Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Building the ITI written by and published by . This book was released on 1996 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intended audiences for this handbook are transportation managers, project managers, and their staff. Its purpose is to provide focused information about the National Intelligent Transportation Systems (ITS) Architecture to those implementing the Intelligent Transportation Infrastructure (ITI) in a metropolitan area. The handbook provides an introduction to what the architecture says about the ITI, and why a planner or implementor should be aware of the architecture. The discussion covers major architecture systems and information flows to provide a basic understanding of what information the architecture provides to implementors. Also included is information on what the ITI components are, what the architecture is, and the benefits of having and using the architecture to guide deployment.

Download or read book Traffic Control Systems Handbook written by and published by . This book was released on 1976 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook, which was developed in recognition of the need for the compilation and dissemination of information on advanced traffic control systems, presents the basic principles for the planning, design, and implementation of such systems for urban streets and freeways. The presentation concept and organization of this handbook is developed from the viewpoint of systems engineering. Traffic control studies are described, and traffic control and surveillance concepts are reviewed. Hardware components are outlined, and computer concepts, and communication concepts are stated. Local and central controllers are described, as well as display, television and driver information systems. Available systems technology and candidate system definition, evaluation and implementation are also covered. The management of traffic control systems is discussed.

Download or read book The Measurement of Scientific Technological and Innovation Activities Oslo Manual 2018 Guidelines for Collecting Reporting and Using Data on Innovation 4th Edition written by OECD and published by OECD Publishing. This book was released on 2018-10-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is innovation and how should it be measured? Understanding the scale of innovation activities, the characteristics of innovative firms and the internal and systemic factors that can influence innovation is a prerequisite for the pursuit and analysis of policies aimed at fostering innovation.

Download or read book Frontier and Innovation in Future Computing and Communications written by James J. (Jong Hyuk) Park and published by Springer Science & Business. This book was released on 2014-04-18 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT technology engineering changes everyday life, especially in Computing and Communications. The goal of this book is to further explore the theoretical and practical issues of Future Computing and Communications. It also aims to foster new ideas and collaboration between researchers and practitioners.

Download or read book Proceedings of the XV International Scientific Conference on Industrial Systems IS 11 written by and published by FON. This book was released on with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Agricultural transformation and market innovation Theory concepts and definitions written by International Food Policy Research Institute (IFPRI) and published by Intl Food Policy Res Inst. This book was released on 2018-01-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historically, agriculture was seen as a contribution that helped induce industrial growth and structural transformation of the economy. The structural transformation where the share of agriculture in gross domestic product (GDP) and employment declines as per capita income rises is well documented. Classical theorists, led by Lewis (1954), viewed economic development as a growth process of relocating factors of production from an agricultural sector characterized by low productivity and the use of traditional technology to a modern industrial sector with higher productivity. Economic transformation is triggered when agriculture realizes enough surplus in the form of food and commodities and product and factor markets begin to integrate across space, and workers begin to move out of agriculture to meet the demands of a growing industrial sector.

Download or read book Entrepreneurial Innovation for Securing Long Term Growth in a Short Term Economy written by Gamez-Gutierrez, Jorge and published by IGI Global. This book was released on 2021-03-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental process for a company to achieve stable growth levels over time in a highly competitive economy is the ability to improve, adapt, and overcome a variety of challenges, whether they be internally or externally based. Therefore, being capable of understanding how any operational changes or improvements impact consumers must likewise be taken into consideration. Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy is a collection of innovative research on the methods and applications of corporate decision making on the overall success of a company in the long term. While highlighting topics including organizational values, trust management, and social entrepreneurship, this book is ideally designed for entrepreneurs, executives, business consultants, researchers, industry professionals, and students who want to improve their understanding of the strategic role of entrepreneurial innovation at different levels defined by globalized markets inserted into the information and knowledge society.

