Download or read book The Corporate Marriage Campaign written by Leigh Michaels and published by Harlequin Treasury-Harlequin Romance. This book was released on 2005 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Darcy Malone can't quite believe she's let smooth-talking tycoon Trey Kent talk her into posing as his fiancee for a high-profile TV advertising campaign. In exchange for helping her establish her own business, Trey wants Darcy to act the adoring wife-to-be on and off screen, at least until the promotion is finished!
Download or read book The Corporate Marriage Campaign written by Leigh Michaels and published by . This book was released on 2005 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Corporate Marriage Campaign Mills Boon Cherish written by Leigh Michaels and published by HarperCollins UK. This book was released on 2014-10-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Darcy Malone can't quite believe she's let smooth-talking tycoon Trey Kent talk her into posing as his fiancée for a high-profile TV advertising campaign. In exchange for helping her establish her own business, Trey wants Darcy to act the adoring wife-to-be on and off screen, at least until the promotion is finished!
Download or read book Ireland Says Yes written by Gráinne Healy and published by Merrion Press. This book was released on 2015-11-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: At 7.20pm on 23rd May 2015, in the courtyard of Dublin Castle, Ireland truly became a nation of equals. Ireland Says Yes is the fast-paced narrative account of all the drama, excitement and highs and lows of the last 100 days of the extraordinary campaign for a Yes vote in the 2015 Marriage Equality Referendum. Those who led the Yes Equality campaign tell the inside story of how the referendum was won, and how Ireland’s two principal gay and lesbian rights organisations put together the most effective and successful civic society campaign ever launched in Irish politics. As well as a drama-packed chronological account of how the Yes campaign was executed, the book explores how social media mobilised a new generation of voters to the polls and how political parties, student unions and youth groups co-ordinated their efforts to deliver one of the most historic referendum results in Irish political history.
Download or read book The Death of A Thousand Cuts written by Jarol B. Manheim and published by Routledge. This book was released on 2000-11-01 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental or human rights groups. Sometimes it is even employed by one corporation against another. It is a rapidly growing phenomenon that is still unknown to the general public, to most academics and journalists, and is rarely understood by the corporations that find themselves on the firing line. The Death of a Thousand Cuts argues and demonstrates that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines, in considerable detail, the history, strategy, tactics, effects, consequences, and likely future directions of the corporate campaign and of its nonlabor-based cousin, the anticorporate campaign. The book is based on ample sources and methods, among them an extensive review and analysis of media coverage, news releases, previous scholarship, union publications, campaign materials, interviews and conversations with individuals who have experienced corporate campaigns, public presentations by labor leaders and others, correspondence, Internet postings, case law summaries, documents, videotapes, and other materials. Through original data and interpretation, this book adds context and integration to these materials thus giving them new meaning. Key features of this outstanding new book include: * A thorough and clear explanation of what a corporate campaign is and how it differs from other more mundane "public relations" campaigns. * A detailed examination of strategies and tactics that includes their historical development. Some of the more high profile target companies in recent years include Coca-Cola, Microsoft, Caterpillar, Campbell's Soup, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart, Nike, Texaco, Walmart, Starbucks, and UPS. * Hundreds of examples that help explain such contemporary events as the anti-sweatshop movement on college campuses, the living wage movement, and the protests against the World Trade Organization, International Monetary Fund, and World Bank. * A lengthy appendix contains abbreviated descriptions of nearly 200 corporate campaigns waged by labor unions and various advocacy groups since the idea of the corporate campaign was first developed in the 1960's.
Download or read book How Change Happens written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2018-03-20 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.
Download or read book The Political Economy of Same Sex Marriage written by Bronwyn Winter and published by Routledge. This book was released on 2020-12-29 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Same-sex marriage is now legal in twenty-nine countries and the subject of continued debate around the world. The Political Economy of Same-Sex Marriage: A Feminist Critique considers this debate from a political economy perspective. Rather than engaging directly in the now well-rehearsed social-movement and academic for-and-against debates, this book focuses on processes of institutionalization of same-sex marriage and so-called "rainbow families" within (neo)liberal capitalist democracies. It examines how states and markets appropriate same-sex marriage and family to enhance their own political and symbolic capital, consolidating power and profit within existing systems of gendered and raced socioeconomic stratification. Taking a radical feminist, heterodox, qualitative and intersectional approach, this book investigates the political economy of same-sex marriage across three axes: same-sex marriage as institution; same-sex marriage and the market; and the political economy of the "rainbow family". The examination of case studies from different countries and regions enables a comparative analysis that foregrounds cultural, political and economic path dependencies while at the same time highlighting a number of striking commonalities. In all the countries discussed in this book and in most respects, same-sex marriage has been integrated almost seamlessly into a mainstream/malestream political economy of marriage and family and its translation into added market and productive value. The Political Economy of Same-Sex Marriage: A Feminist Critique will be of use to researchers and students alike, and indeed to all those who are curious about the mainstreaming of homosexuality within twenty-first-century capitalist democracies.
