Download or read book The Digital Pivot written by Eric Schwartzman and published by Cf Kane & Sons. This book was released on 2021-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know to pivot your business or career to digital through real world stories from The Grammys to the Pentagon in one practical, nontechnical guide by bestselling author and digital marketing consultant Eric Schwartzman.
Download or read book Pivot to the Future written by Omar Abbosh and published by PublicAffairs. This book was released on 2019-04-23 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven, effective strategy for reinventing your business in the age of ever-present disruption Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business. Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did. Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses. Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next.
Download or read book Pivot written by Jenny Blake and published by Penguin. This book was released on 2017-09-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's next? is a question we all have to ask and answer more frequently in an economy where the average job tenure is only four years, roles change constantly even within that time, and smart, motivated people find themselves hitting professional plateaus. But how do you evaluate options and move forward without getting stuck? Jenny Blake--a former training and career development specialist at Google who now runs her own company as a career and business consultant and speaker--has a solution: the pivot. Pivoting is a crucial strategy for Silicon Valley tech companies and startups but it can also be a successful strategy for individuals looking to make changes in their work lives. This book will introduce you to the Pivot Method and show you how to to take small, smart steps to move in a new direction--now and throughout your entire career. No matter your age, industry, or bank account balance, Jenny's advice will help you move forward with confidence. Pivot also includes valuable insight for leaders who want to have more frequent career conversations with their teams to help talented people move and grow within their roles and the broader organization. If change is the only constant, let's get better at it. Your career success and satisfaction depends on your ability to navigate change well and this book can help you do so.
Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2021-09-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Download or read book Social Marketing to the Business Customer written by Paul Gillin and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Download or read book Pivot written by Adam Markel and published by Simon and Schuster. This book was released on 2022-02-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The successful CEO of the internationally renowned Peak Potentials who has trained thousands of people to find new jobs, careers, and directions shares his practical and inspirational program for reinventing yourself, whether you are out of work or want to change your professional trajectory. What would you do in your life if you knew you could not fail? That's the question answered in Pivot, a roadmap for embracing your true potential without abandoning your responsibilities or risking your future.
Download or read book Achieving Business Agility written by John Orvos and published by Apress. This book was released on 2018-10-10 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Know how to lead and establish business agility in your organization. Benefit from clear, actionable steps based on change management truths that have been long underutilized and have limited the success of agile expansion into your business. This book provides a pragmatic framework for leading your business toward shifting to an agile mindset. Achieving Business Agility offers strategies and concrete examples to engage business executives and will teach you how to effectively execute these strategies. Whether you are a delivery executive, a change advocate, a consultant, a business leader, or a newcomer to agile, you will learn clear actions from a practical, business-oriented perspective that is vital to effect change and bring agile into your business. The book is structured in three sections. The first provides you with a deep understanding of each of four strategies. The second section tells the story of a company that applied these strategies through the eyes of several key players. The last section helps you get started applying what you learned in your own company. What You’ll Learn Get the attention of your executives by alerting them to a company problem that can impact them personally and create a sense of urgency to address it Collaborate with your executives in a way that gets them to open up and to see how their operating model is a contributing cause to the company problem Demonstrate how your executives can specifically benefit from a new agile business operating model and address the company problem Create a reinforcement structure on a larger scale to establish agile as the new standard operating model in your organization Who This Book Is For Managers, business leaders, and consultants at/for large enterprises or small startups who want their company to better compete in today’s fast-moving markets that present threats and opportunities at every turn. No agile expertise is required.
Download or read book The Four Pivots written by Shawn A. Ginwright, PhD and published by North Atlantic Books. This book was released on 2022-01-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Reading this courageous book feels like the beginning of a social and personal awakening...I can’t stop thinking about it.”—Brené Brown, PhD, author of Atlas of the Heart For readers of Emergent Strategy and Dare to Lead, an activist's roadmap to long-term social justice impact through four simple shifts. We need a fundamental shift in our values--a pivot in how we think, act, work, and connect. Despite what we’ve been told, the most critical mainspring of social change isn’t coalition building or problem analysis. It’s healing: deep, whole, and systemic, inside and out. Here, Shawn Ginwright, PhD, breaks down the common myths of social movements--a set of deeply ingrained beliefs that actually hold us back from healing and achieving sustainable systemic change. He shows us why these frames don’t work, proposing instead four revolutionary pivots for better activism and collective leadership: Awareness: from lens to mirror Connection: from transactional to transformative relationships Vision: from problem-fixing to possibility-creating Presence: from hustle to flow Supplemented with reflections, prompts, cutting-edge research, and the author’s own insights and lived experience as an African American social scientist, professor, and movement builder, The Four Pivots helps us uncover our obstruction points. It shows us how to discover new lenses and boldly assert our need for connection, transformation, trust, wholeness, and healing. It gives us permission to create a better future--to acknowledge that a broken system has been predefining our dreams and limiting what we allow ourselves to imagine, but that it doesn’t have to be that way at all. Are you ready to pivot?
