Download or read book The Hard Sell written by Evan Hughes and published by Doubleday. This book was released on 2022-01-18 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of a band of entrepreneurial upstarts who made millions selling painkillers—until their scheme unraveled, putting them at the center of a landmark criminal trial. • SOON TO BE THE MAJOR MOTION PICTURE PAIN HUSTLERS STARRING EMILY BLUNT AND CHRIS EVANS "Unfolds with the velocity and verve of a Scorsese film…A tour de force."—Patrick Radden Keefe, New York Times bestselling author of Empire of Pain and Say Nothing John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. It was the early 2000s, a boom time for painkillers, and he developed a novel formulation of fentanyl, the most potent opioid on the market. Kapoor, a brilliant immigrant scientist with relentless business instincts, was eager to make the most of his innovation. He gathered around him an ambitious group of young lieutenants. His head of sales—an unstable and unmanageable leader, but a genius of persuasion—built a team willing to pull every lever to close a sale, going so far as to recruit an exotic dancer ready to scrape her way up. They zeroed in on the eccentric and suspect doctors receptive to their methods. Employees at headquarters did their part by deceiving insurance companies. The drug was a niche product, approved only for cancer patients in dire condition, but the company’s leadership pushed it more widely, and together they turned Insys into a Wall Street sensation. But several insiders reached their breaking point and blew the whistle. They sparked a sprawling investigation that would lead to a dramatic courtroom battle, breaking new ground in the government’s fight to hold the drug industry accountable in the spread of addictive opioids. In The Hard Sell, National Magazine Award–finalist Evan Hughes lays bare the pharma playbook. He draws on unprecedented access to insiders of the Insys saga, from top executives to foot soldiers, from the patients and staff of far-flung clinics to the Boston investigators who treated the case as a drug-trafficking conspiracy, flipping cooperators and closing in on the key players. With colorful characters and true suspense, The Hard Sell offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream—in the doctor’s office.
Download or read book Hard Sell written by Jamie Reidy and published by Andrews McMeel Publishing. This book was released on 2010-09-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.
Download or read book Hard Sell written by Piers Anthony and published by . This book was released on 1993 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mr. Fisk Centers has it made: a personal fortune of three million dollars enables him, at the tender ages of 50, to take an early retirement and enjoy all the comforts 21st-century Earth has to offer. Then he gets a call from Mars Ltd. offering him a real-estate deal that sounds too good to be true. It is. Now penniless and unemployed, Centers will do anything to make a buck. . . . Previous publisher: Tafford.
Download or read book The Hard Sell written by Dee Madigan and published by Melbourne Univ. Publishing. This book was released on 2014-08-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: • How political ads are designed to work; • Who are they designed to work on; • How we pay for them; • Why we make so many negative ads; • How personal is too personal; • How spin works, particularly in an election campaigns; • How to make messages cut through the cynicism; • How politicians use journos who use politicians who use journos; • The gendered nature of it all; • And finally, what happens when it all turns to sh*t! Dee is candid about the tricks of the trade and the lessons that can be learnt.
Download or read book Hard Sell written by Colin Clark and published by eBook Partnership. This book was released on 2014-08-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.
Download or read book Hard Sell written by Hudson Lin and published by Harlequin. This book was released on 2021-05-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the brightest new voices in the genre." —Annabeth Albert, author of Conventionally Yours One night wasn’t enough. Danny Ip walks into every boardroom with a plan. His plan for struggling tech company WesTec is to acquire it, shut it down, and squeeze the last remaining revenue out of it for his Jade Harbour Capital portfolio. But he didn’t expect his best friend's younger brother—the hottest one-night stand he ever had—to be there. Tobin Lok has always thought the world of Danny. He’s funny, warm, attractive—and totally out of Tobin’s league. Now, pitted against Danny at work, Tobin might finally get a chance to prove he’s more than just Wei’s little brother. It takes a lot to get under Danny’s skin, but Tobin is all grown up in a way Danny can’t ignore. Now, with a promising patent on the line and the stakes higher than ever, all he can think about is getting Tobin back into his bed—and into his life for good. If only explaining their relationship to Wei could be so easy… Jade Harbour Capital Book 1: Hard Sell Book 2: Going Public Carina Adores is home to highly romantic contemporary love stories where LGBTQ+ characters find their happily-ever-afters. Discover a new Carina Adores book every month!
Download or read book The Hard Sell of Paradise written by Jason Sperb and published by State University of New York Press. This book was released on 2022-03-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, The Endless Summer, and Hawaii Five-O.
