Download or read book The Insider s Guide to MEDIA TRAINING written by Kevin RIGGS and published by . This book was released on 2020-10-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media just called you for an interview. This is your chance to reach a much larger audience. Of course, doing it right isn't easy. This book will help prepare you for your interview. It will also help you understand the different types of media in our digital age and how each one is should be handled. This book is a quick read that will make you look and sound better when the media calls!
Download or read book When the Headline Is You written by Jeff Ansell and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
Download or read book The Insider s Guide to Media Training written by Marianne Schwab and published by Createspace Independent Publishing Platform. This book was released on 2017-01-16 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available for a Limited Time Only at $19.99 (List Price $24.99) Media interviews can sky rocket your career or business and you can take your career from obscurity to high visibility when you learn how to master the media and your message. Getting interviewed on a TV talk show or news program builds credibility for you as an expert, your product, or brand and will undoubtedly change the trajectory of your career or business. In The Insider's Guide to Media Training, you will learn how to: - Become a recognized thought leader in your area of expertise - Understand how media decision makers determine which guests get on-the-air - Create media hooks that get you booked on TV talk shows - Deliver on-camera interviews with confidence and polish - Reach your ideal audience with a signature TV segment that attracts clients or customers - Leverage media appearances for additional media and speaking opportunities - ....and more! Marianne Schwab is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. The Insider's Guide to Media Training will prepare you to succeed in today's media environment with real life, road-tested techniques that many P.R. pros don't know exist.
Download or read book The Media Training Bible written by Brad Phillips and published by Speakgood Press. This book was released on 2012-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Download or read book The New PR written by Phil Hall and published by Larstan Publishing. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone's heard of public relations, but what exactly is it? Even among PR professionals, there's no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. The New PR: An Insider's Guide to Changing the Face of Public Relations explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies. Phil Hall draws on his experience as the head of one of New York's savviest PR agencies to offer a no-holds-barred examination of what works, what doesn't, and why -- with the goal of helping readers secure high-impact results. Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today's most effective messengers. Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.
Download or read book Game Plan written by Charles Wilson and published by St. Martin's Press. This book was released on 2016-06-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestselling author Charles Wilson delivers a cutting-edge thriller based on real-life experiments at improving human intelligence currently underway in both government and private circles. Imagine a computer chip no bigger than the tip of a pencil. This chip, if implanted in a human brain, could give someone encyclopedic knowledge, lightning-fast reflexes and superior learning skills. In a remote military hospital in Montana, an experiment is being performed: implant the chip into the brains of five volunteers. These volunteers, four men and one woman, are all serving life sentences in prison. The experiment works...but the five criminals escape. One young doctor is pulled into the intrigue by the baffling murder of his medical school mentor. Can this one doctor stop the conspiracy of five powerful opponents...whose driving desire is absolute and total control?
Download or read book The Insider s Guide to Culture Change written by Siobhan McHale and published by HarperCollins Leadership. This book was released on 2020-02-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture transformation expert Siobhan McHale defines culture simply: “It’s how things work around here.” The secret to the success or failure of any business boils down to its culture. From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change. Many leaders and managers struggle to get a handle on exactly what culture is and how pervasive its impact is throughout an organization. Some try to change the culture by publishing a statement of core values but soon find that no meaningful change happens. Others try to unify the culture around a set of shared goals that satisfy shareholders but find their efforts backfire as stressed employees throw their hands up because “leadership just doesn’t get it.” Others implement expensive new IT systems to try to bring about change, only to find that employees find “workarounds” and soon go back to their old ways. The Insider’s Guide to Culture Change walks readers through McHale’s four-step process to culture transformation, including how to: Understand what “corporate culture” really is and how it impacts every aspect of the way your organization operates Analyze where your culture is broken or not adding maximum value Unlock the power of reframing roles within your company to empower and engage your employees Utilize proven methods and tools to break through deeply embedded patterns and change your company mind-set Keep the momentum going by consolidating gains and maintaining your foot on the change accelerator With The Insider’s Guide to Culture Change, watch your employees go from followers to change leaders who drive an agile culture that constantly outperforms.
Download or read book An Insider s Guide to Building a Successful Consulting Practice written by Bruce L. KATCHER Ph.D. and published by AMACOM Div American Mgmt Assn. This book was released on 2010-03-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insider’s Guide to Building a Successful Consulting Practice is an invaluable resource. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to: Identify a market and narrow your focus • Make a smooth transition from employee to independent consultant • Sell effectively even if you’ve never sold before • Establish visibility through speaking, writing, and networking • Build credibility by leveraging the credibility of others • Set prices based on value • Develop a marketing strategy and divide your time between marketing and delivering your services • Keep plenty of work in your pipeline • Adapt and thrive in any market condition • And much more Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business.
Download or read book How to Publish Your Communication Research An Insider s Guide written by Alison Alexander and published by SAGE Publications. This book was released on 2001-08-23 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-known journal editors and Communication scholars Alison Alexander and W. James Potter provide an insider's guide to getting published in scholarly communication journals. Alexander and Potter begin with a review of the manuscript submission process followed by coverage of writing traps that should be avoided. Additional chapters, written by eight other distinguished journal editors, tell prospective authors what editors and reviewers look for when deciding which articles should be published and which should not.
