Download or read book The Complete Idiot s Guide to Branding Yourself written by Ray Paprocki and published by Penguin. This book was released on 2009-05-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand

Download or read book The Complete Idiot s Guide to Branding Yourself written by Sherry Beck Paprocki and published by Penguin. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws on today's most competitive examples to guide readers through the steps of defining and building a personal brand, demonstrating how to build and manage productive relationships while sharing strategies for aligning a personal brand with an employer's brand values. Original.

Download or read book The Complete Idiot s Guide to Reinventing Yourself written by Jeffrey P. Davidson and published by Penguin Putnam. This book was released on 2001 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides advice on self-renewal including exercising the mind and body, improving diet, reassessing career goals, evaluating relationships, and discovering hobbies and other activities.

Download or read book The Complete Idiot s Guide to Marketing written by Sarah White and published by Penguin. This book was released on 2003 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.

Download or read book The Complete Idiot s Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.

Download or read book The Complete Idiot s Guide to Designing Your Own Home written by Oreste Drapaca and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a new home-or rebuilding a purchased one-requires architectural expertise, not only for aesthetic design purposes but also to account for structural safety, feasibility of plan, compliance with local laws and codes, and above all, to make a new house feel like home-the home you've always wanted. However, architects can be very costly- but only if you use them. The Complete Idiot's Guide to Designing Your Own Hometeaches readers to do all or most of an architect's work themselves, step-by-step, with inspirational ideas; clear, concise information; practice exercises; and professional secrets-all explained in a warm, inviting, friendly voice. It explains everything readers need to know to design the home they've always wanted while making it practical, affordable, and secure.

Download or read book The Complete Idiot s Guide to Discovering Your Perfect Career written by Rene Carew and published by Penguin. This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to trade in an unsatisfactory job for a fulfilling career by providing a series of self-assessment tests designed to answer key questions about one's talents, values, interests, personality, and goals, as well as helpful advice on how to make a smooth career transition and how to land the perfect job opportunity. Original.

Download or read book The Complete Idiot s Guide to Brand Management written by Patricia F. Nicolino, MBA and published by Penguin. This book was released on 2000-12-11 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.

Download or read book The Complete Idiot s Guide to Trade Shows written by Linda Musgrove and published by Penguin. This book was released on 2009-03-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists

Download or read book The Complete Idiot s Guide to Marketing Basics written by Sarah White and published by Penguin. This book was released on 1997 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.

Download or read book The Complete Idiot s Guide to Assertiveness written by Jeff Davidson and published by Penguin. This book was released on 1997 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on increasing vocal self-confidence, projecting authority through body language, and arguing without losing one's temper

Download or read book The Complete Idiot s Guide to Growing Your Business with Google written by Dave Taylor and published by Penguin. This book was released on 2005 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents strategies for achieving a successful Internet marketing campaign using Google.

Download or read book The Complete Idiot s Guide to Accounting written by Lita Epstein and published by Penguin. This book was released on 2003 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the basics of accounting, discussing such topics as creating accounting statements, tracking sales, keeping tax records, producing a balance sheet, and maintaining receipts.

Download or read book The Complete Idiot s Guide to Starting and Running a Winery written by Thomas Pellechia and published by Penguin. This book was released on 2008-11-04 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines

Download or read book The Complete Idiot s Guide to Divining the Future written by Laura Scott and published by Penguin. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating guide takes readers on a magical tour through the many ways they can read the future through the mind, body, and spirit-and shows them how to take control of things to come. € Discover which methods of predicting the future can answer life's most perplexing questions € Explore the signs and messages the body reveals about the past, present, and future-and learn the physical methods that inspire divination € Learn how divination methods such as aura and Tarot reading can connect a person with his/her emotions

Download or read book The Complete Idiot s Guide to Working Less Earning More written by Jeff Cohen and published by Penguin. This book was released on 2008-09-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A down-to-earth resource for a more-for-me life. Through practical information from an author who works about three days a week, The Complete Idiot’s Guide® to Working Less, Earning More will help readers get more time and more money by learning how to: • Think about the modern-day work ethic in a new way. • Set income-focused goals—and achieve them. • Build—and maintain—powerful relationships and networks. • Round out skill sets to be more marketable. • Maximize technology to minimize time spent on minutia. • Avoid time-wasters and efficiency traps.

Download or read book The Complete Idiot s Guide to Knowledge Management written by Melissie Clemmons Rumizen and published by Penguin. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.