Download or read book Made Up written by Martha Laham and published by Rowman & Littlefield. This book was released on 2020-10-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

Download or read book Not Just a Pretty Face written by Stacy Malkan and published by New Society Publishers. This book was released on 2007-10-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead in lipstick? 1,4 dioxane in baby soap? Coal tar in shampoo? How is this possible? Simple. The $35 billion cosmetics industry is so powerful that they've kept themselves unregulated for decades. Not one cosmetic product has to be approved by the US Food and Drug Administration before hitting the market. Incredible? Consider this: The European Union has banned more than 1,100 chemicals from cosmetics. The United States has banned just 10. Only 11% of chemicals used in cosmetics in the US have been assessed for health and safety - leaving a staggering 89% with unknown or undisclosed effects. More than 70% of all personal care products may contain phthalates, which are linked to birth defects and infertility. Many baby soaps are contaminated with the cancer-causing chemical 1,4 dioxane. It's not just women who are affected by this chemists' brew. Shampoo, deodorant, face lotion and other products used daily by men, women and children contain hazardous chemicals that the industry claims are "within acceptable limits." But there's nothing acceptable about daily multiple exposures to carcinogenic chemicals -- from products that are supposed to make us feel healthy and beautiful. Not Just a Pretty Face delves deeply into the dark side of the beauty industry, and looks to hopeful solutions for a healthier future. This scathing investigation peels away less-than-lovely layers to expose an industry in dire need of an extreme makeover. 15 percent of the purchase price of each book sold benefits the national Campaign for Safe Cosmetics, administered by the Breast Cancer Fund, through December 31, 2012.

Download or read book The Beauty Industry written by Paula Black and published by Routledge. This book was released on 2004-08-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The beauty industry is now a multinational, multi-million dollar business. In recent years its place in contemporary culture has altered hugely as salons have become not simply places to have your hair cut or your nails done, but increasingly sites of physical and even spiritual therapy. In this fascinating and nuanced study, Paula Black strips away many popular assumptions about the beauty industry, including the one that says it exploits people's insecurity by projecting an illusory beauty myth. The interviews in this book - both with the beauty industry's workers and its clients - reveal a far more complex and interesting picture, and, in their presentation, Black re-formulates many feminist debates around choice and constraint. The debates addressed include issues around the body; the construction and maintenance of gender identity; changing definitions of health and well-being; and labour processes.

Download or read book Beauty Imagined written by Geoffrey Jones and published by OUP Oxford. This book was released on 2010-02-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.

Download or read book The Global Beauty Industry written by Meeta Jha and published by Routledge. This book was released on 2015-09-16 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.

Download or read book Successful Selling in the Beauty Industry Simple Solutions for Growing Retail Sales Building Clientele and Generating Higher Revenue written by Jaclyn Luongo and published by . This book was released on 2019-09-13 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jaclyn is a woman of integrity, leader and a truly passionate person Most Passionate Spa and Esthetic leader " -- Thomas Eramo, Regional Director, Thermafuse "Her talent and commitment to the beauty professional is limitless." -- An G. Hinds, President & Owner of Catherine Hinds Institute of Esthetics "Whether as an instructor, sales associate, spa manager or the many other professional experiences she brings to the table, Jaclyn has always been a stand out inspiration in her field." -- Brend Brock, Founder of Farmesthetics, Fine Herbal Skin Care If you own your own salon, spa, or beauty business, then this book is for you. Jaclyn Luongo, a beauty industry leader with over 20 years of health and beauty experience, shares with you her tactics for connecting and building your clientele, growing sales, and generating higher revenue. The perfect companion to your growing business or a great gift for the beauty professional in your life, Jaclyn presents inspirational and easy-to-read chapters that can help guide a beautician to success.

Download or read book Beauty Shop Politics written by Tiffany M. Gill and published by University of Illinois Press. This book was released on 2010-01-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking through the lens of black business history, Beauty Shop Politics shows how black beauticians in the Jim Crow era parlayed their economic independence and access to a public community space into platforms for activism. Tiffany M. Gill argues that the beauty industry played a crucial role in the creation of the modern black female identity and that the seemingly frivolous space of a beauty salon actually has stimulated social, political, and economic change. From the founding of the National Negro Business League in 1900 and onward, African Americans have embraced the entrepreneurial spirit by starting their own businesses, but black women's forays into the business world were overshadowed by those of black men. With a broad scope that encompasses the role of gossip in salons, ethnic beauty products, and the social meanings of African American hair textures, Gill shows how African American beauty entrepreneurs built and sustained a vibrant culture of activism in beauty salons and schools. Enhanced by lucid portrayals of black beauticians and drawing on archival research and oral histories, Beauty Shop Politics conveys the everyday operations and rich culture of black beauty salons as well as their role in building community.

