Download or read book The Effect of Novelty and Involvement on Cognitive Responses to Persuasive Messages written by Yi-mei Chen and published by . This book was released on 1991 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cognitive Processing of Persuasive Message Cues written by James Brian Stiff and published by . This book was released on 1985 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cognitive Responses in Persuasion written by Richard Petty and published by Psychology Press. This book was released on 2014-06-17 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.
Download or read book The Effects of Persuasion and Issue Involvement on Memory for News Messages written by Suzanne Kaye Laurion and published by . This book was released on 1987 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cognition and Affect in Persuasion written by Connie Roser and published by . This book was released on 1986 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journalism Abstracts written by and published by . This book was released on 1991 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Biobehavioral Model of Persuasion written by August Capiola and published by . This book was released on 2018 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasive messages are meant to influence people towards endorsing attitudes, intentions, and behaviors suggested in the message. However, describing the kinds of messages that are persuasive is not as helpful as understanding why certain messages are persuasive, yet others are not. The biobehavioral model of persuasion suggests that challenge-framed messages (messages that evoke low/moderate concern and high efficacy) are persuasive because they facilitate greater message elaboration leading to outcomes aligned with message suggestions. The following paragraphs outline the BMP and describe two experiments that tested the postulate that challenge-framed messages evoke greater message elaboration. In the first experiment (N = 160), messages framed to evoke different amounts of concern and efficacy were examined with an argument strength manipulation. It was hypothesized that the challenge-framed message would persuade people to adopt the suggestions in the message, and these effects would be strongest when the challenge-framed message was coupled with strong arguments. Although there was no evidence that challenge-framed messages were particularly effective when paired with strong arguments, the challenge-framed message did lead to greater interest in and perceived relevance of the message information and behaviors suggested in the message. A second experiment (N = 136) tested whether messages framed to evoke different levels of concern and efficacy lead to different peak pupil dilation, a measure of resource allocation. It was hypothesized that the challenge-framed message would lead to greater peak pupil dilation compared to other concern by efficacy frames. This hypothesis was not supported, likely because the messaging task lacked comparable methods with those from past research and imposed high cognitive demands across message conditions. Collectively, these results have implications for both basic and applied research. The findings from experiment 1 extend the BMP, showing that challenge-framed messages evoke responses characteristic of greater message elaboration. Persuasive campaigns should consider using challenge-framed messages, as these messages lead to components of greater message elaboration and behavioral engagement. Moreover, the findings from this dissertation highlight the need for comparable manipulation strength in factorial messaging designs. In addition, persuasion researchers who wish to incorporate pupillometry into their methodological repertoire must consider what procedural demands they impose on participants when testing message manipulations.
Download or read book Testing the Elaboration Likelihood Model of Persuasion written by Paul Anthony Mongeau and published by . This book was released on 1988 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Directed Cognitive Responses Involvement and Persuasion written by Ley A. Killeya and published by . This book was released on 1994 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE. This book was released on 2002 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Download or read book Social Influence written by Mark P. Zanna and published by Psychology Press. This book was released on 2014-03-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1987. This volume presents papers from the Fifth Ontario Symposium on Personality and Social Psychology, held at the University of Waterloo, August 21-23, 1984. The contributors are active researchers in the area of social influence. One of the purposes of this volume is to provide an accurate picture of our current knowledge about social influence processes. Thus, the chapters describe important recent developments in this area. A second and perhaps more important purpose of this volume is to bring together scholars with different perspectives on the social influence process in order to stimulate further research and theorizing in this area.
Download or read book Persuasive Imagery written by Linda M. Scott and published by Routledge. This book was released on 2003-04-02 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Download or read book Cognitive Responses in Persuasion written by Richard Petty and published by Psychology Press. This book was released on 2014-06-17 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Download or read book Action and Inaction in a Social World written by Dolores Albarracín and published by Cambridge University Press. This book was released on 2021-02-18 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors.
Download or read book Achieving Business Competitiveness in a Digital Environment written by Tereza Semerádová and published by Springer Nature. This book was released on 2022-01-22 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
