Download or read book The Case for Creativity written by James Hurman and published by . This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.
Download or read book Creativity Inc The Expanded Edition written by Ed Catmull and published by Random House. This book was released on 2023-09-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Download or read book Persistent Creativity written by Peter Campbell and published by Springer. This book was released on 2018-12-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen the increasing valuation and promotion of ‘creativity’. Future success, we are often assured, will rest on the creativity of our endeavours, often aligned specifically with ‘cultural’ activity. This book considers the emergence and persistence of this pattern, particularly with regards to cultural policy, and examines the methods and evidence deployed to make the case for art, culture and the creative industries. The origins of current practices are considered, as is the gradual accretion of a broad range of meanings around the term ‘creative’, and the implications this has for the success of the wider ‘Creativity Agenda’. The specific experience of the city of Liverpool in adopting and furthering this agenda both in the UK and beyond is considered, as is the persistence of a range of problematic, and often contradictory, assumptions and practices relating to this agenda up to the present day.
Download or read book Zig Zag written by Keith Sawyer and published by John Wiley & Sons. This book was released on 2013-02-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.
Download or read book Against Creativity written by Oli Mould and published by Verso Books. This book was released on 2018-09-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: From line managers, corporate CEOs, urban designers, teachers, politicians, mayors, advertisers and even our friends and family, the message is 'be creative'. Creativity is heralded as the driving force of our contemporary society; celebrated as agile, progressive and liberating. It is the spring of the knowledge economy and shapes the cities we inhabit. It even defines our politics. What could possibly be wrong with this? In this brilliant, counter intuitive blast Oli Mould demands that we rethink the story we are being sold. Behind the novelty, he shows that creativity is a barely hidden form of neoliberal appropriation. It is a regime that prioritizes individual success over collective flourishing. It refuses to recognise anything - job, place, person - that is not profitable. And it impacts on everything around us: the places where we work, the way we are managed, how we spend our leisure time.
Download or read book The Creativity Leap written by Natalie Nixon and published by Berrett-Koehler Publishers. This book was released on 2020-06-23 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuitionare the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.
Download or read book Creativity from the Periphery written by Deepanwita Dasgupta and published by University of Pittsburgh Press. This book was released on 2021-06-15 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science is usually knownbyits most successful figures and resource-rich institutions. In stark contrast, Creativity from the Peripherydraws our attention to unknown figures in science—those who remain marginalized, even neglected, within its practices. Researchers in early twentieth-century colonial India, for example, have made significant contributions to the stock of scientific knowledge and have provided science with new breakthroughs and novel ideas, but to little acclaim. As Deepanwita Dasgupta argues, sometimes the best ideas in science are born from difficult and resource-poor conditions. Inthis study,she turns our attention to these peripheral actors, shedding new light on how scientific creativity operates in lesser-known, marginalized contexts, and how the work of self-trained researchers, though largely ignored , has contributed to important conceptual shifts. Her book presents a new philosophical framework for understanding this peripheral creativity in science through the lens of trading zones—where knowledge is exchanged between two unequal communities—and explores the implications for the future diversity of transnational science.
