Download or read book The Complete Guide to Effective Jewelry Display written by Larry B. Johnson and published by . This book was released on 2006 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Download or read book The Complete Guide to Black White Digital Photography written by Michael Freeman and published by Sterling Publishing Company, Inc.. This book was released on 2010 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Freemanour top digital photography author and a worldwide namepresents the most comprehensive book yet on black-and-white digital photography. Oversized, beautifully illustrated, and far-reaching in scope, this guide is destined to be a standard reference for years to come. Freeman covers all aspects of black-and-white digital photography: its fine art tradition as well as its techniques. Learn how to see and expose in black and white, digitally convert color to monochrome, and develop a black-and-white digital workflow. Explore creative choices and how to interpret various subjects most skillfully in monochrome. Finally, get an expert s advice on printing and displaying black-and-white photographs to best effect. "
Download or read book The Complete Guide to Accelerating Sales Force Performance written by Andris A. Zoltners and published by AMACOM/American Management Association. This book was released on 2001 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: To boost your sales group's performance, give your salespeople very specific assessments and instructions, as per authors Andris A. Zoltners, Prabhakant Sinha and Greggor A. Zoltners. The trouble here is that the instructions are not only detailed, they are highly technical. You have to see sales as a science to make the best use of the graphs, charts, lists, diagrams and formulas. If you can make your way through the academic writing, you'll find some useful hard data, such as statistical evidence that backs the need for precise sales performance assessments. Despite its lengthy retelling of some very basic sales principles, getAbstract.com recommends this manual to the audience its authors suggest, "sales managers, top managers, salespeople who want to advance professionally, divisional presidents and business owners" plus business school students. If you're going to be academic, you might as well learn something.
Download or read book Unleashing Excellence written by Dennis Snow and published by John Wiley & Sons. This book was released on 2009-11-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company's individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Offers proven best practices for designing and implementing an excellent customer service culture Simple format divides content into nine "leadership actions" that guide you through a step-by-step process Shows you how to build a common customer service vision for your entire organization Customer service is vital to the survival of your business. If you want to move your organization's customer service practices from good to great, Unleashing Excellence is the key.
Download or read book The Complete Step by Step Guide to Designing and Teaching Online Courses written by Joan Thormann and published by Teachers College Press. This book was released on 2015-04-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this valuable resource, experts share deep knowledge including practical “how-to” and preventive trouble-shooting tips. Instructors will learn about course design and development, instructional methods for online teaching, and student engagement and community building techniques. The book contains successful teaching strategies, guidance for facilitating interactions and responding to diversity, and assessments, as well as future directions for online learning. With many field-tested examples and practice assignments, and with voices from students, teachers, and experts, this book arms instructors and administrators with the tools they need to teach effective and empowering online courses. This one-stop resource addresses all of the core elements of online teaching in terms that are universally applicable to any content area and at any instructional level. “A rare book in education: one that is not only highly useful but also intellectually coherent and based on robusta>, transferable principles of learning and teaching. All educators—in online environments and in brick-and-mortar schools—will find this an invaluable resource.” —From the Foreword by Grant Wiggins “We now know we can get increased participation with online tools to make thinking more visible and switch the traditional delivery of instruction to personalize learning. While it is inevitable that online learning will become an important skill for everyone, the ideas, concepts, strategies, design elements, and tools in the book by Thormann and Zimmerman can also be applied to blended learning.” —Alan November, Senior Partner and Founder, November Learning “The authors of this book have created an excellent resource for anyone interested in becoming an online instructor or improving his or her skills in online teaching. The authors share a wealth of step-by-step activities, examples of assignments and teaching strategies that will guide both novice and experienced teachers as they expand their skills into the online realm. Even as a ‘veteran’ online instructor the book provided me with new ideas to try in my next online class.” —Sam Gladstein, Coordinator, Edmonds eLearning Program at Edmonds School District, WA “Cheers to Thormann and Zimmerman for providing a must-read for online teaching. This clear and practical guide takes the instructor from design to implementation of online courses. The authors remove the anxiety about online teaching for those thinking about on-screen instruction, and provide new thinking and examples for those already immersed in it. It is a great guide for those entering the field and a superb resource for those actively engaged in it.” —Anthony J. Bent, Chairman, Global Studies-21st Century Skills Committee of the Massachusetts Association of School Superintendents Book Features: The building blocks necessary to create a successful online course. The know-how of long-time online instructors. Models for Skype conferencing with groups of students. Templates for course building, including sample assignments, activities, assessments, and emails. Detailed treatment of diversity in the online environment Joan Thormann is professor in the division of Technology in Education at Lesley University, Cambridge, Massachusetts. She edits a column on technology and special needs for Learning and Leading with Technology. Isa Kaftal Zimmerman is the principal of IKZ Advisors in Boston, Massachusetts, an educational consulting firm serving educators and stakeholders in the Science, Technology, Engineering, and Mathematics (STEM) fields.
