Download or read book The Health Advocate s Basic Marketing Handbook written by Trisha Torrey and published by . This book was released on 2014-02 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "(This description is for the 2014 updated version of The Health Advocate's Marketing Handbook.)" As a private health or patient advocate or navigator, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources. Learn more about this book and others in its series at: www.HealthAdvocateResources.com

Download or read book The Health Advocate s Advanced Marketing Handbook written by Trisha Torrey and published by . This book was released on 2014-10-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've mastered the beginning marketing strategies and concepts from "The Health Advocate's Basic Marketing Handbook" and now you're ready to take the next steps... This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not. You'll learn to develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so. You'll learn how to strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online. The strategies and tactics presented in "The Health Advocate's Advanced Marketing Handbook" are intended to support serious health or patient advocates who wish to maximize their marketing outreach efficiently and effectively. This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Learn more about this book and the others in the series at: www.HealthAdvocateResources.com

Download or read book The Health Advocate s Marketing Handbook written by Trisha Torrey and published by . This book was released on 2010-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a private health or patient advocate, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to be private, professional health advocates, patient advocates, patient navigators, case managers, midwives, doulas, therapists, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and other health-related advocates. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources.

Download or read book The Health Advocate s Start and Grow Your Own Practice Handbook Third Edition written by Trisha Torrey and published by Diagknowsis Media. This book was released on 2017-07-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This description is for the 2017, Third Edition of this book. You've spent a career as a clinician, but feel as if you need to step away from the role so you can help patients get what they really need..... OR... you've just spent years advocating for yourself or a loved one, and now you think you'd like to help others improve their healthcare experience, and make a living doing so. People like you, with heart and great skills, want to choose advocacy as a career. But many lack the business knowledge required to start and grow an independent practice. The Health Advocate's Start and Grow Your Own Practice Handbook is here to help! This book will help you get started with the basics, in an easily understandable way - step-by-step. Whether you're located in the United States or Canada, it will answer questions, such as: Can you make a living as a private, independent health advocate? How much does it cost to start an advocacy practice? How much can you make as a health or patient advocate? What is the Allegiance Factor, and why is it important to idependent advocates? What important details do you need to know regarding insurance, the law, contracts, even the IRS or CRA? How will you price your services and get people to pay you, too? Do you really need a business plan? What professional standards and best practices will improve your service? This book is a must-have for those who choose to start and grow private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Bonus! Purchase of the book will provide you with a discounted membership in The Alliance of Professional Health Advocates.

Download or read book The Health Advocate s Start and Grow Your Own Practice Handbook written by Trisha Torrey and published by . This book was released on 2012-10 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This description is for the 2015 updated version of this book." You've spent a career as a clinician, but feel as if you need to step away from the role so you can help patients get what they really need..... OR... you've just spent years advocating for yourself or a loved one, and now you think you'd like to help others improve their healthcare experience, and make a living doing so. People like you, with heart and great skills, want to choose advocacy as a career. But many lack the business knowledge required to start and grow an independent practice. "The Health Advocate's Start and Grow Your Own Practice Handbook" is here to help This book will help you get started. Whether you're starting up in the United States or Canada, it will answer your questions, such as: Can you make a living as a private, independent health advocate? How much does it cost to start an advocacy practice? What important details do you need to know regarding insurance, the law, contracts, even the IRS or CRA? How will you price your services and get people to pay you, too? Do you really need a business plan? What professional standards and best practices will improve your service? This book is a must-have for those who choose to start and grow private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Bonus Purchase of the book may provide you with a free trial membership in The Alliance of Professional Health Advocates. Details can be found inside the book."

Download or read book Brand Advocates written by Rob Fuggetta and published by John Wiley & Sons. This book was released on 2012-07-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to: Discover who your Brand Advocates are and what makes these influential customers tick Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes Reward your Advocates by giving them what they crave most Measure results and ROI from advocacy programs Every company in the world including yours! has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.

