Download or read book The Influence of Information and Product Labels on Consumer Preferences and Willingness to Pay for Pecans written by Sharon P. Kane and published by . This book was released on 2018 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pecans, with a $560 million U.S. agricultural production value, remain a largely unexamined area of consumer preferences, willingness to pay (WTP) for attributes, or valuations of mandatory country of origin (COO) labeling requirements. Recent approval of a Federal Marketing Order (FMO) for the U.S. pecan industry highlights the importance of consumer valuation as stakeholders pursue avenues to address marketing and consistency-of-standards challenges in this sector. Key to investigating consumer valuations are product labels, on which vital information is conveyed by producers and manufacturers to consumers at point of sale. Clear and effective labels not only allow consumers to align their preferences with available options, but hold potential economic gains when product information garners a price premium for desired attributes. Employing choice experiments and random nth price experimental auctions in a series of research sessions with adult consumers in two Southeastern U.S. cities, this study assesses how consumers respond to product attributes and label details in different information contexts for purchases of shelled pecan halves. From the data collected in the research sessions, we address the following: 1) consumers' willingness to pay for select initiatives proposed in conjunction with the FMO regarding pecan attributes, 2) directly eliciting the consumers' value of obtaining information about attributes vs. WTP for particular attributes in pecan purchases under alternative labeling scenarios, and 3) the influence of consumer risk and ambiguity attitudes on consumer preferences for single or mixed country of origin products. Findings indicate that, in choice experiments, consumer ethnocentric tendencies and purchasing patterns play a role in defining differences among consumer taste preferences and WTP, while efforts to educate consumers about attributes are essential. Overall, despite significant taste heterogeneity, consumers generally are most willing to pay a premium for pecans of U.S. origin over other attributes, though there is some evidence from the experimental auctions that the value of origin information diminishes in a more complex information environment. However, in the presence of risk or ambiguity regarding knowledge of product provenance, consumers prefer mixed origin over any risk of obtaining the single origin product from their lowest ranked preference country.

Download or read book Impact of Front of package Claims on Consumer Pecan Preferences written by Julianna Dahl Wilbanks and published by . This book was released on 2017 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using descriptive statistics, significance was found between reported and expected values across pecan consumption, frequency of pecan consumption, level of importance of nutritional health claims and basic demographics. For the surveyed participants, significant differences in reported and expected values were found in the importance of health claims for both frequent and non-frequent pecan consumers. Additionally, correlation was found between pecan consumption and viewing claims as important when making purchasing decisions. When evaluating participant age group and their pecan consumption, correlation was identified using the p-value. Furthermore, census region and pecan consumption was directly correlated with the majority of the pecan consumers residing in the Southern region. When evaluating the discrete choice experiment, the calculated coefficients and estimated willingness-to-pay (WTP) values were highest for packages using the High-in-Antioxidants claim to convey the nutritional qualities of the pecans to the consumer, and as well as the U.S. country-of-origin label, identifying a higher preference for U.S. pecans.

Download or read book The Effects of a Local Label Conveying Minimal Additional Information on Consumer Willingness to Pay written by Sara E. Albrecht and published by . This book was released on 2017 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: To begin to understand consumers’ preferences for labels, it must be understood what consumers believe they are obtaining from the labels, and whether their perceptions deviate from what they are truly being guaranteed by a label. To study the impact of a label conveying minimal additional information on consumer willingness to pay (WTP) and perceptions, this thesis examined the impact of adding such a label on consumer WTP for a watermelon. The label conveying minimal additional information was a Mar-Del Watermelon Association label. The main information that the label conveyed was that the watermelon had been grown in either Maryland or Delaware, meaning that this label conveyed the potential for the watermelon to be local. However, consumers were told that all watermelons available to them regardless of labeling had been grown in Delaware, theoretically negating the main additional information being conveyed by the Mar-Del label. ☐ Field experiments were conducted in eight locations with a total of 328 participants in farmer’s markets and parks in Cecil County, Maryland, Chester County, Pennsylvania, New Castle County, Delaware, and Sussex County, Delaware (where a ferry terminal was used as opposed to a park). To study the impact of the Mar-Del label, changes in WTP were observed when the label was added both to no label and when added to a preserved farm label, which told participants that the watermelon had been grown on preserved farmland in Delaware. A Becker-DeGroot-Marschak (BDM) mechanism was used to elicit WTP. Participants then completed a survey on shopping habits, demographics, perceptions of taste, safety, and locality, and perceptions of preserved farmland. ☐ On average participants were willing to pay $1.82 more for a watermelon with the Mar-Del label compared to no label and $0.60 more for the Mar-Del label when added to the preserved farm label. When the Mar-Del label was added either to no label or the preserved farm label, consumers’ expectations of taste, food safety, and belief that the watermelon was local all increased at at least the 5% level of statistical significance. Therefore, the addition of a label conveying minimal information made participants believe that the watermelon would taste better, was safer in terms of food safety, and was more likely to meet their definition of local. ☐ Results showed that the addition of a local label, regardless of actual additional information provided, increases consumer’s trust that the food product will taste better, has a higher level of food safety, and is local. This finding could have significant impact for both farmers within the Mar-Del Watermelon Association, and have a more widespread impact on farmers across the U.S. In broader applications, simply including a label, even if it does not convey significant information, could result in consumers willing to pay more for a watermelon grown at any farm across the U.S., resulting in increased profits for the farmers, and a higher trust on behalf of the consumers that their food will taste good, will be safe, and is local. It is possible these findings could apply to any food product, although further studies would be required to establish this effect.

Download or read book Production Model and Consumer Preferences for Texas Pecans written by Christopher James Chammoun and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: High prices in any industry, agricultural especially, tend to spur new investment opportunities. Recent prices for pecans have been high relative to their historical pattern, suggesting investment opportunities for pecans. Prior to any investment, the investor needs to know what products consumers are demanding and how profitable it is to grow those products. This study assessed Texas consumers' preferences for pecan products and the profitability of growing pecans in the central Texas region. A choice experiment was conducted amongst Texas consumers to reveal consumers' preferences and determine their willingness-to-pay for the attributes comprising pecan products. A stochastic production model was formulated to determine the profitability of three different types of pecan orchards: a native orchard with no irrigation, an improved varieties orchard with irrigation, and an improved varieties orchard without irrigation. Results from the choice experiment indicated that consumers preferred large size pecans, native variety pecans, pecan halves, United States-grown pecans, and Texas-grown pecans. The choice experiment also found that consumers were heterogeneous in their preferences for all attributes except pecan variety and U.S. origin. Results from the stochastic production model indicated that the most profitable pecan orchard in central Texas was the irrigated improved orchard.

Download or read book How Do Different Types of Carbon Labels Influence Consumer Preferences written by Remco Wezepoel and published by . This book was released on 2016 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Pecan Technology written by C. Santerre and published by Springer. This book was released on 2012-07-08 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flavorwise and texturewise pecans are the "Queen of the Edible Nuts. " This has been verified by salters, bakers, confectioners and ice cream manufacturers in America and western Europe. Hickory nuts and macadamia nuts are close behind, but are available only in limited supply. Pecans are among the nuts highest in oil content. In general, the varieties of nuts with the highest oil content are also rich in flavor and tender in texture. Some varieties of pecans (i. e. , Schley and Curtis) have been shown to contain as much as 76% oil. The oil in pecans is highly unsaturated, which means it is desirable from a nutritional standpoint but that it is also highly susceptible to oxidation which can cause pecans to tum stale and rancid. Pecans used in confections, bakery goods, cereals, or in snacks are more subject to staleness and rancidity than most nuts because these products are often stored at ambient temperatures. For this reason, pecans are considered to be semi-perishable and are not used in some "fine" products due to their limited shelf-life. Research at the Georgia Experiment Station has shown that raw pecans or most pecan products may be held in good condition for more than 20 years if freezing is the mode of preservation. However, development of new products demands that pecans be stored at ambient temperatures for extended intervals. Pecan 'meat' is easily bruised during shelling and handling.

Download or read book Nutrition Information and Claims Impact on Food Purchases written by Anubhuti Gopal and published by Independent Author. This book was released on 2023-03-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrition information and claims play a significant role in shaping consumer behavior when it comes to food purchases. With an increasing awareness of the importance of healthy eating habits, consumers are looking for products that align with their dietary preferences and goals. Nutrition information such as calories, macronutrients, and micronutrients are often displayed on food labels, which allow consumers to make informed decisions about their food choices. Health claims, such as "low-fat" or "high-protein," can also influence consumer behavior, as they can indicate that a product is better suited to meet specific nutritional needs. In addition to these labels, marketing tactics such as branding, packaging, and advertising can also influence consumer behavior. For example, products that are marketed as "natural" or "organic" are often perceived as healthier, and therefore more appealing to health-conscious consumers. Overall, nutrition information and claims are powerful tools that can shape consumer behavior when it comes to food purchases. By providing consumers with the information they need to make informed decisions, these labels and claims can encourage healthier eating habits and contribute to overall better health outcomes.

Download or read book Essays on Consumer Preferences for Foods written by Lilian Carrillo-Rodriguez and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The third study analyzes consumers' rankings and ratings for apple quality traits based on the same survey utilized in the second study. Consumers ranked apple quality traits on a scale from 1 to 9, where 1 is the least important and 9 is the most important. Additionally, consumers rated the importance of quality traits on a scale from 1 to 7, where 1 extremely unimportant and 7 is extremely important. We estimate two ordered probit models and find that consumers give more importance to flavor, crispness, external appearance, firmness, juiciness and internal appearance compared to phytonutrient content.

Download or read book An Examination of Consumer Willingness to Pay for a Preserved Farmland Label written by Gregory Vitz and published by . This book was released on 2017 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: With many farms facing development pressure, state governments have responded with farmland preservation programs that deliver permanent protection via conservation easements. These programs in effect provide support for farms that provide food locally in areas with development pressure. That consumers also appear interested in keeping local farms can be seen in the growth of farmers’ markets and other local food outlets. The purpose of this research was to determine if consumers would pay a premium for food labeled to have come from preserved farmland. Field experiments were run comparing willingness to pay (WTP) for watermelons with no label, a local association label, an original “Delaware Preserved Farm” label, and both labels together. Data were collected at parks and famers’ markets in three adjacent counties in Delaware, Maryland, and Pennsylvania and one additional county in Delaware. There were 327 participants each of whom provided their WTP using the incentive compatible Becker, DeGroot, Marschak (BDM) mechanism. ☐ The point estimates showed consumers were willing to pay $2.38 more for a preserved farm watermelon, on average, with a $3.00 premium when both labels were used. In all three states, WTP was similar when the experiment was conducted in a park; however, when the experiment was conducted in farmers’ markets, Delaware consumers were willing to pay more and Pennsylvania consumers less. The results are also presented using latent class analysis to determine groups of consumers based upon their reasons for supporting preserved farmland and their purchasing habits. Four distinct groups of shoppers were found: conscious shoppers, community supporters, cost focused, and dispassionate shoppers. The group names were chosen based upon how the participants responded to opinion questions. The cost focused group had the largest premium for a preserved farmland label, at $2.68, even though the point estimates suggested that the prices they were willing to pay were lower across all types of watermelons. Conscious shoppers and dispassionate shoppers would pay the most in total, but their premiums for a preserved farm watermelon were lower at $2.43 and $2.40 respectively. In sum, this research identifies a marketing opportunity for a new preserved farm label.

Download or read book Three Essays on the Effect of Information on Product Valuation written by Robert George Brummett and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Benefits and consequences of controversial products are debated in the public arena for the protection of consumers and to evaluate the market decisions made by industry and government. The food industry continues to develop new foods as well as processes to bring food to the market. Some of these processes bring to issue the safety of the products or the impact on the market, workers, or environment. Such controversial products or processes include BSE (mad cow disease), genetically modified organisms (GMO), antibiotics, pesticides, carbon monoxide modified atmosphere packaging, and food irradiation. This thesis sets out with the objective of understanding, developing, and utilizing methodologies similar to those used in other contingent valuation studies to evaluate how consumers are influenced by varying information using food irradiation as a focus subject. Food irradiation is a technological food process that continues to be debated and much information favoring and opposing it is readily available to the public, making it a suitable subject about which to study information effects and consumer acceptance. To accomplish this objective, consumers were surveyed in grocery stores in the state of Texas during the spring of 2006. As irradiated foods are not currently widely available, a hypothetical product, irradiated mangoes, was used to elicit information from survey participants. The survey was comprised of two parts. First general information regarding consumer knowledge and trust of food irradiation as well as willingness to pay (WTP) was collected. Second, varying information regarding food irradiation (positive, negative, or mixed) was presented and questioning was reaccomplished. Evaluation of the survey data was made in three papers, each comprising its own chapter in this thesis. The first paper evaluates consumers0́9 initial trust and knowledge of food irradiation and how these factors interact with information in changing WTP. The second paper assesses responses for a 0́cheap talk0́+ effect. Cheap talk is informing consumers of the existence of hypothetical bias in studies of this type with the goal being to reduce this bias to real life response equivalence. The third paper evaluates not only WTP, but also how consumer trust is affected by varying forms of information.

Download or read book Consumer Interest in a Natural Designation in Food Choice written by and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, the objective is to identify consumers' willingness to consume different foods and the factors that could drive their food preferences. One hundred non-academic staff and students at the University of Alberta in Edmonton, Canada participated in the study. Data were collected using focus group discussions, a survey questionnaire and a contingent valuation exercise. In the focus groups, participants discussed their preferences for traits in livestock and their products, their interest in natural foods and their perceptions regarding naturalness of food in relation to the different types of farming and technologies. In the survey questionnaire, participants were asked about their food consumption habits, perceptions, attitudes and preferences for different foods and technologies, generalized trust in people and trust in groups or institutions responsible for food in Canada among other issues. In the contingent valuation exercise, participants chose the price they were willing to pay for pork with different information about carnosine and omega-3 fatty acids. We find that there is heterogeneity in terms of consumers' perceptions, attitudes and behaviour regarding natural foods. In summary, the cost of food, concerns about human and environmental impacts and trustworthiness of information on labels are some of the factors that influence participants' decisions to buy pork labeled as coming from disease resilient or feed efficient pigs or pigs that are higher in a human or animal health component. Although some people accept genetic modification, other participants were concerned about its use in improving disease resilience, feed efficiency and human or animal health component in pigs. Although there are some variations in the results, generalized trust in people, food technology neophobia and concerns about product leanness, country of origin of the product, nutrition content, use of hormones and antibiotics in livestock production and environmental foot print of livestock production are associated with attitudes, perceptions and behaviour regarding natural foods. Participants are willing to pay more for pork chops with more information about carnosine and omega-3 fatty acids as compared to pork chops with less information. In comparison to carnosine, participants are willing to pay more for pork chops with information about omega-3 fatty acids. Generalized trust in people, trust in advocacy groups, natural product interest, frequency of purchasing products with a health claim and knowledge of sodium content in pork that have a health claim are associated with willingness to pay for enhanced carnosine and omega-3 fatty acids in pork.

Download or read book My New Roots written by Sarah Britton and published by Clarkson Potter. This book was released on 2015-03-31 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.

Download or read book Bibliography of Agriculture with Subject Index written by and published by . This book was released on 2000 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Principles of Agricultural Economics written by Andrew Barkley and published by Routledge. This book was released on 2013-03-05 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases the power of economic principles to explain and predict issues and current events in the food, agricultural, agribusiness, international trade, natural resources and other sectors. The result is an agricultural economics textbook that provides students and instructors with a clear, up-to-date, and straightforward approach to learning how a market-based economy functions, and how to use simple economic principles for improved decision making. While the primary focus of the book is on microeconomic aspects, agricultural economics has expanded over recent decades to include issues of macroeconomics, international trade, agribusiness, environmental economics, natural resources, and international development. Hence, these topics are also provided with significant coverage.

Download or read book American Fruit Grower written by and published by . This book was released on 1904 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Finding a Path to Safety in Food Allergy written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-05-27 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 20 years, public concerns have grown in response to the apparent rising prevalence of food allergy and related atopic conditions, such as eczema. Although evidence on the true prevalence of food allergy is complicated by insufficient or inconsistent data and studies with variable methodologies, many health care experts who care for patients agree that a real increase in food allergy has occurred and that it is unlikely to be due simply to an increase in awareness and better tools for diagnosis. Many stakeholders are concerned about these increases, including the general public, policy makers, regulatory agencies, the food industry, scientists, clinicians, and especially families of children and young people suffering from food allergy. At the present time, however, despite a mounting body of data on the prevalence, health consequences, and associated costs of food allergy, this chronic disease has not garnered the level of societal attention that it warrants. Moreover, for patients and families at risk, recommendations and guidelines have not been clear about preventing exposure or the onset of reactions or for managing this disease. Finding a Path to Safety in Food Allergy examines critical issues related to food allergy, including the prevalence and severity of food allergy and its impact on affected individuals, families, and communities; and current understanding of food allergy as a disease, and in diagnostics, treatments, prevention, and public policy. This report seeks to: clarify the nature of the disease, its causes, and its current management; highlight gaps in knowledge; encourage the implementation of management tools at many levels and among many stakeholders; and delineate a roadmap to safety for those who have, or are at risk of developing, food allergy, as well as for others in society who are responsible for public health.

Download or read book Agricultural Marketing and Price Analysis written by F. Bailey Norwood and published by Waveland Press. This book was released on 2021-12-20 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.