Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Communicating Artificial Intelligence AI written by Seungahn Nah and published by Routledge. This book was released on 2020-12-18 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite increasing scholarly attention to artificial intelligence (AI), studies at the intersection of AI and communication remain ripe for exploration, including investigations of the social, political, cultural, and ethical aspects of machine intelligence, interactions among agents, and social artifacts. This book tackles these unexplored research areas with special emphasis on conditions, components, and consequences of cognitive, attitudinal, affective, and behavioural dimensions toward communication and AI. In doing so, this book epitomizes communication, journalism and media scholarship on AI and its social, political, cultural, and ethical perspectives. Topics vary widely from interactions between humans and robots through news representation of AI and AI-based news credibility to privacy and value toward AI in the public sphere. Contributors from such countries as Brazil, Netherland, South Korea, Spain, and United States discuss important issues and challenges in AI and communication studies. The collection of chapters in the book considers implications for not only theoretical and methodological approaches, but policymakers and practitioners alike. The chapters in this book were originally published as a special issue of Communication Studies.

Download or read book An Introduction to Communication and Artificial Intelligence written by David J. Gunkel and published by Polity. This book was released on 2020-01-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and artificial intelligence (AI) are closely related. It is communication – particularly interpersonal conversational interaction – that provides AI with its defining test case and experimental evidence. Likewise, recent developments in AI introduce new challenges and opportunities for communication studies. Technologies such as machine translation of human languages, spoken dialogue systems like Siri, algorithms capable of producing publishable journalistic content, and social robots are all designed to communicate with users in a human-like way. This timely and original textbook provides educators and students with a much-needed resource, connecting the dots between the science of AI and the discipline of communication studies. Clearly outlining the topic's scope, content and future, the text introduces key issues and debates, highlighting the importance and relevance of AI to communication studies. In lively and accessible prose, David Gunkel provides a new generation with the information, knowledge, and skills necessary to working and living in a world where social interaction is no longer restricted to humans. The first work of its kind, An Introduction to Communication and Artificial Intelligence is the go-to textbook for students and scholars getting to grips with this crucial interdisciplinary topic.

Download or read book Artificial Intelligence in Society written by OECD and published by OECD Publishing. This book was released on 2019-06-11 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.

Download or read book Artificial Intellligence in Social Media written by Introbooks and published by . This book was released on 2020-04-07 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.

Download or read book The Future of Social Media AI s Impact on Communication written by M.B. Chatfield and published by . This book was released on with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Reader, Are you interested in learning more about the future of social media? If so, then The Future of Social Media is the perfect book for you. In this book, you will learn about how AI is changing the way we communicate on social media. You will learn about how AI is being used to create personalized content, recommend new connections, and detect and remove harmful content. This book is essential reading for anyone who wants to understand the future of social media. It is also a great resource for businesses that want to use AI to improve their social media marketing campaigns. So what are you waiting for? Order your copy today and start learning more about the future of social media! Sincerely, The Author

Download or read book Future Communication Systems Using Artificial Intelligence Internet of Things and Data Science written by Inam Ullah and published by CRC Press. This book was released on 2024-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Future Communication Systems Using Artificial Intelligence, Internet of Things and Data Science mainly focuses on the techniques of artificial intelligence (AI), Internet of Things (IoT) and data science for future communications systems. The goal of AI, IoT and data science for future communications systems is to create a venue for industry and academics to collaborate on the development of network and system solutions based on data science, AI and IoT. Recent breakthroughs in IoT, mobile and fixed communications and computation have paved the way for a data‐centric society of the future. New applications are increasingly reliant on machine‐to‐machine connections, resulting in unusual workloads and the need for more efficient and dependable infrastructures. Such a wide range of traffic workloads and applications will necessitate dynamic and highly adaptive network environments capable of self‐optimization for the task at hand while ensuring high dependability and ultra‐low latency. Networking devices, sensors, agents, meters and smart vehicles/systems generate massive amounts of data, necessitating new levels of security, performance and dependability. Such complications necessitate the development of new tools and approaches for providing successful services, management and operation. Predictive network analytics will play a critical role in insight generation, process automation required for adapting and scaling to new demands, resolving issues before they impact operational performance (e.g., preventing network failures and anticipating capacity requirements) and overall network decision‐making. To increase user experience and service quality, data mining and analytic techniques for inferring quality of experience (QoE) signals are required. AI, IoT, machine learning, reinforcement learning and network data analytics innovations open new possibilities in areas such as channel modeling and estimation, cognitive communications, interference alignment, mobility management, resource allocation, network control and management, network tomography, multi‐agent systems and network ultra‐broadband deployment prioritization. These new analytic platforms will aid in the transformation of our networks and user experience. Future networks will enable unparalleled automation and optimization by intelligently gathering, analyzing, learning and controlling huge volumes of information.

Download or read book Tech Giants Artificial Intelligence and the Future of Journalism written by Jason Paul Whittaker and published by Routledge. This book was released on 2019-02-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the impact of the "Big Five" technology companies – Apple, Alphabet/Google, Amazon, Facebook and Microsoft – on journalism and the media industries. It looks at the current role of algorithms and artificial intelligence in curating how we consume media and their increasing influence on the production of the news. Exploring the changes that the technology industry and automation have made in the past decade to the production, distribution and consumption of news globally, the book considers what happens to journalism once it is produced and enters the media ecosystems of the internet tech giants – and the impact of social media and AI on such things as fake news in the post-truth age. The audience for this book are students and researchers working in the field of digital media, and journalism studies or media studies more generally. It will also be useful to those who are looking for extended case studies of the role taken by tech giants such as Facebook and Google in the fake news scandal, or the role of Jeff Bezos in transforming The Washington Post. The Open Access version of this book, available at https://doi.org/10.4324/9781351013758, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Download or read book Redesigning AI written by Daron Acemoglu and published by MIT Press. This book was released on 2021-05-25 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at how new technologies can be put to use in the creation of a more just society. Artificial Intelligence (AI) is not likely to make humans redundant. Nor will it create superintelligence anytime soon. But it will make huge advances in the next two decades, revolutionize medicine, entertainment, and transport, transform jobs and markets, and vastly increase the amount of information that governments and companies have about individuals. AI for Good leads off with economist and best-selling author Daron Acemoglu, who argues that there are reasons to be concerned about these developments. AI research today pays too much attention to the technological hurtles ahead without enough attention to its disruptive effects on the fabric of society: displacing workers while failing to create new opportunities for them and threatening to undermine democratic governance itself. But the direction of AI development is not preordained. Acemoglu argues for its potential to create shared prosperity and bolster democratic freedoms. But directing it to that task will take great effort: It will require new funding and regulation, new norms and priorities for developers themselves, and regulations over new technologies and their applications. At the intersection of technology and economic justice, this book will bring together experts--economists, legal scholars, policy makers, and developers--to debate these challenges and consider what steps tech companies can do take to ensure the advancement of AI does not further diminish economic prospects of the most vulnerable groups of population.

Download or read book Human machine Communication written by Andrea L. Guzman and published by Digital Formations. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to HMC as a specific area of study within communication and to the research possibilities of HMC. The research presented here focuses on people's interactions with multiple technologies used within different contexts from a variety of epistemological and methodological approaches.

Download or read book Proceedings of the International Scientific Conference Smart Nations Global Trends In The Digital Economy written by Svetlana Igorevna Ashmarina and published by Springer Nature. This book was released on 2022-02-04 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains contributions from an international scientific conference, “Smart Nations: Global Trends In The Digital Economy”, which was organized by the State University of Management (Moscow). By presenting international research on the issues of the Smart Nations concept, this book includes topics such as state and legal aspects of digital transformation of management systems, new technologies in the digital environment of the information society and smart economy as a new reality. The conference proceedings cover legal, informational, technological and other aspects of socio-economic development in the context of digital innovations. This work addresses theoretical and practical aspects by studying the phenomenon of Smart Nations that requires understanding the modern information technologies, big data analysis, distributed registry management, new microprocessor technologies and broadband data transmission technologies in terms of their usefulness and accessibility to any representative of humanity.

Download or read book Impact and implications of AI methods and tools for the future of education written by Kingsley Okoye and published by Frontiers Media SA. This book was released on 2024-06-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The congruence of technology such as AI and its use for education can help transform the different pedagogical practices and future of education. Educational organizations like The UNESCO and The World Bank are already calling for research and development-oriented projects, and creation/mobilization of technological initiatives on how to re-imagine education and operationalize the use of digital technologies for its purpose, the "Digitized-Education". Those goals mean or include methodological approaches and wide adoption of the AI-methods in fostering education in the classroom or learning environments. Also noteworthy is the fact that "digitized-education" is now an inevitable and integral element to achieving the global sustainable development goals (SDGs) particularly the SDG4 that promotes quality of education.

