Download or read book The Dynamics of Sponsorship written by Dr Edin Szer and published by LAP Lambert Academic Publishing. This book was released on 2010-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly popular member of the integrated marketing communications strategy is the sponsorship of events. Currently, sponsorship activities hold an important share in overall communication budget of brands. This trend also increases the expectations on the return and financial contribution of these investments. This book provides a comprehensive analysis of sponsorship dynamics as well as the exploration of the relationship between sponsorship and customer based brand equity (CBBE). The book explains the details of the research study which measures the effects of sponsorship involvement on CBBE and provides a discussion on the results of the research together with the explanation of implications for brand managers. The comprehensive analysis of sponsorship dynamics and the theoretical model developed make this book a valuable source of information for both researchers and brand managers. For researchers, the book opens a gate for further research to explore the effects of sponsorship on consumer behavior. For brand managers, it provides a guide for getting effective results in sponsorship involvement as well as to increase the return on these investments.
Download or read book Literacy in American Lives written by Deborah Brandt and published by Cambridge University Press. This book was released on 2001-05-28 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses critical questions facing public education at the twenty-first century.
Download or read book On the Same Wavelength written by Rami Olkkonen and published by . This book was released on 2002 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deadly Connections written by Daniel Byman and published by Cambridge University Press. This book was released on 2005-06-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of people have died at the hands of terrorist groups who rely on state support for their activities. Iran and Syria are well known as sponsors of terrorism, while other countries, some with strong connections to the West, have enabled terrorist activity by turning a blind eye. Daniel Byman's hard-hitting and articulate book analyzes this phenomenon. Focusing primarily on sponsors from the Middle East and South Asia, it examines the different types of support that states provide, their motivations, and the impact of such sponsorship. The book also considers regimes that allow terrorists to raise money and recruit without providing active support. The experiences of Iran, Pakistan, Afghanistan, Syria, Saudi Arabia, and Libya are detailed here, alongside the histories of radical groups such as al-Qaida and Hizballah. The book concludes by assessing why it is often difficult to force sponsors to cut ties to terrorist groups and suggesting ways in which it could be done better in the future.
Download or read book The Dynamics of Disability written by National Research Council and published by National Academies Press. This book was released on 2002-09-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Society Security disability program faces urgent challenges: more people receiving benefits than ever before, the prospect of even more claimants as baby boomers age, changing attitudes culminating in the Americans With Disabilities Act. Disability is now understood as a dynamic process, and Social Security must comprehend that process to plan adequately for the times ahead. The Dynamics of Disability provides expert analysis and recommendations in key areas: Understanding the current social, economic, and physical environmental factors in determining eligibility for disability benefits. Developing and implementing a monitoring system to measure and track trends in work disability. Improving the process for making decisions on disability claims. Building Social Security's capacity for conducting needed research. This book provides a wealth of detail on the workings of the Social Security disability program, recent and emerging disability trends, issues and previous experience in researching disability, and more. It will be of primary interest to federal policy makers, the Congress, and researchersâ€"and it will be useful to state disability officials, medical and rehabilitation professionals, and the disability community.
Download or read book What Sponsors Want An Inspirational Guide For Event Marketers written by Mark Harrison and published by World Scientific. This book was released on 2020-08-27 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Download or read book Sponsorship for Sport Managers written by John L. Crompton and published by Fitness Information Technology. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities. Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers to: understand how companies use sponsorship in their marketing programs; be responsive to sponsors' needs; charge an equitable fee for providing sponsors with leveraging opportunities; be active partners with the sponsors to help them meet their objectives, and measure the extent to which the objectives were accomplished.
Download or read book The Relational Dynamics of Sponsorship in Alcoholics Anonymous written by Peter Radasch and published by . This book was released on 1998 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Download or read book Speed Secrets written by Ross Bentley and published by Motorbooks. This book was released on 1998-08-13 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shave lap times or find a faster line through your favorite set of S-curves with professional race driver Ross Bentley as he shows you the quickest line from apex to apex! With tips and commentary from current race drivers, Bentley covers the vital techniques of speed, from visualizing lines to interpreting tire temps to put you in front of the pack. Includes discussion of practice techniques, chassis set-up, and working with your pit chief.
Download or read book The Sponsor Effect written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2019-05-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Download or read book The Sponsorship Handbook written by Pippa Collett and published by John Wiley & Sons. This book was released on 2011-03-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Download or read book The Oxford Handbook of Terrorism written by Erica Chenoweth and published by Oxford University Press. This book was released on 2019-03-14 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Terrorism systematically integrates the substantial body of scholarship on terrorism and counterterrorism before and after 9/11. In doing so, it introduces scholars and practitioners to state of the art approaches, methods, and issues in studying and teaching these vital phenomena. This Handbook goes further than most existing collections by giving structure and direction to the fast-growing but somewhat disjointed field of terrorism studies. The volume locates terrorism within the wider spectrum of political violence instead of engaging in the widespread tendency towards treating terrorism as an exceptional act. Moreover, the volume makes a case for studying terrorism within its socio-historical context. Finally, the volume addresses the critique that the study of terrorism suffers from lack of theory by reviewing and extending the theoretical insights contributed by several fields - including political science, political economy, history, sociology, anthropology, criminology, law, geography, and psychology. In doing so, the volume showcases the analytical advancements and reflects on the challenges that remain since the emergence of the field in the early 1970s.