Download or read book The Patient Advocate s Handbook written by James Thomas Williams and published by . This book was released on 2010-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: I wrote The Patient Advocate's Handbook, a content-rich, easy-to-use, quick reference patient advocacy book to offer you, the patient advocate, concise explanations, options and suggestions, which will help you learn about and cope with many of the unfamiliar, but common healthcare issues most patient advocates and their families face at the hospital and at home. This patient advocate book discusses common situations created by illness and recovery to offer relevant information when you need it, so your increased familiarity with healthcare issues as an informed patient advocate will lead to better results for your loved one. Keep this handbook with you to optimize the hospital stay and to have a more effective experience as an advocate and caregiver for your loved one's healthcare at the hospital and at home. James Thomas Williams

Download or read book Health Care Advocacy written by Laura Sessums and published by Springer Science & Business Media. This book was released on 2011-08-17 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in policy influences on health care is high, and will remain high as long as health care costs continue to rise and health care reform remains a hot topic in the news. There are inevitable and frequent points of interface between health care public policy and the health professions; in their daily work, clinicians see the problems with the health care system but often feel powerless and unsure how to advocate for system changes. Clinicians and Health Care Advocacy is written by clinicians for clinicians and focuses on how policy works and what individual professionals can do to affect policy. It looks at the facts and processes in an accessible way that employs case-based examples of clinician adavocacy to illustrate its points. The book is nonpartisan and will stay neutral on preferences for one public policy solution versus another (single payer vs. market reform, for example). Instead, it encourages a model of clinicians as responsible for healing not only the individual patient but also the larger health care system in which they work.

Download or read book Media Advocacy and Public Health written by and published by SAGE. This book was released on 1993-10-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.

Download or read book The Start and Grow Your Own Practice Handbook Fourth Edition written by Trisha Torrey and published by . This book was released on 2023-02-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to start and grow a private practice as a health or patient advocate or care manager.

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Download or read book Health Advocacy written by Marifran Mattson and published by Health Communication. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.

Download or read book Managing the Customer Experience written by Shaun Smith and published by Pearson Education. This book was released on 2002 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: You need loyal customers, not just satisfied ones. Managing the Customer Experience: Turn Customers Into Advocatesshows you how to manage your customer experience and reap the rewards.

Download or read book Improving Healthcare Through Advocacy written by Bruce S. Jansson and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Improving Healthcare Through Advocacy A Guide for the Health and Helping Professions "Bruce Jansson's thoughtful and innovative book will appeal to students in social work, nursing, and public health as well as those working in the health field of practice. The case examples are extraordinary, and Jansson provides the ideas, context, and theoretical base for readers to acquire the skills of advocacy in healthcare. This is by far the best advocacy book I have seen." —Gary Rosenberg, PhD Director, Division of Social Work and Behavioral Science Mount Sinai School of Medicine "Improving Healthcare Through Advocacy is a terrific description of opportunities for advocacy intervention and provides the skill sets necessary for effective advocacy. A needed book." —Laura Weil, LCSW Director, Health Advocacy Program Sarah Lawrence College "Improving Healthcare Through Advocacy is an invaluable resource for practitioners working in the healthcare field as well as for students. It very thoroughly covers healthcare advocacy issues, contains real-world case examples, and provides a clear, step-by-step framework for practicing advocacy." —Kimberly Campbell, ACSW, LCSW Lecturer, Department of Social Work Ball State University An important resource for all who strive for the best in healthcare treatment for their patients, themselves, and the nation Bestselling author and award-winning researcher Bruce S. Jansson uses an intervention framework to illustrate how everyone in the healthcare system can advocate effectively, not just for better healthcare delivery to individual clients but for the necessary policy change that will deliver long- term solutions to our nation's healthcare crisis as well. Improving Healthcare Through Advocacy provides professionals with: Tools to move from traditional services to case advocacy and policy advocacy tasks Over 100 case studies from the perspective of patients, healthcare providers, and others who relate the experiences they have encountered in the healthcare system and share the wisdom they have learned Practical tips on how to provide effective advocacy and bring about positive and long-term change in this complex environment

Download or read book News for a Change written by and published by SAGE. This book was released on 1999-06-18 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think it's time for a change, then News for a Change is the book for you."--BOOK JACKET.

Download or read book A Psychiatrist s Guide to Advocacy written by Mary C. Vance, M.D. and published by American Psychiatric Pub. This book was released on 2020-03-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the diverse definitions of advocacy and helps to identify methods and opportunities for advocacy by mental health practitioners. The editors argue for a greater culture of advocacy among psychiatrists in order to effect broad and lasting systemic and structural change. Legislative advocacy is just one of the many types explored in the book; advocacy takes many forms, including patient-level advocacy, organizational advocacy, education and research as advocacy, and media-targeted advocacy.

Download or read book Living Proof written by John Capecci and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive guide to telling a personal story as an advocate or spokesperson for a cause or organization.