Download or read book The Complete Book of Perfect Phrases Book for Effective Managers written by Linda Eve Diamond and published by McGraw-Hill Education. This book was released on 2008-09-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average manager doesn't have time to take classes or read lengthy volumes on managing techniques. Instead, you need to know right now what to say to coach and motivate your employees. With hundreds of ready-to-use phrases you can use in a wide variety of situations, The Complete Book of Perfect Phrases for Managers is the ultimate reference for motivating, managing, and growing employees.
Download or read book Dress Your Best written by Clinton Kelly and published by Harmony. This book was released on 2005-09-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 8 million fans of TLC’s hottest show, What Not to Wear, know it as the place to go for real-life fashion advice. Now the show’s hosts, Clinton Kelly and Stacy London, offer spot-on fashion wisdom—with an attitude—in this fully illustrated, authoritative, and irreverent fashion guide to dressing your best for every occasion. Clinton and Stacy’s surefire method for boosting appearance rests on their belief that we can all win admiring glances by selecting clothes that play up our positives and create a balanced body shape. In Dress Your Best, Clinton and Stacy match a wide range of female and male body types with the perfect work, casual, and evening attire, showing you exactly how to make your best parts “work” for you. Dressing tips for 26 body types! Features 18 women and 8 men: bigger on top, bigger on bottom, a little extra in the middle, not curvy, extra curvy, small-framed, athletic, and more! Whether you’re searching for a way to accentuate your assets, puzzling over the right print pattern for your frame, or just looking for a solution to the dilemma “What do I need to wear to look fabulous?” you’ll find here the universal tips, dos and don’ts, seasonal alternatives, and must-haves that will deliver the answers. Dress Your Best is certain to become the standard by which all other fashion guides are measured.
Download or read book The Complete Book Of Running For Women written by Claire Kowalchik and published by Simon and Schuster. This book was released on 1999-03-01 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: More women than ever are discovering the unique benefits of running -- forstress relief, weight management, endurance, and self-esteem. Women'sbodies are not the same as men's, and though we can train just as hard andwith the same passion for excellence, we have certain special concerns.Finally, there is a comprehensive guide exclusively for women whoexperience the pure joy of running, or want to. It's the simplest, fastest, most accessible way to fitness and good health known to woman. You don't need a partner, equipment, or even much time. Now, Claire Kowalchik, former managing editor of Runner's World magazine, answers every question about the overwhelmingly popular activity that builds endurance, melts fat, and even prevents illness. In this total running book for women, you'll learn: How to get started and stay motivated What to eat for optimal nutrition How to run during pregnancy and after menopause Why running is the most effective form of exercise How to prevent and treat injury What to wear -- from sports bras to running shoes How to prepare for everything from a 5K to a marathon Authoritative and friendly, The Complete Book of Running for Women is a sourcebook for both beginners and long-time runners. Along with wisdom drawn from the author's personal experience, you'll find advice from the experts: coaches, exercise physiologists, nutritionists, doctors, and other women runners. Including question-and-answer sections and a complete list of resources, The Complete Book of Running for Women tells you everything you need to know to be off and running toward better health and richer living.