Download or read book Soft Soap Hard Sell written by Vincent Vinikas and published by Iowa State Press. This book was released on 1992 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.
Download or read book Sell Or Be Sold written by Grant Cardone and published by Greenleaf Book Group. This book was released on 2011 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.
Download or read book Soft Selling In A Hard World written by Jerry Vass and published by Running Press. This book was released on 1998-08-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, this innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice. The education provided in SOFT SELLING IN A HARD WORLD is all you need to become a successful salesperson in today's tough business environment.
Download or read book Soul Traders written by J. Jonathan Gabay and published by Marshall Cavendish Corporation. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gabay reveals the untold stories of the marketing behind the worlds most powerful social, commercial, religious, and political organizations.
Download or read book Why America is Such a Hard Sell written by Juliana Geran Pilon and published by Rowman & Littlefield. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.
Download or read book The Hard Crowd written by Rachel Kushner and published by Simon and Schuster. This book was released on 2021-04-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career-spanning anthology of essays on politics and culture by the best-selling author of The Flamethrowers includes entries discussing a Palestinian refugee camp, an illegal Baja Peninsula motorcycle race, and the 1970s Fiat factory wildcat strikes.
Download or read book Hard Sell written by Lauren Layne and published by Montlake Romance. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-eight and filthy rich, Matt Cannon is the youngest broker on Wall Street. He may be a "boy wonder," but he's every inch a man. Ask any woman--any night. But when Matt's latest fling makes scandalous headlines, his clients get anxious, and his bosses at Wolfe Investments level an ultimatum: keep his assets zipped, get a "real" girlfriend, and clean up his act. Only one woman can help Matt with something this hard.
Download or read book Challenging Coaching written by John Blakey and published by Nicholas Brealey International. This book was released on 2012-03-14 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world, timely, and provocative book which provides a wakeup call to move beyond the limitations of traditional coaching
Download or read book From Dust a Flame written by Rebecca Podos and published by HarperCollins. This book was released on 2022-03-08 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebecca Podos, Lambda Award-winning author of Like Water, returns with a contemporary Jewish fantasy of enduring love, unfathomable loss, and the power of stories to hold us together when it seems that nothing else can. Hannah’s whole life has been spent in motion. Her mother has kept her and her brother, Gabe, on the road for as long as she can remember, leaving a trail of rental homes and faded relationships behind them. No roots, no family but one another, and no explanations. All that changes on Hannah’s seventeenth birthday when she wakes up transformed, a pair of golden eyes with knife-slit pupils blinking back at her from the mirror—the first of many such impossible mutations. Promising that she knows someone who can help, her mother leaves Hannah and Gabe behind to find a cure. But as the days turn to weeks and their mother doesn’t return, they realize it’s up to them to find the truth. What they discover is a family they never knew and a history more tragic and fantastical than Hannah could have dreamed—one that stretches back to her grandmother’s childhood in Prague under the Nazi occupation, and beyond, into the realm of Jewish mysticism and legend. As the past comes crashing into the present, Hannah must hurry to unearth their family’s secrets in order to break the curse and save the people she loves most, as well as herself.
Download or read book The Inner Game of Selling written by Ron Willingham and published by Simon and Schuster. This book was released on 2011-10-25 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is 85% emotional and 15% logical. Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today's consumers are wise to the old-fashioned gimmicks, extremely informed about their options, and very particular about what they want. The old tricks simply do not work anymore. Willingham, author of Integrity Service and CEO of Integrity Systems, opens your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell. Salespeople perform according to their inner beliefs about themselves, about what it is possible for them to sell and earn, and about what they deserve to achieve. These beliefs set the boundaries of their self-image and ultimately determine their success or failure. Willingham has synthesized his decades of experience, field-tested research, and a career-long dedication to ethical and passionate salesmanship to arrive at the groundbreaking insight that you will sell at your highest level only when you achieve emotional and spiritual alignment. Your sense of your own self-worth combined with a belief in your product will inspire that crucial ingredient in potential customers: trust. The Inner Game of Selling shows you how to overcome self-limiting beliefs and move on to a new relationship with your customers and, more important, a new relationship with yourself. Your new inner strengths will truly benefit you and your customers in any sales situation. Willingham is at the leading edge of a values shift in sales culture, from product-focus to personal empowerment. The Inner Game of Selling establishes a groundbreaking new paradigm that will utterly transform the philosophy and practice of selling.
