Download or read book The Impact of CSR Communication on Consumer Attitude and Behavior written by Marc Dargham and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR is a new concept being developed in the Lebanese society. Its influence on Lebanese consumers and their purchase attitude towards companies' products which support social issues is increasing progressively. This study measures the impact of CSR communication on consumer attitude and behavior. A quantitative method targeting a sample of young Lebanese was developed in this research. On one hand, the results showed that the majority of these young people are willing to pay premium prices for products that support a social or environmental cause, regardless the type of the social issue. On the other hand, these consumers have no intention for sacrificing the quality of products supporting such causes.

Download or read book Effects of Corporate Social Responsibility Communication on Consumers Attitude and Behavior and a Moderator Effect of the Type of Public written by Se Na Lim and published by . This book was released on 2016 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to examine corporate social responsibility (CSR) message strategies on publics' attitude and behavior. To examine the effects of message strategies, this dissertation investigated what type of message strategy is more effective and if different types of strategies differently affect publics' attitude toward a company, purchase intention, and word-of-mouth intention (WOMI). Two issue types (an issue about the company's commitment to production and an issue about the company's commitment to philanthropy) and two types of motive statements (only public-serving motive and a message with public-serving motive and firm-serving motive were adopted. The dissertation also explored how different types of publics moderate the link between the strategies and publics' responses. The types of publics were segmented based on the situational theory of publics (STP). Data were collected from 276 participants who completed the online experiment. Findings indicated that issue types influenced publics' purchase intention and WOMI significantly. But in terms of attitude toward a company, only one company case showed a significant difference between two types of issue. In terms of motive, no significant effects were found. However, an interaction effect between issue and motive on WOMI was found. The interaction effect implied that when people read a message about an issue that contains a statement of the company's philanthropy, stating only a public-serving motive is more effective than stating both a public-serving motive and firm-serving motive. A moderator effect of the public type was found on WOMI. This finding implicated that active publics tend to have more WOMI when they read a public-serving motive and a firm-serving motive in case of an issue with a company's commitment for philanthropy. This study provides a theoretical implication of a possibility of a synthesis of the CSR communication model and the STP. For practitioners, this study provides practical implications regarding effective CSR message strategies for target publics. In spite of several limitations, this study contributes to developing a practical and theoretical framework for CSR communication and to better understanding publics' perception about strategic CSR communication.

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Download or read book Corporate Social Responsibility CSR Communication as an Instrument to Consumer Relationship Marketing written by Elena Bueble and published by GRIN Verlag. This book was released on 2009-07-29 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Bremen, language: English, abstract: Corporate Social Responsibility (CSR) is defined as “achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment” and is the topic of interest for this research paper. The aim of study was to investigate CSR communication and how it is perceived with a view to identifying how CSR can be communicated more effectively to consumers. The focus in this context was on relational CSR potentials and the effect of consumer-company identification as a main driving force behind relational CSR effects. In order to achieve this aim a comprehensive literature review was conducted to conceptualise the ideas on CSR, the CSR communication challenge as well the link between CSR information and consumer-company identification. Further, primary research was undertaken in terms of a consumer survey among German students in order to gain an understanding of consumer perceptions as well as to identify critical aspects of CSR communication. Results indicate that in spite of a general tendency of scepticism towards companies, consumers do accept and expect companies to communicate on their CSR activities. It also became apparent that interest in and support of the subject clearly exceed the awareness level, which suggests an unmet receptiveness regarding CSR information. In this context, women showed significantly more support and interest in the topic corroborating the established hypothesis of respective gender differences which was established within the theoretical discussion. As a conclusion of this study female consumers have to be considered as particularly receptive towards CSR information and as a particular valuable target for CSR communication. The high level of support in general and especially among women can be considered as a given basis to consumercompany identification. It implies the potential for perceived congruence between consumers’ self concept and company CSR values and also highlights the relationbuilding dimension of CSR and its opportunities for consumer-relationship marketing. This research suggests that CSR should be communicated more proactively as the majority of respondents stated that they ‘would like to know more about it’ and affirmed the acceptability of advertising on CSR as a proactive means of communication.

Download or read book Traditional Food Production and Rural Sustainable Development written by Teresa de Noronha Vaz and published by Routledge. This book was released on 2016-02-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide interest in sustainable development has not only prompted ecological developments in policy and research in key sectors such as industry or transportation, but also in the management and assessment of new lifestyles such as healthy food consumption and sustainable use of products. In this context, agriculture is an important example because of its dual nature as both a high-tech sector producing modern mass products and also a traditional sector producing environmentally-friendly goods. Illustrated by a range of case studies from across Europe, this volume examines the interface of agricultural - and sometimes rural - development and the social and economic feasibility of traditional modes of production and consumption. It provides an overview of the various strategies and policies concerning sustainable agriculture, presenting a critical review of the opportunities of traditional production modes, from local, regional, national and global perspectives.

