Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Download or read book The Focus Group Research Handbook written by Holly Edmunds and published by McGraw Hill Professional. This book was released on 2000-05-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
Download or read book The Focus Group Guidebook written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Download or read book Developing Focus Group Research written by Jenny Kitzinger and published by SAGE. This book was released on 1999-02-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Download or read book The Focus Group Research Handbook written by Holly Edmunds and published by Contemporary Books. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process.
Download or read book Moderating Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 1998 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Download or read book Planning Focus Groups written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Download or read book Developing Questions for Focus Groups written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Download or read book Analyzing and Reporting Focus Group Results written by Richard A. Krueger and published by SAGE Publications. This book was released on 1997-07-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE. This book was released on 2001-06-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Download or read book Focus Group Research written by Martha Ann Carey and published by Routledge. This book was released on 2016-06-16 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, Carey and Asbury provide a brief, systematic introduction to developing, implementing, and analyzing focus groups in research projects.
Download or read book Focus Group Interviews in Education and Psychology written by Sharon Vaughn and published by SAGE. This book was released on 1996-01-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
Download or read book Focus Group Methodology written by Pranee Liamputtong and published by SAGE Publications. This book was released on 2011-03-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
Download or read book The Practical Handbook and Guide to Focus Group Research written by Thomas L. Greenbaum and published by Jossey-Bass. This book was released on 1988 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Focus Group Guidebook written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
