Download or read book The Empirical Research on Performance Measure of the Brand written by 靜宜大學國際碩士學位學程管理組 and published by . This book was released on 2014 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Empirical Models for Assessing the Role of Brand Equity in Market Performance and Brand Bundling written by Benjamin Kartono and published by . This book was released on 2006 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Assessment of Brand Equity Measures written by Emine Sarigollu and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Although several brand equity measures were proposed in the literature, a comparative assessment of their characteristics and performances is lacking. This paper attempts to fill that gap. Combining survey data with real market data, this paper assesses two types of brand equity measures; customer mind-set measures (brand knowledge) and product-market performance measures (revenue premium). The results confirm that the customer mind-set measure captures cumulative brand-building effects better and offers diagnostic information. However, the revenue premium is found as a better choice for continuous tracking of brand equity because a) it reveals the true changes in brand equity; b) it is a practical and convenient measure since its data requirements are readily available; and, c) it flags any change in brand equity before the customer mind-set measure. Furthermore, product-market performance measure is found to precede the customer mind-set. This study also conducts the first empirical test of the well-known brand value chain model on real market data. Finally, operationalizing customer mind-set measure on real market data for the first time, this study confirms that advertising and distribution are positively associated with brand equity, while price promotion is negatively associated. By considering multiple measures, this study improves robustness of the findings as well as addressing marketing accountability issues.
Download or read book Brands and Consumers written by Jaywant Singh and published by Taylor & Francis. This book was released on 2022-12-27 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Download or read book Value Based Performance Measures written by Nils Eikelmann and published by Springer Nature. This book was released on 2020-08-19 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nils Eikelmann describes the framework conditions for the application of value-based performance measures and critically analyses selected ones. The disclosure of value-based performance indicators is important in order to demonstrate the successful management of a company and to satisfy the increasing information needs of investors. However, companies adapt the developed theoretical concepts of value-based performance measures to their practical needs and thus investors are no longer able to compare the performance of companies. In addition, there is a variety of different metrics from which companies can choose. The empirical study aims to reduce existing research gaps and is divided into three parts: the analysis of annual reports of selected European companies, the calculation of a standardised value-based performance measure and a value relevance study in the form of an association study.
Download or read book Market Structure and Performance written by J. Cubbin and published by Taylor & Francis. This book was released on 2013-10-15 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Download or read book Brand Strength written by Martin Walser and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martin G. Walser breaks with the well established "advertising paradigm", which postulates that strong brands are above all the result of advertising. Instead, he focuses on "experiential information", i.e. the consumers' experience with the brand, as a main source of brand strength.
Download or read book Empirical Research within Resource Based Theory written by Katja Nothnagel and published by Springer Science & Business Media. This book was released on 2008-07-31 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Nothnagel evaluates the growing body of empirical research in resource-based theory. She starts out by deriving six central propositions and then examines how these propositions have been tested empirically. The results suggest that substantial progress has been made within the empirical part of RBT
Download or read book Proceedings of the 7th International Conference on Business and Finance written by Michael Twum-Darko and published by AOSIS. This book was released on 2015-12-31 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cape Town, South Africa, 9 Sept. 2015 - 10 Sept. 2015. Theme: ‘Creating futures: Sustainable economies?’, Purpose: To share continuous and collaborative research outputs that review existing strategies and to propose mechanisms for the likely achievement of a sustainable economy that is unique but inclusive to different entities in the world. Target audience: This year’s 7th International Conference on Business and Finance (ICBF) continues its tradition of being the premier forum for presentation of research results and experience reports on contemporary issues of finance, accounting, entrepreneurship, business innovation, big data, e-Government, public management, development economics and information systems, including models, systems, applications, and theory. Editorial Policy: All papers were refereed by a double blind reviewing process in line with the South African, Department of Higher Education Training (DHET) refereeing standards. Papers were reviewed according to the following criteria: relevance to conference themes, relevance to audience, contribution to scholarship, standard of writing, originality and critical analysis.
Download or read book Brand Transformation written by Keith Glanfield and published by Routledge. This book was released on 2018-02-05 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
Download or read book Fit Failure and the Hall of Fame written by Charles C. Snow and published by Simon and Schuster. This book was released on 2010-06-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers often become frustrated when, after making Herculean efforts to launch a better product, create a superior structure, or improve processes, success remains a distant and elusive goal. But genuine success does not come from any single action--or any random group of actions--caution Raymond Miles and Charles Snow in this incisive analysis of success and failure. Instead, they argue, success is achieved when the strategy, structure, and processes of a company fit together: operations then run smoothly inside and out, more is done with less, and customers are satisfied. Companies that go a step further to create exceptionally innovative strategy-structure-process packages--for example, Carnegie Steel was the first to create a vertically integrated, centralized management structure within the steel industry--often develop a record of accomplishments and reputation considerable enough to propel them into a mythical corporate Hall of Fame. Based on studies of dozens of companies to which they have applied this concept of fit, the authors explain how success and failure can be predicted.Examining the causes of success and failure historically, they describe how such companies as General Motors and Sears, Roebuck--both Hall of Fame candidates--earned their legendary status by pioneering new forms of organization to fit the strategy-structure-process combination demanded by the marketplace at the time. Miles and Snow relate historic successes to current successes, explaining how even the most thriving companies of today--including Wal-Mart, Rubbermaid, and General Electric--could lose their way and become misfit companies. They describe in detail the path to misfit and what pitfalls to avoid to stay on the right track. Looking to the future, the authors examine new shapes organizations will take, including various types of networks and a promising new form that they call the spherical organization. Finally, Miles and Snow detail the key to long-term corporate health: dynamic fit. Dynamic fit allows managers to ensure flexibility and ongoing adaptation to the marketplace. Without it, the authors warn, success is fragile. With it, companies can develop their own recipe for success that works consistently no matter what corporate climate the future holds.
Download or read book Empirical Research in Banking and Corporate Finance written by Stephen P. Ferris and published by Emerald Group Publishing. This book was released on 2022-09-12 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empirical Research in Banking and Corporate Finance is the 21st volume of Advances in Financial Economics and deals with International Corporate Governance. Explored in detail are the role of corporate cultures, social responsibility, stock liquidity, securitization, leveraged buyouts and the cost of private debt.
Download or read book Exploration of Brand Equity Measures written by Rong Huang and published by . This book was released on 2008 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Performance Measurement with the Balanced Scorecard written by Stefano Biazzo and published by Springer Science & Business Media. This book was released on 2012-01-05 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do we really know the critical phenomena that are linked to how enterprises function and the dynamics of their relationships with customers, suppliers and competitors? Are their decision-making processes founded upon a set of performance measurements that were accurately designed and systematically elaborated? The above questions are the focus of this book, as is the following premise: enterprises need a system to measure their critical performances so they can be managed effectively; metaphorically speaking, enterprises need a “management dashboard” to serve as a navigational aid. A dashboard to show – with as few distortions as possible – the pattern of key variables that characterizes the specific formula enterprises use to face their competitive and social environment.
Download or read book Proceedings of the 1st AAGBS International Conference on Business Management 2014 AiCoBM 2014 written by Jaafar Pyeman and published by Springer. This book was released on 2015-07-30 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.
Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-10-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