Download or read book Corporate Social Responsibility Overload Intention Abuse Misinterpretation of CSR from the Companies and the Consumers Point of View written by Thomas Demmerling and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: More recent incidents and scandals such as Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR way more than in the past. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. Almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives – even in controversial industries such as the tobacco and petroleum industry. The industries claim to produce healthier food more fuel-efficient vehicles, conserve energy and other resources in their operations to make the world a better place. CSR often begins to be wishful thinking to hide the true face of a business. Doubtless what has come to be called responsibility of companies for ecological and social issues besides economic issues is now a sales and branding instrument for many companies. Hence, numerous other companies, also small and medium sized companies are currently asking themselves the questions: Shall we also invest in CSR initiatives? Why should we do that – just to do something? Is this still an instrument to gain a competitive advantage? Especially the last question implies the question, if consumers still believe in the basic idea of CSR initiatives, or with the overload of CSR initiatives, if they even show reactance and mistrust against such issues.

Download or read book The Impact of Environmental Corporate Social Responsibility on Consumer Attitude and Behavior Intentions written by Caitlin T. Hayes and published by . This book was released on 2013 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cybernetics and Systems written by Sergio Barile and published by Routledge. This book was released on 2018-12-07 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society is now facing challenges for which the traditional management toolbox is increasingly inadequate. Well-grounded theoretical frameworks, such as systems thinking and cybernetics, offer general level interpretation schemes and models that are capable of supporting understanding of complex phenomena and are not impacted by the passage of time. This book serves the knowledge society to address the complexity of decision making and problem solving in the 21st century with contributions from systems and cybernetics. A multi-disciplinary approach has been adopted to support diversity and to develop inter- and trans-disciplinary knowledge within the shared thematic of problem solving and decision making in the 21st century. Its conceptual thread is cyber/systemic thinking, and its realisation is supported by a wide network of scientists on the basis of a highly participative agenda. The book provides a platform of knowledge sharing and conceptual frameworks developed with multi-disciplinary perspectives, which are useful to better understand the fast changing scenario and the complexity of problem solving in the present time.

Download or read book Perspectives on Corporate Social Responsibility written by Lez Rayman-Bacchus and published by Routledge. This book was released on 2017-03-02 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade the question of the relationship between organizations and society has been subject to much debate, often of a critical nature. The decade has seen protests concerning the actions of organizations, exposures of corporate exploitation and unfolding accounting scandals. At the same time ethical behaviour and a concern for the environment have been shown to have a positive correlation with corporate performance. The nature of corporate social responsibility is therefore a topical one for businesses and academics. There are, however, many different perspectives upon what is meant by corporate social responsibility and how this might be applied within organizations. The authors involved are respected academics from a variety of disciplines from around the world. The contributions to this book investigate theoretical perspectives on the topic, the application in practice of socially responsible behaviour and the ethical dimension of such behaviour.

Download or read book Corporate Social Responsibility in Europe written by Samuel O. Idowu and published by Springer. This book was released on 2015-02-12 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the current state of Corporate Social Responsibility (CSR) in 24 European nations, examining the state of the development and practice of CSR and sustainability for organizations in these countries. The common denominator for all of the book’s 25 chapters is a management perspective rather than an ethical discourse. The book therefore represents a comprehensive survey of initiatives and activities in the field of CSR and provides a wealth of complete cases and examples for different approaches to sustainable and responsible management practice. The book also reviews the relevant political and governmental guidelines and frameworks for organizations, both on a national and a European level. Europe has taken a leading role in the promotion and implementation of CSR. This book showcases how, through CSR, enterprises can significantly contribute to achieving the European Union’s treaty objectives of sustainable development and a highly competitive social market economy.

Download or read book Handbook of Integrated CSR Communication written by Sandra Diehl and published by Springer. This book was released on 2016-12-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Download or read book Impact of Corporate Social Responsibility CSR on Consumer Behaviour written by Hien Nguyen and published by . This book was released on 2016-10-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Corporate Social Responsibility in the Digital Age written by Ana Adi and published by Emerald Group Publishing. This book was released on 2015-03-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: With social and digital media reshaping the way business is conducted, and the number of companies embracing the new social medium, this book revisits CSR practices from a digital perspective. The volume explores the impact and influence of the new 'social' on responsibility and its feasibility, measurability and success in a boundary-less world.

Download or read book Socio Economic Perspectives on Consumer Engagement and Buying Behavior written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2017-01-18 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Download or read book Corporate Social Responsibility and Marketing Ethics written by Honorata Howaniec and published by Taylor & Francis. This book was released on 2023-02-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility (CSR) practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR, and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit. Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR, and business ethics.

Download or read book Good Practices and New Perspectives in Information Systems and Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.