Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Taylor & Francis. This book was released on 2022-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

Download or read book Internal Relationship Management written by Michael D Hartline and published by Routledge. This book was released on 2012-12-06 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship managementmanaging relationships with internal customers human resources activitiesactions taken to influence employee attitudes and work-related behaviors career entrythe initial stages of the internal relationship management process organizational supportservices provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transitionfrom telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee brandingemployees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindsetthe importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

Download or read book Internal Marketing written by David M. Brown and published by Routledge. This book was released on 2020-10-29 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

Download or read book Internal Marketing Issues and Perspectives for Internal Customer Centric Management written by Pantea Foroudi and published by Springer Nature. This book was released on with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Remote Work Internal Marketing and Human Resource Management written by Teena Mishra and published by Taylor & Francis. This book was released on 2024-12-02 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for implementation, a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized. This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organizations, remote work management, innovations and technology, the role of motivation and satisfaction in organizational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work. This research volume will be of value to researchers, academicians, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.

Download or read book A Mathematical Approach to Human Resources written by Teena Mishra and published by Cambridge Scholars Publishing. This book was released on 2024-01-19 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the requirements of the field of modern human resources (HR) to develop a new mathematical model that is not only organisational output-focused but also employee-focused. The book presents recommendations for understanding human resource practice and investigates and debates various measurement and evaluation approaches to human resource practice. Currently, HR professionals only use one or two aspects of HR practice that are linked to good employee performance and emphasise output-generating HR practices. This book facilitates the adoption of alternative approaches to human resources through its exploration of various measurement and assessment concepts.

Download or read book Innovative Human Resource Management for SMEs written by Iqbal, Shuja and published by IGI Global. This book was released on 2024-01-26 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Human Resource Management for SMEs presents a comprehensive solution to the challenges faced by small and medium-sized enterprises (SMEs) in managing their human resources in today's rapidly changing business landscape. These SMEs often operate with limited resources and lack dedicated HR departments, making it difficult to compete for top talent against larger companies. Moreover, staying abreast of innovative HR practices can be overwhelming, leaving SMEs uncertain about how to enhance employee engagement, well-being, and overall organizational success. Edited by esteemed academic scholars, this book focuses on contemporary and practical strategies, empowering HR professionals, business managers, and leaders with the necessary tools to navigate the complexities of effective human capital management. By exploring key areas such as recruitment, employee engagement, performance management, well-being, and organizational transformation, the book provides actionable insights through real-world case studies. It offers valuable information to drive organizational success and foster a positive workplace culture, benefiting not only SMEs but also larger organizations seeking to optimize their HR practices. Innovative Human Resource Management for SMEs stands as a guiding beacon, empowering readers to attract, engage, and retain top talent, thus ensuring their businesses thrive in the dynamic business world of the current millennium.

Download or read book Managing People in a Contemporary Context written by Emma Parry and published by Routledge. This book was released on 2013-10-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide financial crash and the ensuing recession have coincided with other significant long term changes for the Western Economies of Europe and the USA, especially the growing strength of newly developed economies, demographic and technological change, institutional crises and political uncertainty. The interconnected nature of businesses and societies mean the competitive landscape is being transformed, and new economic pressures and opportunities are producing new business models, a rebalancing of economies, and a new HRM. The application of new technology to the processes and systems of people management is spreading, in a world where competitive advantage is increasingly about how smart the management processes are, and how well people are managed. This text is the first book to analyse the way these contextual pressures are producing a game change in the human resource function of management. For anyone who has an HR role or is a line manager, or a student of management, and for those who teach, research or consult in the field, this book encapsulates these critically important trends and what they mean for managing people in the 21st Century.

Download or read book Human Resource Management in Sport and Recreation written by P. Chelladurai and published by Human Kinetics. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this ground-breaking text continues to guide students toward a greater understanding of human resource management in the sport and recreation environment. Human Resource Management in Sport and Recreation, Second Edition, provides future practitioners with a solid foundation in research and application of human resource management for success in the sport industry. With more than 30 years of experience in management of human resources, Dr. Packianathan Chelladurai provides an understanding of the dynamics of human resources and management, bringing into focus the three divergent groups of people who constitute human resources in sport and recreation organizations: paid professional workers, volunteers, and the clients themselves. Dr. Chelladurai goes on to match managerial processes with individual differences among those three groups. Human Resource Management in Sport and Recreation, Second Edition, merges the fields of human resource management and the sport industry in an easy-to-read manner. Its updated references, examples, and studies reflect the increased growth, interest, and complexity in human resource management in sport in recent years. This new edition places a greater emphasis on managerial competencies, the strategic importance of human resource management, and the implications of organizational justice. There is also a new chapter on internal marketing, a concept that has not been addressed adequately in a sport context but deserves attention as sport and recreation organizations better understand the importance of human resource management. This new chapter details the potential impact of internal marketing and outlines its uses. Student comprehension is aided by several special elements, including "Viewpoint" sidebars providing quotes and findings from experts and researchers, "Review" sidebars highlighting key points, and practical sidebars detailing applications of research or problems that practitioners must be aware of. The book also includes learning objectives, summaries, key terms, and end-of-chapter activities. Part I outlines the unique and common characteristics of the three groups in human resources. Part II focuses on differences among people and how the differences affect behavior in sport and recreation organizations. This part covers human resource issues related to abilities, personality, values, and motivation among the three sets. Part III explores significant organizational processes in the management of human resources. Included are chapters on organizational justice, job design, staffing and career considerations, leadership, performance appraisal, reward systems, and internal marketing. Finally, part IV discusses two significant outcomes expected of human resource practices: satisfaction and commitment. Human Resource Management in Sport and Recreation, Second Edition, will guide students' understanding of key concepts in human resources in the sport and recreation industry. In doing so, it will prepare them for a career in that industry.

Download or read book Globalizing Human Resource Management written by Paul Sparrow and published by Routledge. This book was released on 2016-08-05 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Globalizing Human Resource Management examines the strategic and global issues of HRM by showing how organizations address the tradeoffs between global integration and local responsiveness. Sparrow, Brewster, and Chung discuss varying methods of globalized talent management and employer branding and conclude with a multi-dimensional approach to HRM. The second edition includes: Updated analyses of talent management, employer branding, and outsourcing of HRM Broader geographic focus, including a new focus on Asian firms and other emerging markets Exploration of the impact of strategic management thinking on HR as well as the latest research in other areas, such as operations, marketing, and economic geography Complementing traditional international HRM texts, this is an ideal book for any student interested in the actual strategic logics being pursued by the HR function today.

Download or read book EBOOK Principles of Services Marketing written by Adrian Palmer and published by McGraw Hill. This book was released on 2013-01-16 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.

Download or read book Human Resource Management in Sport and Recreation written by Packianathan Chelladurai and published by Human Kinetics. This book was released on 2018-10-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resource Management in Sport and Recreation, Third Edition, provides current and future practitioners with a solid foundation in research and application of human resource management in the sport and recreation industries. The third edition prepares students for success by bringing into focus the three divergent groups of people who constitute human resources in sport and recreation organizations: paid professional workers, volunteers, and the clients themselves. Dr. Packianathan Chelladurai, pioneer in the field of sport management, continues to bring his expertise to this edition; he is joined by new coauthor Dr. Shannon Kerwin, an active researcher in organizational behavior and human resource management in sport. With more than 50 collective years of experience in teaching management of human resources, Chelladurai and Kerwin synthesize the core dynamics of human resources and the management of these resources as well as the role of the sport and recreation manager. The third edition’s updated references, examples, and studies reflect the increased growth, interest, and complexity in human resource management in recreation and sport in recent years. Additional enhancements of the third edition include the following: • A new opening chapter on the significance of human resources describes consumer services, professional services, and human services and provides a model for the subsequent chapters. • A greater emphasis is placed on recruitment and training as an essential component of success. • New “Technology in Human Resource Management” and “Diversity Management of Human Resources” sidebars connect theory to practice for sport managers as they confront contemporary issues in the workplace. • Case studies at the end of each chapter help students apply concepts from the chapter to real-world scenarios. • Instructor ancillaries help instructors prepare for class with the use of an instructor guide with a syllabus, tips for teaching, and additional resources, as well as an image bank. In addition, updated pedagogical aids include learning objectives, summaries, lists of key terms, comprehension questions, and discussion questions to guide student learning through each chapter. Sidebars throughout the text provide applied concepts, highlight relevant research, and offer digestible takeaways. Organized into four parts, the text begins by outlining the unique and common characteristics of the three groups of human resources in sport and recreation. Part II focuses on differences in people and how the differences affect behavior in sport and recreation organizations. In part III, readers explore significant organizational processes in the management of human resources. Part IV discusses two significant outcomes expected of human resource practices: satisfaction and commitment. Finally, a conclusion synthesizes information and presents a set of founding and guiding themes. Human Resource Management in Sport and Recreation, Third Edition, explains essential concepts in human resources in the sport and recreation industries. The authors present a clear and concise treatise on the critical aspects of management of human resources within sport and recreational organizations to help aspiring and current professionals maximize their potential in the field.

Download or read book Human Resource Management in Europe written by Christian Scholz and published by Routledge. This book was released on 2008-07-31 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by native authors, this is a country-by-country analysis of the diverse and changing context for human resource management in Europe. It takes both practical and theoretical perspectives, and includes best practice case studies.

Download or read book The Business Environment 7e written by Adrian Palmer and published by McGraw Hill. This book was released on 2011-01-16 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.Key Features:Up-to-date coverageThe business environment continues to evolve, and this new edition takes on board recent issues including: The after-effects of the ‘credit crunch’ The emerging economic power of China, India and Brazil Data security and privacy Business ethics Cultural identity Climate change Real life examplesNew opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.PedagogyClearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.

Download or read book HRM and Performance written by David E. Guest and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The link between HRM and performance has become an important policy issue at both a national and a corporate level. HRM and Performance draws on the knowledge and expertise of a number of leading international scholars in the field of HRM to provide a comprehensive overview of the current state of HRM and identify fruitful directions for theory, research and practice. A central question throughout is - what's next for HRM and what are the keys to the future of managing people and performance?

Download or read book Strategic Labor Relations Management in Modern Organizations written by Casademunt, Ana María Lucia and published by IGI Global. This book was released on 2016-04-22 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.