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Book The Communication Scarcity in Agriculture

Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

Book The Communication Scarcity in Agriculture

Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

Book How to Feed the World

Download or read book How to Feed the World written by Jessica Eise and published by Island Press. This book was released on 2018-03-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2050, we will have ten billion mouths to feed in a world profoundly altered by environmental change. How will we meet this challenge? In How to Feed the World, a diverse group of experts from Purdue University break down this crucial question by tackling big issues one-by-one. Covering population, water, land, climate change, technology, food systems, trade, food waste and loss, health, social buy-in, communication, and equal access to food, the book reveals a complex web of challenges. Contributors unite from different perspectives and disciplines, ranging from agronomy and hydrology to economics. The resulting collection is an accessible but wide-ranging look at the modern food system.

Book Coping with Water Scarcity

    Book Details:
  • Author : Jean-Marc Faurès
  • Publisher : Food & Agriculture Organization of the UN (FAO)
  • Release : 2012
  • ISBN : 9789251073049
  • Pages : 0 pages

Download or read book Coping with Water Scarcity written by Jean-Marc Faurès and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report aims to provide a conceptual framework to address food security under conditions of water scarcity in agriculture. It has been prepared by a team of FAO staff and consultants in the framework of the project "Coping with water scarcity - the role of agriculture", and has been discussed at an Expert Consultation meeting organized in FAO, Rome, during the period 14-16 December 2009 on the same subject. It was subsequently edited and revised, taking account of discussions in the Expert Consultation and materials presented to the meeting. The purpose of the Expert Consultation was to assist FAO to better design its water scarcity programme. In particular, the experts were requested to provide recommendations on the range of technical and policy options and associated principles that FAO should promote as part of an agricultural response to water scarcity in member countries. The document offers views on the conceptual framework on which FAO's water scarcity programme should be based, proposes a set of definitions associated with the concept of water scarcity, and indicates the main principles on which FAO should base its action in support to its member countries. At the meeting, experts were requested to review the draft document and provide feedback and recommendations for its finalization. Issues that were addressed in discussions included: 3⁄4 Water scarcity: agreement on key definitions. 3⁄4 The conceptualisation of water scarcity in ways that are meaningful for policy development and decision-making. 3⁄4 The quantification of water scarcity. . 3⁄4 Policy and technical response options available to ensure food security in conditions of water scarcity. . 3⁄4 Criteria and principles that should be used to establish priorities for action in response to water scarcity in agriculture and ensure effective and efficient water scarcity coping strategies.

Book Artificial Intelligence and IoT Based Technologies for Sustainable Farming and Smart Agriculture

Download or read book Artificial Intelligence and IoT Based Technologies for Sustainable Farming and Smart Agriculture written by Tomar, Pradeep and published by IGI Global. This book was released on 2021-01-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to saturate modern society, agriculture has started to adopt digital computing and data-driven innovations. This emergence of “smart” farming has led to various advancements in the field, including autonomous equipment and the collection of climate, livestock, and plant data. As connectivity and data management continue to revolutionize the farming industry, empirical research is a necessity for understanding these technological developments. Artificial Intelligence and IoT-Based Technologies for Sustainable Farming and Smart Agriculture provides emerging research exploring the theoretical and practical aspects of critical technological solutions within the farming industry. Featuring coverage on a broad range of topics such as crop monitoring, precision livestock farming, and agronomic data processing, this book is ideally designed for farmers, agriculturalists, product managers, farm holders, manufacturers, equipment suppliers, industrialists, governmental professionals, researchers, academicians, and students seeking current research on technological applications within agriculture and farming.

Book Climate Change and Agriculture in Jamaica

Download or read book Climate Change and Agriculture in Jamaica written by R. Selvaraju and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2013 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: ctives of the study are: (i) to review current knowledge on vulnerability, past trends in climate, and impacts of climate variability and change on agriculture sector, and (ii) to explore technical and policy alternatives in order to cope with and adapt to impacts of climate variability and change more effectively. The study identified what the potential impacts are, considered what interventions are appropriate, and if and where they should occur. The scope of the study focused on broader policy directions and investment priorities in relation to climate change adaptation. The first two chapters of this book present overall background on the agriculture sector and vulnerability context. Chapter 2 specifically presents vulnerability of agro-ecosystems and food production systems in both temporal and special dimensions. Chapter 3 elaborates on the nature of climate variability and expected future changes in climate. The past trends in climate were described based on observation, analysi

Book Endangered Maize

    Book Details:
  • Author : Helen Anne Curry
  • Publisher : Univ of California Press
  • Release : 2022-01-25
  • ISBN : 0520973798
  • Pages : 336 pages

Download or read book Endangered Maize written by Helen Anne Curry and published by Univ of California Press. This book was released on 2022-01-25 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charting the political, social, and environmental history of efforts to conserve crop diversity. Many people worry that we're losing genetic diversity in the foods we eat. Over the past century, crop varieties standardized for industrial agriculture have increasingly dominated farm fields. Concerned about what this transition means for the future of food, scientists, farmers, and eaters have sought to protect fruits, grains, and vegetables they consider endangered. They have organized high-tech genebanks and heritage seed swaps. They have combed fields for ancient landraces and sought farmers growing Indigenous varieties. Behind this widespread concern for the loss of plant diversity lies another extinction narrative that concerns the survival of farmers themselves, a story that is often obscured by urgent calls to collect and preserve. Endangered Maize draws on the rich history of corn in Mexico and the United States to uncover this hidden narrative and show how it shaped the conservation strategies adopted by scientists, states, and citizens. In Endangered Maize, historian Helen Anne Curry investigates more than a hundred years of agriculture and conservation practices to understand the tasks that farmers and researchers have considered essential to maintaining crop diversity. Through the contours of efforts to preserve diversity in one of the world's most important crops, Curry reveals how those who sought to protect native, traditional, and heritage crops forged their methods around the expectation that social, political, and economic transformations would eliminate diverse communities and cultures. In this fascinating study of how cultural narratives shape science, Curry argues for new understandings of endangerment and alternative strategies to protect and preserve crop diversity.