Download or read book The Eye Test written by Chris Jones and published by Twelve. This book was released on 2022-01-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Creativity Code written by Marcus Du Sautoy and published by Harvard University Press. This book was released on 2020-03-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A brilliant travel guide to the coming world of AI.” —Jeanette Winterson What does it mean to be creative? Can creativity be trained? Is it uniquely human, or could AI be considered creative? Mathematical genius and exuberant polymath Marcus du Sautoy plunges us into the world of artificial intelligence and algorithmic learning in this essential guide to the future of creativity. He considers the role of pattern and imitation in the creative process and sets out to investigate the programs and programmers—from Deep Mind and the Flow Machine to Botnik and WHIM—who are seeking to rival or surpass human innovation in gaming, music, art, and language. A thrilling tour of the landscape of invention, The Creativity Code explores the new face of creativity and the mysteries of the human code. “As machines outsmart us in ever more domains, we can at least comfort ourselves that one area will remain sacrosanct and uncomputable: human creativity. Or can we?...In his fascinating exploration of the nature of creativity, Marcus du Sautoy questions many of those assumptions.” —Financial Times “Fascinating...If all the experiences, hopes, dreams, visions, lusts, loves, and hatreds that shape the human imagination amount to nothing more than a ‘code,’ then sooner or later a machine will crack it. Indeed, du Sautoy assembles an eclectic array of evidence to show how that’s happening even now.” —The Times
Download or read book Inspired written by Matt Richtel and published by HarperCollins. This book was released on 2022-04-19 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Remarkable. This profound volume informs and inspires." —PW, STARRED review From the Pulitzer Prize–winning New York Times science reporter acclaimed for “bring[ing] scientific concepts to life” (Bill Gates), a pathbreaking new investigation into the mysteries of human creativity How does creativity work? Where does inspiration come from? What are the secrets of our most revered creators? How can we maximize our creative potential? THIS IS THE STORY OF HOW WE CREATE. Creativity defines the human experience. It sparks achievement and innovation in art, science, technology, business, sports, and virtually every activity. It has fueled human progress on a global level, but it equally is the source of profound personal satisfaction for individual creators. And yet the origins of creative inspiration and the methods by which great creators tap into it have long been a source of mystery, spoken of in esoteric terms, our rational understanding shrouded in complex jargon. Until now. Inspired is a book about the science of creativity, distilling an explosion of exciting new research from across the world. Through narrative storytelling, Richtel marries these findings with timeless insight from some of the world’s great creators as he deconstructs the authentic nature of creativity, its biological and evolutionary origins, its deep connection to religion and spirituality, the way it bubbles in each of us, urgent and essential, waiting to be tapped. Many of the questions Richtel addresses are practical: What are the traits of successful creators? Under which conditions does creativity thrive? How can we move past creative blocks? The ultimate message of Inspired is that creativity is more accessible than many might imagine, as necessary, beautiful, and fulfilling as any essential part of human nature.
Download or read book Cracking Creativity written by Michael Michalko and published by Ten Speed Press. This book was released on 2011-04-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Thinkertoys, this follow up brings innovative creative thinking techniques within reach, giving you the tools to tackle everyday challenges in new ways. Internationally renowned business creativity expert, Michael Michalko will show you how creative people think—and how to put their secrets to work for you in business and in your personal life. You don't have to be a genius to solve problems like one. Michalko researched and analyzed hundreds of history's greatest thinkers across disciplines—from Leonardo da Vinci to Pablo Picasso—to bring the best of their techniques together and to teach you how to apply them in your own life. Cracking Creativity is filled with exercises and anecdotes that will soon have you looking at problems and seeing many different solutions.
Download or read book Creative Action in Organizations written by Cameron M. Ford and published by SAGE Publications. This book was released on 1995-07-18 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong point in this book is its opening extensive review of creativity in organizations and professions. . . including helpful tabulations of articles that identify the motives, expectations, emotions, means, and opportunities that lead to creative acts. . . . it can provide valuable insights and encouragement to scholars and practitioners who are concerned with developing and tapping creativity in organizations. . . . Management professors and graduate students will find the book helpful. . . . --G. David Hughes in Journal of Product Innovation Management "This book definitely will be appropriate for class use in any setting focused on creativity in organizations. Presumably, these would be specialized upper-division, MBA, or Ph.D. electives. If you are interested in the topic of creativity in organizations, this is the book you must read. It is on the frontiers, and it provides a beacon for future scholarly progress on this topic because of its emphasis on how the organizational setting affects the creative process in the world of work." --Lyman Porter, University of California, Irvine "The book is itself a creative approach to creativity. The editors have attracted a talented and well-respected group of academic contributors. The message that we should abandon the romantic but flawed notion that creativity is principally the product of extraordinary individual acts is delivered forcefully, as is the companion notion that organizational contexts are the real seedbeds of creative behavior." --John R. Kimberly, Henry Bower Professor, The Wharton School, University of Pennsylvania "This is one of the better collections of information about creativity because it is data based, and it provides a useful comparison and contrast of conceptual and practical aspects. By clearly describing the benefits and problems associated with the topics, Creative Action in Organizations obviously practices what it preaches. I would recommend that it be used as a textbook for a graduate-level business course, particularly for an MBA program. In addition, I also recommend that it be used as a text reference for industrial ′training & development′ programs targeted at teaching employees how to develop new businesses, improve existing processes, or become better leaders (viz., corporate leadership development programs)." --Tom Wojcik, Manager, Office of Innovation, Hoechst Celanese Corporation Between the trade deficit, mergers, and the recession, the topic of creativity in organizations has become one of increasing importance. How does a company retool or refine its product with foreign and, often, less costly competition? How does human resources find creative solutions to budgeting, product development, marketing, and training? With pithy and engaging chapters from leading researchers and figures in business, government, and academia, Creative Action in Organizations explores the factors that are critical to the development and promotion of creativity to develop a revised view that is grounded in experience. This volume begins with a literature review (written as a mystery to be solved), followed by essays from researchers (Part II) and practitioners (Part III). Using the chapters as "data," the editors conclude with a content-analysis that presents a look at the most significant themes and offers a framework for conceptualizing creativity in organizations. This profound and fascinating volume is essential for students, professionals, and researchers in management and organization studies, public administration, public policy, evaluation, and psychology, as well as libraries in the above areas.
Download or read book Higher Creativity written by Willis Harman and published by Penguin. This book was released on 1984-12-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insight is the mind’s magic in action, solving problems, understanding relationships, creating new images—with a speed and certainty unavailable to ordinary consciousness. Breakthrough insights go even further. They take a quantum leap beyond ordinary creativity and our previous ways of looking at things—to a whole new method of resolving our difficulties. Almost all of us have experienced such moments in relation to work oriented or personal problems, and wish we could have them more often—in fact, we can. According to Willis Harman, Ph.D., president of the Institute of Noetic Sciences, and Howard Rheingold, human behavior columnist for Esquire, the main reasons we fail to have this kind of breakthrough experience more frequently are that we don’t believe we can, and we don’t apply the known techniques which can generate these insights. In Higher Creativity, the authors discuss this self-imposed limitation and argue persuasively for an enlarged image of everyone’s creative potential. They examine the secret history of inspiration through contemporary and historical accounts of profound creative breakthroughs, and finally they describe a surprisingly simple and reproducible sequence that has often triggered these insights for outstanding innovators in business, science, and the arts. These apparently special people became special by harnessing, sometimes quite accidentally, the awesome power of the unconscious in the service of higher creativity. Following their example and using historically validated procedures for reprogramming the unconscious, you can learn to capture the lightning for personal breakthrough in your own life.
Download or read book Creativity in the Classroom written by Paul McIntosh and published by Intellect (UK). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors of this volume contend that the current paradigm of standardizing Higher Education through an outcomes-dominated approach can constrain the educational process, where teachers may feel pressured to resort to risk-aversive methods that satisfy the learning-outcomes and assessment agenda. As a result, the ability of teachers and learners to inform, critique and develop their understanding of subjects together may be being lost. This book contains a variety of alternative approaches teachers have used to develop ways of 'humanizing' and deepening the learning process, through drawing on the creative arts and humanities - including cinema, literature, dance, drama and visual art - in a range of disciplines, it is argued by the editors that these 'arts-based inquiry' approaches have opened up possibilities for transformative learning as concerned with whole person development through opportunities to connect the-intuitive, emotional, relational and creative with the analytical and logical ways of knowing.
Download or read book Re Ignite Your Creativity written by Kailash Jaitly and published by . This book was released on 2013-07 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are creativity and problem solving so important? How does the mind, creativity and problem solving work? What do near-death experiences tell us about the afterlife? Turbo-charge your creative mind. Know the four pathways to happiness.
Download or read book Creativity written by Robert W. Weisberg and published by W H Freeman & Company. This book was released on 1993 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, Robert Weisberg demystifies the phenomenon of creativity. Backed with case studies, psychological research findings, and investigations of the work of some of history's most creative personalities (Newton, Edison, Picasso, Mozart, and others), Weisberg demonstrates that creative thinking is an extension of our normal mental capacity--that the roots of 'genius' lie in all of us.
Download or read book Nurturing Creativity written by Rebecca T. Isbell and published by . This book was released on 2016 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into children's natural curiosity and scaffold their creative abilities across all domains of learning--and nurture your own creativity!
