Download or read book Business Marketing An Interaction and Network Perspective written by Kristian K. Möller and published by Springer Science & Business Media. This book was released on 1995-11-30 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network.

Download or read book Marketing Channels written by Barry Berman and published by . This book was released on 1996 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.

Download or read book AMA Winter Educators Conference written by and published by . This book was released on 1991 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interstratos written by Antti Juhani Haahti and published by . This book was released on 1993 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Theory and Applications written by and published by . This book was released on 1990 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Publications written by Marketing Science Institute and published by . This book was released on 1995 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalog of Publications written by Marketing Science Institute and published by . This book was released on 1994 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Internationalisation and Mode Switching written by Uwe Sachse and published by Springer Science & Business Media. This book was released on 2011-11-06 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.

Download or read book Game Theory and Business Applications written by Kalyan Chatterjee and published by Springer Science & Business Media. This book was released on 2013-06-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game theory has been applied to a growing list of practical problems, from antitrust analysis to monetary policy; from the design of auction institutions to the structuring of incentives within firms; from patent races to dispute resolution. The purpose of Game Theory and Business Applications is to show how game theory can be used to model and analyze business decisions. The contents of this revised edition contain a wide variety of business functions – from accounting to operations, from marketing to strategy to organizational design. In addition, specific application areas include market competition, law and economics, bargaining and dispute resolution, and competitive bidding. All of these applications involve competitive decision settings, specifically situations where a number of economic agents in pursuit of their own self-interests and in accordance with the institutional “rules of the game” take actions that together affect all of their fortunes. As this volume demonstrates, game theory provides a compelling guide for analyzing business decisions and strategies.

Download or read book Marketing Related Motives in Mergers Acquisitions written by Denise Dahlhoff and published by Springer Science & Business Media. This book was released on 2013-11-22 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.

Download or read book Bibliographie der Wirtschaftswissenschaften written by and published by . This book was released on 1992 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bibliographie der Staats und Wirtschaftswissenschaften written by and published by . This book was released on 1992 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Supply Chain for Startups written by Jonathan Biddle and published by Jonathan Biddle. This book was released on 2021-10-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating, launching, and scaling a product is one of the hardest things a person can do. As many entrepreneurs know all too well, creating a great product is only half the battle. You can engineer a brilliant product, design it for manufacturing, and engage millions of interested customers, but if you don’t design your supply chain well, they will never receive it. A great supply chain is as essential to a startup as good design, engineering, and marketing. In this book, you’ll learn how to design a supply chain out of nothing and scale it efficiently and effectively. Unlike many books on supply chain, you’ll find targeted supply chain advice for entrepreneurs, not a jargon-filled textbook. You’ll discover the threads that run through the supply chain of every successful startup and how to apply them to your company. This book is your essential guide to building and launching your product and supply chain right the first time.

Download or read book Relationship Marketing written by Robert W. Palmatier and published by . This book was released on 2008-01-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.

Download or read book Handbook of Strategic e Business Management written by Francisco J. Martínez-López and published by Springer Science & Business Media. This book was released on 2013-11-19 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Download or read book JMR Journal of Marketing Research written by and published by . This book was released on 1992 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Information Communication Technologies and Globalization of Retailing Applications written by Rajagopal, Dr. and published by IGI Global. This book was released on 2009-03-31 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.