Download or read book Resource Based Theory written by Jay B. Barney and published by Oxford University Press. This book was released on 2007-04-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barney and Clark examine the resource-based view of the firm in a holistic and in-depth manner. They explore the applications of the theory in research, teaching, and practice, its early roots in traditional economic theory, and its development and proliferation in the 1990s.
Download or read book Creating Customer Value Through Strategic Marketing Planning written by Edwin J. Nijssen and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.
Download or read book Handbook of Research on Strategic Alliances and Value Co Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
Download or read book Value Sharing for Sustainable and Inclusive Development written by Risso, Mario and published by IGI Global. This book was released on 2017-12-01 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business retains a large influence over the progression of society. Thus, shared goals among corporations could lead to a larger positive impact on the resilience of social and economic expansions. Value Sharing for Sustainable and Inclusive Development is a critical academic resource that explores the opportunities through which businesses can contribute to sustainable and inclusive development. Featuring coverage on a broad range of topics such as the value sharing model, corporate social responsibility, and multi-sided markets, this book is geared toward academicians, researchers, policy makers, and students seeking current research on the importance of collaborative efforts on the part of businesses and entities to achieve functional progression.
Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Download or read book The Multinational Corporation in the 1980s written by Charles P. Kindleberger and published by Mit Press. This book was released on 1986 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays addresses the vital question of how much the theory of direct foreign investment - developed a decade ago before many drastic changes took place on the international economic scene - still holds. Grouped in five major sections, they cover The Theory of Direct Foreign Investment; Industrial Organization and International Markets; Country Studies; International Finance; and Implications for the United States.Charles P. Kindleberger is Ford International Professor of Economics, Emeritus, at MIT. David B. Audretsch is Assistant Professor of Economics at Middlebury College.
Download or read book Entrepreneurial Action written by Andrew C. Corbett and published by Emerald Group Publishing. This book was released on 2012-07-17 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 14 addresses the central issue of entrepreneurial action: while many factors are important to the phenomenon of entrepreneurship, entrepreneurship does not happen until someone takes action!
Download or read book Research Methods for Strategic Management written by Giovanni Battista Dagnino and published by Routledge. This book was released on 2015-10-16 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies were essentially normative, prescriptive, and often based on in-depth case studies. The evolution of strategic management into a respected field of academic study resulted from the adoption of research methods previously employed in economics. Today, research in strategic management is likely to employ a mixture of methods borrowed from related and unrelated disciplines, such as politcal sciences, psychology, neuroscience, and behavioral economics, which can be confusing to researchers new to the field. This book provides the reader with a broad introduction to the array of qualitative and quantitative research methods required to investigate strategic management. Throughout the book, strong emphasis is placed on practical applications that transcend the mere analysis of the theoretical roots of single research methods. The underlying result is a book that encourages and aids readers to "learn by doing" – in applying the implications of each chapter to their own research. This text is vital reading for postgraduate students and researchers focused on business strategy.
Download or read book Network Strategy written by Joel Baum and published by Emerald Group Publishing. This book was released on 2008-07-25 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research at the intersection of social networks and strategic management identifies a range of performance-enhancing network position advantages - access to partners, information, innovation, and resources - that are distributed differentially across network positions. This book discusses network processes.
Download or read book The Cambridge Handbook of Stakeholder Theory written by Jeffrey S. Harrison and published by Cambridge University Press. This book was released on 2019-05-09 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive foundation for stakeholder theory, written by many of the most respected and highly cited experts in the field.
Download or read book Economy Business and Uncertainty New Ideas for a Euro Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Download or read book Dynamic Capabilities and Strategic Management written by David J. Teece and published by Oxford University Press on Demand. This book was released on 2009 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do firms grow? How do firms compete? An influential answer to these fundamental questions of business strategy lies in the concept of dynamic capabilities. David Teece provides a clear statement of his ideas, and a framework for managers wishing to assess their organization's strategy.
Download or read book Organizational Strategy Structure and Process written by Raymond E. Miles and published by Stanford University Press. This book was released on 2003-03-26 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Books and articles come and go, endlessly. But a few do stick, and this book is such a one. Organizational Strategy, Structure, and Process broke fresh ground in the understanding of strategy at a time when thinking about strategy was still in its early days, and it has not been displaced since." —David J. Hickson, Emeritus Professor of International Management & Organization, University of Bradford School of Management Originally published in 1978, Organizational Strategy, Structure, and Process became an instant classic, as it bridged the formerly separate fields of strategic management and organizational behavior. In this Stanford Business Classics reissue, noted strategy scholar Donald Hambrick provides a new introduction that describes the book's contribution to the field of organization studies. Miles and Snow also contribute new introductory material to update the book's central concepts and themes. Organizational Strategy, Structure, and Process focuses on how organizations adapt to their environments. The book introduced a theoretical framework composed of a dynamic adaptive cycle and an empirically based strategy typology showing four different types of adaptation. This framework helped to define subsequent research by other scholars on important topics such as configurational analysis, organizational fit, strategic human resource management, and multi-firm network organizations.
Download or read book Creating and Sustaining Competitive Advantage written by Chandra S. Mishra and published by Palgrave Macmillan. This book was released on 2017-06-29 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. It also considers how management can utilize their resources and capabilities, shadow options, product market forces, customer needs, and organizational learning as a means to differentiate them from the competition. With an innovative approach to theory and research, it will be positioned to inform both scholars and practitioners in management, business strategy, and entrepreneurship on the process of competitive and sustainable value creation.
Download or read book Innovation Industrial Dynamics and Structural Transformation written by Uwe Cantner and published by Springer Science & Business Media. This book was released on 2007-03-08 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an account of work in the Schumpeterian and evolutionary tradition of industrial dynamics and the evolution of industries. It is shown that over time industries evolve and change their structure. In this dynamic process, change is affected and sometimes constraint by many factors, including knowledge and technologies, the capabilities and incentives of actors, new products and processes, and institutions.
Download or read book Reusing Open Source Code written by Manuel Sojer and published by Springer Science & Business Media. This book was released on 2010-11-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reuse of existing code through their software developers is critical for firms to ensure efficient development of high-quality software. Manuel Sojer empirically investigates which factors influence software developers to reuse open source code and what causes them to comply with the resulting license obligations or not.
Download or read book Strategic Innovation written by Allan Afuah and published by Routledge. This book was released on 2009-04-01 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game. Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including: how to develop strategy in the face of change a detailed framework for assessing the profitability potential of a strategy or product consideration of how both for-profit and non-profit organizations can benefit from new game strategies. With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.
