Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Download or read book Focus Groups for the Social Science Researcher written by Jennifer Cyr and published by Cambridge University Press. This book was released on 2019-03-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE. This book was released on 2001-06-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Download or read book Truth in Advertising written by John Kenney and published by Simon and Schuster. This book was released on 2013-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.
Download or read book Focus Group Practice written by Claudia Puchta and published by SAGE. This book was released on 2004-02-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: 0761966900.
Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Download or read book Moderating Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 1998 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Download or read book The Focus Group Guidebook written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Download or read book Developing Focus Group Research written by Jenny Kitzinger and published by SAGE. This book was released on 1999-02-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Download or read book Planning Focus Groups written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Download or read book Focus Group Interviews in Education and Psychology written by Sharon Vaughn and published by SAGE. This book was released on 1996-01-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
Download or read book The Focus Group Research Handbook written by Holly Edmunds and published by McGraw Hill Professional. This book was released on 2000-05-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
Download or read book Focus Groups written by Jori N. Hall and published by Myers Education Press. This book was released on 2020-04-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2021 AERA Qualitative Research SIG Outstanding Book Award winner Focus Groups: Culturally Responsive Approaches for Qualitative Inquiry and Program Evaluation takes an in-depth look at how culturally-responsive focus groups are developed and implemented within the context of qualitative inquiry broadly, and program evaluation more specifically. The book showcases various forms of focus groups and how they can be responsive to specific communities across different disciplines. This book provides: an historical perspective on focus groups a theoretical foundation helpful for supporting focus groups with marginalized groups, vulnerable populations (older adults, children), and participants within non-Western settings basic procedures for conducting focus groups guidelines for cultural responsiveness and case examples of alternative approaches to focus groups that target specific communities and those in different contexts. It also considers ethical issues around the use of culturally responsive focus groups, while providing guidance on analyzing and interpreting your data and establishing the credibility of your study. Focus Groups is an information rich resource for qualitative researchers and program evaluators at various levels who want to learn about or enhance their knowledge on designing and conducting culturally responsive focus groups. Perfect for courses such as: Foundations of Culturally Responsive Focus Groups | Culturally Responsive Approaches to Program Evaluation Practicing Qualitative Program Evaluation | Qualitative Research: Culturally Responsive Methods | Focus Groups in Research | Introduction to Qualitative Methods | Methods in Educational Research | Program Evaluation Practice | Designing Qualitative Research
Download or read book Focus Groups written by George Kamberelis and published by Routledge. This book was released on 2013 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes—from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores: The nature of focus groups Politic and activist uses of focus groups Practical ways to run a successful focus group Effective analysis of focus group data Contemporary threats to focus groups Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.
Download or read book Developing Questions for Focus Groups written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Download or read book Analyzing and Reporting Focus Group Results written by Richard A. Krueger and published by SAGE Publications. This book was released on 1997-07-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