Download or read book The Definitive Guide to B2B Digital Transformation written by Fred Geyer and published by . This book was released on 2020-05-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pivot written by Joanne Soliday and published by . This book was released on 2019-01-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The news sure looks bad: rapidly shifting student demographics, the ever-increasing speed of technological innovation, and extreme legislative and public pressure are squeezing colleges and universities into a lose-lose race toward irrelevancy. Detailed in countless articles and books, the challenges faced by institutions of higher learning in the U.S. are varied and weighty. But higher education is far from doomed. It is at this inflection point in which independent colleges and universities have the opportunity to revolutionize higher education. It is time to pivot towards a new university, one that radically refocuses structure and pedagogy on students and their learning; reimagines the foundational institutional structures of leadership, tenure, and the higher education business model; and produces national examples for access and inclusion. In an industry notoriously slow to adapt and evolve, leaders of colleges and universities must act quickly and decisively, committing to a monumental shift to educate students for a world that we cannot yet see: a leap-frog into relevancy that higher education has never experienced. Authors Joanne Soliday and Dr. Mark Lombardi, with their combined decades in higher education leadership and consulting, explicate a picture of possibility for the future of independent colleges and universities, one rooted in the essential value of a liberal arts education that brings students to their highest potential. It is the critical reimagining of how that education is shaped that guides a vision for the new university.
Download or read book The Big Pivot written by Andrew S. Winston and published by Harvard Business Review Press. This book was released on 2014-03-11 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a fundamentally changed world. It’s time for your approach to strategy to change, too. The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are in greater demand than ever before as a billion more people enter the global middle class, wanting more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny. This is not some futuristic scenario or model to debate, but today’s reality. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing businesses dearly and putting our society at risk. The mega challenges of climate change, scarcity, and radical transparency threaten our ability to run an expanding global economy and are profoundly changing “business as usual.” But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play, and the winners of this new game will profit mightily. According to Andrew Winston, bestselling author (Green to Gold) and globally recognized business strategist, the way companies currently operate will not allow them to keep up with the current—and future—rate of change. They need to make the Big Pivot. In this indispensable new book, Winston provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.
Download or read book Tarzan Economics written by Will Page and published by . This book was released on 2023-01-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning new insight into how the most crucial lesson you can learn in today's challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost. The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play and our very minds. Will Page, Spotify's first chief economist, extrapolates music's journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx. The notion of 'Tarzan Economics' ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new. Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifies friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world. As we emerge from the unprecedented disruption of a global pandemic, Pivot shows all of us - individuals, organisations and institutions - that if the vine we are holding onto is withering, we can have confidence to reach out for a new one in 2023 and beyond.
Download or read book Disrupting Digital Business written by R "Ray" Wang and published by Harvard Business Review Press. This book was released on 2015-04-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surf the waves of change. We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending. The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse. Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind. Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite 2. Data’s influence in driving decisions 3. Digital marketing transformation 4. The future of work 5. Matrix commerce Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.
Download or read book Fearless and Free written by Wendy Sachs and published by AMACOM. This book was released on 2017-02-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Fearless and Free, author Wendy Sachs provides pithy, invaluable guidance to women stymied in the workplace. Women tend to be inherently cautious, to the point of overthinking their every move. This may help them stay safer than their male counterparts, but it also keeps them stuck in the action-first, fake-it-til-you-make-it ethos celebrated in the tech world shaking up the workforce today. What if women embraced the startup spirit? What if they had the confidence to take chances, even if they knew they may fail first? What if instead of agonizing over which step to take, they leapt forward quickly? These are the traits that helped Silicon Valley redefine our culture, and not surprisingly, these are the same lessons that can help all women succeed in all stages of their careers. With lessons learned from a wide range of women who faced down fears, roadblocks, and failures to reinvent themselves, Sachs’s invaluable resource teaches women how to: Boost their confidence Sell their story Capitalize on their skills and expand them Nurture their network Brand themselves--without bragging Reposition themselves for reentering the workforce By taking the disruptive methods that helped Silicon Valley send shockwaves across industries, Fearless and Free seeks to empower women in the workforce, showing them how to lean into their strengths, increase confidence, and make their impact known loud and clear.
Download or read book The Technology Fallacy written by Gerald C. Kane and published by MIT Press. This book was released on 2022-08-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.
Download or read book Pivot How One Turn in Attitude Can Lead to Success written by Alan R. Zimmerman and published by Greenleaf Book Group. This book was released on 2011 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are struggling with your goals, unmotivated at work, burnt out on bad news, or just uninspired, a simple turn in attitude can make all the difference. In Pivot, Dr. Alan R. Zimmerman draws from his extensive experience as a performance consultant to reveal the crucial role attitude plays in your success. Simply put, good attitudes bring good results and bad attitudes bring bad results.
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