Download or read book Sustainability written by Amarjit Sahota and published by John Wiley & Sons. This book was released on 2014-05-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability has come to the fore in the cosmetics and personal care industry. Rising ethical consumerism and the need for resource efficiency are making cosmetic companies – small, independent firms to global giants – take steps towards sustainable development. Sustainability: How the Cosmetics Industry is Greening Up discusses the growing importance of sustainability in the cosmetics industry, highlighting the various ways organisations can address the economic, environmental and social aspects. How can the cosmetics industry make a difference in terms of ingredients, formulations, packaging, CSR, operations, and green marketing? Topics covered include: Environmental and social impacts of cosmetic products Ethical sourcing and biodiversity Renewable energy and waste management Green formulations and ingredients Green marketing issues and consumer behaviour Green standards, certification schemes and indices in the cosmetics industry Industry experts share their experiences on how they are tackling the challenges of sustainability: from raw material procurements, manufacturing, business processes, to distribution and marketing to consumers. The book concludes with some future growth projections; what are some of the shortcomings in sustainability in the cosmetics industry and what can we expect to see in the future? Sustainability: How the Cosmetics Industry is Greening Up discusses business and technical issues in all areas of sustainable product development, from sourcing ingredients, to formulation, manufacture and packaging. Covering a diverse range of subjects, this book appeals to professionals in many key sectors of the cosmetics and personal care industry; cosmetic chemists, formulation scientists, R&D directors, policy makers, business and marketing executives. It is also of relevance to academic researchers working in cosmetic chemistry and sustainable process development.

Download or read book 30 Days to Beauty Business Success written by Liz McKeon and published by . This book was released on 2015-03-30 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're a busy salon owner and you want practical, effective answers to everyday business problems - fast! '30 Days to Beauty Business Success' provides instant solutions to the key questions every manager ask themselves in these 5 categories: Customer Service, Money, Sales & Client Aquisition, People and Your Own Work/Life Balance.

Download or read book The Beauty Industry Survival Guide written by Tina Alberino and published by . This book was released on 2015-01-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: My name is Tina Alberino, and I wrote this book to save you. This is not another lame book full of generic beauty business advice. This book serves as the literary equivalent of a kick in the ass and a punch to the throat. You hold in your hands compendium of harsh lessons and a raw depiction of the true nature of this industry. The vast majority of these lessons aren't taught in schools and don't appear in textbooks; they're learned through experience--often in a way that is less-than-gentle. This book will help you navigate this tumultuous industry. The waters run deep, the currents are swift, and the tides shift quickly. The journey can certainly be treacherous. Don't learn these lessons the hard way.Learn how to avoid scoundrel salon owners and crackpot contracts, build a loyal following of glamorous gals and gallant gents, and land your first big break before graduation day!

Download or read book From Beauty to Business written by Kiyah Wright and published by BenBella Books. This book was released on 2022-05-24 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know you have the talent to make it in the beauty industry, but figuring out where to begin can feel like a mystery—and cosmetology schools often don’t prepare students for the business end of these jobs . . . which can make or break your career. Consider this book your crash course on how current and aspiring beauty professionals can profit from their passions to create wealth beyond their wildest dreams. Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. From the time she was just 14 years old and doing hair in her grandmother's basement for $20 a pop, Kiyah had found her calling. By 17, she had 200 clients and netted over $60K a year. Now, 25 years later, she's at the top of her game with A-List Hollywood clientele, two Emmy Awards, two Hollywood Beauty Awards, a thriving business, and a million-dollar brand. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: Developing a success mindset Understanding the business of the beauty business Finding your niche Diversifying with multiple streams of income Growing your platform to grow your profits Preparing for the unexpected Planning for your future She also lays out crucial success strategies not taught in hair or beauty schools about entrepreneurship, finance, branding, marketing, product distribution, how to harness the power of social media, and how to build wealth. Whether you’re working from your house or a salon, From Beauty to Business will set you up for success with practical tools for thriving in the beauty business on your own terms. This first-of-its-kind sourcebook features Kiyah’s favorite success affirmations, industry-themed business templates, worksheets, and the foolproof strategies Kiyah used to attract and retain superstar clients like Tyra Banks, Jennifer Hudson, Ciara, Iman, Taraji P. Henson, and Gabrielle Union. Whether you’re looking for tips in your career as a hairstylist, makeup artist, esthetician, or other beauty professional, From Beauty to Business is the ultimate resource guide that will set you on a straight path to success.

Download or read book Color Stories written by Mary Lisa Gavenas and published by Simon and Schuster. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the American beauty industry discusses the marketing efforts of top cosmetics companies, identifies trends in fashion, and considers the psychological factors that contributes to the industry's success.

Download or read book Ugly Beauty written by Ruth Brandon and published by McClelland & Stewart. This book was released on 2011-02-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to a combination of business savvy, breathtaking chutzpah, and lucky timing, Helena Rubinstein managed to transform herself from a poor Polish emigrant to the world's first self-made female tycoon. She went from selling homemade "Crème Valaze" out of her house in Australia to becoming an international cosmetics magnate. Tiny and plump, wearing extravagant jewels and spiked heels, she was a fixture of upper-crust New York for many years. She was larger than life, and never took no for an answer: when she was refused from a New York City apartment on the grounds that she was Jewish, she went ahead and bought the whole building and promptly moved in. The story of Eugène Schueller and L'Oréal begins in 1907, in a dingy working-class part of Paris, where a young Schueller sat at his family's kitchen table trying to develop the first harmless artificial hair dye. The tale of how L'Oréal went from that point to the world's largest cosmetics company is fascinating and full of intrigue, with a little of everything: fascist assassins, bitter unmaskings, political scandals. In 1988, although Schueller and Rubinstein had long since passed away, their worlds collided when L'Oréal bought Rubinstein's company — leading to a series of scandals that threw a new and sinister light on L'Oréal. For starters, Rubinstein was Jewish, but Schueller and many other top L'Oréal executives had been active Nazi collaborators. What came to light threatened the reputations of some of France's most powerful men - up to and including its president. This is a powerful, dramatic, and largely untold story about the ugly truth behind a beauty empire.

Download or read book Branded Beauty written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2011-10-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Download or read book Spa Wars written by Lora Condon and published by iUniverse. This book was released on 2011-02-11 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spa Wars was featured in the New York Times, Time Out New York and American Spa Magazine! What really happens when the spa door closes, the shades shut, and the staff thinks no one is looking? In Spa Wars: The Ugly Truth about the Beauty Industry, seasoned esthetician Lora Condon provides a behind-the-scenes glimpse into the beauty industry while sharing her personal experiences working in day spas, at cosmetic counters, and as a freelance makeup artist. Lora Condon has been a licensed esthetician for over ten years. Through mouth-dropping, laugh-out-loud personal anecdotes, she reveals all the dirty secrets of the spa and cosmetic and beauty industries. As she uncovers common lies and myths propagated by cosmetic companies, advertisers, and magazines, Condon also addresses common questions and complaints about beauty issues, provides easy-to-apply tips and tricks such as how to keep skin looking young and fresh, and shares her favorite beauty and health items as well as the best therapists, treatments, and organizations. Spa Wars uncovers the ugly truths of a fascinating industry for anyone who has ever wondered what their bikini waxer is really thinking while ripping out their hair.

Download or read book Be Your Own Makeup Artist written by Natalie Setareh and published by . This book was released on 2019-06-28 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: You DESERVE to know how to wear makeup. Period. This 60+ page manual contains everything you need to know to become your own makeup artist.That doesn't mean you have to wear makeup everyday. You don't even have to wear a lot of makeup when you choose to. However, knowing how to wear makeup for those special occasions of your life is such an important skillset. Profit-driven beauty brands, influencers, YouTube celebrities, and, well, you get the idea have stepped in and taken over -- not anymore!

Download or read book YFYI Your First Year in the Beauty Industry written by Sonny D and published by . This book was released on 2015-11-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Your First Year in the Beauty Industry is your GPS to navigate the first 12-18 months of your career. If you are ready to get in the driver seat instead of being a passenger then this is the book for you. Learn how to build your career foundation right once or you'll have to build it again.