Download or read book The Budget as a Communication Tool written by Justin Marlowe and published by . This book was released on 2005 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Budget as a Communication Tool written by Thomas Tobin and published by . This book was released on 1988 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Budget As A Communication Tool written by Justin Marlowe and published by ICMA Publishing. This book was released on 2013-07-01 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s local governments are under great pressure to provide services faster, cheaper, and in more customized ways while meeting stringent standards for financial and performance accountability. These trends, coupled with a growing distrust of public institutions, suggest that local governments have much to gain from effective communication with citizens about service delivery costs, processes, and priorities. Because resource allocation issues are very important to citizens, the budget document is an ideal platform for presenting that information. The Budget As A Communication Tool discusses some of the challenges and drawbacks that often accompany attempts to usefully engage citizens in the budget process, and it provides several examples of simple but effective presentations of the information necessary to promote effective citizen understanding of and participation in the budget process.
Download or read book The Impact of PR as a Communication Tool of U K Budget Airlines written by Matthias Schimmel and published by GRIN Verlag. This book was released on 2013-09-04 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Edinburgh Napier University, language: English, abstract: The main purpose of this dissertation is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is addressed and the research aims defined. To provide the theoretical background for the conducted research, chapter two focuses on scientific theory, highlighting the areas of Public Relations, Consumer Behaviour and Budget Airlines in particular. By choosing the deductive research approach, nine hypotheses could be developed to contribute to the overall aims and build a basis for the primary research. The latter is an online survey, using the convenient sampling method among the student body of Edinburgh Napier University. Results of the primary research are analysed using SPSS statistical software, conducting frequency distributions, descriptive statistics and chi-square tests. With regards to the main findings it may be said that price is the most crucial decision factor and thus the strongest communication tool. In addition, there is a shift of recognized communication efforts, away from classic channels as TV or direct mail and towards the corporate homepage and E-Mails, which may be used in a low frequency as to not be perceived as disturbing. All in all, price seems to be more important than service, at least within the student segment. Beside that, the reputation of an airline seems to be important to the respondents, which underlines the need for proper communication efforts. In respect of the limitations and options for further research, there is room to repeat the study with a larger group of participants who are all born and raised in the UK to gain more detailed results. The use of E-Mail in terms of content and frequency might be the most interesting field for future research, as the Internet will be the communication tool of the future.
Download or read book Principles of Accounting Volume 2 Managerial Accounting written by Mitchell Franklin and published by . This book was released on 2019-02-14 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: A less-expensive grayscale paperback version is available. Search for ISBN 9781680922936. Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today's college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the "why" as well as the "how" aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.
Download or read book Budgeting Basics and Beyond written by Jae K. Shim and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. Budgeting Basics and Beyond, Third Edition equips you with an all-in-one resource guaranteed to make the budgeting process easier, less stressful, and more effective. Written by Jae Shim and Joel Siegel, the new edition covers Balanced Scorecard, budgeting for nonprofit organizations, business simulations for executive and management training, and much more!
Download or read book The Basics of Public Budgeting and Financial Management written by Charles E. Menifield and published by University Press of America. This book was released on 2013-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of Public Budgeting and Financial Management brings budgetary theory and practice together, filling the void between the two that has existed in the field of budgeting and public finance. This book bridges the gap by providing the reader with applications and exercises that reinforce budgetary theory. Students are given the opportunity to learn various concepts and skills necessary to succeed in the field and the exercises provided in each chapter require application of what is learned. Specifically, students will be exposed to basic budget and finance concepts, public revenue, financial management, risk assessment, cost benefit analysis, and so on. This handbook also provides great tools that allow the user to visually display budgets and other analysis. Students will gain the solid foundation needed to begin work in a budget office. Features of this second edition include enhanced data and optional in-class assignments. For ancillary materials, please contact the author at [email protected].
Download or read book Budget Tools written by Greg G. Chen and published by CQ Press. This book was released on 2014-11-04 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thoroughly updated and expanded Second Edition of Greg G. Chen, Lynne A. Weikart, and Daniel W. Williams’ Budget Tools: Financial Methods in the Public Sector brings together scores of exercises that will take students through the process of public budgeting, from organizing data through analysis and presentation. This thoroughly revised text has been restructured – it now has 30 compact modules to focus on individual skills and enhance flexibility, and is reorganized to cover more straightforward skills early in the book and more complex tools later on. Using budgets from all levels of government as well as from nonprofit organizations, the authors give students the opportunity to work with real budgeting data to cover a range of topics and skills.Budget Tools provides instruction in the techniques and implementation of budgeting skills at a granular level to support a wide range of approaches to teaching the subject.
Download or read book Local Budgeting written by Anwar Shah and published by World Bank Publications. This book was released on 2007 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local budgeting serves important functions that include setting priorities, planning, financial control over inputs, management of operations and accountability to citizens. These objectives give rise to technical and policy issues that require open discussion and debate. The format of the budget document can facilitate this debate. This book provides a comprehensive treatment of all aspects of local budgeting needed to develop sound fiscal administration at the local level. Topics covered include fiscal administration, forecasting, fiscal discipline, fiscal transparency, integrity of revenue administration, budget formats, and processes including performance budgeting, and capital budgeting.
Download or read book Handbook of Budgeting written by William R. Lalli and published by John Wiley & Sons. This book was released on 2012-02-01 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other management tool provides the operational direction that a well-planned budget can. Now in a new edition, this book provides updated coverage on issues such as budgeting for exempt organizations and nonprofits in light of the IRS' newly issued Form 990; what manufacturing CFOs' budgeting needs are; current technology solutions; and updated information on value-based budgets. Controllers, budget directors, and CFOs will benefit from this practical "how-to" book's coverage, from the initial planning process to forecasting to specific industry budgets.
Download or read book Explore Budgeting Student Book written by and published by . This book was released on 2012-09-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: New from Attainment's Explore Series!Explore Budgeting focuses on the skills needed to set and stick to a budget. But learning how to do it isn't easy. First, how much money do you have available and what's its relative value? What are projected expenses, and how do you keep track of them? And how can you avoid splurges and other unnecessary purchases? Author Judi Kinney tackles all these issues--and more--in this exceptionally practical, easy-to-teach curriculum.
Download or read book A Budgeting Guide for Local Government written by Robert L. Bland and published by International City/County Management Association(ICMA). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4th edition of the premier text on local government budgeting, revenues, and financig.
Download or read book Communication in the U K Budget Airline Industry How PR affects corporate success written by Matthias Schimmel and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
Download or read book Event Management For Tourism Cultural Business and Sporting Events written by Lynn Van der Wagen and published by Cengage AU. This book was released on 2018-04-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Management, specifically written for the Diploma of Event Management and Advanced Diploma of Event Management, is a comprehensive resource for anyone wanting to build their expertise in professional event management. This edition adopts a scaffold learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events.
Download or read book The Economic and Budget Outlook written by and published by . This book was released on 1994 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sponsorship For a Return on Investment written by Guy Masterman and published by Routledge. This book was released on 2012-06-14 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This book is vital resource for both students and practioners.
Download or read book Implementing for Results written by Sandra Nelson and published by American Library Association. This book was released on 2009 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: For nearly two decades, the Public Library Association's Results Series has been the definitive resource for practical everyday management. After the time and effort spent developing your strategic plan, take the next step with this must-have book.
