Download or read book The Body Keeps the Score written by Bessel A. Van der Kolk and published by Penguin Books. This book was released on 2015-09-08 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published by Viking Penguin, 2014.

Download or read book International Marketing written by Rajagopal and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Caters To Undergraduate And Graduate Students In Management Schools In India And Most Asian And Latin American Universities For Core Or Elective Paper, And Will Also Prove Useful To Them As Practising Managers Since It Develops New Concepts Deriv

Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Download or read book The Body Horror Book written by Claire Fitzpatrick and published by . This book was released on 2017-07-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from horror visionaries such as Clive Barker, David Cronenberg, and Mark Powell, including introspective analysis of films such as 'Tusk,' 'The Fly,' 'Hellraiser,' and 'Eat,' The Body Horror Book is a non-fiction exploration of the monstrous aspect of the human form.By exploring the literary trope of the carnival and the grotesque, and how the state of cultural and political affairs dictate the monsters created within fiction and film, The body Horror Book is designed to educate, terrify, intrigue, and beguile, if you dare to enter the rabbit hole...."Insightful and downright entertaining, e Body Horror Book pierces the tenuous membrane between fiction and reality, exposing the fears we all have in common ... the horrors inflicted on the human body."- Bob Pastorella, reviewer at www.thisishorror.co.uk"If you only have time to read one book... make sure it's this book."- Brendon Meynell, President. Australasian Horror Writers Association Inc."Fascinating and accessible, the Body Horror Book is a strikingly diverse exploration of horror that is interested not simply in getting under your skin, but also in finding out just what you've got hiding under there."- William Tea, Ginger Nuts Of Horror '...a solid and thought-provoking production.'- Tabula Rassa Mag

Download or read book Body Becoming written by Robyn Henderson-Espinoza and published by Augsburg Fortress Publishers. This book was released on 2022-03-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activist and public theologian Robyn Henderson-Espinoza inhabits a trans, nonbinary, multiracial body--a body continually in discovery. Drawing from their own body story with the theory and practice of bodywork, they lead us to discover embodiment as the primary place of deep wisdom and a powerful tool to create lasting social change.

Download or read book How to Shop for Free written by Kathy Spencer and published by Da Capo Lifelong Books. This book was released on 2010-11-30 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kathy Spencer can whittle a 267.22 grocery bill down to one penny. How to Shop for Free is Spencer's smart, sassy, step-by-step savings guide that teaches you how to do just that -- and more. You'll learn how to find the best savings and combine them with store promotions, rewards programs, and store credit to get almost anything for free -- from organic produce to makeup, prescription drugs to clothing. With an eye toward cutting your monthly spending on the basics, Spencer guides you through many popular stores -- including CVS, Kohl's, Safeway, Target, and Walgreens -- and explains how to maximize your savings. Follow Spencer's plan and, by the end of the book, you'll be shopping for free.

Download or read book The New Management written by William E. Halal and published by Berrett-Koehler Publishers. This book was released on 1998-08-13 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the parallel revolutions in technology, organizations, and leadership, this practical yet thought-provoking book presents a wealth of evidence to show that the two recurrent themes of democracy and enterprise are transforming our institutions. Organizations are becoming changing clusters of entrepreneurial units working together to form "internal markets," while this diversity is being integrated into a "corporate community" that unites the interests of investors, workers, clients, business partners, and the public. Even fierce competitors are cooperating. o "Serving enterprises" make customers working partners in the creation of value o "Knowledge entrepreneurs" form teams of self-managed internal enterprises o "Internal markets" and "Corporate community" harness external forces to drive continuous change o The power of "inner leadership" unites liberated workers, critical clients, and temporary business partners o "Intelligent growth" offers strategic advantage that is ecologically benign Illustrative examples, survey data, trends, anecdotes, and exercises offer original insights into the use of New Management principles. In addition, mini-case studies of MCI, Saturn, The Body Shop, Hewlett-Packard, Johnson & Johnson, Southwest Airlines, Home Depot, IKEA, Wal-Mart and other great companies illustrate vividly how creative managers design and lead organizations in an era of global competition, constant change, and empowered people. The author also analyzes critical issues, such as the nagging old conflict between profit and society, to provide managers a comprehensive, stimulating guide to where their craft is heading. Halal argues that the transition to a New Management is almost inevitable because it is being driven not by altruism or even good leadership, but by the relentless advance of the Information Revolution. Only small entrepreneurial teams operating from the bottom-up can master today's exploding complexity, and gaining stakeholder support is now essential because a knowledge-based economy has made cooperation a competitive advantage. Rather than fussing over quick fixes, The New Management points the way toward more fundamental solutions to the massive changes that will confront all institutions as the transition to a knowledge society rolls on into the 21st century.

