Download or read book The Ad free Brand written by Chris Grams and published by Que Publishing. This book was released on 2012 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.

Download or read book Dark Matter and Trojan Horses written by Dan Hill and published by . This book was released on 2012 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment. It redefines how problems are approached and aims to deliver more resilient solutions. In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the "dark matter" - taking place above the designer's head. And that may mean redesigning the organisation that hires you.

Download or read book The Art of Innovation written by Ian Blatchford and published by Random House. This book was released on 2019-09-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the landmark Radio 4 series, this beautifully illustrated modern history of the connections between science and art offers a new perspective on what that relationship has contributed to the world around us. __________ Throughout history, artists and scientists have been driven by curiosity and the desire to experiment. Both have wanted to make sense of the world around them, often to change it, sometimes working closely together, certainly taking inspiration from each other's disciplines. The relationship between the two has traditionally been perceived as one of love and hate, fascination and revulsion, symbiotic but antagonistic. But art is crucial to helping us understand our science legacy and science is well served by applying an artistic lens. How exactly has the ingenuity of science and technology been incorporated into artistic expression? And how has creative practice, in turn, stimulated innovation and technological change? The Art of Innovation is a history of the past 250 years viewed through the disciplines of art and science. Through fascinating stories that explore the sometimes unexpected relationships between famous artworks and significant scientific and technological objects - from Constable's cloudscapes and the chemist who first measured changes in air pressure, to the introduction of photography and the representation of natural history in print - it offers a new way of seeing, studying and interpreting the extraordinary world around us.

Download or read book Dark Matter written by Michelle Paver and published by Orion. This book was released on 2010-10-21 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: January 1937. Clouds of war are gathering over a fogbound London. Twenty-eight year old Jack is poor, lonely and desperate to change his life. So when he's offered the chance to be the wireless operator on an Arctic expedition, he jumps at it. Spirits are high as the ship leaves Norway: five men and eight huskies, crossing the Barents Sea by the light of the midnight sun. At last they reach the remote, uninhabited bay where they will camp for the next year. Gruhuken. But the Arctic summer is brief. As night returns to claim the land, Jack feels a creeping unease. One by one, his companions are forced to leave. He faces a stark choice. Stay or go. Soon he will see the last of the sun, as the polar night engulfs the camp in months of darkness. Soon he will reach the point of no return - when the sea will freeze, making escape impossible. And Gruhuken is not uninhabited. Jack is not alone. Something walks there in the dark. This Special Edition Ebook will feature exclusive material: AUTHOR EXTRAS: Dark Matter ¿ An exclusive interview with Michelle Paver and an extended author biography with integrated photos of the landscape of Spitsbergen. COVER DESIGN: Dark Matter ¿ the jacket designer¿s take and cover design progression (5 x visuals). DARK MATTER - A SHORT FILM: Dark Matter ¿ Turning the novel into a short promotional film and Dark Matter - The Film Director's Cut, the rejected film scripts, the final film script and behind the scenes at filming (3 x visuals).

Download or read book Dark Matter written by Blake Crouch and published by Ballantine Books. This book was released on 2016-07-26 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • COMING SOON TO APPLE TV+ • A “mind-blowing” (Entertainment Weekly) speculative thriller about an ordinary man who awakens in a world inexplicably different from the reality he thought he knew—from the author of Upgrade, Recursion, and the Wayward Pines trilogy “Are you happy with your life?” Those are the last words Jason Dessen hears before the kidnapper knocks him unconscious. Before he awakens to find himself strapped to a gurney, surrounded by strangers in hazmat suits. Before a man he’s never met smiles down at him and says, “Welcome back, my friend.” In this world he’s woken up to, Jason’s life is not the one he knows. His wife is not his wife. His son was never born. And Jason is not an ordinary college professor but a celebrated genius who has achieved something remarkable. Something impossible. Is it this life or the other that’s the dream? And even if the home he remembers is real, how will Jason make it back to the family he loves? From the bestselling author Blake Crouch, Dark Matter is a mind-bending thriller about choices, paths not taken, and how far we’ll go to claim the lives we dream of.

Download or read book In Search of Dark Matter written by Ken Freeman and published by Springer Science & Business Media. This book was released on 2006-08-25 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the educated non-scientist and scientist alike, it spans a variety of scientific disciplines, from observational astronomy to particle physics. Concepts that the reader will encounter along the way are at the cutting edge of scientific research. However the themes are explained in such a way that no prior understanding of science beyond a high school education is necessary.

