Download or read book The Complete Idiot s Guide to Winning Customer Loyalty written by Murray Raphel and published by . This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your company is in your customer’s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003 • The top 20% of a company’s customers account for 80% of sales • Top customers spend 50 times more than casual customers • Frequent flier/shopper programs are more popular than ever
Download or read book The Complete Idiot s Guide to Great Customer Service written by Ron Karr and published by Penguin. This book was released on 2003-01-13 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make great customer service an indispensable part of your daily operation! The Complete Idiot's Guide® to Great Customer Service teaches you how to create the "Service Difference"—service that genuinely pleases your customers and sets your organization apart from the pack.
Download or read book The Complete Idiot s Guide to MBA Basics 3rd Edition written by Tom Gorman and published by Penguin. This book was released on 2011-05-03 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the time to expand your career opportunities-and the knowledge in here can be the key. This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the reader is studying to achieve an advanced degree or needs the concrete, practical skills required in the business world, this guide is the most current and comprehensive available. • Practical guide to the most significant issues facing business professionals today. • A suitable study tool for all graduate students as well as those trying to expand their skills and knowledge in their careers.
Download or read book The Complete Idiot s Guide to Disaster Preparedness written by Dr. Maurice A. Ramirez, DO and published by Penguin. This book was released on 2009-08-04 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready for anything. Both natural and man-made disasters seem to occur with greater frequency. While these disasters can be devastating, the vast majority of casualties are caused by a lack of preparation. The Complete Idiot's Guide(r) to Disaster Preparedness teaches readers the right steps to prepare the home or office for a disaster, and about issues relating to insurance, evacuation plans, and building an emergency to-go pack. By an internationally acknowledged expert author Practical, comprehensive, hands-on advice applicable to most disasters Meets the demands of a vast and expanding market for this genre
Download or read book The Complete Idiot s Guide to the Perfect Resume written by Susan Ireland and published by Penguin. This book was released on 2002-12 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes tips on writing an effective resume, creating an accurate yet impressive job statement, networking, using software programs and other resume technologies, and making the most of your experience.
Download or read book The Complete Idiot s Guide to Target Marketing written by Susan Friedmann and published by Penguin. This book was released on 2009-08-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
Download or read book The Complete Idiot s Guide to Crowdsourcing written by Aliza Sherman and published by Penguin. This book was released on 2011-07-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the global talent pool Crowdsourcing leverages such social networking tools as Facebook and Twitter to tap into the power of many people to distribute one's work load or gain input. Aliza Sherman, crowdsourcing innovator, has helped her clients harness the incredible power of "crowd-think" and "crowd-do" to achieve goals as diverse as designing new products to test-marketing services to fundraising. In this guide, she explains the theory and practice of crowdsourcing and actually shows readers how to use it. • A practical, prescriptive guide for those who want to put the ideas in such books as The Wisdom of Crowds and Here Comes Everybody into action. • Step-by-step instructions. • Insightful anecdotes from the world of crowdsourcing.
Download or read book The Complete Idiot s Guide to Starting and Running a Retail Store written by James E. Dion and published by Penguin. This book was released on 2008-04-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.
Download or read book The Complete Idiot s Guide to Assertiveness written by Jeff Davidson and published by Penguin. This book was released on 1997 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on increasing vocal self-confidence, projecting authority through body language, and arguing without losing one's temper
Download or read book The Complete Idiot s Guide to Starting a Home based Business written by Barbara Weltman and published by Penguin. This book was released on 2007 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This resource shows how to set up, run, and grow a home-based business and features explanations of laws affecting home-based businesses, tax rules, how to turn a great idea into a great home-based business, and how to market the business.
Download or read book The Complete Idiot s Guide to Starting a Home Based Business 3E written by Barbara Weltman and published by Penguin. This book was released on 2007-07-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful career—at your own front door! For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more. • Features the most current information on everything from Internet businesses to taxes and guerrilla marketing • Includes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how
Download or read book The Complete Idiot s Guide to Guerrilla Marketing written by Susan Drake and published by Penguin. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Download or read book The Complete Idiot s Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Download or read book The Complete Idiot s Guide to Best Practices for Small Business written by Brandon Toropov and published by Penguin. This book was released on 2011-10-04 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts
Download or read book The Complete Idiot s Guide to Knowledge Management written by Melissie Clemmons Rumizen and published by Penguin. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.
Download or read book The Complete Idiot s Guide to Starting and Running a Winery written by Thomas Pellechia and published by Penguin. This book was released on 2008-11-04 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines
Download or read book The Complete Idiot s Guide to Success as a Professional Speaker written by Thomas A. Lisk Ph.D. and published by Penguin. This book was released on 2008-07-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the gift of gab. In this guide, readers will find indispensable information on how to pursue public speaking as a full- or part-time career. Written by a 30-year veteran public speaker and bureau chief, this book shares details, advice, and insider tips on how to prosper in this highly competitive and lucrative field. • Expert author in a rapidly growing field • Contains inside tips on every aspect of speaking professionally • Clear and practical information about how to set up a professional speaker’s business and promote it • Suggestions for extra goods and services for additional revenue • Features event planning and organizing strategies and instructive anecdotes from the field
