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Book The Hidden Consumer

    Book Details:
  • Author : Christopher Breward
  • Publisher : Manchester University Press
  • Release : 1999
  • ISBN : 9780719047992
  • Pages : 292 pages

Download or read book The Hidden Consumer written by Christopher Breward and published by Manchester University Press. This book was released on 1999 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers various aspects of the social history of politics on both sides of the Iron Curtain in the period 1945 to 1956. The contributors come from a range of countries (Austria, Germany, Hungary, Slovakia and the United Kingdom) and comprise a mixture of established historians and younger scholars engaged in pioneering research. The individual chapters are organised into four sections dealing with workers, ethnic and linguistic minorities, youth, and women. In order to enhance the comparative character of the volume, the four chapters contained in each section consider the position of these social groups in, respectively, West Germany, East Germany, Austria, and either Czechoslovakia or Hungary. Major themes include the absence of popular revolutions in the aftermath of World War Two, the re-imposition of social control by post-war elites, the attempt to restore pre-war gender relations, and the failure of Communist parties to win popular support. The chosen time-frame saw most of the decisive developments which set the pattern for the remaining Cold War period and is therefore of key importance for any student of this topic.

Book The Hidden Wealth of Customers

Download or read book The Hidden Wealth of Customers written by Bill Lee and published by Harvard Business Press. This book was released on 2012-05-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing “return on relationship” with your most valued customers The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your “return on relationship” with select customers—those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm’s existing relationships is a modern approach to customer relations—one that yields a distinct business advantage. Illustrated by numerous case studies—Salesforce.com, SAS Institute, 3M, Microsoft, and others—The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty. Consider this book a blueprint for finally making the most out of your most valuable customer relationships.

Book Secret Service

    Book Details:
  • Author : John R. DiJulius III
  • Publisher : AMACOM Div American Mgmt Assn
  • Release : 2003-01-28
  • ISBN : 0814426972
  • Pages : 186 pages

Download or read book Secret Service written by John R. DiJulius III and published by AMACOM Div American Mgmt Assn. This book was released on 2003-01-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Either you can decide to compete on price alone and pray you can maintain a cost structure to generate a profit, or you can provide magical moments that create value for your guests. . . . Throughout Secret Service, DiJulius demonstrates how to transform bland customer service standards into memorable customer experiences.”— from the foreword by Bill Capodagli and Lynn Jackson, coauthors of The Disney Way and Every Business Is Show Business How many successful businesses provide the kind of unforgettable client experience that keeps customers coming back time after time and year after year? John DiJulius has built his award-winning business around a customer service approach that has earned comparisons to Disney, Nordstrom, and other legendary customer experience pioneers. In Secret Service DiJulius reveals how to develop behind-the-scenes systems that will enable your business to * develop a great corporate culture that shows in the dedication and passion of your front-line people * “go deeper” with your existing customers * turn complaints into positive experiences * make each customer feel welcome, comfortable, important, and understood. DiJulius will teach you all the techniques that have catapulted his business to the top, making him one of the most sought-after service experts in America. By quantifying and examining each phase of the Customer Experience Cycle, Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results.

Book What s the Secret

Download or read book What s the Secret written by John R. DiJulius, III and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.

Book The Challenger Customer

Download or read book The Challenger Customer written by Brent Adamson and published by Portfolio. This book was released on 2015-09-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

Book The Hidden

Download or read book The Hidden written by Jo Chumas and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2013 Winner--Amazon Breakthrough Novel Award--Mystery & Thriller A university professor is brutally murdered in Egypt's Sinai desert in 1940, leaving behind his new bride, the beautiful young Aimee Ibrahim. As Aimee tries to unravel the web of lies and secrets surrounding her husband's death, she unwittingly becomes a pawn in a revolutionary plot against Egypt's king. As Aimee gets ever closer to the truth, she discovers startling parallels between her own life and that of the mother she never knew. Unfolding in the city's brothels, hashish cafes, and jasmine-scented colonial mansions, The Hidden is a gritty, sensual tale of revolution, betrayal, and the lengths we will go to for love--and truth.

Book The Hidden Things

    Book Details:
  • Author : Jamie Mason
  • Publisher : Gallery Books
  • Release : 2020-03-03
  • ISBN : 150117732X
  • Pages : 352 pages

Download or read book The Hidden Things written by Jamie Mason and published by Gallery Books. This book was released on 2020-03-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliantly original thriller and “a startling, smart, vivid book” (Tana French, New York Times bestselling author) from the acclaimed author of Three Graves Full—inspired by the real-life unsolved theft of a seventeenth-century painting. Twenty-eight seconds. In less than half a minute, a home-security camera captures the hidden resolve in fourteen-year-old Carly Liddell as she fends off a vicious attack just inside her own front door. The video of her heroic escape appears online and goes viral. As the view count climbs, the lives of four desperate people will be forever changed by what’s just barely visible in the corner of the shot. Carly’s stepfather is spurred to protect his darkest secret: how a stolen painting—four hundred years old, by a master of the Dutch Golden Age—has come to hang in his suburban foyer. The art dealer, left for dead when the painting vanished, sees a chance to buy back her life. And the double-crossed enforcer renews the hunt to deliver the treasure to his billionaire patrons—even if he has to kill to succeed. But it’s Carly herself, hailed as a social-media hero, whose new perspective gives her the courage to uncover the truth as the secrets and lies tear her family apart.

Book The Secret of the Hidden Scrolls  The Beginning

Download or read book The Secret of the Hidden Scrolls The Beginning written by M.J. Thomas and published by WorthyKids. This book was released on 2019-10-15 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mysterious scroll transports a brother and sister back in time to God's creation of the world in the first installment of this action-packed chapter book series for emerging readers. The Secret of the Hidden Scrolls series follows siblings Peter and Mary and their dog, Hank, as they discover ancient scrolls that transport them back to key moments in biblical history. In the first adventure in the series, Peter and Mary find themselves witnesses to the creation of the world just as God is speaking it into existence. Can they unlock the mystery of the scrolls before they get trapped in history forever? Children will discover the answer as the two characters ride rhinos, meet the angel Michael, and talk to a certain snake in the Garden of Eden. Riveting text and engaging illustrations bring this beloved Bible story to riotous life.

Book The Secret of the Hidden Scrolls  The Shepherd s Stone

Download or read book The Secret of the Hidden Scrolls The Shepherd s Stone written by M.J. Thomas and published by WorthyKids. This book was released on 2019-10-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Hidden Scrolls hurtle siblings Peter and Mary back in time, they wind up in the middle of David and Goliath's epic battle. The Secret of the Hidden Scrolls series follows siblings Peter and Mary and their dog, Hank, as they discover ancient scrolls that transport them back to key moments in biblical history. In the series' fifth installment, the time-traveling trio wind up in Bethlehem, where they quickly befriend a young David. When David brings food to the Israelite army, Peter and Mary go with him and witness the mighty taunts of the giant Goliath. As the clock runs out, Peter and Mary uncover a treacherous plot, help David prepare to face Goliath, and battle a mischievous and familiar enemy. Children will be on the edge of their seats as the larger-than-life story of David and Goliath hurtles to a close.

Book Uncovering the Hidden Harvest

Download or read book Uncovering the Hidden Harvest written by Martin K Luckert and published by Routledge. This book was released on 2012-06-25 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forests and woodlands provide an enormous range of goods and services to society, from timber and firewood to medicinal plants, watershed protection, destinations for tourists and sacred sites. Only when these are understood and valued can forests and their resources be properly managed and conserved. This work shows how the complicated network of benefits can be untangled and sets out the different approaches needed to value them. It covers the analysis of plant-based markets, non-market valuation and decision frameworks such as cost-benefit analysis.

Book The Hidden Alphabet

Download or read book The Hidden Alphabet written by Laura Vaccaro Seeger and published by Macmillan. This book was released on 2010-11-23 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a fresh and imaginative way to look at the alphabet. Turn to the first page of the book and you'll be greeted by a picture of an arrowhead, surrounded by a simple black frame. Once you lift the frame you'll find the arrowhead is magically transformed into the letter A. And so it goes, from Ballons, Cloud, and Door through Leaf and Mice to Yolk and Zipper. Bold distinctive images and a simple yet ingenious format make this an alphabet book to treasure.

Book Hidden in Plain Sight

Download or read book Hidden in Plain Sight written by Erich Joachimsthaler and published by Harvard Business Press. This book was released on 2007-03-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.

Book The Challenger Sale

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Book Oswaal CAT 25 YEARS Chapter wise   Topic wise Solved Papers  VARC  DILR   QA   1991 2008   2017 2023  for 2024 Exam

Download or read book Oswaal CAT 25 YEARS Chapter wise Topic wise Solved Papers VARC DILR QA 1991 2008 2017 2023 for 2024 Exam written by Oswaal Editorial Board and published by Oswaal Books. This book was released on 2023-12-28 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of the product: • 100% Updated with 2023 Three Shifts Papers Fully Solved • Concept Clarity: learn key concepts through Revision Notes and smart Shortcuts • Extensive Practice with 2200+ Chapter-wise Practice Questions & 3 Sample Question Papers • Crisp Recap with Smart Mind Maps, Mnemonics & Concept Videos • Valuable Exam Insights with Tips, Tricks & Shortcuts to ace CAT in 1 st attempt • 100% Exam Readiness with Previous Years’ Subjective Trend Analysis

Book 27 Years CAT Topic wise Solved Papers  2020 1994  14th edition

Download or read book 27 Years CAT Topic wise Solved Papers 2020 1994 14th edition written by Disha Experts and published by Disha Publications. This book was released on 2020-02-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Hidden Agenda

Download or read book Hidden Agenda written by Kevin Allen and published by Routledge. This book was released on 2016-10-21 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally to speak to the Hidden Agenda to win business unfailingly, every time.

Book The Hidden People

    Book Details:
  • Author : Allison Littlewood
  • Publisher : Jo Fletcher Books
  • Release : 2016-11-01
  • ISBN : 1681442914
  • Pages : 388 pages

Download or read book The Hidden People written by Allison Littlewood and published by Jo Fletcher Books. This book was released on 2016-11-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "an excellent and engaging read, moving to an absorbing conclusion" --Historical Novel Society "The perfect book to curl up with on a chilly fall day, The Hidden People will make the hairs on the back of your neck stand up." --Booklist In 1851, within the grand glass arches of London's Crystal Palace, Albie Mirralls meets his cousin Lizzie for the first--and, as it turns out, last--time. Coming from a backward rural village, Albie expects Lizzie will be a simple country girl, but instead he is struck by her inner beauty and by her lovely singing voice. When next he hears of her, many years later, it is to hear news of her death at the hands of her husband, the village shoemaker. Rumors surround his young cousin's murder--apparently, her husband thought she had been replaced by one of the "fair folk" and so burned her alive--and then disappeared. Albie becomes obsessed with bringing his young cousin's murderer to justice. When he arrives, he finds a community in the grip of superstition, nearly every member believes Lizzie's husband acted with the best of intentions and in the service of the village. And the more he learns, the less sure he is that there aren't mysterious powers at work.