Download or read book The Effects of Economic Impact Information on the Attitudes of Potential Sports Sponsors Operating in Mid size and Small College Communities written by Christopher Michael Keshock and published by . This book was released on 2004 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2005 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Impact of Size and Location on Collegiate Sports Sponsorship written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was to examine the effects of location and size on sponsorships in collegiate athletics. The study compared university's number of sponsors based on size in terms of student population and size of a respective football program. The study also compared industry sponsorship rate to location of an athletic department. Small universities, under 15,000 students, were found to have a greater number of sponsors than large universities with 15,000 or more students. The size of the football program had no relationship on the total number of sponsors for an athletic department. Several industries were regionalized in terms of high sponsorship rate. The sponsors that were the most regionalized were the telecommunications industry in the Southeast, the medical industry in the Northwest and the automotive industry in the Midwest. An analysis of these variables and a discussion of the results are presented in this study.
Download or read book College Sports Inc written by Frank P. Jozsa Jr. and published by Springer Science & Business Media. This book was released on 2012-10-24 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.
Download or read book Economics of College Sports written by John L. Fizel and published by Bloomsbury Publishing USA. This book was released on 2004-03-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operating behind a veil of amateurism, the NCAA and collegiate athletic departments oversee big business sports programs. These entities generate revenues comparable to professional sports, practice and play in facilities that rival those found in professional sports, and pay their top coaches salaries comparable to the salaries paid to coaches of professional sports teams. Athletes are courted with lavish stadiums, training facilities, and locker rooms. Customers are wooed with branded apparel, videos, logos, and advertisements. Business interests are captured with stadium billboards, electronic ads on scoreboards, sponsorship of bowl games, logos on uniforms, and exclusive apparel and equipment contracts. Where do, or should, these lucrative athletic ventures fit in the mission of higher education? To what extent is the central mission of creating an environment for learning and extending the frontiers of knowledge enhanced or limited by college sports? Are declarations by the NCAA to promote amateurism and competitive balance supportive of the university mission? Does the NCAA even follow its purported objectives? The Economics of College Sports contains both empirical and theoretical research to address these and related issues. Perhaps the most unique contributions focus on the interactions between legal and institutional aspects of the NCAA and their impact on the objectives and goals of university education; all of the contributions provide insights that will generate significant discussion about the policies necessary to sustain the vitality and integrity of the university education-sports coalition.
Download or read book The Effect of Sport Sponsorship on Consumer Attitudes Toward the Corporate Sponsors of East Carolina University Home Football Games written by Richard A. Hutchinson and published by . This book was released on 1994 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Economics of Intercollegiate Sports written by Randy R. Grant and published by World Scientific. This book was released on 2008 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the National Collegiate Athletic Association (NCAA) exploit student athletes? Should athletes be paid? Does Title IX unfairly discriminate against men's sports? Are the salaries of head coaches excessive? Why is there so much cheating in college sports? Should the sports department be subsidized by the university? Why do universities place so much emphasis on athletics?The above are just some of the questions raised in this sports economics textbook specially designed to teach undergraduate students about the college sports industry. The book focuses on the unique cartel structure of the NCAA and its member institutions to shed light on the labor market for college athletes and coaches; the tension between athletics and academics; the finance of athletic departments; the role of the media and commercialization of college sports; race, gender, and legal issues; and the desirability and plausibility of reform.The book reinforces the economic analysis with a variety of examples of recent events and can be used as either a primary or secondary text.
Download or read book Sports Jobs and Taxes written by Roger G. Noll and published by Brookings Institution Press. This book was released on 2011-03-01 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: America is in the midst of a sports building boom. Professional sports teams are demanding and receiving fancy new playing facilities that are heavily subsidized by government. In many cases, the rationale given for these subsidies is that attracting or retaining a professional sports franchise—even a minor league baseball team or a major league pre-season training facility--more than pays for itself in increased tax revenues, local economic development, and job creation. But are these claims true? To assess the case for subsidies, this book examines the economic impact of new stadiums and the presence of a sports franchise on the local economy. It first explores such general issues as the appropriate method for measuring economic benefits and costs, the source of the bargaining power of teams in obtaining subsidies from local government, the local politics of attracting and retaining teams, the relationship between sports and local employment, and the importance of stadium design in influencing the economic impact of a facility. The second part of the book contains case studies of major league sports facilities in Baltimore, Chicago, Cincinnati, Cleveland, Indianapolis, San Francisco, and the Twin Cities, and of minor league stadiums and spring training facilities in baseball. The primary conclusions are: first, sports teams and facilities are not a source of local economic growth and employment; second, the magnitude of the net subsidy exceeds the financial benefit of a new stadium to a team; and, third, the most plausible reasons that cities are willing to subsidize sports teams are the intense popularity of sports among a substantial proportion of voters and businesses and the leverage that teams enjoy from the monopoly position of professional sports leagues.
