Download or read book The Evolution of Key Mass Communication Concepts written by Sharon Dunwoody and published by Hampton Press (NJ). This book was released on 2005 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Honors Jack M. McLeod as a significant force in the training of scholars and as a leader in the conduct of research. The editors have compiled chapters in this book that examine the major themes and enduring contributions of his work. In each case an author who worked with McLeod on the particular concept to that area was selected.

Download or read book Beyond Media written by Richard Wade Budd and published by Transaction Publishers. This book was released on with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. "Beyond Media "broadens and redefines the concept of mass communication to include all institutions which contribute to the mass production and distribution of information within society, including television, film, newspapers, books and magazines, as well as museums, libraries, popular art, politics, theater, religion and architecture. The book begins with a new preface examining the role of mass communication and related institutions in the Information Age. It is followed by an extensive chapter tracing the development of the traditional concept of mass communication, with a dialogue between Lee Thayer and Leslie Moeller, two prominent scholars in the field. A summary of important theories and research findings in the field completes this section. Eight chapters follow which examine other major mass media institutions. Key figures from each field, Victor Danilov on museums, David Davidson on libraries, Paola Soleri on architecture, Roberta Mueller on art, Richard Rudman on politics, James Hitchcock on the church, Vincent Sardi on restaurants, and Ken Weissman and Maxine Fox on theater, discuss the roles of their respective institutions in the mass production and distribution of information.

Download or read book Readings in Mass Communication written by Michael C. Emery and published by WCB/McGraw-Hill. This book was released on 1983 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Download or read book The International Encyclopedia of Political Communication 3 Volume Set written by Gianpietro Mazzoleni and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 1804 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library www.wileyicaencyclopedia.com Named Outstanding Academic Title of 2016 by Choice Magazine, a publication of the American Library Association.

Download or read book Readings in Mass Communication written by Michael C. Emery and published by WCB/McGraw-Hill. This book was released on 1974 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Sage Handbook of Survey Development and Application written by Lucy R. Ford and published by SAGE Publications Limited. This book was released on 2023-06-29 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Survey Development and Application provides a practical resource that researchers can go to for cutting-edge tools to ensure they are employing the best survey research techniques. This handbook not only covers the classic and innovational skills and approaches involved at every step of the survey research process, but also centres itself around applied, how-to guidance to aid readers in best practice. Chapters engage with a broad range of topics including sampling issues, approaches to establishment of measurement equivalence, and the use of online labour pools in survey development. With contributions from a global community of leading and emerging scholars across a wide variety of disciplines, this Handbook is focused on being applicable and accessible across the social sciences. Containing over 120 tables and figures, checklists and tutorial guides, The SAGE Handbook of Survey Development and Application will serve as a one stop resource for survey research. This handbook serves as a touchstone for a variety of fields such as Organizational Behavior, Industrial & Organizational Psychology, Management, Psychology, Educational Research, Marketing, Public Policy, and others. PART 1: Conceptual Issues and Operational Definition PART 2: Research Design Considerations PART 3: Item Development PART 4: Scale Improvement Methods PART 5: Data Collection PART 6: Data Management and Analysis PART 7: Research Production and Dissemination PART 8: Applications

