Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006-07-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
Download or read book The Little Blue Book written by George Lakoff and published by Simon and Schuster. This book was released on 2012-06-26 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
Download or read book The Little Blue Book of Marketing written by Paul Kurnit and published by Penguin. This book was released on 2009-12-31 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
Download or read book One Day at a Time in Al Anon written by Al-Anon Family Group Headquarters, Inc and published by . This book was released on 1989-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcoholism is a family illness, and changed attitudes can aid recovery. This daily readings guide for family and friends of alcoholics provides meditations and reminder, and visualizations that can provide a measure of comfort, serenity, and a sense of achievement.
Download or read book The Little Blue Book of Marketing written by Paul Kurnit and published by Portfolio Trade. This book was released on 2009 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shares step-by-step guidelines for preparing an actionable marketing plan in a minimum of time, challenging common practices while demonstrating how to maximize collaborative efforts among key contributors.
Download or read book My Little Blue Planet written by The Mill and published by . This book was released on 2019-06-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A story for children about why we should care for our little blue planet, the only home we have, to teach ecology, sustainability and responsibility.
Download or read book The Little Blue Reasoning Book written by Brandon Royal and published by Maven Publishing. This book was released on 2013-01-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Blue Reasoning Book helps readers build essential critical thinking, creative thinking, and decision-making skills and is suitable for the everyday student, test-prep candidate, or working professional in need of a refresher course. Interwoven within the book's five chapters -Perception & Mindset, Decision Making, Creative Thinking, Analyzing Arguments, and Mastering Logic - are 50 reasoning tips that summarize the common themes behind classic reasoning problems and situations. Appendixes contain summaries of fallacious reasoning, analogies, trade-offs, and a review of critical reading.
Download or read book Little Blue Truck Leads the Way written by Alice Schertle and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Track 1: complete book. [Track] 2: complete book with page-turn signals".
Download or read book The Ultimate Small Business Marketing Book written by Dee Blick and published by FilamentPublishing Ltd. This book was released on 2011 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
Download or read book Coach K s Little Blue Book written by Barry Jacobs and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mike Krzyzewski is the preeminent college basketball coach of his generation. He has led Duke to three national titles and his Blue Devils are consistently ranked among the top teams in the nation. In Coach K's Little Blue Book, Krzyzewski is revealed as more than a basketball strategist. He is a motivator, mentor, leader, and deep thinker with an intuitive feel for the game. He offers fascinating insight into such former Duke stars as Grant Hill and Christian Laettner, opponents such as Michael Jordan and Vince Carter, as well as rival hall-of-fame coaches Bobby Knight and John Wooden. In sharing Coach K's views on winning, teamwork, family, leadership and, what Krzyzewski calls, the game of life, author Barry Jacobs unearths the passion, intelligence and humanity that have made Krzyzewski a national icon. Book jacket.
Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise guide designed for quick reading and easy reference addresses 52 everyday business problems with real examples and straightforward strategies.
Download or read book Little Blue Book of Advertising written by Steve Lance and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Little Blue Truck written by Alice Schertle and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: A small blue truck finds his way out of a jam, with a little help from his friends.
Download or read book The Little Blue Box of Bright and Early Board Books by Dr Seuss written by Dr. Seuss and published by National Geographic Books. This book was released on 2012-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects four abridged stories from Dr. Seuss, including "Hop on Pop," in which pairs of rhyming words are introduced and used in simple sentences. On board pages.
Download or read book The Little Book That Still Beats the Market written by Joel Greenblatt and published by John Wiley & Sons. This book was released on 2010-09-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”
Download or read book Little Blue Book written by and published by . This book was released on 1926 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book High level Synthesis written by Michael Fingeroff and published by Xlibris Corporation. This book was released on 2010 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an RTL or system designer that is currently using, moving, or planning to move to an HLS design environment? Finally, a comprehensive guide for designing hardware using C++ is here. Michael Fingeroff's High-Level Synthesis Blue Book presents the most effective C++ synthesis coding style for achieving high quality RTL. Master a totally new design methodology for coding increasingly complex designs! This book provides a step-by-step approach to using C++ as a hardware design language, including an introduction to the basics of HLS using concepts familiar to RTL designers. Each chapter provides easy-to-understand C++ examples, along with hardware and timing diagrams where appropriate. The book progresses from simple concepts such as sequential logic design to more complicated topics such as memory architecture and hierarchical sub-system design. Later chapters bring together many of the earlier HLS design concepts through their application in simplified design examples. These examples illustrate the fundamental principles behind C++ hardware design, which will translate to much larger designs. Although this book focuses primarily on C and C++ to present the basics of C++ synthesis, all of the concepts are equally applicable to SystemC when describing the core algorithmic part of a design. On completion of this book, readers should be well on their way to becoming experts in high-level synthesis.
