Download or read book The Cuttlefish Marketer written by Scott East and published by . This book was released on 2017-03 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance. Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice proved that the marketing techniques required in today's world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean--the cuttlefish--marketers can go on the offensive and thrive.

Download or read book INFOFISH Marketing Digest written by and published by . This book was released on 1987 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Report of the Workshop on Financing Value Added Production and Marketing of Fishery Products in Asia and the Pacific written by and published by Food & Agriculture Org.. This book was released on 1998 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Report of the Regional Consultation on Institutional Credit for Sustainable Fish Marketing Capture and Management in Asia and the Pacific Manila Philippines 3 7 July 1995 written by U. Tietze and published by Food & Agriculture Org.. This book was released on 1996 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Economics of Production and Marketing in a Small scale Fishery written by Robert S. Pomeroy and published by . This book was released on 1989 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International Marketing written by Sieh Lee Mei Ling and published by Institute of Southeast Asian Studies. This book was released on 1985 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking questions are provided at the end of each case to serve as guides for users. Executive and business students who wish to develop and sharpen their analytical and decision-making capabilities will find the cases both interesting and beneficial. The book is expected to be used along with other pedagogical methods for management training and education.

Download or read book Export Marketing of Marine Products written by K. R. Mohana Rao and published by Discovery Publishing House. This book was released on 2000 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Report of the Workshop on Financing Value Added Production and Marketing of Fish written by and published by Food & Agriculture Organization of the UN (FAO). This book was released on 1998 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marine Fisheries Review written by and published by . This book was released on 1990 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business to Business Marketing written by Ross Brennan and published by SAGE Publications Limited. This book was released on 2024-02-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen · Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Download or read book Marketing in France written by and published by . This book was released on 1978 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in Customer Technology Environments written by Devanathan Sudharshan and published by Emerald Group Publishing. This book was released on 2020-04-16 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

Download or read book Aquaculture Economics and Marketing written by Alice E. Exner and published by . This book was released on 1991 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Export Opportunities for U S Squid written by Sunee C. Sonu and published by . This book was released on 1989 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ethnic Hospitality Marketing written by Elena Chatzopoulou and published by Taylor & Francis. This book was released on 2023-03-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within the ethnic dining sector. Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumers’ constructed meanings of authenticity, and how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whilst also respecting their culinary culture. It also guides the reader through the use of NVivo for research purposes, and its utilisations to facilitate inductive and interpretive analyses. This book offers a valuable resource for researchers across marketing, including consumer behaviour, food marketing, marketing research and communications. The data analysis tools explored are also transferable to a wide range of sectors outside of food and dining.

Download or read book Marketing in Australia written by Nancy H. Keely and published by . This book was released on 1981 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in Australia written by Stephen B. Hall and published by . This book was released on 1984 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: