Download or read book The Librarian s Nitty Gritty Guide to Content Marketing written by Laura Solomon and published by American Library Association. This book was released on 2016-04-11 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Download or read book The Librarian s Nitty Gritty Guide to Content Marketing written by Laura Solomon and published by American Library Association. This book was released on 2016-06-10 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Download or read book 3D Printing in Medical Libraries written by Jennifer Herron and published by Rowman & Littlefield. This book was released on 2019-02-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supporting tomorrow’s doctors involves preparing them for the technologies that will be available to them. 3D printing is one such technology that is becoming more abundant in health care settings and is similarly a technology libraries are embracing as a new service offering for their communities. 3D Printing in Medical Libraries: A Crash Course in Supporting Innovation in Health Care will provide librarians interested in starting or enhancing a 3D printing service an overview of 3D printing, highlight legal concerns, discuss 3D printing in libraries through a literature review, review survey results on 3D printing services in health sciences and medical libraries, and offer case studies of health sciences and medical libraries currently 3D printing. Additionally, resources for finding medically related models for printing and tips of how to search for models online is also provided, along with resources for creating 3D models from DICOM. Common print problems and troubleshooting tips are also highlighted and lastly, marketing and outreach opportunities are discussed. Herron presents the nitty-gritty of 3D printing without getting too technical, and a wealth of recommended resources is provided to support librarians wishing to delve further into 3D printing. Design thinking and the Maker Movement is also discussed to promote a holistic service offering that supports users not only with the service but the skills to best use the service. Readers will finish the book with a better sense of direction for 3D printing in health sciences and medical libraries and have a guide to establishing or enhancing a 3D printing in their library. This book appeals to health sciences libraries and librarians looking to start a 3D printing service or understand the 3D printing space as it relates to medical education, practice, and research. It serves as: a field guide for starting a new library service a primer for meeting the information needs of medical faculty, staff, and students a useful reference for a deep dive into this space by librarians who are already actively carrying out some of the kinds of work described herein
Download or read book Reference and Information Services written by Melissa A. Wong and published by Bloomsbury Publishing USA. This book was released on 2020-05-04 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated sixth edition of Reference and Information Services continues the book's rich tradition, covering all phases of reference and information services with less emphasis on print and more emphasis on strategies and scenarios. Reference and Information Services is the go-to textbook for MSLIS and i-School courses on reference services and related topics. It is also a helpful handbook for practitioners. Authors include LIS faculty and professionals who have relevant degrees in their areas and who have published extensively on their topics. The first half of the book provides an overview of reference services and techniques for service provision, including the reference interview, ethics, instruction, reader's advisory, and services to diverse populations including children. This part of the book establishes a foundation of knowledge on reference service and frames each topic with ethical and social justice perspectives. The second part of the book offers an overview of the information life cycle and dissemination of information, followed by an in-depth examination of information sources by type—including dictionaries, encyclopedias, indexes, and abstracts—as well as by broad subject areas including government, statistics and data, health, and legal information. This second section introduces the tools and resources that reference professionals use to provide the services described in the first half of the text.
Download or read book Video Marketing for Libraries written by Heather A. Dalal and published by Rowman & Littlefield. This book was released on 2017-08-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Download or read book Social Media written by Nina Verishagen and published by Chandos Publishing. This book was released on 2018-11-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic libraries Presents practical experience leveraged in the form of case studies Provides quick, concise, and systematic recommendations for the use of social media Written by academic librarians for academic librarians
Download or read book Collection Development and Management for 21st Century Library Collections written by Vicki L. Gregory and published by American Library Association. This book was released on 2019-07-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.
Download or read book Marketing Moxie for Librarians written by Paula Watson-Lakamp and published by Bloomsbury Publishing USA. This book was released on 2015-05-07 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.
Download or read book Intentional Marketing written by Carol Ottolenghi and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
Download or read book The ABCs of ERM written by Jessica Zellers and published by Bloomsbury Publishing USA. This book was released on 2018-01-22 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. Despite their being visible, valuable, and expensive components of public and academic library collections, electronic resources remain somewhat mysterious to many librarians. How do you deal with vendors, how do you decide which e-resources to buy, how do you optimize access for remote users, and perhaps most importantly, how do you motivate your public to use them? Created by three front-line practitioners, this guide answers all of those questions and more, offering practical advice to information professionals involved in any aspect of electronic resource management—from selecting, acquiring, and activating to managing, promoting, and deselecting. It features clear instructions along with definitions, checklists, FAQs, and sidebars comprising sensible tips and anecdotal asides for the involved librarian. Written in a lively style and brimming with helpful information, this is the guide you'll wish you had in library school, and a resource you will refer to again and again.
Download or read book Managerial Leadership for Librarians written by G. Edward Evans and published by Bloomsbury Publishing USA. This book was released on 2017-10-11 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Putting library management into the unique context of the not-for-profit world, this work offers you invaluable guidance on how to manage your library effectively. Managing a library presents a significantly different challenge than managing a small business, a corporation, or even a school or charity organization. To be effective managers and excel in their careers, librarians must understand their unique position in the social landscape and leverage that role to become influential leaders. This guide shows librarians how to make the most of their inherent skills and develop new leadership strengths in order to become better library managers, advance their careers, and sustain their libraries—in spite of changing environments and shrinking budgets. The book examines many facets of managerial leadership, defines what managerial leadership is, and describes how to assess and increase leadership skills. The chapters also identify the constraints unique to libraries and explain how you can develop positive relationships with government boards, turn a vision into a practical strategic plan, and exercise fiscal control. You will gain invaluable knowledge about fund raising, developing political skills, advocacy and lobbying, and legal and ethical concerns, specifically in the library environment. The final section of the book is devoted to people skills—understanding yourself and others, developing staff, collaboration, negotiation, meetings and presentations, and creating future success.
Download or read book Doing Social Media So It Matters written by Laura Solomon and published by American Library Association. This book was released on 2011 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides context to the social media phenomenon and offers practical advice on how libraries can choose, use, and monitor these tools effectively, whilst identifying additional resources and best practices.
Download or read book Beyond Banned Books written by Kristin Pekoll and published by American Library Association. This book was released on 2019-05-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This resource from Pekoll, Assistant Director of the American Library Association's Office for Intellectual Freedom (OIF), uses specific case studies to offer practical guidance on safeguarding intellectual freedom related to library displays, programming, and other librarian-created content.
Download or read book Social Media for Communication and Instruction in Academic Libraries written by Joe, Jennifer and published by IGI Global. This book was released on 2019-03-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.
Download or read book Transforming Your Library into a Learning Playground written by Brittany R. Jacobs and published by Bloomsbury Publishing USA. This book was released on 2017-12-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public libraries must offer relevant, exciting, and stimulating learning centers that appeal to kids. This book is a step-by-step guide for creating affordable and effective educational programs for children and youth by focusing on one simple concept: play. With the standards of education rising every year and current technology making all types of information widely available to anyone with an Internet connection, libraries need to stay relevant by constantly evolving. One important way to strengthen a public library's identity as an irreplaceable resource is to make it an exciting and stimulating learning center that appeals to children and youth. This book demonstrates how to transform the informal setting of a public library into a place where "play" in the guise of game-based learning becomes a natural and exciting process for children and young students. It also shows readers how to incorporate existing programs such as the makerspace, storytime, and book clubs to play to their strengths; more effectively utilize the tools and resources they have; and transform their libraries. The first two chapters explain why learning through play and exploration isn't only for early childhood development, identifies the key differences between free play and structured play, and addresses why libraries are the perfect setting for learning. Next, the author draws on her experience in children's librarianship and as a children's book author to describe methods to listen to (and understand) children, manage organized chaos, and gain the children's trust. Additional chapters explain how to write weekly or daily lesson plans, how to brainstorm supporting activities to reinforce concepts being taught, and how to infuse STEM and literacy objectives into daily lessons. The book closes with suggestions on marketing and promotion, ways to support the classroom, and strategies that will "keep 'em coming back" and build an enthusiastic customer base.
Download or read book Growing Your Library Career with Social Media written by Daniella Smith and published by Chandos Publishing. This book was released on 2018-07-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing Your Career with Social Media presents social media tools, current trends and professional development strategies to help busy librarians remain up-to-date. This title offers advice from librarians on how to use social media for career development and continuing education. Advice is based on accumulated experience from professionals who have incorporated social media into their professional lives. The book includes interviews and suggests ways librarians can use social media as a tool for self-promotion. It includes tables of social media tools and their potential uses, and also provides resources, lists, organizations and information on librarians currently active in social media. Gives strategies, resources, and social media tools for career advancement in librarianship Presents interviews from experienced librarians on how best to use social media Offers real-world experience of great use to practicing librarians Incorporates original research unique to this book, which librarians can use Includes practical resources so librarians can start using social media tools immediately
