Download or read book The Law Relating to Advertisements Classic Reprint written by T. Artemus Jones and published by Forgotten Books. This book was released on 2016-09-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Law Relating to Advertisements The part played by modern advertising in the develop ment of national and international trade is a sufficient reason for the appearance of a book, however imperfect it may be, dealing with the law relating to advertisements. Somewhat hurriedly compiled during odd intervals of practice, the volume gives an outline of the salient facts in the decided cases, which may be found useful by the legal practitioner. The chapters dealing with Copyright and Trade Marks are necessarily meagre. The absence of any work on the subject of advertisements in our law libraries is the only claim which the author ventures to make on behalf of this little volume. T. A. J. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book The Law Relating to Advertisements written by Thomas Artemus Jones and published by Palala Press. This book was released on 2018-02-24 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book Airline Advertising Reform Act of 1991 written by United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Aviation and published by . This book was released on 1993 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creative Advertising Concept and Copy written by Georgia-Zozeta Miliopoulou and published by Taylor & Francis. This book was released on 2024-04-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.
Download or read book Advertising and Public Broadcasting written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1984 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Statutes of the United Kingdom of Great Britain and Ireland 9 George IV 1828 Classic Reprint written by Great Britain and published by Forgotten Books. This book was released on 1834 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Statutes of the United Kingdom of Great Britain and Ireland, 9 George IV. 1828 Collection and Application of voltmtary Contributiu: for the Purpose of enlarging and building Churches and Chapels. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Law Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1922 with total page 2662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Collection written by European Audiovisual Observatory and published by Council of Europe. This book was released on 2003-01-01 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the media law field, we are all confronted more and more frequently with the term horizontal regulation. What exactly is meant though by horizontal regulation? Does it already exist in the audiovisual field, particularly in EC law, and, if so, how does it work? What are its limitations? This edition provides some answers to these questions. In five articles, it describes "horizontal" rules in five different subject areas and compares and analyzes them.--Publisher's description.
Download or read book The Law of Advertising in Ireland written by Patrick Ambrose and published by Bloomsbury Publishing. This book was released on 2015-10-29 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising.
Download or read book The Lawyer s Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Download or read book The Publishers Circular and Booksellers Record of British and Foreign Literature written by and published by . This book was released on 1896 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Laws Relating to the Navy Annotated written by United States and published by . This book was released on 1945 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report of the Surgeon General of the Public Health Service of the United States written by U. S. PUBLIC HEALTH. SERVICE and published by Forgotten Books. This book was released on 1921 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Annual Report of the Surgeon General of the Public Health Service of the United States: For the Fiscal Year 1921 Sir: In accordance with the act of July 1, 1902, I have the honor to submit for transmission to Congress the following report of the operations of the Public Health Service for the fiscal year ended June 30, 1921. This is the fiftieth annual report of the service covering the one hundred and twenty-third year of its existence. The administrative organization of the bureau on June 30, 1921, was as follows. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Children Adolescents and the Media written by Jeffrey Jensen Arnett and published by SAGE. This book was released on 2007 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