Download or read book Stem Cells An Insider s Guide written by Paul Knoepfler and published by World Scientific. This book was released on 2013-07-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stem Cells: An Insider's Guide is an exciting new book that takes readers inside the world of stem cells guided by international stem cell expert, Dr. Paul Knoepfler. Stem cells are catalyzing a revolution in medicine. The book also tackles the exciting and hotly debated area of stem cell treatments that are capturing the public's imagination. In the future they may also transform how we age and reproduce. However, there are serious risks and ethical challenges, too. The author's goal with this insider's guide is to give readers the information needed to distinguish between the ubiquitous hype and legitimate hope found throughout the stem cell world. The book answers the most common questions that people have about stem cells. Can stem cells help my family with a serious medical problem such as Alzheimer's, Multiple Sclerosis, or Autism? Are such treatments safe? Can stem cells make me look younger or even literally stay physically young? These questions and many more are answered here.A number of ethical issues related to stem cells that spark debates are discussed, including risky treatments, cloning and embryonic stem cells. The author breaks new ground in a number of ways such as by suggesting reforms to the FDA, providing a new theory of aging based on stem cells, and including a revolutionary Stem Cell Patient Bill of Rights. More generally, the book is your guide to where the stem cell field will be in the near future as well as a thoughtful perspective on how stem cell therapies will ultimately change your life and our world.
Download or read book An Insider s Guide to Academic Writing written by Susan Miller-Cochran and published by Macmillan Higher Education. This book was released on 2018-09-12 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued for its clear, accessible presentation of disciplinary writing, the first edition of An Insider’s Guide to Academic Writing was celebrated by adopters at two-year and four-year schools alike. With this second edition, the authors build on that proven pedagogy, offering a series of flexible, transferable frameworks and unique Insider’s video interviews with scholars and peers that helps students to adapt to the academic writing tasks of different disciplinary discourse communities - and helps instructors to teach them. New to the second edition is additional foundational support on the writing process, critical reading, and reflection, to give students stronger tools to apply to their disciplinary writing. An Insider’s Guide to Academic Writing is based on the best practices of a first-year composition program that has trained hundreds of teachers who have instructed thousands of students. Use ISBN 978-1-319-05355-0 to get access to the online videos for free with the brief text and ISBN 978-1-319-05354-3 for the version with readings.
Download or read book How to Get a Specialty Training Post written by Danny C. G. Lim and published by Oxford University Press. This book was released on 2011-05-05 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year, thousands of junior doctors apply for highly competitive training jobs in a variety of specialties. Obtaining a training job can be a difficult and stressful process, with some specialties attracting 40 applicants per post. This book helps doctors to improve their chances of getting that highly sought-after post. It is a wide-ranging, accessible guide to the application process, covering every step, from online application to the selection panel. It includes essential tips on career development, interview technique, and specialty-specific advice.
Download or read book Presenting on TV and Radio written by Janet Trewin and published by Taylor & Francis. This book was released on 2013-06-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aspiring radio and TV presenters will benefit from the informative and entertaining guidance provided by accomplished presenter, Janet Trewin. Presenting on TV and Radio is packed with illustrations, practical exercises and insider tips for improving your presentation skills and breaking into this competitive industry. Based on the principle that all successful presentation on TV and radio is dependent on uniform skills applicable to both mediums, the book begins by explaining basics such as appearance, authority, body language, diction, scriptwriting, deadlines, technology and working with a co-presenter. Valuable insights into key employment issues such as sexism, ageism, racism and disability are also offered. The different requirements of TV and radio presentation are then examined, focusing on each specialist area in detail and with tips from professionals in the business. These include: presenting news in the studio as an anchor and as a reporter on the road; current affairs and features involving live and recorded material; DJ'ing; light entertainment (e.g. game shows and personality programmes); sports presentation; children's programmes; foreign broadcasters and those broadcasting to worldwide audiences.
Download or read book Media Training 101 written by Sally Stewart and published by John Wiley & Sons. This book was released on 2003-09-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Download or read book Know China Business The Insider s Guide to Doing Business Successfully in China written by and published by Know China Business. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Training A Z written by TJ. Walker and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Training A-Z is a compilation of insights from Walker's experiences which addresses all aspects of dealing with the media. From Articulating and forming your media message, to appearing like a Zombie on camera and correcting the problem - Media Training A-Z is complete!
Download or read book The CERT Guide to Insider Threats written by Dawn M. Cappelli and published by Addison-Wesley. This book was released on 2012-01-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2001, the CERT® Insider Threat Center at Carnegie Mellon University’s Software Engineering Institute (SEI) has collected and analyzed information about more than seven hundred insider cyber crimes, ranging from national security espionage to theft of trade secrets. The CERT® Guide to Insider Threats describes CERT’s findings in practical terms, offering specific guidance and countermeasures that can be immediately applied by executives, managers, security officers, and operational staff within any private, government, or military organization. The authors systematically address attacks by all types of malicious insiders, including current and former employees, contractors, business partners, outsourcers, and even cloud-computing vendors. They cover all major types of insider cyber crime: IT sabotage, intellectual property theft, and fraud. For each, they present a crime profile describing how the crime tends to evolve over time, as well as motivations, attack methods, organizational issues, and precursor warnings that could have helped the organization prevent the incident or detect it earlier. Beyond identifying crucial patterns of suspicious behavior, the authors present concrete defensive measures for protecting both systems and data. This book also conveys the big picture of the insider threat problem over time: the complex interactions and unintended consequences of existing policies, practices, technology, insider mindsets, and organizational culture. Most important, it offers actionable recommendations for the entire organization, from executive management and board members to IT, data owners, HR, and legal departments. With this book, you will find out how to Identify hidden signs of insider IT sabotage, theft of sensitive information, and fraud Recognize insider threats throughout the software development life cycle Use advanced threat controls to resist attacks by both technical and nontechnical insiders Increase the effectiveness of existing technical security tools by enhancing rules, configurations, and associated business processes Prepare for unusual insider attacks, including attacks linked to organized crime or the Internet underground By implementing this book’s security practices, you will be incorporating protection mechanisms designed to resist the vast majority of malicious insider attacks.
