Download or read book The Emergence of Brand Name Capitalism in Late Colonial India written by Douglas E. Haynes and published by Bloomsbury Publishing. This book was released on 2022-09-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Download or read book The Emergence of Brand name Capitalism in Late Colonial India written by Douglas E. Haynes and published by . This book was released on 2022 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism."--
Download or read book The Emergence of Brand Name Capitalism in Late Colonial India written by Douglas E. Haynes and published by Bloomsbury Publishing. This book was released on 2022-09-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Download or read book Merchants Traders Entrepreneurs written by C. Markovits and published by Palgrave Macmillan. This book was released on 2008-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with three main aspects of the history of Indian business: The relationship between business and politics, the position of merchants and businessmen in the economy and society of late colonial India, and how particular merchant networks extended the range of their operations to the entire subcontinent and the wider world.
Download or read book Small Town Capitalism in Western India written by Douglas E. Haynes and published by Cambridge University Press. This book was released on 2017-04-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts the history of artisan production and marketing in the Bombay Presidency from 1870 to 1960. While the textile mills of western India's biggest cities have been the subject of many rich studies, the role of artisan producers located in the region's small towns have been virtually ignored. Based upon extensive archival research as well as numerous interviews with participants in the handloom and powerloom industries, this book explores the role of weavers, merchants, consumers, and laborers in the making of what the author calls "small-town capitalism." By focusing on the politics of negotiation and resistance in local workshops, the book challenges conventional narratives of industrial change. The book provides the first in-depth work on the origins of powerloom manufacture in South Asia. It affords unique insights into the social and economic experience of small-town artisans as well as the informal economy of late colonial and early post-independence India.
Download or read book Chaplains of the East India Company 1601 1858 written by Daniel O'Connor and published by A&C Black. This book was released on 2012-01-12 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: >
Download or read book A Business History of India written by Tirthankar Roy and published by Cambridge University Press. This book was released on 2018-04-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, private investment has led to an economic resurgence in India. But this is not the first time the region has witnessed impressive business growth. There have been many similar stories over the past 300 years. India's economic history shows that capital was relatively expensive. How, then, did capitalism flourish in the region? How did companies and entrepreneurs deal with the shortage of key resources? Has there been a common pattern in responses to these issues over the centuries? Through detailed case studies of firms, entrepreneurs, and business commodities, Tirthankar Roy answers these questions. Roy bridges the approaches of business and economic history, illustrating the development of a distinctive regional capitalism. On each occasion of growth, connections with the global economy helped firms and entrepreneurs better manage risks. Making these deep connections between India's economic past and present shows why history matters in its remaking of capitalism today.
Download or read book Rethinking Markets in Modern India written by Ajay Gandhi and published by Cambridge University Press. This book was released on 2020-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using historical and ethnographic analyses, this book shows how Indian markets are embedded in society and politically contested.
Download or read book Castes of Mind written by Nicholas B. Dirks and published by Princeton University Press. This book was released on 2011-10-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: When thinking of India, it is hard not to think of caste. In academic and common parlance alike, caste has become a central symbol for India, marking it as fundamentally different from other places while expressing its essence. Nicholas Dirks argues that caste is, in fact, neither an unchanged survival of ancient India nor a single system that reflects a core cultural value. Rather than a basic expression of Indian tradition, caste is a modern phenomenon--the product of a concrete historical encounter between India and British colonial rule. Dirks does not contend that caste was invented by the British. But under British domination caste did become a single term capable of naming and above all subsuming India's diverse forms of social identity and organization. Dirks traces the career of caste from the medieval kingdoms of southern India to the textual traces of early colonial archives; from the commentaries of an eighteenth-century Jesuit to the enumerative obsessions of the late-nineteenth-century census; from the ethnographic writings of colonial administrators to those of twentieth-century Indian scholars seeking to rescue ethnography from its colonial legacy. The book also surveys the rise of caste politics in the twentieth century, focusing in particular on the emergence of caste-based movements that have threatened nationalist consensus. Castes of Mind is an ambitious book, written by an accomplished scholar with a rare mastery of centuries of Indian history and anthropology. It uses the idea of caste as the basis for a magisterial history of modern India. And in making a powerful case that the colonial past continues to haunt the Indian present, it makes an important contribution to current postcolonial theory and scholarship on contemporary Indian politics.
Download or read book The Costs of Connection written by Nick Couldry and published by Stanford University Press. This book was released on 2019-08-20 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just about any social need is now met with an opportunity to "connect" through digital means. But this convenience is not free—it is purchased with vast amounts of personal data transferred through shadowy backchannels to corporations using it to generate profit. The Costs of Connection uncovers this process, this "data colonialism," and its designs for controlling our lives—our ways of knowing; our means of production; our political participation. Colonialism might seem like a thing of the past, but this book shows that the historic appropriation of land, bodies, and natural resources is mirrored today in this new era of pervasive datafication. Apps, platforms, and smart objects capture and translate our lives into data, and then extract information that is fed into capitalist enterprises and sold back to us. The authors argue that this development foreshadows the creation of a new social order emerging globally—and it must be challenged. Confronting the alarming degree of surveillance already tolerated, they offer a stirring call to decolonize the internet and emancipate our desire for connection.
Download or read book The Economy of Modern India written by B. R. Tomlinson and published by Cambridge University Press. This book was released on 2013-04-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique examination of the development of the modern Indian economy over the past 150 years.
Download or read book Micronesian Religion and Lore written by Douglas Haynes and published by Greenwood. This book was released on 1995-02-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are far fewer publications on the ethnology of Micronesia than for any other region in the Pacific. This dearth is especially seen in the traditional religion, folklore, and iconography of the area. Haynes and Wuerch have located 1,193 relevant titles. For the first time, these mostly scarce or unpublished materials are now accessible in this essential research tool. The focus is on tradition, which became modified after contact with the West—the adaptation and persistence of these traditions are included in this bibliography. Traditional Micronesian iconography is largely religious in nature, as is the case with most tribal or preliterate societies. There is also a large corpus of Micronesian myths, legends, beliefs, and practices that may not fit the Western concept of religion, but would be classified under folklore. That distinction cannot be consistently made in Micronesian cultures, nor in most other preliterate, thus prehistoric, societies. The overlap of religion and folklore is pervasive, so the scope of subjects included is broad. The subject matter encompasses magic, sorcery, ritual, cosmology, mythology, iconography, iconology, oral traditions, songs, chants, dance, music, traditional medicine, and many activities of daily life. Only those works that directly treat these subjects in the context of religion or folklore are included in this volume.
Download or read book Caste and Capitalism in Colonial India written by David West Rudner and published by Univ of California Press. This book was released on 2023-11-10 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Rudner's richly detailed ethnographic and historical analysis of a South Indian merchant-banking caste provides the first comprehensive analysis of the interdependence among Indian business practice, social organization, and religion. Exploring noncapitalist economic formations and the impact of colonial rule on indigenous commercial systems, Rudner argues that caste and commerce are inextricably linked through formal and informal institutions. The practices crucial to the formation and distribution of capital are also a part of this linkage. Rudner challenges the widely held assumptions that all castes are organized either by marriage alliance or status hierarchy and that caste structures are incompatible with the "rational" conduct of business. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1994.
Download or read book Capitalism without Capital written by Jonathan Haskel and published by Princeton University Press. This book was released on 2018-10-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.
Download or read book The Making of Global Capitalism written by Leo Panitch and published by Verso Books. This book was released on 2012-10-09 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Download or read book Rhetoric and Ritual in Colonial India written by Douglas E. Haynes and published by Univ of California Press. This book was released on 2023-04-28 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the rhetoric and ritual of Indian elites undercolonialism, focusing on the city of Surat in the Bombay Presidency. It particularly examines how local elites appropriated and modified the liberal representative discourse of Britain and thus fashioned a "public' culture that excluded the city's underclasses. Departing from traditional explanations that have seen this process as resulting from English education or radical transformations in society, Haynes emphasizes the importance of the unequal power relationship between the British and those Indians who struggled for political influence and justice within the colonial framework. A major contribution of the book is Haynes' analysis of the emergence and ultimate failure of Ghandian cultural meanings in Indian politics after 1923. The book addresses issues of importance to historians and anthropologists of India, to political scientists seeking to understand the origins of democracy in the "Third World," and general readers interested in comprehending processes of cultural change in colonial contexts.
Download or read book South Asian Migrations in Global History written by Neilesh Bose and published by Bloomsbury Publishing. This book was released on 2020-12-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores how South Asian migrations in modern history have shaped key aspects of globalization since the 1830s. Including original research from colonial India, Fiji, Mexico, South Africa, North America and the Middle East, the essays explore indentured labour and its legacies, law as a site of regulation and historical biography. Including recent scholarship on the legacy of issues such as consent, sovereignty and skilled/unskilled labour distinctions from the history of indentured labour migrations, this volume brings together a range of historical changes that can only be understood by studying South Asian migrants within a globalized world system. Centering south Asian migrations as a site of analysis in global history, the contributors offer a lens into the ongoing regulation of labourers after the abolition of slavery that intersect with histories in the Global North and Global South. The use of historical biography showcases experiences from below, and showcases a world history outside empire and nation.
