Download or read book The Business of Being a Toy Influencer written by Kaitlin Scirri and published by Capstone Press. This book was released on 2021-12 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business of Being a Toy Influencer written by Kaitlin Scirri and published by Capstone Press. This book was released on 2021 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer, while learning basic economics and business skills, as well as important safety tips.
Download or read book How to be a Toy Influencer written by Kaitlin Scirri and published by Raintree. This book was released on 2021-11-25 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer, while learning basic economics and business skills, as well as important safety tips.
Download or read book The Business of Being a Music Influencer written by Kaitlin Scirri and published by Capstone Press. This book was released on 2021 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you always looking for the newest bands and singers? Do you love to talk about music and share your musical opinions with others? Then you might have what it takes to be a music influencer. Learn about social media marketing and basic economics, and discover what it takes to become a music influencer, all while staying safe and having fun.
Download or read book Broken Windows Broken Business written by Michael Levine and published by Grand Central Publishing. This book was released on 2021-05-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People). Once every few years a book comes along with an insight so penetrating, so powerful—and so simply, demonstrably true—that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition. In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken—and the perception will build that crime in that neighborhood is out of control. The same principle applies to business. Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want—leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand. With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful—the little things that mean a lot.
Download or read book The Business of Being a Gaming Influencer written by Anita Nahta Amin and published by . This book was released on 2021-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Perspectives on Social Media Influencers and Strategic Business Communication written by Bi, Nicky Chang and published by IGI Global. This book was released on 2024-05-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.
Download or read book The Business of Being a Style Influencer written by Anita Nahta Amin and published by Capstone Press. This book was released on 2021 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you like trying new hair and make-up products? Are you always the first of your friend group to wear new trends? Then you might be on track to become a social media style influencer. Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online.
Download or read book A Profile of the United States Toy Industry written by Christopher Byrne and published by Business Expert Press. This book was released on 2023-12-05 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner—entertainment, commodities, fashion, and licensing—that each behave differently. Unlike other industries, more than 40 percent of products are new every year, and success often depends on the whims of a child. Currently about $22 billion per year at wholesale for traditional toys, the United States toy industry has remained relatively constant since the 1990s, with a short-term boom in 2020 and 2021 in response to a global pandemic. This edition has been updated to reflect these and other dynamic changes in recent years, including the impacts of shifts in marketing, technology, consumption, and retailing. It offers an introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to introduce this fast-paced, always changing and fiercely competitive business where success is often more an art than a science.
Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications, Incorporated. This book was released on 2020-10-31 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Digital Option / Courseware SAGE Vantage is an intuitive digital platform that delivers this text’s content and course materials in a learning experience that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers simple course set-up and enables students to better prepare for class. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video on the changing roles of mobile devices. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Download or read book Business and Society written by Cynthia E. Clark and published by SAGE Publications. This book was released on 2020-07-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and Society: Ethical, Legal, and Digital Environments prepares students for the modern workplace by exploring the opportunities and challenges they will face in today′s interconnected, global economy.
Download or read book Field Guide to Starting a Business written by Stephen M. Pollan and published by Simon and Schuster. This book was released on 1990-04-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Field Guide to Starting a Business offers encouragement and essential no-nonsense advice to the rapidly growing number of people who want to start businesses of their own -- from MBAs who want out of the rat race to homemakers who want to work out of their living rooms.
Download or read book Why online marketing is such a powerful tool to promote your business written by Marcelo Gameiro and published by Marcelo Gameiro. This book was released on with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: A school of thought advocates that the quality of the products and services offered is the most singular factor necessary for a business to advance its prospects. The proponents of this approach believe that once the quality of goods and services is top-notch, the client will be happy. They advocate that a satisfied customer will return to order for more of such services or goods. While that may be true, a novel emerging approach notes that although the quality of products and services is crucial, it is not enough to keep a business floating. A business grows, develops, and becomes profitable as its revenue base expands. A satisfied customer will come back, but with marketing strategies in place, one happy customer can reach and persuade 50 others. Thus, excellent quality must go hand-in-hand with an efficient marketing system to boost a business by creating a wide range of customer outreach. In this book you can find the best guide to take advantage of one of the most efficient and cheaper ways of doing marketing today. ►Why marketing is the heart of your business, and where is the best vehicle to do marketing today. ►Why online marketing is the most efficient way of doing marketing today. ►Why online marketing efforts last longer than others methods. ►How can you put your business online for free (and other methods too)
Download or read book Mediated Interfaces written by Katie Warfield and published by Bloomsbury Publishing USA. This book was released on 2020-05-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images of faces, bodies, selves and digital subjectivities abound on new media platforms like Snapchat, Instagram, YouTube, and others-these images represent our new way of being online and of becoming socially mediated. Although researchers are examining digital embodiment, digital representations, and visual vernaculars as a mode of identity performance and management online, there exists no cohesive collection that compiles all these contemporary philosophies into one reader for use in graduate level classrooms or for scholars studying the field. The rationale for this book is to produce a scholarly fulcrum that pulls together scholars from disparate fields of inquiry in the humanities doing work on the common theme of the socially mediated body. The chapters in Mediated Interfaces: The Body on Social Media represent a diverse list of contributors in terms of author representation, inclusivity of theoretical frameworks of analysis, and geographic reach of empirical work. Divided into three sections representing three dominant paradigms on the socially mediated body: representation, presentation, and embodiment, the book provides classic, creative, and contemporary reworkings of these paradigms.
Download or read book Social Media written by Christian Fuchs and published by SAGE. This book was released on 2021-03-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never look at social media the same way again. Social media are an integral part of contemporary society. From news and politics to language and everyday life, they have changed the way we communicate, use information and understand the world. So we have to ask critical questions about social media. We have to dig deeper into issues of ownership, power, class and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society. The revised and expanded
