Download or read book The Cult of Vespa written by Umberto Eco and published by Gingko Press. This book was released on 1996 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many post-war inventions were forgotten as incomes rose and the standard ofiving increased. The Vespa, however, developed from a utility vehicle inton international success - a cult object that has spawned societies and fansorldwide. This title tells its story.
Download or read book The Cult of Vespa written by Omar Calabrese and published by . This book was released on 2001 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vespa written by Giorgio Sarti and published by Motorbooks International. This book was released on 2006 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a venerable icon of Italian style, the internationally known quintessential scooter - the Vespa - was once a two-wheeled revolution, offering mobility to everyone. Today it has come to symbolize scootering status, style, and freedom. As Vespa reaches its 60s without showing a wrinkle, this book celebrates its decades of incomparable spirit. In glowing images and words, the book shows Vespa in its many guises—as the two-wheeled vehicle of the post-war economic boom; as the symbol of the forward-charging ideas of the 1960s; appearing in romantic films such as Roman Holiday; and promoted in delirious ads that claimed, “Whoever Vespas, eats apples.” Decades of period ads and famous calendars are included, as well as technical and production information on every model ever built, including rare prototypes and variants. Each model is detailed in over 30 categories, from engine specs to production facts. Filled with stunning color photos and illustrations, the book is itself a stylish tribute to the iconic vehicle it celebrates. Author Giorgio Sarti knows Vespa, and this book is a thorough and thoroughly enchanting tribute to the scooter as it has sped through history, meaning something new to each generation, and in the process making its unique mode of personal transport synonymous with freedom. Officially licensed and includes a foreword from Piaggio Group President Roberto Colaninno.
Download or read book Vespa History Virginia Burns written by Virginia Burns and published by . This book was released on 2020-03-18 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vespa and Lambretta remain the two most iconic motor scooter brands, even four decades after the latter's demise. But what made them such a European sensation in the postwar era? And why were they particularly popular in Britain in the 1950s and '60s? Motor scooter expert Stuart Owen explains the rise of Innocenti's Lambretta and Piaggio's Vespa, from the wartime ruins of Italy, through years of plenty as the two manufacturers exploited a ready market for affordable, economic transport, and then their decline into more uncertain times as motor cars trespassed on their success. He also explores the rich history of accessorising and customising the scooters, their essential role in the mod movement, and the revival in Vespa's fortunes following the release of the cult film Quadrophenia.
Download or read book Cycle World Magazine written by and published by . This book was released on 2002-01 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vespa and Lambretta Motor Scooters written by Stuart Owen and published by Bloomsbury Publishing. This book was released on 2019-02-21 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vespa and Lambretta remain the two most iconic motor scooter brands, even four decades after the latter's demise. But what made them such a European sensation in the postwar era? And why were they particularly popular in Britain in the 1950s and '60s? Motor scooter expert Stuart Owen explains the rise of Innocenti's Lambretta and Piaggio's Vespa, from the wartime ruins of Italy, through years of plenty as the two manufacturers exploited a ready market for affordable, economic transport, and then their decline into more uncertain times as motor cars trespassed on their success. He also explores the rich history of accessorising and customising the scooters, their essential role in the mod movement, and the revival in Vespa's fortunes following the release of the cult film Quadrophenia.
Download or read book Handbook of Anthropology in Business written by Rita M Denny and published by Routledge. This book was released on 2016-06-16 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.
Download or read book The Phenomenon of Cult Brands written by Dimitri Wittwer and published by BoD – Books on Demand. This book was released on 2014-10-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cult Brands belong to the world’s most powerful brands and have thus increasingly garnered attention and sparked interest. To date though, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these kinds of brands. In his research he revealed the key characteristics of cult brands, drawing on interdisciplinary literature and both qualitative and quantitative research with more than 5,000 participants ranging from con- sumers to experts in a variety of disciplines. The author empha- sizes the strong relevance of a brand’s cultural change orienta- tion in its evolution to becoming a cult brand and develops two models: the Cult Brand Model focusing on building cult brands and the Cult Brand Status Scale allowing the measurement of a brand’s cult status from a consumer perspective.
Download or read book The Cult of Antinous written by Michael D. Thompson and published by Page Publishing Inc. This book was released on 2022-11-11 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a revelation of the gay world of ancient Rome, a collision course is set with the present-day gay culture. A new historical tale of how the past impacts the present in the Italian town of Tivoli outside of Rome begins. It brings together all the elements of suspense and history once more. At the end of the first century, the Roman emperor Hadrian sailed down the Nile river with his retinue on the royal barge, including his male paramour, Antinous. But tragedy befell the young man who fell into the Nile and drowned. Over the centuries, many historians have postulated as to the cause of Antinous's death. But no theories were proven and the mystery has remained...a mystery. Until now. Our two protagonists from the previous story about Julia Felix, Bella, and Tony, journey to the Villa Adriana in Tivoli outside of Rome to assist in a search for a missing American professor at the villa. Soon, they begin to uncover a secret cult that has existed over nineteen centuries as well as something otherworldly that poses a threat to their safety.
Download or read book Catalogue SIP CLASSIC VESPA Vespa Tuning Spareparts Accessories english written by and published by SIP Scootershop. This book was released on with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Los Angeles Magazine written by and published by . This book was released on 2002-06 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book The Cult of the Heavenly Twins written by James Rendel Harris and published by CUP Archive. This book was released on 1906 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The End of Illusions written by Andreas Reckwitz and published by John Wiley & Sons. This book was released on 2021-06-28 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a time of great uncertainty about the future. Those heady days of the late twentieth century, when the end of the Cold War seemed to be ushering in a new and more optimistic age, now seem like a distant memory. During the last couple of decades, we’ve been battered by one crisis after another and the idea that humanity is on a progressive path to a better future seems like an illusion. It is only now that we can see clearly the real scope and structure of the profound shifts that Western societies have undergone over the last 30 years. Classical industrial society has been transformed into a late-modern society that is molded by polarization and paradoxes. The pervasive singularization of the social, the orientation toward the unique and exceptional, generates systematic asymmetries and disparities, and hence progress and unease go hand in hand. Reckwitz examines this dual structure of singularization and polarization as it plays itself out in the different sectors of our societies and, in so doing, he outlines the central structural features of the present: the new class society, the characteristics of a postindustrial economy, the conflict about culture and identity, the exhaustion of the self resulting from the imperative to seek authentic fulfillment, and the political crisis of liberalism. Building on his path-breaking work The Society of Singularities, this new book will be of great interest to students and scholars in sociology, politics, and the social sciences generally, and to anyone concerned with the great social and political issues of our time.
Download or read book Performance Style Scootermatic english written by and published by SIP Scootershop. This book was released on with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cults of Campania written by Roy Merle Peterson and published by . This book was released on 1919 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History of the Vespa written by Andrea Rapini and published by Routledge. This book was released on 2019-01-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.
Download or read book Vespa written by and published by . This book was released on 2024-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Vespa is an Italian icon--and here is the official story of the brand since its legendary creation, more than 70 years ago. The Vespa is not just any scooter, it is THE scooter, known and loved all over the world. Follow its more-than-70-year history, from its debut in 1946 to signature, custom-made artistic vehicles. This lavishly illustrated volume retraces the Vespa's origins, exploring its most important and influential models (including the 125 Elastico, which met clients' demands for higher performance, and the Elettrica and Elettrica X, both with hybrid motors); the brand's advertising and communications, complete with vintage calendars; and its place in sports, films like Roman Holiday, fashion, and beyond. Engaging anecdotes and images--some never-before published--illustrate the never-ending evolution of a piece of Italy that has conquered all five continents and sold over 18 million vehicles.