Download or read book The Economic Impact of Sports Facilities Franchises and Events written by Victor A. Matheson and published by Springer Nature. This book was released on 2023-10-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume discusses the economic impact of sports facilities, franchises, and events on local economies. Written in honor of Robert Baade upon his retirement, the book provides a state-of-the-art of current research on the economic impact of sports, and recognizes the seminal contributions that Dr. Baade has made to this topic. The analysis of the economic impact of spectator sports is a vital public policy topic as $75 billion has been spent on stadium construction since 1990 in the US alone, with nearly $35 billion of this coming from taxpayer subsidies. True public cost of sports franchises is much higher than this as this figure excludes facilities outside the Big 5 domestic leagues (like NASCAR track, NCAA facilities, minor league baseball, and the Canadian Football Leagues), public subsidies for major events like the Super Bowl or Olympic Games, and excludes sports subsidies outside of direct stadium construction subsidies. Including contributions from many of the most notable researchers studying the economic impact of sports, topics include impacts of stadiums and franchises on local economies, labor markets, and tax collections, the effect of sports franchises on property values, and changes in the public and academic discourse on sports subsidies over time. This volume will be of interest to researchers and students of sports economics, management, public policy, and public finance.
Download or read book Associating Corporations with Collegiate Athletics Through Facility Naming Rights Sponsorship written by Kuan-Chou Chen and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: The limited opportunities of facility naming in major league professional sports have caused corporations to shift their target to college sports. Collegiate athletics has become increasingly attractive for sponsorship investment but also been laden with potentially negative side effects. How university stakeholders, such as students, perceive and response to stadium naming rights sponsorship is a major concern for both corporations and college administrators. The purpose of this study was to investigate students' beliefs about naming rights sponsorship (BE), attitudes toward commercialization (ATC), team and stadium identification (TI, SI), and perception of financial status (POF), and how these factors affect naming rights sponsorship outcomes in the areas of attitude toward sponsor (ATS), purchase intention of sponsor's products (PIP), and willing to attend sport events (PIE). A theoretical model for measuring the effectiveness of collegiate facility naming right sponsorship was proposed and tested. Hierarchical regression analyses revealed significantly (p
Download or read book Internet Users Attitudes Toward Sports and Effects of Sports Sponsorship on Brand Equity written by Woo-Young Jin and published by . This book was released on 2000 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Economic Impact of an Athletic Program at a Rural Public Community College on the Local Economy written by Jonathan Wall McCullough and published by . This book was released on 2000 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book sponsored written by Jasmine Chou and published by . This book was released on 2020-04-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an amateur athlete considering partnering with a brand to sponsor your athletic pursuits? #sponsored looks to explain the exciting and highly competitive world of sports sponsorships, including the sponsor-sponsee relationship. Through stories of other athletes and brand liaisons as well as her own journey as an amateur athlete, author Jasmine Chou discusses the sport sponsorship world from the athlete's standpoint as well as the brand's perspective. These stories show how beneficial a partnership can be for all parties while giving some general tips on how to go about pursuing your own sponsorship goals. In this book you'll find out: How Heather Fell transitioned between three different sponsorship relationships How Lululemon utilized brand ambassadors to expand their business and build successful relationships How brands like Red Bull have conquered the world of digital content and what it has done for them And much more! Sponsorship is not about getting something for free. Sponsorship relationships should be developed, negotiated, and strategic so that both parties receive maximum gain. If you are an amateur athlete considering sponsorship, represent a business interested in a more personalized connection with sports, or simply love stories of sports and business, #sponsored is a must-have addition to your library.
Download or read book Effects of Event sponsor Fit on Consumers Attitude Toward Corporate Sponsors and Intention to Purchase Sponsored Products in Different Level of Sponsorship Advertising written by Hwanjong Cho and published by . This book was released on 2016 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the intense interests by marketing practitioners in sponsoring sports events, an ability to determine the effectiveness of sponsorship as a means to increase sales and high return on investments is a primary concern of marketers and also homework left in the academic world to provide marketers compelling and insightful a guide for the implementation for market segmentation. In this study, this study examines the effects of target marketing in sport sponsorship advertising on audiences of corporate sponsors’ intended target as well as unintended target in two event-sponsor fit conditions: High fit and low fit. 2 x 2 experimental design is used to test hypotheses. Subjects were people who reside in U.S. Subject age is above 15 years. In this study, a total of 232 people participated in the study and advertisements created for the experiments, contain two logos from existing brands as a corporate sponsor and a sponsee. A type of brands is for testing the effect of event-sponsor fit, and a type of sponsees represents sponsoring companies’ intended target market. More specifically, Gatorade represents a sponsored product which is high in event-sponsor fit while Raid represents the one is low in event-sponsor fit. National Football League and Dallas Cowboys represent two different sponsorship market segments. The main effects and the interaction effects of the variables are analyzed how the combination of consumers’ assessments of event-sponsor fit and a different target marketing approach influences audiences’ attitudes toward corporate sponsors and purchase intentions. The findings illustrate that high in event-sponsor fit leads to more favorable attitude toward a sponsoring brand and greater purchase intention than low in event-sponsor fit. However, no significant differences were found between a group exposed to an ad with league-level sponsorship and a group exposed to team-level sponsorship ad. Possible reasons for the lack of significance are discussed along with the implications of the findings and direction is provided for future research.
Download or read book The Advocate written by and published by . This book was released on 2001-08-14 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Download or read book School Family and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
Download or read book The Economic Impact of Major League Sports on the Twin Cities Metropolitan Area written by Mid-Continent Surveys, Inc and published by . This book was released on 1965 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
