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Book The Elite Facial Surgery Practice

Download or read book The Elite Facial Surgery Practice written by E. Gaylon McCollough and published by Thieme. This book was released on 2017-06-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique resource from master facial plastic surgeon uncovers the secrets to a successful practice Written by internationally renowned facial plastic surgeon and prolific author E. Gaylon McCollough, The Elite Facial Surgery Practice: Development and Management offers 40 years of wisdom, all in one remarkable book. Instead of describing step-by-step techniques like traditional facial surgery textbooks, this exemplary guide covers issues rarely discussed in clinical literature. From preparing for a career in facial plastic surgery to everything it takes to achieve long-term excellence in clinical practice, readers will learn hard-earned trade secrets from this legend of facial plastic surgery. Much of the focus is on the enduring doctor/patient relationship, with discussion on how to attain and maintain patient confidence, deliver personalized post-operative care, and manage dissatisfied patients. Key Features Part I provides all the necessary steps for building a thriving facial surgery practice including selecting the right training, the golden rule of facial surgery, creating the ideal environment to deliver extraordinary care, the image of an elite facial surgeon, and leveraging social media. Part II and III cover core facial surgery procedures including minimally invasive and noninvasive methods. Enhanced with before and after photos, these chapters focus on indications for surgery, the aging process, facts versus myths, selecting the right approach, and lessons learned. Part IV reveals invaluable insights on topics most clinicians keep close to the vest such as how to create and maintain best practice models, dealing with unfortunate outcomes, managing and minimizing the risk of legal proceedings, and defending oneself in court. Aspiring and veteran facial surgeons alike will benefit from the invaluable pearls bestowed by an elite master who built a great foundation for next generations. Read this book cover to cover to enhance your surgical and business acumen - and ultimately - become a more compassionate, effective practitioner.

Book The Elite Facial Surgery Practice

Download or read book The Elite Facial Surgery Practice written by E. Gaylon McCollough and published by Thieme. This book was released on 2017-10-25 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by internationally renowned facial plastic surgeon and prolific author E. Gaylon McCollough, The Elite Facial Surgery Practice: Development and Management offers 40 years of wisdom, all in one remarkable book. Instead of describing step-by-step techniques like traditional facial surgery textbooks, this exemplary guide covers issues rarely discussed in clinical literature. From preparing for a career in facial plastic surgery to everything it takes to achieve long-term excellence in clinical practice, readers will learn hard-earned trade secrets from this legend of facial plastic surgery. Much of the focus is on the enduring doctor/patient relationship, with discussion on how to attain and maintain patient confidence, deliver personalized post-operative care, and manage dissatisfied patients. Key Features Part I provides all the necessary steps for building a thriving facial surgery practice including selecting the right training, the golden rule of facial surgery, creating the ideal environment to deliver extraordinary care, the image of an elite facial surgeon, and leveraging social media. Part II and III cover core facial surgery procedures including minimally invasive and noninvasive methods. Enhanced with before and after photos, these chapters focus on indications for surgery, the aging process, facts versus myths, selecting the right approach, and lessons learned. Part IV reveals invaluable insights on topics most clinicians keep close to the vest such as how to create and maintain best practice models, dealing with unfortunate outcomes, managing and minimizing the risk of legal proceedings, and defending oneself in court. Aspiring and veteran facial surgeons alike will benefit from the invaluable pearls bestowed by an elite master who built a great foundation for next generations. Read this book cover to cover to enhance your surgical and business acumen - and ultimately - become a more compassionate, effective practitioner.

