges of Ryanair, an Irish airline and the largest and most successful low-cost European air carrier. After deregulation in 1997, the European airline industry faced increased competition with the emergence of a variety of new low-cost airlines. Taking this opportunity, Ryanair rebranded itself as the first low-fare airline in Europe by following the low-cost model pioneered by American low-cost carrier Southwest Airlines. It operates about 2,000 flights daily from 87 bases that connect more than 200 destinations in 36 countries at the lowest fares possible. Ryanair is undoubtedly aggressive and fearless in tackling competition. However, it is facing challenges and uncertainty regarding its expansion plans as a result of Brexit. This study highlights how Ryanair is focusing on its business strategies to maintain its position in the industry and carefully planning to be more tactical in addressing the challenges lying ahead. Through the case, readers will be able to determine whether Ryanair's low-cost model will sustain itself in the highly competitive and increasingly customer centric airline industry in Europe.
Download or read book Ryanair written by Siobhán Creaton and published by White Lion Publishing. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just a few years ago, Ryanair was a tiny, impoverished airline competing unsuccessfully with Aer Lingus. In 2003, the company was worth more than British Airways. This is the updated story of its meteoric rise, told by both the people who have served the company and also through the eyes of major rivals.
Download or read book Ryanair and Its Low Cost Flights in Europe written by Sascha Mayer and published by GRIN Verlag. This book was released on 2008-06 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of the Sunshine Coast Queensland (Business Faculty), course: Marketing Management, 19 entries in the bibliography, language: English, abstract: The purpose of this report is to provide a Marketing Plan for Ryanair, which is developed to strengthen the company's position in the market. It is precisely tailored to the company's actual organizational situation and its market environment. The report deals with analyses of Ryanair Holdings plc and its core business - low cost flights - with regards to get a status of its performance and the actual market situation in order to develop a suitable and successful marketing strategy. Ryanair offers low cost passenger flights within Europe. The airline serves short haul, point-to-point routes between Ireland, the UK and Continental Europe. Our idea is it to keep the product as simple as possible. Passengers travel ticketless without any frills in one class without any seat - it is simple air transportation from A to B. The external environment in Europe favors Ryanair and the entire low-cost airline market with an air traffic growth of up to 20%. Regarding the competitive environment Ryanair - with a clear strategy and structure - gains in importance and already became the market leader in the intra-European low-cost airline market - closed-packed with Easyjet and followed by Air Berlin. With its 35 Mio passengers in 2006 and an excellent profitability on a high level of 20% is growing healthy and shows strong financial reserves of more than 2 billion. Our customer is anyone within Europe in the age between 15 and 64, who wants to save money and still be able to travel by air to attractive destinations. This awareness of different passenger types requires marketing campaigns that cover all categories of potential customers. With this in mind we develope
Download or read book Cleared for Take Off written by Thomas C. Lawton and published by Routledge. This book was released on 2017-03-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition in air transport has been transformed by industry liberalization initiatives, resulting in the emergence of a wide array of new airline start-ups. Restrictions on low fares have been removed, uniform control requirements have been established, and legislation has facilitated the proliferation of low-fare carriers and competition. The new breed of independent low-fare airlines (LFAs) use market freedoms to shake up the industry's competitive dynamics and offer the customer the alternative of low prices and basic service. A successful low fare business model requires a ruthless and relentless focus on cost cutting and increased operational productivity, combined with an ability to generate and maintain a cash surplus and a cautious but steady fleet and route network expansion. The mastery of these techniques has made Southwest and Ryanair industry leaders, but others such as EasyJet also have a proven record of profitability and market growth, despite not always being the lowest cost or price providers. In this comprehensive and topical study the author systematically provides: · a step-by-step approach to understanding the conditions and choices shaping airline competitiveness, and an assessment of the nature of the low fare market · a comprehensive study of the low fare airline sector's evolution and growth and arguments as to why the European low fare industry is here to stay despite the inevitability of a shake out (reminiscent of the early 1980s in the USA). · unique insights into the success of low fare market leaders in Europe, North America and Australasia and an examination of the experience of US new entrants in the post-deregulations era, to discern strategic lessons for their counterparts; · critical perspectives on strategic management principles and practices in modern airline companies, discussing strategies for survival, and comparing competitive strategies for the main low fare airlines and their limitations; · key reasons for the robustness of the low fare business model during industry crises The book also determines the conditions and strategies that shape sustainable advantage for LFAs in highly competitive deregulated markets where established airlines seek to force out new entrants and considerable political interference remains. Moreover, the book considers why, during the airline industry crisis of late 2001, the market capitalizations of low fare leaders held steady in the wake of the US terrorist attacks, while the major carriers on both sides of the Atlantic were decimated. Cleared for Take-Off is essential reading for airline executives, aerospace manufacturers, regulatory and government transportation agencies, researchers or students of aviation management, transport studies, the travel industry and/or corporate strategy.
Download or read book Ryanair written by Siobhán Creaton and published by White Lion Publishing. This book was released on 2004 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just a few years ago, Ryanair was a tiny, impoverished airline competing unsuccessfully with Aer Lingus. In 2003, the company was worth more than British Airways. This is the story of its meteoric rise, told by both the people who have served the company and also through the eyes of major rivals.
Download or read book The Low Cost Carrier Worldwide written by Sven Gross and published by Routledge. This book was released on 2016-02-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low Cost Carriers (LCCs) have become an integral part of today's air transport and tourism industries. Originating in the United States, the low-cost concept has subsequently been adopted by airlines on all continents. LCCs in Europe and North America, and to some extent in Asia, have already been well covered by academic literature. However, scientific publications on the topic of LCCs in Africa, Latin America, the Middle East, Australia and New Zealand are scarce. This volume provides the first comprehensive overview of developments, the legal framework and the current situation of the low-cost carrier phenomenon across the globe. It contains a dozen chapters, each dedicated to a region, all written by highly experienced and renowned experts from around the world. The Low Cost Carrier Worldwide is written primarily for upper-level undergraduate and postgraduate students, as well as researchers and practitioners within the fields of aviation, transport and tourism.