Download or read book Store Design written by William R. Green and published by . This book was released on 2012-09-04 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail design is different. It's a specialty. When done well, it works like magic. You want to build successful stores that are magnets for attracting customers, intriguing them, and selling products and services. The ideas in Store Design will help you design great retail experiences. Analyze your client's design needs according to type of store, location, the product, price-point, and budget. Systematically design and organize a store that reinforces a desired image, attracts shoppers and motivates them to buy. Create flexible, timeless and tasteful stores. Entice customers to enter the store, shop, buy and return again and again.The main components of store design are revealed chapter by chapter. Each axiomatic component leads to a selection process of "either-or" design subsets: open or closed front; strong or neutral design; accessible or inaccessible product display; and so on. This is the core of the retail design process. Use these design principles to build a store design that meets every concern of the retailer. Create a correct and memorable store image, a sensible floor plan, effective product presentation, an arresting storefront design, and vibrant, energy-efficient lighting.When done, you will know that your store design works: functionally, aesthetically, and psychologically. You will have created the right store for your product, your location, and your retailer, because you will have used sound design principles to make every decision along the way.Loaded with many photos and illustrations, Store Design explains everything in five chapters. Also, there is a useful glossary of retail architecture terms, and a step-by-step checklist to take you through the design process.Store Design is a guided, logical approach for designing a retail store. It will provide a simple, easy-to-follow design template. It will reinforce your existing skills and experience. And it will also serve as a knowledge base for the entire team so everyone can understand and follow the design process. Anyone can gain the equivalent of years of retail design experience simply by reading and adopting its ideas. Why wait? Get Store Design now and get going on your next retail store.Store Design is a Complete Guide to Designing Successful Retail Stores.Includes 42 photos & illustrations plus design checklist.
Download or read book Letitia Balderige s New Complete Guide to Executive Manners written by Letitia Baldrige and published by Simon and Schuster. This book was released on 1993-10-12 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's #1 bible of business manners is rewritten for the '90s and includes such issues as sexual harrassment, non-discriminatory managing, substance abuse, disabled workers, and other timely topics. Every business person, from entry-level to CEO, needs this guide to the behavior that spells success.
Download or read book Suggested Management Guides written by United States. Small Business Administration and published by . This book was released on 1962 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Dressing Well A Complete Guide to Economy Style and Propriety of Costume To which are Added One Hundred Hints for Dressing Well written by afterwards SHEILDS FROST (S. Annie) and published by . This book was released on 1870 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Training Design Manual written by Tony Bray and published by Kogan Page Publishers. This book was released on 2009-07-03 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook and the accompanying online resources provide a one-stop reference manual to designing and delivering a successful training course. Written in a practical and user-friendly style, The Training Design Manual provides both theory and practical exercises; guiding the reader through the total design process from start to finish. Theory and concepts are followed by practical application and a blend of text and graphics appeals to a wide range of learning styles. Accompanying online material includes design templates which the reader can use to record ideas as they progress through the book so that by the end, they will have a complete course design. Online supporting resources include dozens of activities, examples and templates.
Download or read book The Complete Idiot s Guide to Cold Calling written by Keith Rosen MCC and published by Penguin. This book was released on 2004-08-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as “I'm not interested,” “We don't have any money now,” or “Call me back later.” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, “one size fits all” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.
Download or read book What You Can Change and What You Can t written by Martin Seligman and published by Hachette UK. This book was released on 2011-02-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you believe that dieting down to your "ideal" weight will prolong your life; that reliving childhood trauma can undo adult personality problems; that alcoholics have addictive personalities, or that psychoanalysis helps cure anxiety, then get ready for a shock. In the climate of self-improvement that has reigned for the last twenty years, misinformation about treatments for everything from alcohol abuse to sexual dysfunction has flourished. Those of us trying to change these conditions are often frustrated by failure, mixed success, or success followed by a relapse. But have you ever asked yourself: can my condition really be changed? And if so, am I going about it in the most effective way? Grounding his conclusions in the most recent and most authoritative scientific studies, Seligman pinpoints the techniques and therapies that work best for each condition, explains why they work, and discusses how you can use them to change your life. Inside, you'll discover: the four natural healing factors for recovering from alcoholism; the vital difference between overeating and being overweight, and why dieters always gain back the pounds they "lost"; the four therapies that work for depression, and how you can "dispute" your way to optimistic thinking; the pros and cons of anger, and the steps to take to understand it and much more!
Download or read book The Complete Book of Essential Oils and Aromatherapy written by Valerie Ann Worwood and published by New World Library. This book was released on 2012-08-23 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedic book contains, in practical and easy-to-understand form, every conceivable use for essential oils and aromatherapy in everyday life. The author, a practicing aromatherapist for more than twenty years, unlocks the power of essential oils in more than 600 original recipes, most needing only a few essential oils. Unlike over-the-counter products, the recipes you make yourself contain no harmful preservatives. Most basic needs can be covered with just ten essential oils.
