Download or read book The Branding of America written by Ronald Hambleton and published by Dublin, N.H. : Yankee Books. This book was released on 1987-01-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Levi Strauss to Chrysler, from Westinghouse to Gillette, the forgotten founders of America's best-known brand names.
Download or read book Brand America written by Simon Anholt and published by Cyan Communications. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.
Download or read book Branding America written by Noelle Nikpour and published by Createspace Independent Pub. This book was released on 2012-08-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upon becoming a television news commentator, Noelle Nikpour had a realization: She, like everyone, has a brand.A native of Arkansas, Noelle was already a successful Republican consultant and strategist who had raised funds for various political candidates.When she started appearing on Fox News, CNN, MSNBC, HLN, and other television and national radio broadcasts, she realized she had a role to play.Branding isn't just about corporations building relationships with consumers through advertising. It's also become an important part of political campaigns – more important than candidates' ideas and certainly more important than their qualifications. Barack Obama's 2008 presidential candidacy proved that. Meanwhile, branding has become an essential part of modern life for every American. These days, everyone has a brand.In some ways that's good, and in some ways it's bad, but it's definitely today's reality. Her new book, “Branding America,” traces how branding has moved from the corporate world into politics and then into Americans' personal lives. It describes today's most important political brands: the Democrats, who have a terrible brand; the Republicans, whose brand is in need of repair; and today's rising brand – conservative women. And it explains how Americans can take advantage of this new reality to succeed in the workplace and in life.
Download or read book The branding of America written by Maegan Murphy and published by . This book was released on 2007 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand America written by Simon Anholt and published by . This book was released on 2010 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi's); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned. The core of America's potency lies in it being the country of origin for the world's three most valuable and profitable business sectors: entertainment, merchant banking and IT. This makes America the world's most powerful public domain brand. American brands simply hitch themselves onto this powerful national brand, and a cultural and commercial trail is instantly blazed for them around the world. This book traces American history, the values of Brand America and the growth of anti-Americanism upto the Obama presidency. America is truly the greatest branding story of them all, and this book tells it for the first time.
Download or read book Rebuilding Brand America written by Dick Martin and published by Amacom Books. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Download or read book Branding Latin America written by Dunja Fehimovic and published by Lexington Books. This book was released on 2018-02-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.
Download or read book Branding America the Path of a Patriot written by Rebecca Stone and published by . This book was released on 2016-09-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving America into its future. An important movement in American history to upgrade technology, implement renewable energy, and push meaningful platforms of American innovation and political change.
Download or read book America Made a World written by Brian Patrick Kean and published by . This book was released on 2020-07-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: America Made a World is a collection of short stories featuring famous, and not-so famous, American brands. The brands featured in the stories play integral roles but not always major ones. Brands enter into our lives and assume a place in the home, pocket, car, on the body or in our stomachs thanks to the fulfillment of certain core needs. The brands in America Made a World create structure, contours, outlines for our lives and in some cases, they can even become our lives. As a professional in branding, I have spent an inordinate amount of time over the past 26 years thinking about and studying the elements that make one brand better than another. One small but quite significant observation is that the less discernible the role a brand plays in our lives, the longer that brand will be in our lives. In other words, the stronger brands are the ones that eventually lose their independence and become part of our "societal DNA." The brand must be injected with the energy, capriciousness and originality of us, the consumers, in order to survive. The brand becomes part of the quilt that we pull together over a lifetime and rather than focus on the individual patches, we cherish the warm it provides. Born and raised in small-town America, it was a great surprise for me when I saw how other cultures take brands, we consider 100% American, and then mold them into something acceptable and understandable for the given cultural and linguistic setting. A brand in one country can be interpreted completely differently in another country. The so-called "brand values" instilled into the product by the brand creator and then passed onto the brand manager become, in some cases, radically altered. The messages that had been inputted for us, the consumers, by the branding team run up against life; and, then other languages happen to the brands, local values and even both political and environmental differences play a role in how the final brand will be both used and perceived.
Download or read book Great American Brands written by David Powers Cleary and published by New York : Fairchild Publications. This book was released on 1981 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case histories of famous company brands and the marketing principles followed to win and hold consumer trust.
Download or read book Brand America written by Simon Anholt and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi’s); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned. The core of America’s potency lies in it being the country of origin for the world’s three most valuable and profitable business sectors: entertainment, merchant banking and IT. This makes America the world’s most powerful public domain brand. American brands simply hitch themselves onto this powerful national brand, and a cultural and commercial trail is instantly blazed for them around the world. This book traces American history, the values of Brand America and the growth of anti-Americanism upto the Obama presidency. America is truly the greatest branding story of them all, and this book tells it for the first time.
Download or read book The Omnipowerful Brand written by Frank Delano and published by AMACOM/American Management Association. This book was released on 1999 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frank Delano shares his secrets on how to find a powerful brand name, and how to catapult an average product into stardom. This text covers a step-by-step process for channelling creativity into productive directions, measuring the apporpriateness and evaluating names for use and availability.
Download or read book World War Brands World War II and the Rise of the Modern American Brand written by Barry Silverstein and published by GuideWords Publishing. This book was released on 2021-09-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!
Download or read book America s Greatest Brands written by Bob Land and published by . This book was released on 2017-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: -This series is essential reading for anyone interested in brand management, product management, advertising, marketing or public relations -Contains a range of case studies, and expert insights from the American Brands Council America's Greatest Brands covers the history, innovations, recent developments, brand values, green initiatives, and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. A special section of the book pays tribute to America's Great Classic Brands: brands that are over 100 years old and still going strong. Contents: Foreword, American Brands Council, Brand Case Studies, Brand Guardians, Index.
Download or read book Rebuilding Brand America written by Dick Martin and published by Amacom Books. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Download or read book Branding USA 3 INTL written by B. Martin Pedersen and published by Harper Design. This book was released on 2009-06-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRANDING USA NO 3 showcases the most innovative branding campaings from around the world, including: ∗Insight from forty top design firms AND ∗The newest, boldest branding ideas Branding isn't about getting prospects to choose you over the competition. It's about getting them to see your product as the one and only solution to their problem. An effective brand identity is trustworthy, superior, and memorable, immediately identifiable whether presented in a business card or on an elaborate website. In this book, the follow-up to the breakthrough BRANDING USA and highly successful BRANDING USA NO 2, forty cutting-edge design firms spotlight their best work in branding, advertising and promotion, with more than 500 full-color images and informative commentary. BRANDING USA NO 3 showcases the remarkable work of the most creative minds in the branding business.
Download or read book Branding America 96 written by and published by . This book was released on 1996 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