Download or read book The National Corporation Reporter written by and published by . This book was released on 1905 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Municipal Journal written by and published by . This book was released on 1907 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2020-11-11 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.
Download or read book Woke Capitalism written by Carl Rhodes and published by Policy Press. This book was released on 2022-11-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the corporate takeover of public morality, or ‘woke capitalism’. Discussing the political causes that it has adopted, and the social causes that it has not, it argues that this extension of capitalism has negative implications for democracy’s future.
Download or read book The Engagement written by Sasha Issenberg and published by Pantheon. This book was released on 2021 with total page 929 pages. Available in PDF, EPUB and Kindle. Book excerpt: The riveting story of the fight for same-sex marriage in the United States--the most important civil rights breakthrough of the new millennium. On June 26, 2015, the United States Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal throughout the United States. But the road to victory was much longer than many know. In this seminal work, Sasha Issenberg takes us back to Hawaii in the 1990s, when that state's supreme court first started grappling with the issue, and traces the fight for marriage equality from the enactment of the Defense of Marriage Act in 1996 to the Goodridge decision that made Massachusetts the first state to legalize same-sex marriage, and finally to the seminal Supreme Court decisions of Windsor and Obergefell. This meticulously reported work sheds new light on every aspect of this fraught history and brings to life the perspectives of those who fought courageously for the right to marry as well as those who fervently believed that same-sex marriage would destroy the nation. It is sure to become the definitive book on one of the most important civil rights fights of our time.
Download or read book From Tolerance to Equality written by Darel E. Paul and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty-five years, a dramatic transformation in the American public's view of homosexuality has occurred, symbolized best by the movement of same-sex marriage from the position of a fringe few to the pinnacle of morality and a cornerstone of establishment thought. From Tolerance to Equality explores how this seismic shift of social perspective occurred and why it was led by the country's educational and business elite. Rejecting claims of a commitment to toleration or a heightened capacity for moral sympathy, author Darel E. Paul argues that American elites use opinion on homosexuality as a mark of social distinction and thus as a tool for accumulating cultural authority and political power. Paul traces this process through its cultural pathways as first professionals and, later, corporate managers took up the cause. He marshals original data analysis and chapters on social class and the family, the ideology of diversity, and the waning status of religious belief and authority to explore the factors behind the cultural changes he charts. Paul demonstrates the high stakes for same-sex marriage's mostly secular proponents and mostly religious opponents--and explains how so many came to fight so vigorously on an issue that directly affects so few. In the end, From Tolerance to Equality is far more than an explanation of gay equality and same-sex marriage. It is a road map to the emerging American political and cultural landscape.
Download or read book Strategic Corporate Social Responsibility written by Debbie Haski-Leventhal and published by SAGE. This book was released on 2018-03-31 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world. The book is split into three parts; the first part provides the theoretical background of CSR, the second part examines various CSR approaches and how they can be implemented, and the third part discusses measuring and communicating CSR. Each chapter contains questions for reflection & discussion, exercises, and case studies from globally recognised brands such as Ben & Jerry’s, Nestle, Marks & Spencer, TOMS Shoes, LEGO, Coca-Cola and McDonald’s. The book is complemented by chapter specific lecturer PowerPoint slides, which can be found here. Suitable reading for students on Corporate Social Responsibility modules.
Download or read book A Digest of the Reported Cases Determined in the House of Lords Privy Council and in the Courts of Common Law Divorce Probate Admiralty Bankruptcy written by Robert Alexander Fisher and published by . This book was released on 1870 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report of the Commissioners Appointed to Inquire Into the Municipal Corporations in England and Wales written by and published by . This book was released on 1835 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How McGruff and the Crying Indian Changed America written by Wendy Melillo and published by Smithsonian Institution. This book was released on 2013-09-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