Download or read book Perceiving the Future Through New Communication Technologies written by James Katz and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book updates a long standing problem: how do people understand and prepare for the future using the technologies at hand and that they expect to have imminently? Drawing on experts from a variety of fields, the volume provides novel and penetrating insights that reflect innovative research on both headline-gripping and historical problems. Organized in three sections, the first examines Artificial Intelligence (AI) and mobile communication as they both cause disruptions and solve problems at both personal and society-wide levels. The second section explores specific technologies in social contexts. Here the focus is on AI, robotics, and even smart speakers in real-world scenarios. The third and final section addresses deeper implications for how emerging media has been used to come to terms with the problem of what will happen next. At no other time in recent memory have people been so concerned about how to move from the disturbed current situation into an improved future state, one that promises a brighter future for all; in this regard, these timely and penetrating studies offer sound guidance. James E. Katz is Feld Professor of Emerging Media at Boston University's College of Communication, USA, where he directs its Division of Emerging Media Studies. His publications on the effects of artificial intelligence, social media, mobile communication, and robot-human interaction have been internationally recognized and widely translated. Among his recent volumes are Journalism and the Search for Truth in an Age of Social Media (with Kate Mays, 2019) and Philosophy of Emerging Media (with Juliet Floyd, 2015). Juliet Floyd is Professor of Philosophy at Boston University, USA. Her publications, translated into several languages, span the history and philosophy of logic, mathematics, language, symbolism, and new media, focusing especially on the history of twentieth century philosophy and philosophical aspects of emerging media. Her recent books include Wittgenstein's Annotations to Hardy's Course of Pure Mathematics (with Felix Mühlhölzer, 2020) and Wittgenstein's Philosophy of Mathematics (2021). Katie Schiepers is Division Administrator for Emerging Media Studies at Boston University, USA. She holds a Master of Philosophy in Classics and Master of Science in World Heritage Conservation and is currently pursuing advanced studies in educational policy.

Download or read book The 2021 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy written by John Macintyre and published by Springer Nature. This book was released on 2021-10-27 with total page 1169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 2020 2nd International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy (SPIoT-2021), online conference, on 30 October 2021. It provides comprehensive coverage of the latest advances and trends in information technology, science and engineering, addressing a number of broad themes, including novel machine learning and big data analytics methods for IoT security, data mining and statistical modelling for the secure IoT and machine learning-based security detecting protocols, which inspire the development of IoT security and privacy technologies. The contributions cover a wide range of topics: analytics and machine learning applications to IoT security; data-based metrics and risk assessment approaches for IoT; data confidentiality and privacy in IoT; and authentication and access control for data usage in IoT. Outlining promising future research directions, the book is a valuable resource for students, researchers and professionals and provides a useful reference guide for newcomers to the IoT security and privacy field.

Download or read book Research Anthology on Usage Identity and Impact of Social Media on Society and Culture written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-06-10 with total page 1378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals’ identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Download or read book Deceitful Media written by Simone Natale and published by Oxford University Press, USA. This book was released on 2021 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since its inception, Artificial Intelligence (AI) has been nurtured by the dream - cherished by some scientists while dismissed as unrealistic by others - that it will lead to forms of intelligence similar or alternative to human life. However, AI might be more accurately described as a range of technologies providing a convincing illusion of intelligence - in other words, not much the creation of intelligent beings, but rather of technologies that are perceived by humans as such. Deceitful Media argues that AI resides also and especially in the perception of human users. Exploring the history of AI from its origins in the Turing Test to contemporary AI voice assistants such as Alexa and Siri, Simone Natale demonstrates that our tendency to project humanity into things shapes the very functioning and implications of AI. He argues for a recalibration of the relationship between deception and AI that helps recognize and critically question how computing technologies mobilize specific aspects of users' perception and psychology in order to create what we call "AI." Introducing the concept of "banal deception," which describes deceptive mechanisms and practices that are embedded in AI, the book shows that deception is as central to AI's functioning as the circuits, software, and data that make it run. Delving into the relationship between AI and deception, Deceitful Media thus reformulates the debate on AI on the basis of a new assumption: that what machines are changing is primarily us, humans. If 'intelligent' machines might one day revolutionize life, the book provocatively suggests, they are already transforming how we understand and carry out social interactions"--