Download or read book The Effects of a Local Label Conveying Minimal Additional Information on Consumer Willingness to Pay written by Sara E. Albrecht and published by . This book was released on 2017 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: To begin to understand consumers’ preferences for labels, it must be understood what consumers believe they are obtaining from the labels, and whether their perceptions deviate from what they are truly being guaranteed by a label. To study the impact of a label conveying minimal additional information on consumer willingness to pay (WTP) and perceptions, this thesis examined the impact of adding such a label on consumer WTP for a watermelon. The label conveying minimal additional information was a Mar-Del Watermelon Association label. The main information that the label conveyed was that the watermelon had been grown in either Maryland or Delaware, meaning that this label conveyed the potential for the watermelon to be local. However, consumers were told that all watermelons available to them regardless of labeling had been grown in Delaware, theoretically negating the main additional information being conveyed by the Mar-Del label. ☐ Field experiments were conducted in eight locations with a total of 328 participants in farmer’s markets and parks in Cecil County, Maryland, Chester County, Pennsylvania, New Castle County, Delaware, and Sussex County, Delaware (where a ferry terminal was used as opposed to a park). To study the impact of the Mar-Del label, changes in WTP were observed when the label was added both to no label and when added to a preserved farm label, which told participants that the watermelon had been grown on preserved farmland in Delaware. A Becker-DeGroot-Marschak (BDM) mechanism was used to elicit WTP. Participants then completed a survey on shopping habits, demographics, perceptions of taste, safety, and locality, and perceptions of preserved farmland. ☐ On average participants were willing to pay $1.82 more for a watermelon with the Mar-Del label compared to no label and $0.60 more for the Mar-Del label when added to the preserved farm label. When the Mar-Del label was added either to no label or the preserved farm label, consumers’ expectations of taste, food safety, and belief that the watermelon was local all increased at at least the 5% level of statistical significance. Therefore, the addition of a label conveying minimal information made participants believe that the watermelon would taste better, was safer in terms of food safety, and was more likely to meet their definition of local. ☐ Results showed that the addition of a local label, regardless of actual additional information provided, increases consumer’s trust that the food product will taste better, has a higher level of food safety, and is local. This finding could have significant impact for both farmers within the Mar-Del Watermelon Association, and have a more widespread impact on farmers across the U.S. In broader applications, simply including a label, even if it does not convey significant information, could result in consumers willing to pay more for a watermelon grown at any farm across the U.S., resulting in increased profits for the farmers, and a higher trust on behalf of the consumers that their food will taste good, will be safe, and is local. It is possible these findings could apply to any food product, although further studies would be required to establish this effect.

Download or read book Effects of Additional Quality Attributes on Consumer Willingness to pay for Food Labels written by Zhifeng Gao and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sustainability in Marketing Practice written by Subrata Chattopadhyay and published by CRC Press. This book was released on 2024-08-23 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.

Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Download or read book Advances in Taxation written by John Hasseldine and published by Emerald Group Publishing. This book was released on 2023-06-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the latest volume of Advances in Taxation, editor John Hasseldine includes studies from expert contributors to explore topics such as: the stock market reaction to the Tax Cuts and Jobs Act; strategic repatriations made by firms; and corporate social responsibility and tax planning.

Download or read book National Energy Act written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Energy and Power and published by . This book was released on 1977 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Federal Register written by and published by . This book was released on 1937 with total page 1808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Human Computer Interaction HCI Intelligent Multimodal Interaction Environments written by Julie A. Jacko and published by Springer. This book was released on 2007-08-24 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the third of a four-volume set that constitutes the refereed proceedings of the 12th International Conference on Human-Computer Interaction, HCII 2007, held in Beijing, China, in July 2007, jointly with eight other thematically similar conferences. It covers multimodality and conversational dialogue; adaptive, intelligent and emotional user interfaces; gesture and eye gaze recognition; and interactive TV and media.

Download or read book Economics of Food Labeling Scholar s Choice Edition written by Elise Golan and published by . This book was released on 2015-02-16 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1955-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Download or read book Climate Change 2022 Mitigation of Climate Change written by Intergovernmental Panel on Climate Change (IPCC) and published by Cambridge University Press. This book was released on 2023-08-17 with total page 2042 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Working Group III contribution to the IPCC Sixth Assessment Report provides a comprehensive and transparent assessment of the literature on climate change mitigation. The report assesses progress in climate change mitigation options for reducing emissions and enhancing sinks. With greenhouse gas emissions at the highest levels in human history, this report provides options to achieve net zero, as pledged by many countries. The report highlights for the first time the social and demand-side aspects of climate mitigation, and assesses the literature on human behaviour, lifestyle, and culture, and its implications for mitigation action. It brings a wide range of disciplines, notably from the social sciences, within the scope of the assessment. IPCC reports are a trusted source for decision makers, policymakers, and stakeholders at all levels (international, regional, national, local) and in all branches (government, businesses, NGOs). Available as Open Access on Cambridge Core.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Download or read book Rebooting Policy Analysis written by Peter Linquiti and published by CQ Press. This book was released on 2022-01-17 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebooting Policy Analysis: Strengthening the Foundation, Expanding the Scope is a savvy introduction to policy analysis that gets students thinking, not just about how decisions should be made, but how they are made. The text highlights practical skills needed to advise decision-makers on matters of public policy in ways that are well-informed and solutions-oriented, while managing limitations like time, resources, and information. In a world that has become increasingly complex and partisan, the strength of policy analysis rests not only in its classical academic methods, but on the development of a practical, analytic mindset.

Download or read book Part 1 National Energy Act Hearing before the Subcommittee on Energy and Power of the Committee on interstate and foreign Commerce House of Representatives written by and published by . This book was released on with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Emergency Response Guidebook written by U.S. Department of Transportation and published by Simon and Schuster. This book was released on 2013-06-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the identification number 60 indicate a toxic substance or a flammable solid, in the molten state at an elevated temperature? Does the identification number 1035 indicate ethane or butane? What is the difference between natural gas transmission pipelines and natural gas distribution pipelines? If you came upon an overturned truck on the highway that was leaking, would you be able to identify if it was hazardous and know what steps to take? Questions like these and more are answered in the Emergency Response Guidebook. Learn how to identify symbols for and vehicles carrying toxic, flammable, explosive, radioactive, or otherwise harmful substances and how to respond once an incident involving those substances has been identified. Always be prepared in situations that are unfamiliar and dangerous and know how to rectify them. Keeping this guide around at all times will ensure that, if you were to come upon a transportation situation involving hazardous substances or dangerous goods, you will be able to help keep others and yourself out of danger. With color-coded pages for quick and easy reference, this is the official manual used by first responders in the United States and Canada for transportation incidents involving dangerous goods or hazardous materials.

Download or read book Standards and Labeling Policy Book written by United States. Food Safety and Inspection Service. Standards and Labeling Division and published by . This book was released on 1991 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: