Download or read book The influences of packaging design and colour on consumers product perceptions and buying decisions written by Elif Pekmezci and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multisensory Packaging written by Carlos Velasco and published by Springer. This book was released on 2018-11-28 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Download or read book The Influence of Packaging Color on Consumer Purchase Intent written by Vickie Lynn VanHurley and published by . This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How Packaging Elements Impact Consumers Buying Decisions written by Adam Muhammad Amir and published by LAP Lambert Academic Publishing. This book was released on 2014-12-11 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. Packaging has now changed its traditional role of protecting the product to communicate a complete message about the product, to get the consumer attention on retail stores and to provide convenience for consumers to use the product (Rundh, 2013). It is important for firms, marketers and packaging designers to know how packaging influences consumers' purchase decisions. In order to know the impact of packaging on consumers the study was carried out to find the relationship between packaging elements and consumer buying behavior. The packaging elements were further divided into visual elements and verbal elements. Visual elements included packaging color, packaging design, packaging material, packaging size and packaging graphics. Verbal elements included nutritional information, product information and country-of-origin.
Download or read book Handbook of Color Psychology written by Andrew J. Elliot and published by Cambridge University Press. This book was released on 2015-12-17 with total page 1737 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Download or read book Consumer Led Food Product Development written by Hal MacFie and published by Elsevier. This book was released on 2007-06-30 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area. Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers’ food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods. Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. Introduces the factors affecting consumer food choice Explores issues such as sensory perception, culture and ethics Analyses methods to understand food related attitudes
Download or read book The Influence of Color on Purchasing Decisions Related to Product Design written by Kate Goguen and published by . This book was released on 2012 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Designers, especially students studying to be designers, are not always aware of how important color is to the success of a product. Color choice is paramount and can affect the way consumers react to and ultimately choose whether to purchase a particular product. Their decisions may be based not only on the actual color of the product but also on the colors used in the packaging. This thesis focuses on the importance of color in design and demonstrates that color must be successfully integrated into the design process to ensure product success. In order to test this thesis, I designed a survey to determine the shopping habits and the influence of color in the choices made by men and women of various age groups. The overall results are expressed in a series of posters which will be beneficial to design students as well as seasoned designers. Prior to their participation, people who contributed to the thesis survey were unaware how much color affected their shopping and preferences for particular items. In general, survey results indicate that quality is not something that would ever be sacrificed for the perfect color and the item needs to function or fit well in order to be considered for purchase by the consumer. But beyond these considerations, color is a critical factor in choosing products. The posters accompanying this thesis highlight the responses and are of use to designers, particularly students, in understanding how consumers react to color."--Abstract.
Download or read book Packaging the Contemporary Media written by Robert G. Neubauer and published by . This book was released on 1973 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Got Milk written by Kaitlin Miller and published by . This book was released on 2019 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging is an overlooked method of advertising that plays an important role in promoting brand image and increasing consumers’ impulse to purchase specific brands. Gaining an understanding in consumer perception allows brands to make smarter decisions and better connections to their target audience. Packaging acts as a silent salesman in the world of advertising by subtly affecting consumers’ perception of a brand both in stores and in homes. These brands are infused with symbolism and meanings beyond their tangible presence — health conscious, environmentally friendly, frugal, etc. — and want to display their values just as much as they want to connect to the values of the target audience. Different design elements, such as color, text, images and materials, each hold their own meanings and consumers interpret them differently. However, when put together, brands can utilize the balance to connect with consumers. Through a series of four focus groups divided by age range of consumers, this research examined how symbolism within packaging influences consumers’ buying behaviors. Specifically, this study explored how consumers responded to packaging and design elements of milk. Research participants discussed their likes and dislikes of two designs (simple and colorful) and three different types of containers (plastic jug, carton and glass bottle) of milk packaging for a hypothetical brand, Moo Creamery. The participants’ purchasing decisions were found to be directly tied to the meanings that they personally associated with the different design elements as well as more socioeconomic driving factors like family dynamics, uses for milk, consumer age and familiarity with packaging. While each individual design and structural element held its own meaning for the participants, it was the combination of these elements in the overall packaging design that determined which version of Moo Creamery, as well as other products, they would purchase.
Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Download or read book Strategic Brand Management written by Kevin Lane Keller and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
Download or read book The influence of packaging colour on expected and perceived product attributes of low involvement products Colour as a silent salesman written by Jessica Novi and published by GRIN Verlag. This book was released on 2022-04-25 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Vienna University of Economics and Business (Marketing and Consumer Research), language: English, abstract: Colour is everywhere. But how much influence does it have on consumers when evaluating product attributes of everyday low-involvement products? To add to the already large number of insights achieved through research a randomized mixed factorial experiment was conducted looking at the products milk and shower gel (within-subject factor) in two different packaging colours each which were manipulated between subjects (milk: dark blue vs. light blue; shower gel: orange vs. green). Marketing is like a never-ending competition of trying to somehow stand out from an enormous number of products. Hardly ever is this more obvious than when looking at a supermarket or drugstore shelf where products are placed one after another. And the big question here is why customers decide to buy exactly one brand when there are nearly uncountable others that do not show a clear point of differentiation that would make that choice comprehensible? Therefore, understanding one’s customers can be a big competitive advantage, but this is easier said than done.
Download or read book Handbook of Package Design Research written by Walter Stern and published by John Wiley & Sons. This book was released on 1981 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Factors Influencing the Buying Decision of Consumers towards Branded Biscuits written by Dr. M. Ganesh Babu and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Slim by Design written by Brian Wansink and published by Harper Collins. This book was released on 2014-09-23 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we approach and manage our diets. Anyone familiar with Wansink’s Mindless Eating knows this is not a typical diet book. Wansink shares his scientific approach to eating, providing insight and information, so we can all make better choices when it comes to food. The pioneer of the Small Plate Movement, Brian Wansink presents compelling research conducted at the Food and Brand Lab at Cornell University by way of cartoons, drawings, charts, graphs, floor plans, and more. Slim by Design offers innovative ways to make healthy eating mindlessly easy.
Download or read book Product Packaging as Tool to Demand a Price Premium Does Packaging Enhance Consumers Value Perception to Justify a Price Premium written by Christoph Breetz and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-03 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.
Download or read book The TQM Journal 23 written by Lars Witell and published by . This book was released on 2011 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This e-book discusses and contributes to the further development of the theory of attractive quality, often referred to as the Kano model. The theory of attractive quality was introduced to the Western world through the 1984 paper entitled OC Attractive Quality and Must-Be QualityOCO by Professor Noriaki Kano and his colleagues (Kano et al., 1984). This e-book aims to encourage research on the theory of attractive quality to enter a new phase of development. It especially calls for empirical investigations into the use and application of the Kano model and theoretical development of the theory of attractive quality. This e-book spans a wide range of topics, from further extensions of the Kano methodology and new approaches to the classification of quality attributes, to lifecycles of quality attributes and the theory of attractive quality."
