Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Download or read book The Kitchen Debate and Cold War Consumer Politics written by Sarah T. Phillips and published by Macmillan Higher Education. This book was released on 2019-08-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: With primary sources never before translated into English, Kitchen Debate and Cold War Consumer Politics connects this debate, which profoundly shaped the economic, social, and cultural contours of the Cold War era, to consumer society, gender ideologies, and geopolitics.
Download or read book A Consumers Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Download or read book Produce and Conserve Share and Play Square written by Barbara McLean Ward and published by . This book was released on 1994 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buying Power written by Lawrence B. Glickman and published by University of Chicago Press. This book was released on 2009-06-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman illuminates moments when consumer activism intersected with political and civil rights movements. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.
Download or read book Consumption and Violence written by Alexander Sedlmaier and published by University of Michigan Press. This book was released on 2014-10-13 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the relationship between the rise of political violence in West Germany to the unprecedented growth of consumption
Download or read book Consumers Imperium written by Kristin L. Hoganson and published by Univ of North Carolina Press. This book was released on 2010-03-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Histories of the Gilded Age and Progressive Era tend to characterize the United States as an expansionist nation bent on Americanizing the world without being transformed itself. In Consumers' Imperium, Kristin Hoganson reveals the other half of the story, demonstrating that the years between the Civil War and World War I were marked by heightened consumption of imports and strenuous efforts to appear cosmopolitan. Hoganson finds evidence of international connections in quintessentially domestic places--American households. She shows that well-to-do white women in this era expressed intense interest in other cultures through imported household objects, fashion, cooking, entertaining, armchair travel clubs, and the immigrant gifts movement. From curtains to clothing, from around-the-world parties to arts and crafts of the homelands exhibits, Hoganson presents a new perspective on the United States in the world by shifting attention from exports to imports, from production to consumption, and from men to women. She makes it clear that globalization did not just happen beyond America's shores, as a result of American military might and industrial power, but that it happened at home, thanks to imports, immigrants, geographical knowledge, and consumer preferences. Here is an international history that begins at home.
Download or read book The Consumer and the War written by Benjamin Bernard Ringer and published by . This book was released on 1942 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Pentagon Climate Change and War written by Neta C. Crawford and published by MIT Press. This book was released on 2022-10-04 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Pentagon became the world’s largest single greenhouse gas emitter and why it’s not too late to break the link between national security and fossil fuel consumption. The military has for years (unlike many politicians) acknowledged that climate change is real, creating conditions so extreme that some military officials fear future climate wars. At the same time, the U.S. Department of Defense—military forces and DOD agencies—is the largest single energy consumer in the United States and the world’s largest institutional greenhouse gas emitter. In this eye-opening book, Neta Crawford traces the U.S. military’s growing consumption of energy and calls for a reconceptualization of foreign policy and military doctrine. Only such a rethinking, she argues, will break the link between national security and fossil fuels. The Pentagon, Climate Change, and War shows how the U.S. economy and military together have created a deep and long-term cycle of economic growth, fossil fuel use, and dependency. This cycle has shaped U.S. military doctrine and, over the past fifty years, has driven the mission to protect access to Persian Gulf oil. Crawford shows that even as the U.S. military acknowledged and adapted to human-caused climate change, it resisted reporting its own greenhouse gas emissions. Examining the idea of climate change as a “threat multiplier” in national security, she argues that the United States faces more risk from climate change than from lost access to Persian Gulf oil—or from most military conflicts. The most effective way to cut military emissions, Crawford suggests provocatively, is to rethink U.S. grand strategy, which would enable the United States to reduce the size and operations of the military.
Download or read book Is War Necessary for Economic Growth written by Vernon W. Ruttan and published by Oxford University Press. This book was released on 2006-01-05 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military and defense-related procurement has been an important source of technology development across a broad spectrum of industries that account for an important share of United States industrial production. In this book, the author focuses on six general-purpose technologies: interchangeable parts and mass production; military and commercial aircraft; nuclear energy and electric power; computers and semiconductors; the INTERNET; and the space industries. In each of these industries, technology development would have occurred more slowly, and in some case much more slowly or not at all, in the absence of military and defense-related procurement. The book addresses three questions that have significant implications for the future growth of the United States economy. One is whether changes in the structure of the United States economy and of the defense-industrial base preclude military and defense-related procurement from playing the role in the development of advanced technology in the future, comparable to the role it has played in the past. A second question is whether public support for commercially oriented research and development will become an important source of new general-purpose technologies. A third and more disturbing question is whether a major war, or the threat of major war, will be necessary to mobilize the scientific, technical, and financial resources necessary to induce the development of new general-purpose technologies. When the history of United States technology development in the next half century is written, it will focus on incremental rather than revolutionary changes in both military and commercial technology. It will also be written within the context of slower productivity growth than of the relatively high rates that prevailed in the United States in the 1950s and 1960s or during the information technology bubble that began in the early 1990s. These will impose severe constraints on the capacity of the United States to sustain a global-class military posture and a position of leadership in the global economy.
Download or read book A Woman at War written by J. David Riva and published by Wayne State University Press. This book was released on 2006 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this collection of interviews and photographs, the many facets of Dietrich's personality and of her life during World War II are recounted by those whose lives she touched"--Front flap of jacket.
Download or read book The Ad War written by Matt Hrushka and published by Matthew T Hrushka. This book was released on 2014-06-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
Download or read book The Just War Tradition written by David D. Corey and published by Simon and Schuster. This book was released on 2023-05-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can some politicians, pundits, and scholars cite the principles of "just war" to defend military actions—and others to condemn those same interventions? Just what is the just war tradition, and why is it important today?Authors David D. Corey and J. Daryl Charles answer those questions in this fascinating and invaluable book. The Just War Tradition: An Introduction reintroduces the wisdom we desperately need in our foreign policy debates.
Download or read book Consumer Terrorism written by Elinor Burkett and published by Harper Perennial. This book was released on 1996-12-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Never be ripped-off again!" That's the rallying cry sounded by authors Elinor Burkett and Frank Bruni in their war against shoddy products and bad service. Unlike other books that offer only buying advice, Consumer Terrorism is for those consumers who've already been burned. So when a vacation is ruined by a hotel's negligence, or that expensive suit comes apart at the seams, or the new car spends more time in the repair shop than on the road, it's time to take the offensive and get results. Intelligent, aggressive and realistic, yet humorously written, Consumer Terrorism leads readers through the most effective ways to present their cases. It explains who to contact, the right, and wrong way to complain and what to expect in return. The no-holds-barred approach is unique, cleverly blending the use of formal avenues of consumer complaint resolution with guerrilla tactics sure to get results. So get mad -- then get action!
Download or read book Clothing Goes to War written by Nan Turner and published by Intellect (UK). This book was released on 2022-01-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of civilian clothing use during World War II. Manufacturing for civilians across the globe nearly stopped at the outset of World War II, as outfitting troops took precedence over nonmilitary production. Raw materials were prioritized for the armed forces and the majority of non-military factories were shifted to war work, resulting in shortages and rationing of consumer products. Civilians, especially women, responded to the resulting scarcity of goods by using ingenuity and creativity to "make do." In Clothing Goes to War, Nan Turner offers a critical look at some of the resourceful results of this period as necessity paved the way for fashionable invention.
Download or read book The Economics of War written by Paul Poast and published by McGraw-Hill/Irwin. This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the costs of war dominating our economic news and discussions, Paul Poast’s new text is a needed, relevant and thought-provoking new offering. Written in an extremely accessible manner, the book is an interesting addition to a course at any level. The book’s low price makes it a perfect complement to a Principles text, a Social Issues book, or any upper-level course on war or international security into which an instructor would like to add some economic data or theory.