Book Principles of Agricultural Economics

Download or read book Principles of Agricultural Economics written by Andrew Barkley and published by Routledge. This book was released on 2013-03-05 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases the power of economic principles to explain and predict issues and current events in the food, agricultural, agribusiness, international trade, natural resources and other sectors. The result is an agricultural economics textbook that provides students and instructors with a clear, up-to-date, and straightforward approach to learning how a market-based economy functions, and how to use simple economic principles for improved decision making. While the primary focus of the book is on microeconomic aspects, agricultural economics has expanded over recent decades to include issues of macroeconomics, international trade, agribusiness, environmental economics, natural resources, and international development. Hence, these topics are also provided with significant coverage.

Book Water Supply and Water Scarcity

Download or read book Water Supply and Water Scarcity written by Vasileios A. Tzanakakis and published by MDPI. This book was released on 2020-11-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book includes selected papers that has been published in the Water journal Special Issue (SI) on Water Supply and Water Scarcity. Moreover, an overview of the SI is included. The papers selected for publication in the SI include review and research papers on water history, on water management issues under water scarcity regimes, on rainwater harvesting, on water quality and degradation, and on climatic variability impacts on water resources. Overall, the issue identify and highlight the main challenges in water sector, and particularly in management and protection of water resources and in use of alternative (non-conventional) water resources, especially in areas with demographic change and climate vulnerability in order to achieve sustainable and secure water supply. Furthermore, general guidelines and possible solutions for an improved and sophisticated water management system are proposed and discussed, such as the adoption of advanced technological solutions and practices that improve water-use efficiency and the use of alternative water resources, to address the growing environmental and health issues and to reduce the emerging conflicts among water users.

Book The New Harvest

Download or read book The New Harvest written by Calestous Juma and published by Oxford University Press, USA. This book was released on 2015 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: African agriculture is currently at a crossroads, at which persistent food shortages are compounded by threats from climate change. But, as this book argues, Africa can feed itself in a generation and can help contribute to global food security. To achieve this Africa has to define agriculture as a force in economic growth by advancing scientific and technological research, investing in infrastructure, fostering higher technical training, and creating regional markets.

Book World Agriculture

Download or read book World Agriculture written by Jelle Bruinsma and published by Earthscan. This book was released on 2003 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Book Designing Regenerative Food Systems

Download or read book Designing Regenerative Food Systems written by Marina O'Connell and published by . This book was released on 2022-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A toolkit of 6 regenerative food growing systems which have been tried and tested. These can help farmers and growers transform industrial food production systems into resilient, biodiverse, carbon negative, productive farms and bring about an agroecological revolution. Farms and garden design for growing healthy food from living soil in low input ......

Book Agricultural and Food Marketing Management

Download or read book Agricultural and Food Marketing Management written by I. M. Crawford and published by Food & Agriculture Organization of the UN (FAO). This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Agricultural Technologies and Tropical Deforestation

Download or read book Agricultural Technologies and Tropical Deforestation written by Arild Angelsen and published by CABI. This book was released on 2001-04-20 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been developed from a workshop on Technological change in agriculture and tropical deforestation organised by the Center for International Forestry Research and held in Costa Rica in March, 1999. It explores how intensification of agriculture affects tropical deforestation using case studies from different geographical regions, using different agricultural products and technologies and in differing demographic situations and market conditions. Guidance is also given on future agricultural research and extension efforts.

Book Understanding Agriculture

Download or read book Understanding Agriculture written by National Research Council and published by National Academies Press. This book was released on 1988-02-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to the widespread recognition among experts that our educational system needs to change in order to provide the skills and knowledge necessary to ensure the future vitality of U.S. agriculture. Understanding Agriculture focuses on agricultural literacy (education about agriculture) and vocational agricultural education (education in agriculture). The section on agricultural literacy addresses the teaching of science through agriculture, teacher education and training, model educational programs, community support, and agricultural career exploration programs. Vocational agricultural education is examined in terms of program enrollment, availability and content, supervised occupational experiences, the Future Farmers of America program, and teacher education and supply.

Book Bulletin of Foreign Agricultural Intelligence

Download or read book Bulletin of Foreign Agricultural Intelligence written by Canada. Commissioner of the International Institute of Agriculture and published by . This book was released on 1916 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The impact of disasters and crises on agriculture and food security  2021

Download or read book The impact of disasters and crises on agriculture and food security 2021 written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-03-17 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: On top of a decade of exacerbated disaster loss, exceptional global heat, retreating ice and rising sea levels, humanity and our food security face a range of new and unprecedented hazards, such as megafires, extreme weather events, desert locust swarms of magnitudes previously unseen, and the COVID-19 pandemic. Agriculture underpins the livelihoods of over 2.5 billion people – most of them in low-income developing countries – and remains a key driver of development. At no other point in history has agriculture been faced with such an array of familiar and unfamiliar risks, interacting in a hyperconnected world and a precipitously changing landscape. And agriculture continues to absorb a disproportionate share of the damage and loss wrought by disasters. Their growing frequency and intensity, along with the systemic nature of risk, are upending people’s lives, devastating livelihoods, and jeopardizing our entire food system. This report makes a powerful case for investing in resilience and disaster risk reduction – especially data gathering and analysis for evidence informed action – to ensure agriculture’s crucial role in achieving the future we want.