EBookClubs

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EBookClubs

Read Books & Download eBooks Full Online

Book The EPM Entertainment Marketing Sourcebook

Download or read book The EPM Entertainment Marketing Sourcebook written by and published by . This book was released on 2000 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Handbook of Product Placement in the Mass Media

Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

Book Research Alert Yearbook

Download or read book Research Alert Yearbook written by and published by . This book was released on 2006 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The EPM Entertainment Marketing Sourcebook

Download or read book The EPM Entertainment Marketing Sourcebook written by EPM Communications and published by . This book was released on 2002-11-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Advanced Theory and Practice in Sport Marketing

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric Schwarz and published by Routledge. This book was released on 2010-05-14 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

Book Small Business Sourcebook

Download or read book Small Business Sourcebook written by and published by . This book was released on 2010 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book New Serial Titles

Download or read book New Serial Titles written by and published by . This book was released on 1997 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.

Book Research Alert Yearbook 2002

Download or read book Research Alert Yearbook 2002 written by EPM Communications, Inc and published by . This book was released on 2002 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book At Our Leisure

Download or read book At Our Leisure written by and published by . This book was released on 1992 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Directory of Business Information Resources

Download or read book The Directory of Business Information Resources written by and published by . This book was released on 2008 with total page 1854 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Adweek s Marketing Week

Download or read book Adweek s Marketing Week written by and published by . This book was released on 1991-03 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Advanced Theory and Practice in Sport Marketing

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.

Book Directory of Business Information Resources

Download or read book Directory of Business Information Resources written by Laura Mars-Proietti and published by Grey House Publishing. This book was released on 2008 with total page 1808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Forthcoming Books

Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2003 with total page 1816 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Directory of Business Information Resources  1999

Download or read book The Directory of Business Information Resources 1999 written by Laura Mars and published by . This book was released on 1998-12 with total page 1688 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Information Industry Directory

Download or read book Information Industry Directory written by and published by . This book was released on 2009 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive directory of databases as well as services "involved in the production and distribution of information in electronic form." There is a detailed subject index and function/service classification as well as name, keyword, and geographical location indexes.

Book Directories in Print

Download or read book Directories in Print written by and published by . This book was released on 2004 with total page 1710 pages. Available in PDF, EPUB and Kindle. Book excerpt: