Download or read book The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark and published by McGraw Hill Professional. This book was released on 2001-02-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Download or read book Living the Hero s Quest written by Mary Humphrey and published by Bloomsbury Publishing USA. This book was released on 2005-09-30 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author has developed a manual for the easy implementation of the character education program she created. As an added bonus, the book includes an explanation of the action research completed with the original implementation of this program. It includes the necessary lesson plans, eight original hero tales, annotated bibliographies of other applicable tales, assessment pieces, reproducible forms and instructions for implementing the program and the action research piece. It also includes a sampling of the results of her research to date, original student reflections, texts of interviews and analysis. A foreword by well-known young adult fantasy author T. A. Barron, author of the popular Merlin series, is featured.

Download or read book Hero on a Mission written by Donald Miller and published by HarperCollins Leadership. This book was released on 2022-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

Download or read book The Hero Building written by Johnny Rodger and published by Routledge. This book was released on 2016-03-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why was it that, across Scotland over the last two and a half centuries, architectural monuments were raised to national heroes? Were hero buildings commissioned as manifestations of certain social beliefs, or as a built environmental form of social advocacy? And if so, then how and why were social aims and intentions translated into architectural form, and how effective were they? A tradition of building architectural monuments to commemorate national heroes developed as a distinctive feature of the Scottish built environment. As concrete manifestations of powerful social and political currents of thought and opinion, these hero buildings make important statements about identity, the nation and social history. The book examines this architectural culture by studying a prominent selection of buildings, such as the Burns monuments in Alloway, Edinburgh and Kilmarnock, the Edinburgh Scott Monument, the Glenfinnan Monument and the Wallace Monument in Stirling. They give testimony to how a variety of architectural forms and styles can be adapted through time to bear particular social messages of symbolic weight. This tradition, which literally allows us to dwell on important social issues of the past, has been somewhat neglected in serious architectural history and heritage, and indeed one of the main monuments has already been destroyed. By raising awareness of this rich architectural and social heritage, while analysing and interpreting the buildings in their historical context, this book makes an exciting and original scholarly contribution to the current debates on identity and nationality taking place in Scotland and the wider UK.

Download or read book Hero Maker written by Dave Ferguson and published by Zondervan. This book was released on 2018-03-13 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hero Maker, you will learn how to bring real change to your church and community by developing the practical skills to help others reach their leadership potential. Drawing on five powerful practices found in the ministry of Jesus, Hero Maker presents the key steps of apprenticeship that will build up other leaders and provide strategies for how you can: activate the gifts of those around you help others take ownership of their mission develop a simple scorecard for measuring your kingdom-building progress With rich insights from the Gospels, Hero Maker is packed with real-life ministry stories ranging from paid staff to volunteer leaders--from established churches to new church plants. Whether you lead ten people or ten thousand, Hero Maker will not only help you maximize your leadership impact; but, in doing so, you will also help shift today's church culture to a model of reproduction and multiplication. Chicago pastor and church planter Dave Ferguson and award-winning writer Warren Bird make a compelling case that God's power and purpose are best revealed when we train and release others to further advance the Kingdom of God. By becoming a hero maker and investing in others, you can join a movement of influencers that are impacting thousands of people around the world. Everybody wants to be a hero, but few understand the power of being a hero maker.

Download or read book You and Your Military Hero written by Sara Jensen-Fritz and published by Beavers Pond Press. This book was released on 2009 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: A friendly dog named Flipp helps children learn positive coping skills for during a family member's deployment.

Download or read book The Hero of Little Street written by Gregory Rogers and published by Macmillan. This book was released on 2012-03-27 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a boy being chased through present-day London seeks refuge in the National Gallery, a dog escapes from the painting of one Dutch master, and together they leap into the painting of another, where their adventures in 17th-century Delft are a prelude to returning to London and continuing the chase. Full color.

Download or read book The Hero Handbook written by Matt Langdon and published by American Psychological Association. This book was released on 2021-01-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: KIDS' BOOK CHOICE AWARDS FINALIST! Heroes take chances, do hard things, and sometimes even change the world. To become a hero, kids can surround themselves with supportive people, boost their self-esteem and self-awareness, find their passion, and have the courage make things happen. This book shows them how to be the hero of their own story and discover their own hero journey. What makes a hero? Activists. advocates, allies, and friends. Sometimes heroes are our parents, teachers, or siblings. The truth is, heroes are inside everyone, and kids can and discover their inner hero, too!

Download or read book The Happy Hero written by Solitaire Townsend and published by Unbound Publishing. This book was released on 2017-10-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if saving the world was good for you? That’s my promise in The Happy Hero. That you can be happier and healthier simply by making a difference to the world around you. I call this formula ‘positive+action’, and after decades of researching, writing about and living positive+action I’ve become convinced this the answer to enjoying a better life. I want to tell you stories of the people who have already discovered this secret. And set out the principles for how to feel good by doing good. Which sounds simple. Except that there’s so much that needs to change, where do you even start? Everyday our media finds another international crisis or health scare, another predator or disaster. We are subject to an overwhelming barrage of fear and negativity each time we open our phones or switch on the TV. We have been trained out of happiness by these stories and turned into the victims of our own lives rather than the heroes. The Happy Hero will offer a simple solution: stop worrying about the world and start making it better. Because new research shows that trying to make a difference, even in the smallest ways, can extend your life, improve your relationships and even help you recover from a cold! And luckily, many of the changes we need to make to build a better world, we should want to do anyway. In The Happy Hero I’ll share the emerging evidence of how heroism can make you happy. I’ll also provide practical examples for getting started. This book will even take on the most intractable and complicated problem facing all of us: climate change. And we’ll discover how solving it will solve so much more. The UK’s top medical journal recently reported that the best way to protect your heart and slim your waistline is to count the carbon rather than calories in your food. The US Military insists that renewable energy will make our countries energy independent and help reduce conflict by providing cheaper sources of power to the poorest. In our own lives, we know that saving energy simply saves money. Together we can cut even huge challenges like climate change down to size. And every step and every action will come with their own reward.

Download or read book You Don t Need Superpowers to Be a Kid s Hero written by Bill Ziegler and published by Corwin. This book was released on 2020-02-25 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of our schools depends on leaders who can foster every day heroism in others. This doesn’t require supernatural powers. It requires a willingness to be intentional in building heroes in our communities who are ready to take on the demands of the future. You Don’t Need Superpowers to Be a Kid’s Hero will help you create the climate that produces these heroes. It includes: · Training ideas for leadership teams · Instruments for gauging progress · Practical steps for building courage into practices · Practical strategies to help navigate the complexities of creating an extraordinary school · Hero building stories from the field

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book How to Be Your Own Hero written by Alyson Reid-Larade and published by Createspace Independent Publishing Platform. This book was released on 2017-07-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The life of a teenager can be tough. But not all teens get into trouble, and the ticket to an easier ride comes down to one thing - self-esteem. Self-esteem affects how teens think and behave with their families and friends, at school, and in relationships. Self-esteem also affects how teens deal with stress, drugs, alcohol, food, their bodies, and much more. How to Be Your Own Hero guides teens to make decisions that will improve their self-esteem and to move them toward their success. In building self-esteem, teens will find inner strength and resilience - and the greatness that they all have inside of them. How to Be Your Own Hero is a toolkit for building Self-Esteem. It is written for Teens, but is also helpful for the parents and educators who love them.

Download or read book Champions Complete written by Derek Hiemforth and published by . This book was released on 2019-04-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate super roleplaying game returns to reclaim its crown in Champions Complete! All the legendary flexibility and power of the renowned HERO System 6th Edition rules engine, plus all the superhero goodness Champions has been famous for over 30 years, now in one pulse-pounding, senses -shattering, heroic handbook of superpowered action! At 240 pages, Champions Complete includes everything superhero gamers need, and nothing they don't. New players will love the unmatched freedom of Champions that allows them to create and play exactly the hero they imagine. Longtime fans will appreciate the tight, concise new approach, presenting the full game system in a fraction of its former length. CREATE and play the hero that you want. AN excellent purchase for first time players and handy companion for long time players. THE Hero System you know and love, in a condensed and easy to use format. INCLUDES everything a gamemaster needs to create anything from a single session to an extended campaign. Note: This product (Champions Complete/HERO2000) is a stand-alone, moderately priced book for playing Champions: arguably the most popular and longest-running superhero game in roleplaying history. It contains all of the rules necessary to play Champions: The Super Roleplaying Game, with no other book required.

Download or read book The Hero Code written by Admiral William H. McRaven and published by Hachette UK. This book was released on 2021-04-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN INSTANT NEW YORK TIMES BESTSELLER! From the acclaimed, #1 New York Times bestselling author of Make Your Bed—a short, inspirational book about the qualities of true, everyday heroes. THE HERO CODE is Admiral McRaven's ringing tribute to the real, everyday heroes he's met over the years, from battlefields to hospitals to college campuses, who are doing their part to save the world. When Bill McRaven was a young boy growing up in Texas, he dreamed of being a superhero. He longed to put on a cape and use his superpowers to save the earth from destruction. But as he grew older and traveled the world, he found real heroes everywhere he went -- and none of them had superpowers. None of them wore capes or cowls. But they all possessed qualities that gave them the power to help others, to make a difference, to save the world: courage, both physical and moral; humility; a willingness to sacrifice; and a deep sense of integrity. THE HERO CODE is not a cypher, a puzzle, or a secret message. It is a code of conduct; lessons in virtues that can become the foundations of our character as we build a life worthy of honor and respect.

Download or read book Be Her Hero written by Marni Kinrys and published by . This book was released on 2021-06-24 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey, it's Marni and Terah here and we want to give you a super warm welcome to Be Her Hero: Strategies for Building Trust and Connection. Let me bottom line this book for you so you can decide if you want to read it. Women need connection. Connection comes from being heard. Being heard comes from validating her feelings. Be Her Hero by learning how to connect with her emotionally. This book gives you practical strategies and tactics to build trust and connection with women that lead to more sex and less fighting in your relationships. If you already know how to do this, no reason to read this book. If you want to be the guy that all women wish they were with, read on. Women's behavior can be confusing or downright bizarre to you at times. It seems that no matter what you do, it's wrong! She tells you about her terrible day at work and you show your support by giving her your amazing solution to her difficult problem only to have her turn her irritation onto you. You thought you were going to be the hero solving her problem which would lead to a heroic dinner and after that some wine and then a little fun in the bedroom, but it turns into a nuclear war. What happened? What can you do to avoid this kind of situation again? This book is your lifeline. We are excited to have you reading this because we KNOW how much better your relationships with women will be afterward. And it doesn't matter if you're brand new to learning about women, dating, and relationships or if you've been at this for years... we guarantee that what you learn in this book will make a significant impact on your life.

Download or read book Be the Hero written by Noah Blumenthal and published by ReadHowYouWant.com. This book was released on 2010-06-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A victim mentality is rampant in organizations today. My boss is a jerk. This is a dead-end job. I can't change anything here. The result is lost productivity, lack of creativity, departmental in-fighting - a toxic atmosphere. But nobody has to be a victim. The truth is people make themselves victims. It's just an interpretation of reality, a st...

Download or read book The Story Solution written by Eric Edson and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eric Edson has developed a new tool for bringing depth and passion to any screenplay - the ""23 Steps All Great Heroes Must Take."" It's an easy to understand paradigm that provides writers and filmmakers the interconnecting, powerful storytelling elements they need. With true insight, a master teacher of screenwriting pinpoints the story structure reasons most new spec scripts don't sell; then uses scores of examples from popular hit movies to present, step by step, his revolutionary Hero Goal Sequences blueprint for writing blockbuster movies.