Download or read book Liquidity Markets and Trading in Action written by Deniz Ozenbas and published by Springer Nature. This book was released on 2022 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and market structure. It provides a detailed examination of the impact of trading costs and other impediments of trading that the authors call rictions It also presents an interactive simulation model of equity market trading, TraderEx, that enables students to implement trading decisions in different market scenarios and structures. Addressing these topics shines a bright light on how a real-world financial market operates, and the simulation provides students with an experiential learning opportunity that is informative and fun. Each of the chapters is designed so that it can be used as a stand-alone module in an existing economics, finance, or information science course. Instructor resources such as discussion questions, Powerpoint slides and TraderEx exercises are available online.

Download or read book Federal Register written by and published by . This book was released on 1992-01-27 with total page 1062 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Federal aid Policy Guide written by and published by . This book was released on 1997-10 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Diffusion of Innovations in Health Service Organisations written by Sir Trisha Greenhalgh and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a systematic review on how innovations in health service practice and organisation can be disseminated and implemented. This is an academic text, originally commissioned by the Department of Health from University College London and University of Surrey, using a variety of research methods. The results of the review are discussed in detail in separate chapters covering particular innovations and the relevant contexts. The book is intended as a resource for health care researchers and academics.

Download or read book SPS2020 written by K. Säfsten and published by IOS Press. This book was released on 2020-12-24 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge-intensive product realization implies embedded intelligence; meaning that if both theoretical and practical knowledge and understanding of a subject is integrated into the design and production processes of products, this will significantly increase added value. This book presents papers accepted for the 9th Swedish Production Symposium (SPS2020), hosted by the School of Engineering, Jönköping University, Sweden, and held online on 7 & 8 October 2020 because of restrictions due to the Corona virus pandemic. The subtitle of the conference was Knowledge Intensive Product Realization in Co-Operation for Future Sustainable Competitiveness. The book contains the 57 papers accepted for presentation at the conference, and these are divided into nine sections which reflect the topics covered: resource efficient production; flexible production; virtual production development; humans in production systems; circular production systems and maintenance; integrated product and production development; advanced and optimized components, materials and manufacturing; digitalization for smart products and services; and responsive and efficient operations and supply chains. In addition, the book presents five special sessions from the symposium: development of changeable and reconfigurable production systems; smart production system design and development; supply chain relocation; management of manufacturing digitalization; and additive manufacturing in the production system. The book will be of interest to all those working in the field of knowledge-intensive product realization.

Download or read book The Triple Helix written by Henry Etzkowitz and published by Routledge. This book was released on 2008-02-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Triple Helix of university-industry-government interactions is the key to innovation in increasingly knowledge-based societies. As the creation, dissemination, and utilization of knowledge moves from the periphery to the center of industrial production and governance, the concept of innovation, in product and process, is itself being transformed. In its place is a new sense of 'innovation in innovation' - the restructuring and enhancement of the organizational arrangements and incentives that foster innovation. This triple helix intersection of relatively independent institutional spheres generates hybrid organizations such as technology transfer offices in universities, firms, and government research labs and business and financial support institutions such as angel networks and venture capital for new technology-based firms that are increasingly developing around the world. The Triple Helix describes this new innovation model and assists students, researchers, and policymakers in addressing such questions as: How do we enhance the role of universities in regional economic and social development? How can governments, at all levels, encourage citizens to take an active role in promoting innovation in innovation and, conversely, how can citizens so encourage their governments? How can firms collaborate with each other and with universities and government to become more innovative? What are the key elements and challenges to reaching these goals?

Download or read book Concept of Operations ConOps V1 0 for the Future Digital System written by United States. Government Printing Office and published by . This book was released on 2004 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the XIII International Symposium SymOrg 2012 Innovative Management and Business Performance written by and published by University of Belgrade, Faculty of Organizational Sciences . This book was released on 2012-06-03 with total page 2004 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Qualitative Futures Research for Innovation written by Patrick A. Duin and published by Eburon Uitgeverij B.V.. This book was released on 2006 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: