Download or read book The Business and Law of Fashion and Retail written by Barbara Kolsun and published by . This book was released on 2020-08-18 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fashion Law and Business written by Lois F. Herzeca and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. Topics include: The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing; How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce. FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.
Download or read book Fashion Law written by Guillermo C. Jimenez and published by A&C Black. This book was released on 2014-03-13 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In todays' highly competitive global market, fashion designers, entrepreneurs and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such a vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, international trade. Features of the text help to make legal concepts accessible to the lay reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively. New to this Edition~Expanded section on Intellectual Property protection, including an all new Chapter 6 on Litigation~All new Chapter 10 on Fashion Finance Features~Box Features provide real-life examples that demonstrate the role that law plays in the fashion business, including landmark court cases and current events~Practice Tips discuss legal issues that should be considered as fashion designers and executives establish procedures for conducting their business~Sample Clauses familiarize readers with the legal language that covers the rights and responsibilities of the parties to agreements. Instructor's Guide and PowerPoint presentations available.
Download or read book Fashion Marketing written by Caroline Le Bon and published by Business Expert Press. This book was released on 2014-10-10 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Download or read book A Practical Guide to Fashion Law and Compliance written by Deanna Clark-Esposito and published by Bloomsbury Publishing USA. This book was released on 2018-03-08 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: �This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful.� Karen Edwards, University of South Carolina, USA �I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses.� Thomai Serdari, New York University, USA Learn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric �how-to� approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.
Download or read book Writing for the Fashion Business written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2022-04-14 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition: -Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation -All new Industry Profiles in each chapter allow students to read first-hand accounts of what it's like to work in the sector of the fashion business that corresponds to the chapter topic -Chapter ending Review Questions and Learning Activities prompt students to test their knowledge STUDIO Features Include: -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
Download or read book Fast Fashion Fashion Brands and Sustainable Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
Download or read book Fashion Entrepreneurship written by Michele M. Granger and published by . This book was released on 2015-07-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship- Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts. Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access images of sample forms ~Practice your skills with assignments tailored for each chapter ~Further your knowledge with templates for a business plan assessment and concept statement ~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book This bundle includes Fashion Entrepreneurship 2nd Edition and Fashion Entrepreneurship STUDIO Access Card.
Download or read book The Business of Fashion written by Leslie Davis Burns and published by Fairchild Books. This book was released on 2011-08-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
Download or read book Fashion Law written by Guillermo C Jimenez and published by . This book was released on 2009-01-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction - Fashion Law: An Overview of a New Field - Intellectual Property Issues - Intellectual Property Protection in Fashion - Fashion and Apparel Licensing - Counterfeiting: Commercial Operations and Expansion - Start-Up and Launch Issues -- Business Structure - Selling and Buying -- Commercial Agreements in Fashion - Employment Issues in Fashion - Marketing, Advertising and Promotion of Fashion - Retail Leasing for Fashion International Aspects - International Development of the Fashion Business - Import and Custom Issues in Fashion - Introduction to the overall concepts, issues, and practices of chapter topic - In-depth discussion of topic and real-world case studies contributed by general counsel for an apparel company and/or partner of law firm - Legal strategies, procedures, checklists, sample contract documents and templates - Practice tips, discussion questions, short exercises, and relevant assignments to reinforce chapter material - Instructor's Guide provides suggestions for planning the course and using the text in the classroom
Download or read book Sneaker Law written by Kenneth Anand and published by . This book was released on 2020-09-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: SNEAKER LAW is the first textbook that will teach you "all you need to know about the sneaker business."
Download or read book Fashion Brand Internationalization written by Byoungho Jin and published by Springer. This book was released on 2016-06-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Download or read book Successful Business Models in the Fashion Retail Industry written by Nadine Pahl and published by GRIN Verlag. This book was released on 2009-04 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin, course: Strategic Management, language: English, abstract: In the increasingly competitive and changing fashion retail market the two European fashion retailers Hennes & Mauritz (H&M) and ZARA have explored the market possibilities in different ways: Both companies have chosen unique and very opposite business models and growth strategies which had enabled them to expand quickly and successfully beyond its own borders. Whereas H&M focuses on outsourcing production, ZARA relies on controlling every step of the value chain. Whereas H&M follows an aggressive marketing and PR strategy, ZARA does virtually no advertising. But both companies known for their "fast fashion" dress fashionable people around the globe and compete for the title of the largest clothing retailer in Europe in a league of their own. Thus, two main questions arise: What makes both companies so successful and what are the fundamental differences and similarities in their business models? The following assignments starts with presenting the background and development of both companies and giving a short overview about the clothing retail industry. Chapter two explores the business models of H&M and ZARA in terms of the whole value chain. Based chapter two, the assignment ends with summarizing both business strategies to provide a reasonable answer to the key question: If you would have 100 euro to invest, in which company would you invest in: H&M or ZARA?
Download or read book Luxury Fashion Retail Management written by Tsan-Ming Choi and published by Springer. This book was released on 2016-11-26 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
Download or read book The Fashion Switch written by Joanne Yulan Jong and published by Rethink Press. This book was released on 2017-10-04 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.
Download or read book A Practical Guide to Fashion Law and Compliance written by Deanna Clark-Esposito and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to protect your business through prevention with a fashion compliance program. The text takes a merchandise-centric 'how-to' approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the work includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.
Download or read book The Five Laws of Retail written by George Troy and published by Post Hill Press. This book was released on 2019-06-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a senior retail executive for some of the best-known and most successful retail brands in the U.S. and abroad, author George Troy understands today’s volatile retail landscape. In this time of tremendous challenge and realignment within the retail industry, retail executives and countless others are searching for answers and direction. Troy defines the underlying principles that have, for millennia, governed everything we retail—not just clothing and books, but also politics, religion, art, and other “products” and services. He explains how retailing really works and the rules for long-term success. For anyone wanting to be at the top of the retail food chain, The Five Laws of Retail brings together To Sell Is Human with The 7 Habits of Highly Effective People to give you the tools for success in today’s fast-changing world. After all, we are all selling something.