Download or read book Dynamical Evolution of Disk Galaxies written by Frank Hohl and published by . This book was released on 1970 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: A computer model for isolated disks of stars is presented and is used to study the self-consistent motion of large numbers of point masses as they move in the plane of the galactic disk. The Control Data 6600 computer system at the Langley Research Center was used to integrate the equations of motion for each star for systems containing from 50,000 to 200,000 stars. Any initially cold balanced disk was found to be violently unstable. A sufficient amount of velocity dispersion will stabilize all small-scale disturbances. However, most disks investigated were found to be unstable against slowly growing long-wavelength modes, and after about two rotations the disks tended to assume a bar-shaped structure. It was also found that the final mass distribution for most disks could be closely approximated by an exponential variation irrespective of the initial mass distribution. To study the development of spiral structure, the model was modified to include a fixed central force similar to that in the Schmidt model of the Galaxy. The mass of the stars in the disk was taken to be from 5 to 50 percent of the total mass of the Galaxy. The evolution of a number of initial distributions of stars was investigated. The results of the calculation gave a velocity dispersion for the disk stars which was about 50 percent larger than the value of about 30 km/sec found from observation of stars in the solar neighborhood. For some of the disks investigated, a pronounced spiral structure remained even after 8.5 rotations.

Download or read book The Dark Matter Recordings written by Philip Strackbein and published by Fulton Books, Inc.. This book was released on 2021-06-24 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip is a Christian who works for NASDA and is in charge of the Hobble Telescope. He makes some filters for the telescope that enable him to view the dark matter that exists in the universe. Then he discovers that the dark matter, which has the shape of ovals, have been video-recording everything that has ever happened in the universe. He learns how to access these recordings. The first thing he views is the creation of the world. After the creation of man, there was a population explosion that caused the whole Earth to be filled in a relatively short period of time. Just think what would happen if everyone, having the same intelligence that we have, lived to be eight hundred to nine hundred years old and there was no birth control! Who stops to think that Cain and Abel would have been over a hundred years old at the time that Cain killed Abel and that Eve would have had over fifty more children by that time and that the population of the world by that time could have been over ten thousand? A large portion of the novel presents the five hundred years of Noah's life before the Great Flood. The novel, without violating Scripture, shows that mankind before the flood was very advanced in technology. It proposes a very different explanation for the existence of UFOs than most people imagine. Human beings living on the Earth had succeeded in finding a way to overcome gravity and inertia, had traveled to outer space, and had established colonies on the moon and Mars! The novel contains a great deal of romance and has a surprise ending. 1

Download or read book The Dark Matter Problem written by Robert H. Sanders and published by Cambridge University Press. This book was released on 2010-04-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most astronomers and physicists now believe that the matter content of the Universe is dominated by dark matter: hypothetical particles which interact with normal matter primarily through the force of gravity. Though invisible to current direct detection methods, dark matter can explain a variety of astronomical observations. This book describes how this theory has developed over the past 75 years, and why it is now a central feature of extragalactic astronomy and cosmology. Current attempts to directly detect dark matter locally are discussed, together with the implications for particle physics. The author comments on the sociology of these developments, demonstrating how and why scientists work and interact. Modified Newtonian Dynamics (MOND), the leading alternative to this theory, is also presented. This fascinating overview will interest cosmologists, astronomers and particle physicists. Mathematics is kept to a minimum, so the book can be understood by non-specialists.

Download or read book The Search for Ultralight Bosonic Dark Matter written by Derek F. Jackson Kimball and published by Springer Nature. This book was released on 2022-09-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: A host of astrophysical measurements suggest that most of the matter in the Universe is an invisible, nonluminous substance that physicists call “dark matter.” Understanding the nature of dark matter is one of the greatest challenges of modern physics and is of paramount importance to our theories of cosmology and particle physics. This text explores one of the leading hypotheses to explain dark matter: that it consists of ultralight bosons forming an oscillating field that feebly interacts with light and matter. Many new experiments have emerged over the last decade to test this hypothesis, involving state-of-the-art microwave cavities, precision nuclear magnetic resonance (NMR) measurements, dark matter “radios,” and synchronized global networks of atomic clocks, magnetometers, and interferometers. The editors have gathered leading experts from around the world to present the theories motivating these searches, evidence about dark matter from astrophysics, and the diverse experimental techniques employed in searches for ultralight bosonic dark matter. The text provides a comprehensive and accessible introduction to this blossoming field of research for advanced undergraduates, beginning graduate students, or anyone new to the field, with tutorials and solved problems in every chapter. The multifaceted nature of the research – combining ideas and methods from atomic, molecular, and optical physics, nuclear physics, condensed matter physics, electrical engineering, particle physics, astrophysics, and cosmology – makes this introductory approach attractive for beginning researchers as well as members of the broader scientific community. This is an open access book.

