Download or read book The Expectations Of Targeted Customer Segments Towards Food Logistics Services For Online Grocery Shopping An Empirical Analysis with Recommendations for Action written by Sebastian Neumann and published by GRIN Verlag. This book was released on 2020-09-24 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Business economics - Supply, Production, Logistics, grade: 1,5, Rhine-Waal University of Applied Sciences, language: English, abstract: This paper is about the expectations of targeted customer segments towards food-logistics-services for online grocery shopping. In recent years, the food retail sector in Germany entered the market with a new business model, which can be called "online-grocery-shopping". Unlike in other European countries, this business model is still at its beginning and encounters some challenges to develop and scoop its potential entirely. The research status mostly seems to consider just the trader, but little to no emphasis is on the transport service provider. Especially the processes of them must ensure that sensitive groceries are handled and delivered with maximum care until the goods reach the final customer. Also, the German population is a sophisticated customer base, due to their high expectations regarding quality and service. Furthermore, the younger people are represented by high internet affinity, and they count as one of the present and future purchasing powers. This thesis utilizes a questionnaire to study 18-35-year old people regarding their expectations towards the transportation of groceries to contribute to the development of this business model. An assessment by the participants helps to identify the essential expectations. Since Germans are tough customers, an ordinal logistic regression contributes to examine the identified expectations further. This reveals which properties of the customer, whether these are of demographic or fundamental nature, are affecting the expectations. Further, cross-pair comparisons of these properties are executed to crosscheck, how exactly is a property affecting an expectation. After this, based on the results, recommendations for action are stated as specific as possible to help the transport service provider compensate the identified expectations.

Download or read book Consumer Behaviour in Online Grocery Retailing in Germany written by Yasin Yilmaz and published by GRIN Verlag. This book was released on 2020-07-07 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Salford, language: English, abstract: Despite widespread popularity in Europe, particularly in the UK and the Netherlands, demand for Online Grocery Retail in Germany, which is economically just as strongly developed, appears to be rather low. This study therefore aims to find out which factors encourage or discourage consumers in Germany to order groceries online. Businesses need to make the online grocery business model transparent and useful from a marketing perspective. The clear advantages of this way of shopping groceries must be communicated. Furthermore, psychological aspects of consumers must be understood and taken into account in the retailers' strategy. Last but not least, importance must be attached to data protection and environmental protection; this message must be conveyed. By providing current insights into consumers' preferences and wishes on their personal grocery shopping behavior, the findings can be used by Businesses and especially Grocery Retailer to shape the grocery shopping of the future. Based on the hypothesis that that there is some degree of resistance to the utilisation of technology which is potentially inhibiting German consumers utilising actively embracing online grocery retail, the Technology Acceptance Model and its extension was chosen as a conceptual framework in order to test this assumption. To test the findings of the Literature Review, 25 semi-structured interviews were conducted in the empirical part of this study. The target group of the interviewees were students aged between 18 - 30, 13 of them female and 12 male. The main findings are that the reasons for the low demand for online grocery retailing in Germany are cultural. German consumers are more likely to trust new trends if they have been on the market and established for a longer period of time. The high density of grocery stores favours the fact that German consumers do not see any real added value in this service and thus no real usefulness. In addition to ease of use and usefulness, demographic aspects must also be taken into account in order to make the online grocery trade successful in Germany. The study focused on a specific age and target group. For practical reasons, the number was limited to 25 interviews. For further research it is recommended to analyze further age and target groups in order to gain further differences in the individual aspects.

Download or read book Grocery E commerce written by Niels Kornum and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia.

Download or read book Consumer Behavior on Online Grocery Shopping Adoption A Quantitative Analysis in the Context of the COVID 19 Pandemic Contrasting the Markets of Peru and Germany written by José Alonso Pisfil Manchego and published by GRIN Verlag. This book was released on 2023-03-13 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2022 in the subject Business economics - Market research, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The COVID-19 pandemic raised the demand for online food shopping in traditional Peru and Germany. This urged an in-depth examination since consumer attitudes in specific cultural contexts had received little attention. Thus, this research aims to ascertain the factors that significantly influence Germans' and Peruvians' intention to use online grocery shopping, as well as to identify significant differences between the two countries. Two particular research topics serve as the framework for this study, which are as follows: Are there significant differences in the usage of online grocery shopping between Germans and Peruvians during the COVID-19 pandemic? What factors significantly influence Germans and Peruvians' online grocery shopping usage during the COVID-19 pandemic? As indicated by both research questions, this study's primary emphasis is on online grocery shopping behavior during the COVID-19 pandemic that peaked one year ago, in the year 2020, yet has persisted worldwide. Therefore, this study focuses only on empirical data from the COVID-19 outbreak since online grocery shopping in both nations was not a significant event before the pandemic. Furthermore, there was no previous scientific research on online grocery shopping’s behavior in Peruvian literature, preventing comparison between the two countries. Given that the pandemic's breakout aided in the partial adoption of online grocery shopping in both nations, the researcher judged it appropriate to frame both research questions exclusively in terms of the COVID-19 pandemic to capture better the influence of the digital transition that was experienced in 2020.

Download or read book E Food and the Online Grocery Business written by Stefanie Schulz and published by GRIN Verlag. This book was released on 2005-05-08 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Furtwangen University, language: English, abstract: Groceries are different from many other products, such as music and books that are commonly purchased online. Many grocery products are perishable and therefore time-sensitive in terms of their delivery needs. In addition, groceries are a replacement product, for example, the same basket of products is more-or-less purchased on a regular basis. Finally, groceries are high-touch items, meaning that consumers like to inspect the quality of items they are purchasing. Online grocery shopping still is a growing and potent distribution channel that uses direct access methods to allow consumers to shop quickly and take delivery of grocery products without ever leaving their homes, with the computer as the primary method of communication. This environment provides the opportunity to compare and select grocery products in unique and relevant ways in an information-rich environment. Consumers are embracing this online channel as a means of simplifying their lives and saving time. For researchers, online grocery shopping provides new research applications made possible from the unique ability to link longitudinal transactional data and survey-based attitudinal data at the individual household level. This means fast consumer feedback from a valuable sample, in a controlled environment, as well as the ability to monitor behaviour over time. Also, this environment can be a more efficient and cost-effective means of data collection and analysis than traditional survey research, in some instances.

Download or read book Logistics Strategies for the Digitalization of FMCG Retailing written by Florian Loeßer and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis analyzes the growing market for groceries ordered via the internet and being delivered to the customer. The turnover of the online grocery market in Germany in 2015 increased by 19 percent compared to 2014, reaching EUR 736 million. Nevertheless, online grocery providers are struggling due to the logistical and operational challenges of last-mile distribution - in particular, because the German customer is very hesitant to order food online. Therefore, online grocery providers are trying different approaches, varying from delivery services and drivein supermarkets to refrigerated pickup stations, in order find out which service is economically efficient and meets customer demand. This study uses the data from a self-conducted survey of 205 internet users and analyzes potential target groups and the respondents' willingness to use online grocery, with the focus on delivery services and refrigerated pickup stations. The research techniques applied for the analysis of the findings compromise descriptive statistics, correlation analysis, and logistic regression analyses. The findings indicate a generally positive attitude towards online grocery. Nevertheless, the majority will keep on shopping for groceries in the traditional way, but online grocery can be used as an additional service for the customer. Furthermore, the findings demonstrate that a delivery service is the preferred service compared to pickup stations. Consequently, the results suggest that online grocery will be of importance in the near future and can be used by traditional stakeholders in the food sector to gain a competitive advantage in a highly contested market, especially by integrating pickup stations into the existing delivery service infrastructure in order to provide customers with a unique service.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Smart Retailing written by Eleonora Pantano and published by Springer. This book was released on 2019-03-04 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Download or read book Access to Affordable and Nutritious Food Measuring and Understanding Food Deserts and Their Consequences written by Michele Ver Ploeg and published by DIANE Publishing. This book was released on 2010-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Food, Conservation, and Energy Act of 2008 directed the U.S. Dept. of Agr. to conduct a 1-year study to assess the extent of areas with limited access to affordable and nutritious food, identify characteristics and causes of such areas, consider how limited access affects local populations, and outline recommend. to address the problem. This report presents the findings of the study, which include results from two conferences of national and internat. authorities on food deserts and a set of research studies. It also includes reviews of existing literature, a national-level assessment of access to large grocery stores and supermarkets, analysis of the economic and public health effects of limited access, and a discussion of existing policy interventions. Illus.

Download or read book Local Food Systems Concepts Impacts and Issues written by Steve Martinez and published by DIANE Publishing. This book was released on 2010-11 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.

Download or read book Designing Interactive Strategy written by Richard Normann and published by John Wiley & Sons. This book was released on 1998-11-09 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.

Download or read book Logistics and Retail Management written by John Fernie and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.

Download or read book Qualitative Research Methods written by Sarah J. Tracy and published by John Wiley & Sons. This book was released on 2012-11-05 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Download or read book Contemporary Operations and Logistics written by Peter Wells and published by Springer. This book was released on 2019-04-23 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection collates the most up-to-date and important research within the area of operations and logistics management. Boasting the combined expertise of one of the largest logistics and operations management academic teams in Europe, it provides both depth and diversity in a balanced portfolio. The first two sections are concerned with key contemporary issues in the subject area, providing a current and up-to-date overview of the field. Section three presents a selection of important cross-cutting themes that impinge upon and inform teaching, research and practice, while the final section includes a celebration of research highlights and showcases cutting-edge applications from leaders in the field. Invaluable to students, researchers and academics alike, this book is compulsory reading for those active within operations and logistics research.

Download or read book Strengthening Forensic Science in the United States written by National Research Council and published by National Academies Press. This book was released on 2009-07-29 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: