Download or read book The Co marketing Solution written by Shawn Clark and published by McGraw Hill Professional. This book was released on 2000 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)
Download or read book The Advertising Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2016-10-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
Download or read book Marketing in Travel and Tourism written by Victor Middleton and published by Routledge. This book was released on 2010-09-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2002 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Telemarketing written by and published by . This book was released on 1988 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Purdue Agriculturist written by and published by . This book was released on 1926 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerworld written by and published by . This book was released on 1980-12-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Betting on the Farm written by Patricia L. Maclachlan and published by Cornell University Press. This book was released on 2022-03-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan Agricultural Cooperatives (JA), a nationwide network of farm cooperatives, is under increasing pressure to expand farmer incomes by adapting coop strategies to changing market incentives. Some coops have adapted more successfully than others. In Betting on the Farm, Patricia L. Maclachlan and Kay Shimizu attribute these differences to three sets of local variables: resource endowments and product-specific market conditions, coop leadership, and the organization of farmer-members behind new coop strategies. Using in-depth case studies and profiles of different types of farmers, Betting on the Farm also explores the evolution of the formal and informal institutional foundations of postwar agriculture; the electoral sources of JA's influence; the interactive effects of economic liberalization and demographic pressures (an aging farm population and acute shortage of farm successors) on the propensity for change within the farm sector; and the diversification of Japan's traditional farm households and the implications for farmer ties with JA.
Download or read book Dairyman s Monthly Review written by and published by . This book was released on 1923 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Deception written by Kevin D. Mitnick and published by John Wiley & Sons. This book was released on 2003-10-17 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide. Now, in The Art of Deception, the world's most notorious hacker gives new meaning to the old adage, "It takes a thief to catch a thief." Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked-down information systems are to a slick con artist impersonating an IRS agent. Narrating from the points of view of both the attacker and the victims, he explains why each attack was so successful and how it could have been prevented in an engaging and highly readable style reminiscent of a true-crime novel. And, perhaps most importantly, Mitnick offers advice for preventing these types of social engineering hacks through security protocols, training programs, and manuals that address the human element of security.
Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1963 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
Download or read book Maritime Logistics written by Dong-Wook Song and published by Kogan Page Publishers. This book was released on 2021-12-03 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sea freight remains overwhelmingly the most common form of transport for goods globally. Grasp the core theories and understand the latest research in maritime logistics, along with how this field operates and contributes to global supply chains, with this key textbook. Maritime Logistics provides a complete overview of the core concepts within this discipline from a range of international expert contributors. This textbook examines the recent developments in the ports and shipping industries including supply chain strategies and emerging, innovative practices. Designed for maritime students and professionals, the structure offers a complete approach with an emphasis on developing a well-rounded knowledge and understanding of the field. The third edition is fully updated with new content on maintenance optimization, supply chain integration, economies of scale within liner shipping and port performance and management. In addition, this edition examines new technologies, considers new and existing risks to the maritime supply chain as well as generally how maritime logistics will continue to evolve. For those seeking to become maritime logistics specialists, this is the authoritative companion.
Download or read book In re MCI Tellecomunications Complaint Ameritech Michigan v Public Services Commission and AT T Communications of Michigan v Ameritech Michigan 460 Mich 396 1999 written by and published by . This book was released on 1999 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: 112363, 112367, 113368, 112364, 112369
Download or read book Audit and Accounting Guide written by AICPA and published by John Wiley & Sons. This book was released on 2019-04-23 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASC 606, Revenue from Contracts with Customers, replaces almost all previously existing revenue recognition guidance, including industry-specific guidance. That means unprecedented changes, affecting virtually all industries and all size organizations. For preparers, this guide provides the comprehensive, reliable accounting implementation guidance you need to unravel the complexities of this new standard. For practitioners, it provides in-depth coverage of audit considerations, including controls, fraud, risk assessment, and planning and execution of the audit. Recent audit challenges are spotlighted to allow for planning in avoiding these new areas of concern. This guide includes 16 industry-specific chapters for the following industries: Aerospace and Defense, Airlines, Asset Management, Broker-Dealers, Construction Contractors, Depository Institutions, Gaming, Health Care, Hospitality, Insurance, Not-for-Profits, Oil and Gas, Power and Utility, Software, Telecommunications, and Timeshare.
Download or read book A Survey of Agricultural Economics Literature written by Lee R. Martin and published by U of Minnesota Press. This book was released on 1977 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Entrepreneur s Guide to Running a Business written by CJ Rhoads and published by Bloomsbury Publishing USA. This book was released on 2014-05-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole. Entrepreneurs need authors who will speak to them as equals, sharing the secrets they found as they built their own businesses. Crafted in that spirit, Praeger's Entrepreneur's Guide series provides practical, accessible, and authoritative advice on the major considerations in establishing and growing a new venture. Each book includes wisdom, tales from the trenches, worksheets, templates, sample documents, and resource lists to help entrepreneurs leverage their time and money. The Entrepreneur's Guide to Running a Business distills and shares the important points from each of the series' previous books, making the road to success smoother and more certain. This culmination of the professional development series takes the reader through all the important steps of starting and running an enterprise. It includes such essentials as writing the business plan, hiring the team, raising capital, managing technology, doing market research, and, of course, marketing the product. Once the business is up and running, the book can be consulted for advice on managing growth and inspiring and retaining employees, as well as for knowledge about handling crises and flourishing even during a recession.