Download or read book The Coming Global Superstorm written by Art Bell and published by Simon and Schuster. This book was released on 2004-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE EXTRAORDINARY NEW YORK TIMES BESTSELLER. A DIRE WARNING FOR OUR FUTURE. The climatological nightmare portrayed in the motion picture The Day After Tomorrow isn't just a fantasy scenario. The first decade of the 21st century has seen some of the most violent weather on record, from devastating tsunamis to killer hurricanes. But scientific evidence suggests "the big one" is still in the making -- will you be ready? THE COMING GLOBAL SUPERSTORM WHAT WILL TRIGGER IT? Global warming is about to cause the North Atlantic current to drop to a more southerly route, sending Arctic air barreling into overheated temperate zones. WHAT WILL IT BE LIKE? Sudden, dramatic changes in climate all over the world. . . . The most severe blizzards in history. . . . 100 mile-per-hour winds. . . . Shocking death rates. WHAT CAN WE DO TO STAVE IT OFF? Plenty. Talk-show host Art Bell and #1 bestselling author Whitley Strieber, our leading investigators of unexplained phenomena, offer a wealth of viable solutions in this brilliant examination of modern environmental science and weather-related disasters. We can take action today to avoid THE COMING GLOBAL SUPERSTORM.

Download or read book Particle Dark Matter written by Gianfranco Bertone and published by Cambridge University Press. This book was released on 2010-01-07 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the dark matter problem in particle physics, astrophysics and cosmology for graduate students and researchers.

Download or read book Mapping the Heavens written by Priyamvada Natarajan and published by Yale University Press. This book was released on 2016-04-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical astrophysicist explores the ideas that transformed our knowledge of the universe over the past century. The cosmos, once understood as a stagnant place, filled with the ordinary, is now a universe that is expanding at an accelerating pace, propelled by dark energy and structured by dark matter. Priyamvada Natarajan, our guide to these ideas, is someone at the forefront of the research—an astrophysicist who literally creates maps of invisible matter in the universe. She not only explains for a wide audience the science behind these essential ideas but also provides an understanding of how radical scientific theories gain acceptance. The formation and growth of black holes, dark matter halos, the accelerating expansion of the universe, the echo of the big bang, the discovery of exoplanets, and the possibility of other universes—these are some of the puzzling cosmological topics of the early twenty-first century. Natarajan discusses why the acceptance of new ideas about the universe and our place in it has never been linear and always contested even within the scientific community. And she affirms that, shifting and incomplete as science always must be, it offers the best path we have toward making sense of our wondrous, mysterious universe. “Part history, part science, all illuminating. If you want to understand the greatest ideas that shaped our current cosmic cartography, read this book.”—Adam G. Riess, Nobel Laureate in Physics, 2011 “A highly readable, insider’s view of recent discoveries in astronomy with unusual attention to the instruments used and the human drama of the scientists.”—Alan Lightman, author of The Accidental Universe and Einstein's Dream

Download or read book Dark Matter of the Mind written by Daniel L. Everett and published by University of Chicago Press. This book was released on 2016-11-15 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an exploration of interrelationships among culture, language, and the individual unconscious (the dark matter of the mind ), how these feed into a sense of self, and implications for the notion of human nature. The first part of the book is concerned with perceptual and cultural bases of dark matter and the effect of dark matter on perception (especially vision) and the interpretation of discourse. The second part is concerned with the contribution of dark matter to languagewith language viewed as a combination of speech and gesture, and including issues related to translation. In the final part Everett addresses implications of his account, summarizing and extending arguments for replacing an instinct-based account of human nature with a culturally-based, dark matter view of the constructed self. Everett makes a powerful argument for the influence of culture on unconscious forces that underlie human behavior and the individual s sense of self, with much of the power of the argument coming from the deep insights he gained from living and working with the Pirahas of the Amazon. This is an important book that sits at the intersection of anthropology, linguistics, psychology, and philosophy, and it is enriched by a combination of the author s knowledge of these fields and his cross-cultural perspective. The book will make an important contribution to newly emerging directions taken by cognitive science. After decades of a field derailed by ethnocentric, instinct-based views of language and the mind, the cognitive sciences need such informed analyses of the relationship between culture, cognition, and language, as embodied in speech and gesture."

Download or read book Dark Matter and Dark Energy written by Brian Clegg and published by Icon Books. This book was released on 2019-08-08 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Clear and compact ... It's hard to fault as a brief, easily digestible introduction to some of the biggest questions in the Universe' Giles Sparrow, BBC Four's The Sky at Night , Best astronomy and space books of 2019: 5/5 All the matter and light we can see in the universe makes up a trivial 5 per cent of everything. The rest is hidden. This could be the biggest puzzle that science has ever faced. Since the 1970s, astronomers have been aware that galaxies have far too little matter in them to account for the way they spin around: they should fly apart, but something concealed holds them together. That 'something' is dark matter - invisible material in five times the quantity of the familiar stuff of stars and planets. By the 1990s we also knew that the expansion of the universe was accelerating. Something, named dark energy, is pushing it to expand faster and faster. Across the universe, this requires enough energy that the equivalent mass would be nearly fourteen times greater than all the visible material in existence. Brian Clegg explains this major conundrum in modern science and looks at how scientists are beginning to find solutions to it.

Download or read book Dark Matter and the Dinosaurs written by Lisa Randall and published by HarperCollins. This book was released on 2015-10-27 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Takes readers on illuminating scientific adventure, beginning sixty-six million years ago, that connects dinosaurs, comets, DNA, and the future of the planet.” —Huffington Post In this brilliant exploration of our cosmic environment, the renowned particle physicist and New York Times–bestselling author of Warped Passages and Knocking on Heaven’s Door uses her research into dark matter to illuminate the startling connections between the furthest reaches of space and life here on Earth. Sixty-six million years ago, an object the size of a city descended from space to crash into Earth, creating a devastating cataclysm that killed off the dinosaurs, along with three-quarters of the other species on the planet. What was its origin? In Dark Matter and the Dinosaurs, Lisa Randall proposes it was a comet that was dislodged from its orbit as the Solar System passed through a disk of dark matter embedded in the Milky Way. In a sense, it might have been dark matter that killed the dinosaurs. Working through the background and consequences of this proposal, Randall shares with us the latest findings—established and speculative—regarding the nature and role of dark matter and the origin of the Universe, our galaxy, our Solar System, and life, along with the process by which scientists explore new concepts. In Dark Matter and the Dinosaurs, Randall tells a breathtaking story that weaves together the cosmos’ history and our own, illuminating the deep relationships that are critical to our world and the astonishing beauty inherent in the most familiar things. “Randall has woven a beautiful account of how life on Earth is intimately connected to the cosmos.” —The Daily Telegraph (UK)

Download or read book The Disordered Cosmos written by Chanda Prescod-Weinstein and published by Bold Type Books. This book was released on 2021-03-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a star theoretical physicist, a journey into the world of particle physics and the cosmos—and a call for a more liberatory practice of science. Winner of the 2021 Los Angeles Times Book Prize in Science & Technology A Finalist for the 2022 PEN/E.O. Wilson Literary Science Writing Award A Smithsonian Magazine Best Science Book of 2021 A Symmetry Magazine Top 10 Physics Book of 2021 An Entropy Magazine Best Nonfiction Book of 2020-2021 A Publishers Weekly Best Nonfiction Book of the Year A Kirkus Reviews Best Nonfiction Book of 2021 A Booklist Top 10 Sci-Tech Book of the Year In The Disordered Cosmos, Dr. Chanda Prescod-Weinstein shares her love for physics, from the Standard Model of Particle Physics and what lies beyond it, to the physics of melanin in skin, to the latest theories of dark matter—along with a perspective informed by history, politics, and the wisdom of Star Trek. One of the leading physicists of her generation, Dr. Chanda Prescod-Weinstein is also one of fewer than one hundred Black American women to earn a PhD from a department of physics. Her vision of the cosmos is vibrant, buoyantly nontraditional, and grounded in Black and queer feminist lineages. Dr. Prescod-Weinstein urges us to recognize how science, like most fields, is rife with racism, misogyny, and other forms of oppression. She lays out a bold new approach to science and society, beginning with the belief that we all have a fundamental right to know and love the night sky. The Disordered Cosmos dreams into existence a world that allows everyone to experience and understand the wonders of the universe.