Download or read book Public Opinion written by Vincent Price and published by SAGE Publications. This book was released on 1992-06-16 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is perhaps most amazing about this little book is its comprehensiveness. In little more than a 100 pages, Price manages to discuss the relevance of ′public opinion′ to just about every major mass communication theory. . . . The reference list alone would be a valuable resource for anyone studying public opinion. . . . Price does a stellar job of explaining in easy-to-understand language what most of these references have to say about public opinion. . . . The two greatest contributions of the book are Price′s organization of the vast literature on public opinion, coupled with his distillation of major works, including some truly hefty tomes, into a few simple words. Those who have grappled with the thoughts of Habermas and Blumer, for example, will greatly appreciate Price′s succinct and insightful descriptions of the relevance of these difficult works to the study of public opinion. Another strong point is the book′s currency: while you will find references to works published in the 1920s, you also will find books, articles, and reports published in the 1990s. . . . If you are new to the study of public opinion and communication, this book is the most painless, yet valuable introduction I can recommend. If you think you already know a lot about public opinion, the book may be even more valuable: it may dispel you of the notion that anyone knows a lot about public opinion." --Journalism Quarterly Public opinion--is it a simple aggregation of individual views, or instead some kind of collective-level, emergent product of debate and discussion? What is the role of public opinion in popular government? How do the mass media shape public opinion, or link it to governmental decision-making? Price′s Public Opinion explores such questions by tracing the historical development and application of the concept of public opinion. It examines the concept′s origins in Enlightenment thought and follows its evolution as a tool for social-scientific research. Intended as a map of the sprawling research terrain, Public Opinion introduces the conceptual mechanisms underlying public opinion research and shows how these concepts are used in an attempt to resolve enduring theoretical, normative, and practical questions. Because public opinion is one of the most vital and enduring concepts in the social sciences, this book will enjoy wide application in psychology, sociology, political science, journalism, and communication research in both academic and applied settings.

Download or read book Beyond Media written by Richard W. Budd and published by Transaction Publishers. This book was released on 1988 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. Beyond Media broadens and redefines the concept of mass communication to include all institutions which contribute to the mass production and distribution of information within society, including television, film, newspapers, books and magazines, as well as museums, libraries, popular art, politics, theater, religion and architecture. The book begins with a new preface examining the role of mass communication and related institutions in the Information Age. It is followed by an extensive chapter tracing the development of the traditional concept of mass communication, with a dialogue between Lee Thayer and Leslie Moeller, two prominent scholars in the field. A summary of important theories and research findings in the field completes this section. Eight chapters follow which examine other major mass media institutions. Key figures from each field, Victor Danilov on museums, David Davidson on libraries, Paola Soleri on architecture, Roberta Mueller on art, Richard Rudman on politics, James Hitchcock on the church, Vincent Sardi on restaurants, and Ken Weissman and Maxine Fox on theater, discuss the roles of their respective institutions in the mass production and distribution of information.

Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Download or read book Exploring Mass Media for A Changing World written by Ray A Hiebert and published by Routledge. This book was released on 2017-10-23 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.

Download or read book Applied Communication Research Methods written by Michael Boyle and published by Taylor & Francis. This book was released on 2023-11-10 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts. The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs. Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.

Download or read book Handbook of Political Communication Research written by Lynda Lee Kaid and published by Routledge. This book was released on 2004-07-19 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together the major thrusts of research and theory in political communication. For scholars/researchers/students in political communication, mass communication, and political science; and for readers in public opinion, political psychol

Download or read book Communication Yearbook 36 written by Charles T. Salmon and published by Routledge. This book was released on 2012 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is an important reference on current research for scholars and students in the social sciences.

Download or read book Media of Mass Communication written by John Vivian and published by . This book was released on 2013-07-29 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills.

Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2009-01-13 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Download or read book The Handbook of Journalism Studies written by Karin Wahl-Jorgensen and published by Routledge. This book was released on 2009-01-13 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook charts the growing area of journalism studies, exploring the current state of theory and setting an agenda for future research in an international context. The volume is structured around theoretical and empirical approaches, and covers scholarship on news production and organizations; news content; journalism and society; and journalism in a global context. Emphasizing comparative and global perspectives, each chapter explores: Key elements, thinkers, and texts Historical context Current state of the art Methodological issues Merits and advantages of the approach/area of studies Limitations and critical issues of the approach/area of studies Directions for future research Offering broad international coverage from top-tier contributors, this volume ranks among the first publications to serve as a comprehensive resource addressing theory and scholarship in journalism studies. As such, the Handbook of Journalism Studies is a must-have resource for scholars and graduate students working in journalism, media studies, and communication around the globe.