Book Integrated Procedures in Facial Cosmetic Surgery

Download or read book Integrated Procedures in Facial Cosmetic Surgery written by Seied Omid Keyhan and published by Springer Nature. This book was released on 2021-06-01 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical attractiveness of the face has a significant impact on the social life and daily interaction of individuals as well as one’s general perception of life. Proper surgical planning for aesthetic facial surgery requires a meticulous analysis of the patient’s current and desired facial features from the perspective of both soft and hard tissues. Significantly greater changes to facial aesthetics can be made via the alteration of the main bony structures of the face than by alteration of soft tissue and skin alone. Various surgical and clinical techniques are available for the augmentation, reduction or refinement of the most prominent aspects of facial aesthetics, such as alterations to the cheek, chin, nose, para-nasal area, as well as the angle of the jaw. These techniques can be categorized as office-based or non-invasive techniques (filler injections, facial liposculpture or liposuction to modify the soft tissue of the face) and invasive surgical interventions such as facial prosthesis and maxillofacial osteotomies. In order to achieve the optimum aesthetic results for patients who undergo bi-maxillary or mono-maxillary orthognathic surgery, it is of paramount importance to utilize a hard and soft-tissue integrated approach. These integrated approaches have utilized the latest techniques in 3-dimentional printing, computer-assisted surgery, tissue engineering and stem-cell therapy in order to achieve positive and lasting outcomes. Integrated Procedures in Facial Cosmetic Surgery includes chapters that focus on facial analysis and clinical evaluation and best practices in surgical techniques such as: principles of bone contouring; genioplasty; mentoplasty; malarplasty; rhinoplasty; orthognatic surgery and intra-oral plastic surgery; lifting procedures like blepharoplasty; surgical approaches to cleft lip and palate surgery; as well as the principles of facial photography. Written by a team of renowned international experts, this textbook features over 900 original photographs, fully illustrating each procedure in a stepwise manner. Integrated Procedures in Facial Cosmetic Surgery is an essential companion for oral and maxillofacial surgeons, plastic surgeons and otolaryngologists, as well as for cosmetic surgeons and clinical residents dealing with face rejuvenation. Its contents will also be of interest to dentists, prosthodontists, periodontists, radiologists, general surgeons, and dermatologists.

Book Patient Guide to Cosmetic Facial Procedures

Download or read book Patient Guide to Cosmetic Facial Procedures written by D. J. Verret and published by DJ Verret. This book was released on 2009 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Patient Guide to Cosmetic Facial Procedures aims to be a starting point for patients considering facial cosmetic procedures. With detailed discussions of both surgical and non-surgical options, facial plastic surgeon Dr. D.J. Verret provides an unbiased review of currently available products and surgical techniques for creating a more youthful appearance. Each section provides an explanation of a procedure and a starting point of questions to ask your physician when you decide to have a consultation. Web resources are provided so that additional patient research is only a click away. The book not only helps patients in understanding procedures but also provides tips for choosing a physician and suggestions to help wade through the myriad of advertising patients are bombarded with on a daily basis. The book is a must have for anyone considering facial rejuvenation.

Book Aesthetic Surgery of the Facial Skeleton   E Book

Download or read book Aesthetic Surgery of the Facial Skeleton E Book written by Stephen B Baker and published by Elsevier Health Sciences. This book was released on 2021-03-10 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve optimal results and high patient satisfaction with Aesthetic Surgery of the Facial Skeleton. Encompassing the entire field of facial skeletal contouring, this one-stop resource uses a problem-based, multidisciplinary approach to skeletal contouring of the face and adjunctive procedures that enhance results. With well-illustrated, focused coverage of all recent advances in this fast-changing area, it’s an ideal reference for trainee and practicing cosmetic surgeons, maxillofacial surgeons, craniofacial surgeons, plastic surgeons, otolaryngologists, and oral surgeons. Takes a multidisciplinary, problem-based approach to aesthetic techniques for the face, highlighted by numerous clinical cases and high-quality photos. Covers every area of the field: general principles, orthognathic surgery, alloplastic implants, genioplasty, malar and mandibular recontouring, autologous fat grafting, orbital rejuvenation, forehead and upper face, and many other related topics. Provides expert guidance on diagnosis, treatment planning, technical aspects, alternative approaches, and treatment of complications. Features state-of-the-art coverage of aesthetic contouring for the transgender patient and the Asian/ethnic patient, and the use of 3D imaging in facial surgery. Includes a section on special case considerations such as facial asymmetry, post-traumatic facial restoration, face transplantation, and nonsurgical enhancement of facial shape.

Book Your Complete Guide to Facial Cosmetic Surgery

Download or read book Your Complete Guide to Facial Cosmetic Surgery written by Jon Mendelsohn and published by . This book was released on 2004 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: From choosing a doctor to postsurgical recovery, this guidebook provides tips for every stage of the most popular cosmetic surgery procedures. 80 photos, 75 in color.

Book Surgical Facial Rejuvenation

Download or read book Surgical Facial Rejuvenation written by William H. Truswell and published by Thieme. This book was released on 2011-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by internationally recognized leaders in the field of facial plastic and reconstructive surgery, this lavishly illustrated text is a surgical atlas for procedures to rejuvenate the face as well as a guide for establishing, managing, and marketing a practice in facial rejuvenation. The opening chapters of Surgical Facial Rejuvenation offer practical guidance to understanding the relevant anatomy and evaluating the aging face. The surgical chapters are designed to present the surgeon with techniques that can be performed safely and efficiently, resulting in outcomes that are excellent and repeatedly achievable. The closing chapters offer advice for practice and patient management, marketing, and an outlook on the future of facial plastic surgery.Highlights: Chapters on skin care, soft tissue fillers, fat grafting, and hair replacement A separate chapter on the aging nose, often not effectively discussed in other texts Important information on how to avoid and manage complications This book is an essential resource for facial plastic surgeons, otolaryngologists--head and neck surgeons, plastic surgeons, and cosmetic surgeons. It is especially valuable for residents and fellows in these fields, and for new practitioners starting up a practice in facial rejuvenation surgery. Dermatologists will also benefit from its wealth of information.

Book Facial Plastic and Reconstructive Surgery

Download or read book Facial Plastic and Reconstructive Surgery written by Ira D. Papel and published by Thieme. This book was released on 2016-06-15 with total page 2539 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Facial Plastic and Reconstructive Surgery keeps readers up-to-date on recent developments in the field, including microvascular techniques, minimally invasive cosmetic procedures, and unique applied technologies. Along with comprehensive surgical chapters, the text addresses practical issues driving changes in facial plastic surgery practice: ethnic variations, anti-aging strategies, ambulatory surgical concerns, and evidence-based decision making. Key Features: Online access to more than 30 videos demonstrating the latest procedures and techniques New chapters on African rhinoplasty, facial paralysis treatment, evidence-based facial plastic surgery, tissue engineering, costal rib utilization techniques, and face transplants Clinical insights from luminaries in the field of facial plastic and reconstructive surgery More than 2,000 full-color images and illustrations demonstrate main concepts For over two decades experienced surgeons, fellows, and residents have successfully relied on Facial Plastic and Reconstructive Surgery to prepare for surgery and clinical rotations, as well as their in-service and board exams. Today's facial plastic surgeons know this new edition offers them the latest, most comprehensive coverage of facial plastic surgery. Practicing facial plastic surgeons, plastic surgeons, and otolaryngologists will use this book to stay up-to-date on developments in the field and to brush up on less familiar procedures.

Book Advanced Surgical Facial Rejuvenation

Download or read book Advanced Surgical Facial Rejuvenation written by Anthony Erian and published by Springer Science & Business Media. This book was released on 2011-10-01 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This richly illustrated book covers all aspects of aesthetic facial surgery, from anatomy to the variety of procedures employed in facial surgery, including ancillary techniques such as chemical peel, laser, and facial fillers. Both newer techniques and variations on older approaches are carefully presented and discussed. In addition, preoperative care is analyzed, and detailed attention is devoted to problems related to HIV infection, anesthesia, complications, and psychological aspects. The contributors are all internationally acclaimed experts in the field. The book will be an invaluable source of information for residents and fellows, practicing aesthetic surgeons, and surgeons in a variety of related fields.

Book The Art and Science of Facelift Surgery   E BOOK

Download or read book The Art and Science of Facelift Surgery E BOOK written by Joe Niamtu and published by Elsevier Health Sciences. This book was released on 2024-01-10 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improved surgical techniques and increasing patient expectations have transformed the field of cosmetic facial surgery, and The Art and Science of Facelift Surgery, 2nd Edition, brings you up to speed with today’s best and latest procedures. This highly practical resource features a superbly illustrated print reference with step-by-step procedures accompanied by surgical videos of each technique. Comprehensive, easy-to-follow instruction from internationally recognized expert Dr. Joe Niamtu III, with chapters by other internationally recognized colleagues, helps you achieve optimal outcomes on frequently requested procedures. Provides authoritative advice, technical tips, and personal approaches from Dr. Niamtu, a key opinion leader in cosmetic surgery, with contributions from other leading facelift surgeons. Covers the contemporary procedures that today’s patients are requesting, including deep plane facelifts, submandibular gland resection, male facelifts, minimally invasive facelifts, chin implants, revision facelifts, and many more. Includes hundreds of new clinical photos, new video content, and updated procedural guidance, tips, and tricks throughout. Contains an abundance of full-color photographs that illustrate surgical steps and before-and-after outcomes, as well as easy-to-follow instruction for each procedure. Features high-quality videos such as diagnosis, patient selection, and surgical marking; deep plane face and neck lift; minimally invasive facelift; submentoplasty; all common SMAS approaches; facelift flap trimming; office setup and instrumentation; facelift complications; and more—showing all necessary and important stages of each surgery so you can learn directly from the surgeon as you watch each step being performed. Helps both trainee and practicing aesthetic surgeons obtain optimal results and high patient satisfaction with every facelift. Any additional digital ancillary content may publish up to 6 weeks following the publication date.

Book Developing  Marketing  and Managing Your Facial Plastic Surgery Practice

Download or read book Developing Marketing and Managing Your Facial Plastic Surgery Practice written by American Academy of Facial Plastic and Reconstructive Surgery and published by Amer Academy of Facial Plastic &. This book was released on 1998-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Facial Plastic and Reconstructive Surgery

Download or read book Facial Plastic and Reconstructive Surgery written by Ira D. Papel and published by Thieme. This book was released on 2016-06-15 with total page 2541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Facial Plastic and Reconstructive Surgery keeps readers up-to-date on recent developments in the field, including microvascular techniques, minimally invasive cosmetic procedures, and unique applied technologies. Along with comprehensive surgical chapters, the text addresses practical issues driving changes in facial plastic surgery practice: ethnic variations, anti-aging strategies, ambulatory surgical concerns, and evidence-based decision making. Key Features: Online access to more than 30 videos demonstrating the latest procedures and techniques New chapters on African rhinoplasty, facial paralysis treatment, evidence-based facial plastic surgery, tissue engineering, costal rib utilization techniques, and face transplants Clinical insights from luminaries in the field of facial plastic and reconstructive surgery More than 2,000 full-color images and illustrations demonstrate main concepts For over two decades experienced surgeons, fellows, and residents have successfully relied on Facial Plastic and Reconstructive Surgery to prepare for surgery and clinical rotations, as well as their in-service and board exams. Today's facial plastic surgeons know this new edition offers them the latest, most comprehensive coverage of facial plastic surgery. Practicing facial plastic surgeons, plastic surgeons, and otolaryngologists will use this book to stay up-to-date on developments in the field and to brush up on less familiar procedures.

Book Cosmetic Facial Surgery   E Book

Download or read book Cosmetic Facial Surgery E Book written by Joe Niamtu and published by Elsevier Health Sciences. This book was released on 2016-12-01 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring your practice fully up to date with the most effective and innovative techniques in cosmetic facial surgery! The 2nd Edition of Dr. Joe Niamtu’s practical resource covers everything from new implants, lasers, blepharoplasty, and liposuction technologies to innovative new procedures that will greatly benefit your patients. In this fully revised edition, you’ll learn not only from Dr. Niamtu, but also from other internationally recognized cosmetic surgeons in plastic surgery, facial plastic surgery, oral and maxillofacial surgery, oculoplastic surgery, and dermatology. Additionally, virtually every image and illustration has been revised to provide a thoroughly up-to-date visual guide suitable for everyday reference. Comprehensive coverage includes the full range of surgical procedures from the upper face to the lower face/neck area. Accessible, easy-to-grasp descriptions, written in an engaging, first-person narrative, explain concepts based on real cases and on Dr. Niamtu's experience. Includes chapters on Management of Cervicofacial Fat, Lifetime Skin Care, Minimally Invasive Face Lift, and Neck Lift Techniques. Features updated oculoplastic coverage of blepharoplasty, canthopexy, and Asian blepharoplasty, and new information on custom facial implants, genioplasty, and fractional laser resurfacing. New contributors share their expertise in various areas of cosmetic facial surgery. More than 3,000 full-color photos (most new to this edition) show surgical techniques and before-and-after shots of actual cases. Online videos bring procedures to life, as Dr. Niamtu walks you through Botox and fillers, facial liposuction and fat transfer to face, and much more. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, images, videos, and references from the book on a variety of devices.

Book Minimally Invasive and Office Based Procedures in Facial Plastic Surgery

Download or read book Minimally Invasive and Office Based Procedures in Facial Plastic Surgery written by Fred G. Fedok and published by Thieme. This book was released on 2013-05-15 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: Minimally Invasive and Office-Based Procedures in Facial Plastic Surgery is a practical how-to guide that focuses on the latest techniques used to perform cosmetic plastic surgery procedures in an office or outpatient setting. The procedures covered range from chemical peels to short-incision face and neck lift, and much more! Key Features: Online access to over three hours of video in which experts demonstrate the surgical techniques presented in the book Chapters are written so that both novice and more experienced practitioners can become proficient at performing new techniques More than 500 detailed color illustrations, presented in a step-by-step format, clarify the procedures Written by experts in the fields of facial plastic surgery, dermatology and plastic surgery Facial plastic surgeons, otolaryngologists, dermatologists, and plastic surgeons will repeatedly consult this book to review specific techniques in detail before performing a procedure in cosmetic facial surgery.

Book Plastic Surgery   Principles and Practice E Book

Download or read book Plastic Surgery Principles and Practice E Book written by Rostam Farhadieh and published by Elsevier Health Sciences. This book was released on 2021-04-22 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt: With detailed, expert guidance on each essential topic, Plastic Surgery: Principles and Practice offers single-volume convenience without sacrificing complete coverage of this multi-faceted field. Written by global leading authorities, it provides concise, easy-to-follow instruction with the clinical details and supportive data needed to achieve optimal patient outcomes. Offers thorough coverage of facelift procedures, rhinoplasty, otoplasty and more, along with clinical pearls from masters in the field. Features hundreds of high-quality images including anatomical line art, case photos, and procedural operative photos. I Includes a superb selection of procedural videos of global experts performing key techniques within operating room and close-up clinical pearls. An ideal resource for residents, fellows, and practitioners in plastic surgery, as well as those in otolaryngology, vascular surgery, and cosmetic dermatology.

Book The Park Avenue Face

    Book Details:
  • Author : Andrew Jacono
  • Publisher : BenBella Books
  • Release : 2019-05-07
  • ISBN : 1948836238
  • Pages : 352 pages

Download or read book The Park Avenue Face written by Andrew Jacono and published by BenBella Books. This book was released on 2019-05-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your face defines you. It influences how people perceive you at work, at play, and even at home. But what if something about your face doesn't make you feel like the real you? In The Park Avenue Face, dual board-certified facial plastic and reconstructive surgeon Dr. Andrew Jacono reveals how to achieve flawless, undetectable plastic surgery so you can fix what you don't like, restore what you've lost, or prevent signs of aging. From his elite Park Avenue aesthetic surgery center, Dr. Jacono has enhanced tens of thousands of faces not by prescribing an arbitrary standard of beauty, but by amplifying each patient's individual beauty for totally natural results. A global authority in advanced facial plastic surgery, he has presented clinical research and conducted live surgery in front of peer audiences at over 100 plastic surgery symposiums around the world, including at Harvard, Yale and Stanford Universities. Now, he's ready to share his expertise with you. High-end Park Avenue clients want to fight the signs of aging while highlighting their best features. They want lips that look like their own lips, eyes that look like their own eyes. They want facial features in line with their ethnicities. Park Avenue clients want to look powerful yet approachable, wise yet fresh, and above all, natural. With Dr. Andrew Jacono's advice, you can have the Park Avenue Face no matter who you are or where you live. The Park Avenue Face also highlights a trend unique to the United States—a distinct difference between conceptions of beauty on the west coast versus the east coast. Where the West Coast Style is often about changing your personal signature, the East Coast Style prioritizes maintaining your personal signature. Through this up-close look at coastal trends, the reader will learn how to define and achieve a natural look—a face that reflects the person they have always been, and the person they strive to be, not someone they don't recognize in the mirror. If you want a face with character and depth that looks ageless and don't want a stretched, artificial or generic look, Dr. Jacono will show you how to get there. If you are considering any kind of facial enhancement, from minor and non-invasive treatments such as simple injections or a laser treatment to more involved surgical procedures such as a full-on facelift, this is your resource. The Park Avenue Face will show you how to avoid the quacks, the fads, the financial waste, and the dangers. Dr. Jacono will help you determine how you want to look and how best to get there. Featuring fascinating patient anecdotes, dozens of before-and-after photographs showing what the various procedures can accomplish and line drawings by veteran medical illustrator William Winn, this comprehensive guide will fully prepare you to step into a doctor's office and discuss your facial enhancement options. You'll know how each treatment works, how long you will take to recover, and how much change you can expect. If there is something about your face you think is holding you back—decide if making a change is right for you. Let The Park Avenue Face guide you to becoming your best you.

Book Plastic Surgeon Marketing Motto

Download or read book Plastic Surgeon Marketing Motto written by Phillip Guye and published by . This book was released on 2014-03-31 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: ATTENTION: Successful Plastic Surgeons And Cosmetic Surgeons... Focused on helping elite plastic surgeons and cosmetic surgeons compete in the $12 billion cosmetic procedures market, this new paperback book reveals The Secret Recipe To Grow Referrals. Phillip Guye and Joseph Preston are co-founders of DoctorBookPublishing.com which provides their plastic surgeon, physician, dentist and hospital clients with the highest level of patient acquisition success currently available in the marketplace. "Referrals, also known as endorsed introductions, are like oxygen for any medical practice," said Phillip Guye, co-author of Plastic Surgeon Marketing Motto. "Increased competition for patients will leave many doctors no other option than to resort to bribes as a way to save their practices. Our methods offer a legal alternative by psychologically influencing and persuading people to the point where they feel consciously compelled and even subconsciously obligated to tell other people about your practice. It's like mind control and our system shows you step-by-step how to do it." This system reveals a technically legal, yet controversial Patient Getting Strategy so you can: - Position yourself as THE recognized Authority and Trusted Expert in your market so prospective patients believe every word you say (Page 58); - Increase consultations and patient surgeries (Page 106); - Grow patient-to-patient referrals (Page 118); - Generate positive publicity to build your celebrity status in your market(Page 123); - Maximize referrals from other doctors and professionals with this super stealth strategy (Page 95); - Obtain hassle-free testimonials and positive reviews from your patients faster than ever before (Page 121). "Anyone in the healthcare industry with an MD or an MBA after their name needs to read Plastic Surgeon Marketing Motto. Joe Preston and Phil Guye have created one of the most innovative referral and patient getting systems ever developed." ---Dr. Steve Vasilev, MD, MBA "I love passion and there is no one more passionate about what they do than Joe Preston and Phil Guye. And they are just dedicated to my success. And for me, not only do I want them to be successful but I want my friends to experience what Joe and Phil have done for me. It's not even been a blimp on my radar screen. And the results have been phenomenal." --- Dr. Jason Stoner, DDS, MS "Joe Preston and Phil Guye are the consummate professionals. They have really used their expertise in the areas of marketing and media training and media coaching to help me convey my message in the strongest way possible to my patients. I'm glad that we did because it really helps me to this day." --- Dr. David Scharf, DMD "Joe Preston and Phil Guye really have an interesting perspective. They see things the way the patient sees it. That's just an incredible insight into our patients' mind and how is it that we're going to target that patient. What's going to make that patient come to us when they don't even know us. We're on the right track with Joe and Phil and their company." --- Dr. Ed De Endrade, DDS "If you only read one book about marketing your medical practice this year, this is the one. Phil Guye and Joe Preston are authorities on how to influence and persuade prospects and convert them into patients." ---Dr. Kim Millman, MD, PhD