Download or read book The Influence of Consumer Ethnocentrism and Product Characteristic on Country of Origin Effects written by Choong Lyong Ha and published by . This book was released on 1998 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Antecedents and Moderators of Consumer Ethnocentrism and the Effect of Source Country Characteristics on Consumers Attitudes Toward Purchasing Imported Product Categories written by Jeongshin Shin and published by . This book was released on 1993 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Ethnocentrism Country of Origin and Marketing written by Paweł Bryła and published by Taylor & Francis. This book was released on 2022-10-06 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards a country and its products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels, and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive understanding of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing, and international marketing scholars and students.
Download or read book Political Psychology written by John T. Jost and published by Psychology Press. This book was released on 2004 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Product Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Download or read book Consumer Receptivity of Foreign Products written by Larry Lee Carter (Jr.) and published by . This book was released on 2009 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Race and Ethnicity in Latin America written by Jorge I Dominguez and published by Routledge. This book was released on 2018-12-07 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1994. In nearly all racially and ethnically heterogeneous societies, there is overt national conflict among parties and social movements organized on the basis of race and ethnicity. Such conflict has been much less evident in Latin America. Scholars have pondered the nature of race and ethnicity with regard to both Afro- American and Indo-American societies, though research on Brazil has been particularly prominent. Special attention has been given to the relationship between social class and race and ethnicity.
Download or read book Soft Computing in Management and Business Economics written by Anna M. Gil-Lafuente and published by Springer. This book was released on 2012-06-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.
Download or read book Consumer Ethnocentrism in Scotland written by Foteini Skoura and published by . This book was released on 2016-12-08 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Country of Origin Effects on Consumer Behavior written by Vandana Munjal and published by . This book was released on 2014 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: This piece of research paper deals with country of origin effects on consumer behavior. It is a review of all the research that has taken place over so many years in this area. It provides an answer that country of origin does effect consumer beliefs, attitudes and perceptions. Country image effects and the tendency of consumers to be ethnocentric leads to certain biases for certain products of certain countries which neutralize as consumers become more familiar with the products and involved in the purchases. Differences in the demographic profiles of consumers also lead to varying degrees of country of origin effects. This study is an important piece of information for marketers who often are in dilemma about the choice of which strategy to be adopted because the world, even though globalized, is still carrying boundaries of its cultural, political and economic environments.
Download or read book The Effects of Country of Origin Consumer Ethnocentrism and Consumer Animosity on Product Preference and Willingness to Buy written by Qing Shan Ding and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Country of Origin Effect in International Business written by Anna Grudecka and published by Taylor & Francis. This book was released on 2023-10-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon and empirical evidence delivered by scholars representing different fields of science. This book is addressed predominantly to the academic community – academics, scholars and upper-level students – in international marketing, international business and consumer behaviour.
Download or read book Country of origin effects on consumer product evaluations written by Peeter W. J. Verlegh and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Country of origin and Consumer Ethnocentrism Effects on Brand Image and Product written by 馬米"E88F88" ((Martina, Michela)) and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Country of Origin Effect written by Isaac Cheah and published by Routledge. This book was released on 2020-06-29 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.
Download or read book International Marketing and the Country of Origin Effect written by G. Bertoli and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Download or read book Situational Consumer Ethnocentrism written by Michael R. Tharp and published by . This book was released on 1995 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