Download or read book The Future of Brands written by Rita Clifton and published by NYU Press. This book was released on 2000-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It concludes with some key observations for successful brand owners of the future, and will be essential reading for anyone interested in the future of brands and branding."--BOOK JACKET.

Download or read book International Business written by Henry Kyambalesa and published by Jain Publishing Company. This book was released on 2004 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to explore the social demands, challenges and imperatives associated with conducting business operations across national borders. Its content is predicated upon the following basic premises:Cross-border business operators have a moral obligation to seek socially beneficial results along with economically beneficial results in their policies, decisions and actionsCross-border business operations need to be conducted in ways that are consistent with host countries' commonly honored ethical standardsCross-border business owners and managers, like their host-country counterparts, have an express duty to comply with existing laws, rules and regulationsCross-border business operators need to be responsive to the needs, rights, concerns, and expectations of customers in all the countries where their operations are undertakenCross-border business operators have a moral obligation to conduct their operations in ways that have negligible or no potential to exacerbate the depreciation of the quality of the natural environment in their host countriesThe need to develop sound relations with all the external groups in their host countries which have a stake in their corporate policies, programs, and overall existence is an imperative cross-border business entities can shirk or slight only at their own peril.Mr. Kyambalesa is an adjunct member of the MBA faculty in the School for Professional Studies at Regis University, and an independent Business and Management researcher and consultant. He is the author of several other books on business innovation and competitiveness, small business management and entrepreneurship, general management, marketing management, technological development, and economic development.

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Download or read book How to Manage anabolic and nutritional suplements written by Digital World and published by Digital World. This book was released on 2024-04-02 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are an anabolic veteran or you will find a wealth of knowledge about steroids in the following pages. All of the information you will find here is either popular, factual opinions from elite board members or investigative articles written by doctors and pharmaceutical companies. In all cases, this information has been collected to help newbies start their steroid journey on the informative path. And also to help alleviate some of the steroid questions that are asked repeatedly on the board. On these pages you will find: • A guide to the right vitamins, minerals and supplements to take • An introduction to advanced diets • A complete guide to STEROID PROFILES • A table comparing and evaluating different steroids and • How to give an injection

Download or read book Blender Wizard written by Jacob Hunsicker and published by Jacob Hunsicker. This book was released on 2008-11-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, yet simplified nutritional guide that conveniently breaks down large amounts of nutritional information about fruits, vitamins, etc. It contains plenty of unique nutritious drink recipes along with dessert drink recipes for every holiday or occasion. This is a great starter book for anyone who would like to learn more about nutrtion without being overwhelmed. It's also perfect for those who are serious about their wellness since it acts as a complete nutritional guide. Blender Wizard is 170 pages and is printed in full color.

Download or read book Exercise Benefits and Prescription written by Stephen R. Bird and published by Nelson Thornes. This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This resource provides a practical guide for the use of exercise in heal care and allows the health professional to make informed decisions about the inclusion of exercise in patient treatment. The vital links between exercise and mentla health and psychological well being are addressed.

Download or read book Muscle Boys written by Erick Alvarez and published by Routledge. This book was released on 2010-05-26 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Muscle Boys: Gay Gym Culture is an inside look at the secret world of exercise and fitness that's become one of the country's fastest growing and most influential gay subcultures. The author, a personal trainer on the San Francisco gym scene for more than a decade, offers an in-depth look at gay body culture and its role in modern gay life.

Download or read book Total Relationship Marketing written by Evert Gummesson and published by Routledge. This book was released on 2011-01-05 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the author’s refined model of thirty relationships, the 30Rs, presenting a sophisticated and cogent challenge to the traditional 4Ps schema. Previous editions were widely praised as breakthrough texts in the field, combining incisive and searching analysis with an accessible and pragmatic approach to putting the theory to work. This third edition is the first book on relationship marketing and CRM to integrate the ongoing evolution in marketing through the service-dominant logic, lean consumption and the customer’s value chain, the augmented role of the customer in value creation, the increasing importance of customer-to-customer (C2C) interaction, network-based many-to-many marketing, and marketing accountability and metrics. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity is suggested to be broadened to balanced centricity, a trade-off between the needs of all stakeholders of a network of relationships. Examples, cases, concepts and references have been updated. Highly informative, practical in style and packed with illustrations from real companies, Total Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students.

Download or read book Tales from the Marketplace written by Nigel F. Piercy and published by Routledge. This book was released on 2012-10-02 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.

Download or read book Business Model Pioneers written by Kai-Ingo Voigt and published by Springer. This book was released on 2016-07-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.