Download or read book Sponsorship For a Return on Investment written by Guy Masterman and published by Routledge. This book was released on 2007-08-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: • For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. • For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis.
Download or read book Global Norms American Sponsorship and the Emerging Patterns of World Politics written by S. Reich and published by Springer. This book was released on 2016-04-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simon Reich presents an interpretation of the relationship between material (hard) and social (soft) power, with implications for the alternative ways these link and the impact of these linkages on the future of American policy. Global Norms offers a new way of understanding both theory and policy in the 21st Century.
Download or read book The Soul of Sponsorship written by Robert Fitzgerald and published by Simon and Schuster. This book was released on 2011-03-04 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Soul of Sponsorship explores the relationship of Bill Wilson, cofounder of Alcoholics Anonymous, and his spiritual adviser and friend, Father Ed Dowling. Many might consider that such a remarkable individual as Bill Wilson, who was the primary author of AA literature, would be able to deal with many of life's problems on his own. Reading The Soul of Sponsorship will illuminate and answer the question of how Father Ed, an Irish Catholic Jesuit priest who was not an alcoholic, was able to be of such great help to Bill Wilson. Part of AA's Twelfth Step reminds us "to carry this message to alcoholics," and The Soul of Sponsorship illustrates how sober alcoholics still need the principles of the Twelve Steps brought to them by friends, sponsors, and spiritual advisers. Some of the problems faced by Bill Wilson were: - depression in recovery - dependency issues - whether or not to experiment with LSD - the place of money and power in AA - knowing God's plan and will - learning from mistakes Father Ed taught Bill the importance of "discernment." In Father Ed's Jesuit tradition, discernment was a gift, passed down to him from St. Ignatius, the founder of the Jesuits, who described his own struggle with discernment in The Spiritual Exercises of St. Ignatius. The Twelve Steps of AA and The Spiritual Exercises of St. Ignatius presuppose that there is a caring God whose will can be known. The act of tuning in to God's action at one's center is discernment. The big question is, how do you know your Higher Power is speaking and revealing Himself through your feelings and desires? For the good of AA and himself, Bill learned to listen to his desires, be aware of his inner dynamics, and tune into the action of God within. Doing this meant learning to recognize and identify his personal movements -- those inner promptings and attractions often called emotions or affections -- which are part of ordinary human experiences. The person who helped Bill grow in discernment was Father Ed, the Jesuit priest with a cane who limped into the New York AA clubhouse one sleet-filled November night in 1940. The two "fellow travelers," Father Ed Dowling and Bill Wilson, gave each other perhaps the greatest gift friends can give: calling on each to know who he is -- before God.
Download or read book Level Up written by Jordan Laidler and published by Independently Published. This book was released on 2023-06-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Level Up: Mastering the Art of Sponsorship in Esports is the ultimate guide for esports enthusiasts and professionals who are eager to unlock the full potential of sponsorships in the world of competitive gaming. Authored by industry insiders and packed with practical advice, this comprehensive handbook provides step-by-step strategies, real-world examples, and invaluable insights to help readers navigate the intricacies of securing and maximizing sponsorships. From understanding the dynamic landscape of esports to cultivating a powerful personal brand, crafting compelling marketing pitches, and nurturing strong sponsor relationships, each chapter of Level Up equips readers with the knowledge and tools they need to succeed. With a focus on actionable techniques and best practices, this book covers a wide range of topics, including the benefits of sponsorships, what sponsors look for in players and teams, effective marketing pitch creation, and maximizing sponsorship benefits. Level Up emphasizes the importance of professionalism, authenticity, and continuous growth in the esports industry. Readers will learn how to leverage their skills, content creation abilities, and social media presence to attract sponsors and engage with their target audience effectively. The book also offers guidance on delivering on commitments, reporting and analytics, sponsor recognition, and the importance of proactive communication. Furthermore, Level Up empowers readers to adapt to industry changes and stay ahead of the competition. It explores the significance of evaluating sponsorship impact, embracing emerging trends, and fostering innovation in sponsorship activations. By providing insights into industry dynamics, the book equips readers with the tools needed to remain agile and navigate the ever-evolving world of esports. Whether you're a professional esports player, a team manager, or a content creator, Level Up: Mastering the Art of Sponsorship in Esports is your comprehensive resource for achieving sponsorship success. With its practical strategies, expert advice, and real-world examples, this book will guide you on a journey towards securing valuable sponsorships, maximizing their benefits, and reaching new heights in your esports career or team. Level Up: Mastering the Art of Sponsorship in Esports is a must-read for anyone looking to level up their esports journey and unlock the doors to sponsorship opportunities. Get ready to elevate your game, amplify your reach, and master the art of sponsorship in the exciting world of esports.
