Download or read book The Customer Base Audit written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2022-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers--the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Fader, Hardie, and Ross present five "lenses" through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm's primary source of cash flow, how can executives make informed decisions? Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers' buying behavior--and thus their company as a whole.
Download or read book The Customer Centricity Ebook Collection 3 Books written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2024-07-23 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available for the First Time—Three Books in One! The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. This collection includes three essential books by renowned experts Peter Fader, Bruce Hardie, Michael Ross, and Sarah Toms, all of whom are leaders in the field of customer centricity. The collection includes three books in a single volume:Customer Centricity, by Peter FaderThe Customer Centricity Playbook, by Peter Fader and Sarah TomsThe Customer-Base Audit, by Peter Fader, Bruce Hardie, and Michael Ross The Customer Centricity Ebook Collection offers a comprehensive guide to understanding, implementing, and measuring the impact of customer-centric strategies.
Download or read book Customer Centricity written by Peter Fader and published by . This book was released on 2012 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Download or read book The Customer Centricity Playbook written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2018-10-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Download or read book Customer Base Concentration written by Gopal V. Krishnan and published by . This book was released on 2018 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the implications of major customer dependency, i.e., the degree of a supplier firm's dependency on its major customers, for external auditors? While the conventional view emphasizes the negatives of major customer dependency for client business risk, we find that suppliers with more concentrated customer bases spend less on audit fees. The negative association between audit fees and customer-base concentration holds after controlling for a wide array of client firm and auditor characteristics. The evidence is consistent with reduced audit effort due to efficiency gains in the audit process, especially when suppliers with more concentrated customer bases share the same auditors with their long-standing major customers. The audit fee discount we identify does not imply that audit quality declines with customer-base concentration. In fact, we find that suppliers with more concentrated customer bases are less likely to experience material restatements of previously audited financial statements, which implies a positive link between audit quality and major customer dependency. Overall, our study contributes to research in accounting and operations management on inter-organizational relationships by exploring the interplay of customer-base concentration with client business risk and audit complexity. Taking the external auditors' perspective, our study provides new managerial insights on the costs and benefits of major customer relationships for supplier firms.
Download or read book The Brain Audit written by Sean D'Souza and published by . This book was released on 2009-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
Download or read book Audit Analytics in the Financial Industry written by Jun Dai and published by Emerald Group Publishing. This book was released on 2019-10-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Split into six parts, contributors explore ways to integrate Audit Analytics techniques into existing audit programs for the financial industry. Chapters include topics such as fraud risks in the credit card sector, clustering techniques, fraud and anomaly detection, and using Audit Analytics to assess risk in the lawsuit and payment processes.
Download or read book Risk Based Auditing written by Phil Griffiths and published by CRC Press. This book was released on 2016-04-08 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of internal audit is changing. The Sarbanes-Oxley legislation in the US and the Combined Code for Corporate Governance in the UK focused on the need to demonstrate the active management of risks and report on this subject to shareholders. Boards of Directors are therefore increasingly requiring their Internal Audit functions to provide a much higher level of assurance in this regard. Phil Griffiths' Risk-Based Auditing explains the concepts and practice behind a risk-based approach to auditing. He explores the changing environment in both the private and public sectors and the associated legislation and guidance. The book then provides a blueprint for refocusing the internal audit role to embrace risk and to help plan, market, undertake and report a risk-based audit. The text includes a detailed risk-based audit toolkit with 14 sections of tools, techniques and information to enable a risk-based approach to be adopted. This is an essential guide for internal and external auditors seeking to manage the realities of the audit function in the turbulent and fast-changing business environment that has emerged since the end of the last century.
Download or read book Automotive Audits written by D. H. Stamatis and published by CRC Press. This book was released on 2021-03-17 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the essentials of an automotive audit which is required by all automotive suppliers world-wide. They are based on customer specific requirements, ISO standards, and Industry specifications. This book covers both the mandated documents and records that are necessary for compliance, with an extensive discussion on Layered Process Audits and distance auditing. The book addresses the six standards for certification in one volume. It explains “why” and “how” an effective audit should be carried out. It identifies the key indicators for a culture change with an audit, explains the “process audit” at length, discusses the rationale for Layered Process audits and summarizes all the mandatory documents and records for all standards and requirements. The book covers the issue of risk in auditing and emphasizes the role of a “checklist” in the preparation process. This book is for those that conduct audits, those that are interested in auditing, and those being audited. It specifically addresses automotive OEMs and their supplier base but is also of interest to anyone wanting information on auditing.
Download or read book Yukon Audit written by Ken Baird and published by Ken Baird. This book was released on 2016-05-24 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER - BEST THRILLER - 2016 INDIE BOOK AWARDS A reclusive Yukon bush pilot meets a beautiful and mysterious woman on the Klondike Highway, and suddenly finds he's in the cross hairs of the RCMP, the FBI, and two criminal gangs. ..".a brilliant novel..." says Readers' Favorite
Download or read book The Book of Business Awesome The Book of Business UnAwesome written by Scott Stratten and published by John Wiley & Sons. This book was released on 2012-08-07 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Download or read book Digital Strategy Framework written by Amit Prabhu and published by Business Expert Press. This book was released on 2024-02-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy. This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases. Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace. This book is not just about information...it’s all about transformation!
Download or read book Strategic Customer Service written by John A. GOODMAN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case studies, and patented practices to show readers how they can: • calculate the financial impact of good and bad customer service • make the financial case for customer service improvements • systematically identify the causes of problems • align customer service with their brand • harness customer service strategy into their organization's culture and behavior Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom—using hard data—and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.
Download or read book Using Equity Audits to Create Equitable and Excellent Schools written by Linda Skrla and published by Corwin Press. This book was released on 2009-05-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the power of equity audits to help eliminate achievement gaps and educational bias! Grounded solidly in theory and the use of data, this resource provides practical, easy-to-implement strategies for effectively using equity audits to ensure a high-quality education for all students, regardless of socio-economic class. Readers will discover how to increase equity awareness at school and district levels and remedy inequalities in teacher quality, program design, and student achievement by using: A set of “inequity indicators” for evaluating schools, generating essential data, and identifying problem areas Nine skill sets for improved equity-oriented teaching Charts, graphs, and support materials that can be customized for specific settings
Download or read book Lean Audit written by Joerg Muenzing and published by Createspace Independent Publishing Platform. This book was released on 2015-11-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lean Audit allows you to determine operational health and maturity level by assessing people, processes, and systems, so you can make an accurate comparison between the existing configuration and industry best practices. Insights gained from the Lean Audit will help you identify the opportunities and course-corrections that ultimately lead to higher performance levels, while gaining a competitive edge from a leaner operation. All you need is a copy of the Lean Audit, a clear mind and sharp eyes, and the determination to make use of the tools and techniques to attain dramatic results. The program outlined in the Lean Audit is generic enough to fit a broad range of businesses, yet specific enough to pinpoint both areas of excellence and areas in need of change. Performing a Lean Audit helps you challenge the status quo and improve operational fitness to better compete in a rapidly evolving world.
Download or read book Winning the Outsourcing Game written by Janet Butler and published by CRC Press. This book was released on 2000-06-27 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become increasingly difficult to hire and keep warm bodies, not to mention competent IT personnel. Winning the Outsourcing Game covers everything an IT professional needs to make the decision whether or not to outsource and to make outsourcing work once the decision is made. It includes detailed checklists for everything from drafting the RFP and contract to procedures for onsite contractors to project management and monitoring. It provides the background and the framework for IT managers to develop a sound outsourcing strategy, choose the IT functions to outsource, and effectively manage the risk of third-party contractors.
